Oh, Facbeook—where would marketing in 2015 be without you?
In just a few short years, Facebook has transitioned from a social network for college students to a worldwide social platform with 1.5 billion active users. The icing on the cake—marketers can reach their target audience for little to no monetary investment.
Marketers no longer need convincing that Facebook is worth their time, but that doesn’t mean it’s easy to succeed. Here are the tricks and tips to give you a competitive edge without spending any more money.
In case you need more proof that you should be marketing your business on Facebook, here are a few stats:
- 73% of consumers believe Facebook is the most important social media platform for local businesses.
- 61% of small businesses use Facebook for marketing.
- 50 million: Total Facebook pages
- 40 million: Total of pages of which are small businesses
- 75% of brands promote their posts
- 70% of monthly active users in the U.S. and Canada are connected to a local business on Facebook.
- 25%: Growth since February in the number of active advertisers on its platform. There are now 2.5 million advertisers using Facebook.
- 70% of Facebook traffic comes through mobile devices.
- 87%: Increase in people visiting the landing page among those who were exposed to sequenced ads compared with those who were exposed to the non-sequenced ads on Facebook.
- 1.49 billion: Facebook’s monthly active users as of the second quarter of 2015.
- 8.71% vs 5.77%: Between October 2014 and February 2015, videos received organic reach of 8.71%, compared to a reach of 5.77% for text-only status on Facebook.
Now that we’ve convinced you, get ready for the tactics your competitors can only dream of having. Your secret is safe with us. Download the infographic to get all the tips you need to gain edge over your competitors without spending any more money.
Related Article: 7 Cool Facebook Tricks You've Never Heard Of
- Enable reviews on your Facebook page: Confirm that your page is set up under the category, “Local Business” and make sure you’ve got a physical address entered for your page.
- Create an interests list: via the “Add Interests” button.
- Add strategic call to action buttons: Free to set up and lets you send Facebook visitors anywhere you want.
- Use new analysis tools like Topic Data to see what your customers are talking about.
- Test and measure the results of your Facebook advertising efforts to create better campaigns in the future. Use tools like Conversion Lift.
- Use local awareness ads with the “Get Directions” and “Call Now” call-to-action buttons.
- Use new tools to manage and respond to messages on your business’s Page. Pages that respond to 90% of messages and have a median response time of less than five minutes will now have a “Very responsive to messages” badge on their profiles.
- Use a sequence storytelling ad approach to inspire action.
- Make a profile of your target audience using Audience Insights.
- Use a Best Practices approach when making a video ad: Tailor your story to your audience, invest in production, use the first few seconds wisely, and focus on storytelling, with and without sound.
- Provide value to your audience—content that they can learn from, share, and engage with, and use a social media content calendar to organize posts.
- Create urgency: Give people a reason to come back to your Facebook page timeline. Share giveaways and special offers that expire within 24 hours of posting.
- Add Instagram, Pinterest, Twitter, and other tabs to your Facebook page.
- Post at non-peak times (10 PM-3AM).
- Show behind-the-scenes content and ask questions.
- Understand how Facebook uses relevance score: “Relevance score is calculated based on the positive and negative feedback we expect an ad to receive from its target audience. The more positive interactions we expect an ad to receive, the higher the ad’s relevance score will be. The more times we expect people to hide or report an ad, the lower its score will be.”