Business often slows down in the summer, but it doesn't have to.
As temperatures rise during the summer season, your sales can really take a dive. Most businesses experience the dreaded summer slump, but business owners can take advantage of the season with a few clever marketing strategies.
Engaging with your customers while they're in vacation mode can be difficult, but it's not impossible. By heating up your digital marketing efforts this summer, you can capture the attention of your audience and boost sales.
If you want your business to beat that summer slump, here are five digital marketing tips to drive sales this summer.
1. Take advantage of summer holidays.
Take advantage of the holidays that your customers are looking forward to this summer. With Father's Day, Fourth of July, Back to School and Labor Day coming up, there are many opportunities for your business to stir up interest with new marketing campaigns and promotions.
Build a sense of urgency by creating countdown timer popups for holiday sales and sending targeted emails with the promotion. Creating urgency is one of the best ways to boost your conversions. A countdown timer for when the sale ends will encourage customers to take action by purchasing.
Consumers are always browsing for deals during holidays, so make sure you don't miss these opportunities to boost your sales this summer.
2. Create fresh content.
Publishing new content consistently on your blog, using targeted keywords, can drive traffic to your site and convert readers into customers.
Your customers' needs change during the summer. Think about what your customers are interested in this season or what products they're using. Use Google Analytics to find high-volume and low-competition keywords that your target market is searching for this summer and create engaging content based on their interests.
Many people favor content that's more fun and light in the summer, so creating summer-themed content for your blog will encourage more clicks and shares.
3. Use Facebook and Google retargeting.
The average customer makes nine visits to a website before purchasing. This is where retargeting really comes in handy. Retargeting is a great tool that allows you to engage with visitors even after they've left your site.
Facebook and Google retargeting enables you to show targeted ads to users who have previously visited your website. While previous visitors are browsing other sites on the web, they'll see targeted ads for your site. You can also use retargeting to reach people who haven't opened your email, who tend to share your content often, or who've shown particular interest in your product. This will keep your business at the forefront of your visitors' minds, build brand trust and encourage them to keep returning to your site.
4. Rev up your social media.
Facebook released a study stating that posting to Facebook on mobile increased 26 percent during the summer. You can take advantage of this summer trend and raise your engagement levels by amping up your social media presence and catering your posts to your summer audience.
People love interacting on social media during the summer by sharing their vacation photos and videos with their friends, so try to incorporate this fun summer feeling into your social media strategy. Boost shares and conversions by using summer-themed hashtags, sharing seasonal videos or GIFs, or creating a contest that will engage customers and encourage them to share.
5. Mobilize your marketing.
Your customers are always on the go during the summer months, but that doesn't mean they're disconnected. Facebook has said that 92 percent of summer-related conversations take place on mobile. This is why you want to make sure your marketing campaigns are mobile friendly.
Keep your messages fun and short, and use captivating images. Emojis will also grab the attention of your customers. Research shows that messages with emojis in the subject line get 56 percent more opens. You can also take advantage of geotags or location-based tagging to deliver targeted messages for time- or location-specific offers to entice your customers to open your message wherever they are.
Summer can be a distracting time of year for both business owners and consumers. It's discouraging to see sales slow down, and it can be overwhelming to try to figure out how to grab the attention of your audience when they're busy having fun in the sun. But if you put a summer marketing plan in place using some of these digital marketing tips, you can ease your mind and get back on your way to boosting sales.