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Best Video Conferencing Services

by Adam C. UzialkoLast Modified: July 19, 2018

What is Video Conferencing?
Common Video Conferencing Questions & Answers
State of the Industry
Compare Quotes

The Best Video Conferencing Services For 2018

In the modern business environment, teams are going global. Remote workers and digital collaboration are more common than ever, many times across borders. That means teams need a way to meaningfully come together despite their geographic distances. Audio conference calls might work, but meaningful, non-verbal communication can be lost in translation, whether it's gestures or facial expressions. For teams to be working at their best, they need to engage in the most meaningful type of communication possible.

Video conferencing software was developed to achieve exactly that kind of meaningful communication. With this software, teams can interact as if they were in the same room, even when they are thousands of miles apart. Even scattered teams can come together as if they were sitting around a conference table to see, hear, and interact with one another.

Beyond enhancing meetings to include non-verbal communication, the best video conferencing solutions also offer helpful tools that increase teams' ability to collaborate with one another across great distances.

Video conferencing solutions are largely cloud-based, but there are also conference room solutions that are more focused on hardware and local implementation. Which you choose depends on the needs of your business and your budget, but each has its advantages. Pricing can also vary depending on the number of users you need to support and how comprehensive you want your slate of features to be, but most video conferencing solutions adhere to a subscription model that charges based on a per user, per month basis.

Business.com reviewed some of the top video conferencing solutions to give you a better idea of what you can and should expect out of your software. In the rapidly growing industry of video conferencing solutions, it's important to know exactly what you'll be getting for your money. 



Cloud-based video conference platforms tend to offer a subscription-based pricing model that is often charged on a "per user, per month" basis. In our reviews, subscription prices tended to range from about $5 per user per month for more basic services to roughly $40 per user per month for more comprehensive packages.

What determines the costs of subscriptions?

Video conferencing solutions vary in price, but which components drive costs tend to be fairly uniform. The first major consideration in terms of price are to how many participants (or sometimes hosts) you anticipate offering access. Generally, the more participants needed on a video conference, the higher your subscription price is going to be. It's important to partner with a vendor that offers subscription tiers appropriate for your number of users, so you don't waste money on perpetually empty seats just because you narrowly missed the cut off for a lower level plan.

The next consideration is which features each subscription tier offers. How features impact price really depends on the company. Some companies we reviewed offer all their features with every level of plan, while others restricted the best features to their highest cost subscriptions. When it comes to selecting a plan that meets your needs, it's important to have a list of must-have features put together before browsing. That way, you will only focus on subscription plans that meet your needs, and then you can adequately compare price points apples-to-apples across companies.


Some video conference platforms also offer add-ons for an additional fee. These add-ons augment the capabilities of a subscription plan by building on the amount of participants permitted, the recording storage space included, and other similar features. Add-ons serve as a way to expand your subscription package without bumping up to the next pricing tier.

Enterprise systems and hardware

Other platforms, particularly those focused on enterprise companies or conference room hardware, require a quotation from a company sales representative. These systems can generally be built out to custom specifications and require a more complex installation and implementation process, so it's important to have a detailed discussion about your needs before establishing an estimated cost.

Contract Negotiation and Service Review

Because many video conference platforms are cloud-based, most companies offer a limited free trial so you can generally take the software for a test spin. That way, you'll know what you're getting before you start discussing which plan is best for you. However, some companies restrict features or set limits in their trial and free versions. Understand if you've played around with a limited version or if you've explored all the features that you'll get with a paid plan.

It's also important to know exactly how your service's pricing works. Some platforms charge a flat monthly rate, but most are on a per user, per month basis. Some video conference companies charge a per host, per month rate, which could be slightly different if some of your employees are just going to serve as participants in meetings rather than hosts.

Finally, make sure you understand exactly what you'll be getting for your money. For example, if you were given a demo of the highest pricing tier available, but then you purchase the mid-range subscription, you might be surprised to learn you're missing some of the features the demo sold you on. Luckily, most video conference companies clearly spell out which features are available in which plan on their website.

Compared to many other products and services we've reviewed, video conference platforms tend to be upfront about what they offer and their pricing, and most allow you to try out the product before buying. As long as you read carefully and take advantage of free trials, making the right decision for your business should be a relatively straightforward process.

