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Updated Nov 08, 2023 Review

Mike Berner
Mike Berner, Senior Analyst & Expert on Business Operations
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A editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity.

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Editors Score:9/10 is a marketplace lender whose platform matches you with options for funding based on your needs. Its algorithm relies on the lender’s trove of data and makes it easy to apply for a loan. It's the best solution for a self-service process.
Thumbs Up Pros
  •'s marketplace offers a wide range of loan sizes and terms. 
  • The online application takes just a few minutes to fill out. 
  • The lender's platform will match you with the ideal loan through its algorithm, though you'll still have the option for phone support. 
Thumbs Down Cons
  •'s time to fund is somewhat longer than those of similar alternative lenders. 
  • The company's requirements for minimum sales and time in business may exclude some small businesses. logo
Editor's Rating9/10 is an alternative lender that acts as a marketplace for funding. The company has a variety of loans available in its network, with loan amounts ranging from $5,001 to more than $3 million. The loan terms vary from three months to five years, and rates start at 9%, which is around the average for the lenders we’ve reviewed. If your loan is approved, you can expect to receive funding within a week, which is on the slower end. However, what sets apart from its competitors is its self-service platform, through which business owners can easily find a suitable loan without assistance. Editor's Rating:

9 / 10

Fast funding
Loan variety
Easy approval
Customer service

Why We Chose as Best for Self-Service stands out from other financiers by providing an easy way for business owners to find funding independently. The company’s online application process is simple: Once you submit the necessary details, the platform uses its algorithm and a wealth of data from previous customers to match you with the top funding options based on your provided information. application process

We found the application very simple to complete. Source:

Remarkably, getting through the entire process without dealing with a loan specialist is possible. That said, we like that still offers the option to speak with a representative if you have questions or need help with documentation. 

For these reasons, we found the best business loan and financing option for business owners seeking a self-service solution.

Did You Know?Did you know's guide to alternative lending breaks down several categories of alternative lenders, including marketplace and self-service platforms like

Loan Types and Rates’s proprietary algorithm can match you with several financing products, each with its own rates, terms and loan sizes. These include term loans, lines of credit and merchant cash advances. 

Term Loans offers both short- and long-term loans for small businesses. Term loans are a popular financing option for business owners who want to grow their companies. Simple interest and payments that remain fixed over a specified time period make them a more affordable funding source than lines of credit. [Read related article: Is a Line of Credit or Term Loan Right for Your SMB?]

The term loans available through can be as short as three months and typically max out at five years. However, loans of 20 years or more may be available in specific situations, such as real estate financing. Our research found that annualized rates with start at 9%. Interest rates vary based on your credit score and other factors. To be eligible for a term loan, your business must have been in operation for at least six months and generate at least $100,000 in annual revenue. Providers on generally seek a minimum credit score of 500. 

FYIDid you know’s short-term loans are commonly used for working capital and inventory needs.

Merchant Cash Advance 

A merchant cash advance (MCA) isn’t a loan in the conventional sense. Rather, it’s a form of financing where a lender purchases a portion of your future sales in exchange for giving you an upfront cash payment. This cash advance can be used for business-related expenses, such as inventory purchases, equipment, marketing and advertising opportunities, or other short-term capital needs. estimates that the payback is 20% to 40% of the amount borrowed. 


Like a merchant cash advance, invoice factoring technically isn’t a loan. Instead, the financier (or factor) purchases a portion of your accounts receivables. Your business receives a cash payment, and the factor attempts to collect on the unpaid invoices. You may be subject to fees of 2% to 4.5% of the total invoice amount if an invoice goes unpaid.

Working Capital Loan 

Working capital generally refers to the money that your business needs on hand for day-to-day expenses and short-term obligations. This type of loan can be used for a variety of purposes, such as covering a temporary cash shortfall for payroll, inventory, debt payments, rent and more. When thinking about a working capital loan versus a merchant cash advance, consider that the former is a conventional loan and that you retain full control of your business.  

Line of Credit

A business line of credit allows you to get money as needed and pay interest only on the amount borrowed. This type of loan provides a fixed amount of funding you can access whenever needed. This type of credit has shorter repayment periods than term loans and is usually not as flexible. notes that many line of credit lenders in its network offer an annual maintenance fee of $150 after the first year. 

TipBottom line
Businesses often use a line of credit as a backup source of financing in case of an emergency.

