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Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

Article
How to Determine Who to Follow Back on Social Media
By Matt D’Angelo | February 01, 2022

Who you follow on social media can impact your brand and your ability to reach your audience. Here's how to determine who to follow back on social.

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Reach Your Community: 5 Ways To Use Facebook Ads For Local Advertising
By Ryan Stewart | January 05, 2022

Facebook's local ads are a great way for small businesses to reach hyper-local customers using a small budget ad spend.

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Facebook’s User Base Is Getting Older: What Does This Mean for Marketers?
By Chad Brooks | January 05, 2022

Does your marketing strategy need to change as the Facebook user base gets older? Find out what this means for your business.

Category
The Best Social Media Management and Monitoring Tools of 2022
By Saige Driver | December 21, 2021

Looking for the best and most affordable social media monitoring tools? We have expert reviews and feature comparisons of the top social media analytic tools.

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4 Tricks to Increase Your Social Media Views and Go Viral
By Eric Martel | January 25, 2021

Follow these four tricks to boost your social media game and, by extension, your brand.

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How New-Age Social Media Marketing Is Changing and What You Need to Know
By Aaron Irmas | January 20, 2021

Learn how social media marketing is changing and how to keep up with the changes.

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Why Every Brand Should Have a YouTube Channel
By Ron Stefanski | December 16, 2020

Why your brand needs a YouTube channel and steps you can take to turn your existing blog posts into video content.

Article
Social Media Marketing for the Holidays
By Sean Peek | December 10, 2020

With the right social media marketing strategy, you can boost holiday sales. These four tips, plus a list of holidays throughout the year, will help inspir

Article
How to Create a Business Profile on LinkedIn
By Marisa Sanfilippo | December 08, 2020

LinkedIn is an important platform for all businesses. Get a step-by-step guide on how to set up a LinkedIn business page the right way.

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How to Create an Instagram Business Profile
By Marisa Sanfilippo | December 07, 2020

Discover how to set up a business profile on Instagram with this guide.

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Instagram Best Posting Practices 2020
By Kiely Kuligowski | December 02, 2020

Get the most out of each Instagram post with these best practices.

Article
10 Ways to Take Better Social Media Campaign Photos
By Skye Schooley | November 06, 2020

Learn how to take better social media photos to make your campaigns stand out, connect with your customers and build your brand.

Article
Pros and Cons of an Instagram Business Account
By Kiely Kuligowski | October 26, 2020

Is switching from your personal Instagram account to a business account really worth it? Discover the pros and cons of business Instagram accounts.

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How to Use Instagram Stories for Business
By Kiely Kuligowski | October 23, 2020

Instagram Stories are a great way to showcase your business. Learn how to create Instagram stories your followers will love.

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8 Tips for Generating More Engagement on Facebook
By Max Freedman | October 20, 2020

Improving Facebook engagement is an important part of your social media marketing strategy. Here's how to boost engagement quickly and easily.

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13 Ways to Track Trends on Social Media
By Max Freedman | October 19, 2020

Learn ways to track social media trends so you can improve your small business's social media marketing strategy.

Article
The Power of Facebook Messenger as a Marketing Tool
By Simone Johnson | October 05, 2020

Is your brand taking advantage of Facebook Messenger for branding and marketing? Learn how you can use it in your business.

Article
What Marketers Need to Know About People’s Social Media Patterns During the Pandemic
By Victor Snyder | August 10, 2020

You may need to market your business differently now. Here are some lessons and new best practices to embrace the pandemic's social media trends.

Article
Step-by-Step Guide to Social Media Marketing for Small Businesses
By Kiely Kuligowski | August 06, 2020

We've created a step-by-step guide to effective social media marketing, complete with what to avoid and tips for success.

Article
Improve Your Customer Retention with Social Media
By Chad Brooks | June 12, 2020

You should be building a relationship, trust and loyalty with your social media followers.

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8 Ways to Use Social Media to Grow Your Sales
By Chad Brooks | May 06, 2020

Social media is an invaluable platform to sell your products or services online. Here are eight ways to grow your sales on social.

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How to Sell on Instagram: Emerging Trends and Platforms
By Chad Brooks | April 22, 2020

Master the skill of social selling with these emerging Instagram trends and tools for business owners.

Article
Yelp, Groupon, Facebook: The Top 11 Sources of Online Restaurant Marketing
By Chad Brooks | April 13, 2020

There are more resources than ever before for marketing your restaurant online.

Article
Why Every Business Should Be Using Multiple Social Media Accounts
By Chad Brooks | April 13, 2020

Expand your range and target a wider scope of your audience with social media accounts on multiple platforms. Here's why and how you should.

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5 Tips to Use Facebook Retargeting for Brand Growth
By Chad Brooks | April 10, 2020

You can use Facebook's retargeting tools to convert potential customers who don't take action on their first encounter with your brand.

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Big Data, Big Impact: How Data Improves Your Social Media Marketing
By Chad Brooks | April 08, 2020

With the growing influence of big data, every small business owner and marketer has the power to revolutionize the market at their fingertips.

Article
Twitter as a Customer Support Channel
By Chad Brooks | March 18, 2020

If your customers have a question or problem, how do they reach you? Phone? Email? Here's why you should consider using Twitter.

Article
Is Social Media Marketing Still Worth It?
By Jayson DeMers | March 04, 2020

Proper social media marketing is more difficult and requires more resources than ever before. So is all this time, effort and money worth it?

Article
8 Influencer Marketing Tips for Small Businesses
By Neal Schaffer | February 26, 2020

Influencers are social media users with large or dedicated audiences. Leveraging the right ones can help make your business a success.

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17 Tips for Engaging With Your Customers on Social Media
By Scott Gerber | February 24, 2020

Entrepreneurs provide their tips on how to best engage with your customers on social media.