Our Methodology

To select the best video conference services for businesses, we created a list of more than 30 reputable companies based on other reviews, as well as user feedback on each service. From there, we eliminated vendors that emphasize video conferencing hardware rather than a solid mobile experience, since hardware is typically more expensive and becomes outdated quickly. We also eliminated vendors that don't provide pricing online, don't offer free trials or have higher prices than average.

We analyzed each service based on the following factors to determine our final choices:

  • Ease of use: How difficult is it to learn the system? Will this lead to headaches for staff and clients, or will they be able to easily adapt to an intuitive, user-friendly format?
  • Features: This research looked at the many different features a video conference service could include. Does it allow multiple participants, or is it exclusively one-on-one? Can different applications and services be integrated into the system? Is it scalable? Can you share images and files with other participants? Is screen sharing available? Can it interoperate with other services? Those services with more options for the end user scored more highly in our review.
  • Cost: This factor was based not only on whether the packages were reasonable compared to other services, but also if the companies were upfront about their pricing information on their websites. This includes the prices for hardware and annual maintenance.
  • Transparency: This included how much information we could gather about the company from its website, how upfront the business is about its initial and maintenance costs, and the quality of user experience (including our own experience with free trials where applicable).
  • Customer service: We posed as prospective customers to get a sense of how the company handles customer service, both over the phone and online. Reviews and complaints from websites like Ripoff Report and the Better Business Bureau also informed our ratings here.

What is Video Conferencing?

Video conferencing software allows team members to meet "face-to-face" with high definition audio and video feeds. As a result, the best video conferencing solutions make communicating with team members across the world an easy process. Team members will be able to better understand one another with access to the full spectrum of human communication, which includes non-verbal gestures and expressions. Clarity of purpose is key, and video conferencing software helps users express themselves more clearly to other participants.

And it's not just face-to-face communication that is enabled by video conferencing software, but actual collaboration in real-time, with a variety of tools that can help team members brainstorm and hash out ideas together. Features like screen-sharing, whiteboarding and presenter swap all help contribute to an environment that breeds new ideas and solutions, rather than just discussion. For sessions that teams might need to refer back to, either to stay on track or to refine an idea, the best video conferencing solutions offer the ability to record and store both video and audio in high definition.

The best video conferencing solutions boast strong analytics and reporting tools that can grant businesses insights into how effective the platforms are for their organization. Things like how many meetings were held, how long each one lasted, how many participants were on the call, and so on are easily displayed in many video conferencing software reporting sections. This helps teams dissect both their own collaboration strategy, as well as understand the value they're getting out of their video conferencing solutions.

Finally, video conferencing software often integrates with a variety of popular third-party applications that businesses have come to rely on. Among the most common integrations are apps like Salesforce, Microsoft Outlook and Google's G Suite. Some solutions will grant developers access to APIs in order to build out integrations with other third-party applications not automatically supported or proprietary software developed in house. As a result, video conferencing software can be used with the full ecosystem of software solutions implemented by your business.

Important Video Conferencing Features

Video conferencing platforms are much more than just a tool to talk face-to-face over the internet, although they excel at connecting teams with high definition audio and video. They are also full-scale collaboration tools that come along with an arsenal of features to help you better engage with one another and develop ideas, right on the computer screen.

When shopping around for a video conferencing solution, it's important to understand which features are included in which subscription plans. Sometimes, companies restrict the best features for higher level pricing tiers. Other companies offer full access to features at all pricing levels and restrict other things, like recording space and storage. Subscription models vary on a company-to-company basis, so be sure you know what features you absolutely need before you buy, and make sure the subscription you choose includes those features.

Here are some of the most useful collaboration features we saw in video conferencing software we reviewed, and a brief description of what they do:

  • App integration and open APIs: The best video conferencing solutions integrate with popular third-party applications, allowing you to share data and functionality between your video conference software and services like Microsoft Outlook or Salesforce. Some even have open APIs that allow developers to create new integrations to additional or proprietary applications. 
  • Polls and surveys: With this feature, users can create polls or surveys for the audience so presenters can gain feedback or insights about the topic at hand. The information could be used to determine a specific course of action, delegate responsibilities, or simply solicit feedback to improve future workflows. Users can generally create polls with single choice, multiple choice or open-ended formats.

