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Accounts receivable is the money a customer or client owes your business. Learn how the accounts receivable process works and how accounting software can help you manage it.
Most businesses offer their customers the option to pay on credit — often called “trade credit” — to provide added flexibility and convenience. When a customer purchases a product or service on credit, that pending payment is recorded in your accounts receivable.
We’ll explain what accounts receivable means, how it works, and what goes into tracking and processing customer payments efficiently and accurately.
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“Accounts receivable” (AR) is an accounting term that refers to the total amount of money customers owe your business for goods or services they’ve received but haven’t yet paid for. That includes invoiced amounts, as well as any credits or discounts that have yet to be applied.
Accounts receivable reports show how much revenue your business has generated through invoicing — and how much of that revenue is still outstanding. AR is considered an asset on your balance sheet because it represents money your business expects to receive.
Let’s say, for example, that James buys a $1,200 washing machine, but he doesn’t have the cash at the time of the sale. The business may offer him 45 days to pay. During that time, the $1,200 is listed under accounts receivable on the seller’s general ledger. Once James pays, the business marks the invoice as settled.
Accounts receivable processing is relatively straightforward. Here’s how it works.
Once a customer decides to place an order with your business, they’ll submit a purchase order. If you agree to the purchase order, you’ll issue a sales contract outlining the following details:
Extending credit to your customers can be risky, even for a seasoned business owner. To increase your chances of collecting your accounts receivable on time, clearly outline your credit terms at the outset. That way, you’ll be able to evaluate each customer’s credit eligibility before doing business with them. You’ll also set your customers’ expectations from the start.
Here are some of the credit terms you’ll need to clearly explain:
Once you’ve established these parameters, consider each customer’s payment history, cash flow and overall value to your business. You may also want to evaluate the terms your competitors offer to stay competitive.
You’ll create an invoice and bill your clients either at the end of the month or once the project is complete. Your invoicing system can make or break your accounts receivable process, since invoices are the primary way you communicate payment details to customers.
Every invoice should include the following information:
Business owners don’t want to lose money, but it can be easy to overlook outstanding accounts receivable payments. Not paying close attention to AR, however, can cause a cash flow shortfall when expected revenue doesn’t appear.
Accurate financial tracking is an essential part of the accounts receivable process. Experts advise creating a dedicated AR ledger to monitor unpaid invoices and the total amount you’re owed from customers. This helps you easily identify overdue accounts and take action before payment issues get out of hand.
A great way to manage outstanding payments is to use accounting software such as QuickBooks Online or Xero. (Read our detailed QuickBooks Online review and review of Xero to learn more.) These tools track invoices automatically and send payment reminders and real-time updates to your customers. You can also generate an accounts receivable aging report to monitor overdue balances.
Invoice disputes are among the most frustrating parts of doing business, but they’re a reality every business owner faces at some point. It’s essential, however, to handle disputes professionally to maintain strong client relationships.
If a client raises a dispute about their invoice, start by asking questions and investigating the situation to determine what happened. Most invoice disputes are caused by accounting mistakes or human error, and they can be resolved quickly with clear communication. If mistakes were made on both sides, work with your client to find a mutually beneficial solution and move forward.
Offering customers better visibility into their accounts can also help reduce disputes before they start. Paul Hunter, CEO and chairman of Bill360, recommends using self-service portals in which customers can easily view their invoices and payment history.
“Invoice-level instant messaging between the business and their customer allows both parties to send, receive and store important information, images and more, reducing disputes and questions that can cause delays,” Hunter said.
Most businesses offer payment terms between 30 and 60 days, depending on the customer’s relationship with the company. Make sure you have a process in place for collecting payments and encouraging on-time payment. The longer an invoice sits unpaid, the less likely you are to recover the full amount.
To make it easier for customers to pay on time, it’s important to offer flexible payment options. “Giving customers multiple, digital ways to pay — like credit cards, ACH transfers, customer-controlled digital wallets, single pay options on multiple invoices and auto pay — makes it easier for customers to pay promptly and reduces payments by check,” Hunter said. “Checks are the bane of good cash flow for sellers. The more convenient the payment process is, the faster businesses get paid.”
To support faster payments, many companies also offer alternative methods such as PayPal (you can even create and send invoices through PayPal directly). You can speed up collections even more by including a secure payment link on your invoices, letting customers pay online with just a few clicks.
Once the customer has paid their invoice, reconcile the payment in your accounting system. An efficient reconciliation process keeps your books accurate, prepares you for potential tax audits and helps you avoid costly financial mistakes down the road.
Using accounting software is the easiest way to stay on top of this step, since it gives you a simple, automated way to track and match incoming customer payments to outstanding invoices.
Staying on top of your business’s accounts receivable is essential for the following reasons:
Here are some of the biggest challenges of managing accounts receivable in a business:
Accounts payable and accounts receivable are different, though related, processes.
Here’s an example: Say your company purchases linen material from a vendor. The seller will send you an invoice. Your business owes the money to the vendor, so you’ll track the bill under your accounts payable section. The vendor, however, will record the transaction in its accounts receivable column.
Offering trade credit is an excellent way to build customer loyalty and increase profits. Customers who can’t make an upfront payment may be willing to use credit, making it one of the best ways to expand your customer base and boost your bottom line.
Offering trade credit, however, also means you’ll need to stay on top of your accounts receivable process. Driving more sales is only helpful if you can collect the money you’re owed.
Establishing clear credit terms, staying vigilant about overdue invoices and quickly reconciling payments are essential to building a strong AR process. Integrating accounting software into your accounts receivable management can also go a long way in improving your business’s financial health.