Cloud-based video conference platforms tend to offer a subscription-based pricing model that is often charged on a "per user, per month" basis. In our reviews, subscription prices tended to range from about $5 per user per month for more basic services to roughly $40 per user per month for more comprehensive packages.
What Determines the Costs of Subscriptions?
Video conferencing solutions vary in price, but which components drive costs are fairly uniform. The first major consideration in price is how many participants (or sometimes hosts) you anticipate offering access. Generally, the more participants needed on a video conference, the higher your subscription price is going to be. It's important to partner with a vendor that offers subscription tiers appropriate for your number of users; you don't want to waste money on perpetually empty seats just because you narrowly missed the cutoff for a lower plan.
The next consideration is which features each subscription tier offers. How features impact price really depends on the company. Some companies we reviewed offer all their features with every level of plan, while others restrict the best features to their highest-cost subscriptions. When it comes to selecting a plan that meets your needs, it's important to put together a list of must-have features before browsing. That way, you will only focus on subscription plans that meet your needs, and then you can adequately compare price points across companies, apples to apples.
Some video conference platforms offer add-ons for an extra fee. These add-ons augment the capabilities of a subscription plan by building on the number of participants permitted, the recording storage space included and similar features. Add-ons are a way to expand your subscription package without bumping up to the next pricing tier.
Enterprise Systems and Hardware
Other platforms, particularly those focused on enterprise companies or conference room hardware, require a quote from a company sales representative. These systems can generally be built out to custom specifications and require a more complex installation and implementation process, so it's important to have a detailed discussion about your needs before establishing an estimated cost.