  • Private chat: Private group chat rooms allow users to converse while a presenter is speaking, without interrupting. In addition to a private group chat room, many video conferencing solutions also enable one-to-one private messaging.

  • Recording and storage: The best video conferencing solutions allow users to record and store both video and audio. This is useful for crucial meetings where big topics are up for discussion, webinars that include useful training material, or interactions that clients might want to review later. Storage space varies from company to company, and can be priced differently depending on subscription models.

  • Screen sharing: One of the most important collaboration features that video conferencing software has to offer is the ability for presenters to share their screens. Whether you need to walk colleagues through presentations and files, or you're training new employees or clients on how to use the system, the ability to share your screen – or even remotely command another user's screen – often comes in handy. 

  • Subaccounts: Subaccounts is a feature that enables you to grant other users access to a specific account, without divulging your login credentials. All subaccount users receive their own, private login credentials, as well as their own allocation of storage space for recording and storing video and audio. 

  • Waiting room with agenda: Many times, participants join a conference call before the host or presenter is ready. When that happens, having a waiting room with an agenda available for participants to review is a great feature to have. Some video conference solutions offer this feature as a way to help participants prepare ahead of a meeting, and to give them something to do while they wait for a conference call to begin. 

  • Whiteboard: Another immensely useful collaboration tool is the whiteboard feature, available on many video conference platforms we reviewed. This tool allows users to markup documents or sketch out ideas in a cooperative brainstorming process. Whiteboarding tools are great for sessions where multiple participants are spit-balling in depth ideas that others could benefit from seeing jotted down in a visual way.

Common Video Conferencing Questions & Answers

Have a video conferencing question of your own?

Absolutely! When used properly, this method of communication is fantastic for building business relationships both within the company (if you have offsite workers) and with customers/clients. Treat a video conference just like a normal in-person meeting: dress appropriately, be conscious of what the camera is and isn't picking up at all times, and make sure that you know how to use the video conferencing software/interface like a pro--enough to help others in the meeting if they have...

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I really like Team Viewer seems to work good and smooth with lots of features in the free version. Also it never fails irrespective of the environment and OS it runs on. Ammyy is a great alternative as well http://www.ammyy.com/en/index.html Many company professionals prefer VNC viewer because of its features and quick access. For Free conferencing Free conference call is one of the option https://www.freeconferencecall.com Uberconference free package is a good option as...

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India has been a growing market and the market potential in terms utilization of conference solutions or any other smart connect solutions are getting bigger day by day. The key reason behind this is mainly because of the growth of outsourcing and services segments. Coming to conference bridge details, providing local dial in numbers will be very useful and less expensive. Going forward companies can even adopt the model of giving auto generated available dial in numbers when the user wants...

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State of the Industry

The video conference marketing is a growing one, as businesses of all sizes around the world continue to adopt digital technology and more people gain reliable internet access. According to Transparency Market Research, the global video conferencing market was worth more than $5 billion in 2016 and is expected to expand at a compound annual growth rate of 7.9 percent from 2018 through 2026 to eclipse $10 billion in total market value. For another perspective on the industry, Berkshire Hathaway's Business Wire valued the market size as slightly lower in 2017 at $4.98 billion, but anticipated a faster CAGR of 8.6 percent from 2017 through 2025.

Video conference software is used by businesses large and small in a variety of industries. Some the main industry's adopting video conference software are healthcare enterprises, government agencies, and manufacturing companies.

Major vendors in the video conference industry include Adobe, Arkadin, Cisco, Logitech, Microsoft and others. The industry is largely shifting toward cloud-based solutions for video conference services, especially as globalization creates larger, more geographically dispersed companies. Video conferencing is a largely consolidated industry, according to Business Wire, with a handful of companies controlling more than 60 percent of the industry's total market revenue.


Amazon Chime + Vonage
410 Terry Ave. North
Seattle, WA
Amazon Chime + Vonage
8x8 Virtual Office
2125 O'Nel Dr.
San Jose, CA
8x8 Virtual Office
Zoho Meeting
4141 Hacienda Drive
Pleasanton, CA
Zoho Meeting
55 Almaden Boulevard
San Jose, CA
5 Concourse Parkway
Atlanta, GA
71 Summer St.
Boston, MA


List of 10Best Video Conferencing Services

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