Equipment Financing 

Equipment loans can be used to finance assets necessary for your business. Almost any tangible asset can be financed, including machinery, computer hardware, computer software, appliances and office furniture. The equipment itself serves as collateral for the loan, with interest rates on ranging from 8% to 25%. Many equipment loans also require a down payment of up to 20%. loan options

Once you complete the application, provides you all of the available loan options that meet your needs. Source:


Because it is an alternative lender,’s marketplace can provide flexibility and support for your business at different growth stages. We like that even with a starting rate that’s competitive with those of other alternative lenders we evaluated, the total interest paid on a loan may be lower in some cases. [Learn how to calculate loan payments.] 

Here are some additional factors to keep in mind when shopping for a loan with’s self-service platform.

Collateral provides both secured and unsecured loans. An unsecured loan means you don’t need to put up collateral for the loan. In many instances, however, you’re required to sign a personal guarantee, which means you’re liable if your business doesn’t pay back the loan.

Special Documentation doesn’t require much documentation to get started on a loan application. Initial questions include basic inquiries about your annual revenue and most recent business bank account deposit. Gathering these details shouldn’t be difficult if you already use high-quality accounting software to manage your business’s finances.

Application Process’s process for applying for a loan is one of its standout features. This financing provider distinguishes itself from rivals by offering a straightforward method for business owners to locate funding on their own terms. The online application takes just a few minutes to complete, with only a few basic questions about your business and revenue figures. Then the platform uses this information and its extensive data from previous users to match you with several funding options. To make it even more convenient, the mobile-friendly application can be completed on a desktop computer or smartphone. application can be completed on a smartphone

The application can be filled out directly from a smartphone.  Source:

Customer Service

Although’s online platform uses software to match you with a funding source automatically, many customers choose to speak with a funding specialist anyway. After you receive your initial loan offers, provides the option to talk to a representative if you have any concerns. The company says that the vast majority of applicants utilize this option, even though the self-service nature is one of the main reasons the company is so appealing. It’s nice to know you can have the best of both worlds.

For other kinds of support, the website is filled with helpful content, including a blog on small business financing, guides to the different loan products and FAQs. While is a relatively new loan provider, we’re glad to see that the company hasn’t received any complaints to date on third-party user review sites, such as the Better Business Bureau’s. 

Limitations is an excellent lender for small business owners looking for a self-service experience, but there are a few drawbacks to keep in mind. One is that the company requires a minimum of $100,000 in annual sales in order to qualify for funding, which may exclude smaller businesses and sole proprietors. Additionally,’s term loans require a minimum of six months in operation. If your business doesn’t meet these stipulations, you may need to consider ways to self-fund your business. However, it’s also worth checking out our review of Accion, which has a much lower revenue qualification but a longer time-in-business requirement.

Also, although same-day funding may be available through some of the lenders in’s network, it could take up to a week following approval to receive the funds. Business owners who need money right away should look at the faster options, such as what’s detailed in our Rapid Finance review


We looked across the market to find the best financing options for small businesses. As part of our investigation, we examined different loan providers and their platforms, studying their credit requirements, loan types, minimum sales requirements, required minimum time in business, customer service options and speed of funding. We also assessed financial factors, including each financier’s starting interest rates, loan terms and loan sizes. To determine the top lender for business owners who prefer a self-service process, we researched each company’s use of self-service technology to facilitate funding searches and approval, and analyzed the variety of loans available. FAQ

Yes. works with startups and early-stage companies, but a business must have six months of operation history to qualify for a term loan. was founded in 2020 as a self-service marketplace for small business loans. 
No, applying at with the initial application will not impact your credit score. 

Bottom Line

We recommend for …

  • Business owners who’d like to find funding via a self-service platform that matches them with different options. 
  • Business owners who want access to the variety of loan providers that a marketplace lender can offer. 

We don’t recommend for …

  • Businesses that don’t meet the minimum-sales or time-in-business requirements. 
  • Businesses that need immediate funding guaranteed to arrive quickly. 
Mike Berner
Mike Berner, Senior Analyst & Expert on Business Operations
Mike Berner brings to over half a decade of experience as a finance expert, having previously served as an economic analyst for the U.S. Army Corps of Engineers. His expertise lies in conducting quantitative analysis and research, providing invaluable guidance for navigating the modern financial landscape. Berner, who has a bachelor's degree in economics and a bachelor of business administration in finance, enjoys simplifying complicated financial concepts for entrepreneurs and business owners. From deciphering the intricacies of business loans and accounting to identifying the best payroll systems and credit card processors, he offers comprehensive insights tailored to meet diverse business needs. Beyond dedicating himself to exploring and evaluating the latest financial solutions, Berner has also become adept at explaining how businesses can take advantage of artificial intelligence tools. His passion for sharing knowledge extends to various platforms, including Substack, TikTok and YouTube, where he imparts tips and strategies on topics like sales tactics, savvy investing and tax saving. logo
Editor's Rating9/10
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