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Max Freedman profile picture

Max Freedman

Senior Analyst & Expert on Business Operations
Introduction
About Me

For almost a decade, Max Freedman has been a trusted advisor for entrepreneurs and business owners, providing practical insights to kickstart and elevate their ventures. With hands-on experience in small business management, he offers authentic perspectives on crucial business areas that run the gamut from marketing strategies to employee health insurance.

At business.com, Freedman primarily covers financial topics, including debt financing, equity compensation, stock purchase agreements, SIMPLE IRAs,  differential pay, workers’ compensation payments and business loans.

Freedman’s guidance is grounded in the real world and based on his years working in and leading operations for small business workplaces. Whether advising on financial statements, retirement plans or e-commerce tactics, his expertise and genuine passion for empowering business owners make him an invaluable resource in the entrepreneurial landscape.

Experience
Managing Editor, Staff Writer, Freelancer at SCS Creative
June 2017 - Present
Freelance Music Critic and Journalist at Self-Employed
February 2017 - Present
Managing Editor at Nordic Spotlight
September 2018 - June 2019
Education
Rutgers University
B.S.
Materials Science
Awards and Honors
Best Topic-Specific Blog
Issued by Content Marketing Institute
August 01, 2023
Max's Product and Service Reviews
Our team conducts an independent analysis of products and services that can help manage your business.
10.30.25
The Best Accounting Software Services for...
QuickBooks and FreshBooks offer contractor-friendly accounting...
10.31.25
The Best Payroll Services for One Employee
Even businesses with one employee need to run payroll. Services...
10.30.25
The Best Accounting Software for Multiple Businesses
QuickBooks Online and Xero offer robust features for managing...
01.28.26
Best Online Legal Services of 2026
Rocket Lawyer, LegalZoom and Tailor Brands streamline compliance...
10.30.25
The Best Accounting Software Services for...
Top accounting software for self-employed entrepreneurs like Xero...
Max's Activity
ProTexting Review - thumbnail
review
ProTexting Review Review
Our ProTexting review covers the platform's exceptional usability, flexibility, and impressive slate of features.
Updated October 29, 2025
Worldpay Review - thumbnail
review
Worldpay Review Review
In this Worldpay review, we determined the processor is effective for retailers, customer loyalty programs and international businesses.
Updated October 20, 2025
Employer Health Insurance: Average Employee Health Insurance Cost in 2026 - thumbnail
article
Employer Health Insurance: Average Employee Health Insurance Cost in 2026
Health insurance costs are a major factor in an employee benefits package. Here's what to expect from employer-sponsored plans this year.
Updated January 06, 2026
How to Structure a Stock Purchase Agreement (Template) - thumbnail
article
How to Structure a Stock Purchase Agreement (Template)
A stock purchase agreement outlines the sale of company stock to buyers. Here's how to create a stock purchase agreement, along with a helpful template.
Updated January 12, 2026
The Psychology of Sales - thumbnail
article
The Psychology of Sales
There is a lot of psychology involved in trying to make a sale. Here are the key principles to understand when you're marketing to your customers.
Updated January 13, 2026
What Is OSHA Compliance? - thumbnail
article
What Is OSHA Compliance?
This guide explains OSHA and the regulations it sets for workplace safety and employee health. Learn how your small business can comply with OSHA.
Updated January 14, 2026
How to Survive Working 12-Hour Shifts - thumbnail
article
How to Survive Working 12-Hour Shifts
Some professions, like truck drivers, nurses and police officers, require long shifts due to on-the-job duties. Learn tips for surviving 12-hour shifts.
Updated January 14, 2026
The Small Business Guide to SIMPLE IRAs - thumbnail
article
The Small Business Guide to SIMPLE IRAs
SIMPLE IRAs are an excellent retirement benefit option for small businesses to present to employees. Learn how SIMPLE IRAs work and what you need to know.
Updated January 15, 2026
Debt vs. Equity Financing - thumbnail
article
Debt vs. Equity Financing
If you are considering debt or equity financing, it is important to know the pros and cons of each.
Updated January 16, 2026
The Pros and Cons of Hiring a Bookkeeper - thumbnail
article
The Pros and Cons of Hiring a Bookkeeper
Hiring a financial professional like a bookkeeper can help you save money and time. But it's crucial to understand the downsides as well as the upsides.
Updated January 16, 2026
Employer Jury Duty Requirements: How Jury Duty Works - thumbnail
article
Employer Jury Duty Requirements: How Jury Duty Works
Jury duty is a common cause of missed workdays. Learn how jury duty works, the employment laws that apply, and how to handle jury duty as an employer.
Updated January 20, 2026
It’s Still Here: How to Address COVID-19-Related Workplace Stress and Anxiety - thumbnail
article
It’s Still Here: How to Address COVID-19-Related Workplace Stress and Anxiety
COVID-19 increased workplace stress through remote work isolation, long COVID accommodations, fear of infection and blurred work-life boundaries for employees.
Updated January 21, 2026
Management Theory of Edgar Schein - thumbnail
article
Management Theory of Edgar Schein
Edgar Schein's theory defines culture through three levels: artifacts, espoused values, and basic assumptions that shape how organizations truly operate.
Updated January 23, 2026
How to Create a Market Research Plan - thumbnail
article
How to Create a Market Research Plan
Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.
Updated January 23, 2026
Need a Business Phone Number, but Not a Business Phone? - thumbnail
article
Need a Business Phone Number, but Not a Business Phone?
A phone isn’t always necessary to do business these days. There are a number of options if you don’t need a traditional system.
Updated November 12, 2025
What to Know Before You Refinance Your Business Loans - thumbnail
article
What to Know Before You Refinance Your Business Loans
Evaluate these five elements before you move forward with refinancing.
Updated November 04, 2025
Melio Accounting Software - thumbnail
review
Melio Accounting Software Review
Our Melio accounting software review covers its affordable pricing and effective invoicing and bill pay tools.
Updated October 29, 2025
Want to Support a Charity? Qualities Businesses Should Seek Out - thumbnail
article
Want to Support a Charity? Qualities Businesses Should Seek Out
The charity you select should not only align with your company values but also be a good fit for your customers, employees and the community you serve.
Updated December 19, 2025
Guide to Marketing Certifications - thumbnail
article
Guide to Marketing Certifications
Boost your marketing career with these top marketing certifications from universities, industry groups and digital platforms. See costs, ROI and more.
Updated January 05, 2026
Understanding Charles Handy’s Management Theory and Culture Model - thumbnail
article
Understanding Charles Handy’s Management Theory and Culture Model
Explore Charles Handy’s management theory and how his four workplace cultures shape leadership, motivation and company success.
Updated January 06, 2026