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Social Media

Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

The Survival Guide to the Decline of Facebook’s Organic Reach
By Jolina Landicho | March 06, 2023

With Facebook's recent algorithm updates, you can no longer easily reach thousands on the platform for free. Here's how to make sure your content is seen.

Social Media Stars: How Much Do They Really Make?
By Chad Brooks | March 06, 2023

Advertising agencies are increasing their spending on sponsored content from viral social media mavens, but how much do these stars really make?

How New-Age Social Media Marketing Is Changing and What You Need to Know
By Aaron Irmas | March 06, 2023

Learn how social media marketing is changing and how to keep up with the changes.

11 Social Media Networks to Use for Personal Branding
By Jennifer Dublino | March 03, 2023

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.

Twitter as a Customer Support Channel
By Jennifer Dublino | March 03, 2023

Twitter adds a new dimension to customer support, offering proactive real-time support in a public environment. Learn to use Twitter for customer support.

Why Every Business Should Be Using Multiple Social Media Accounts
By Chad Brooks | February 21, 2023

Expand your range and target a wider scope of your audience with social media accounts on multiple platforms. Here's why and how you should.

Seeking Brand Advocates: How to Get Influencers to Market Your Product
By Bryan Robinson | February 21, 2023

Leveraging influencers to market your online products is a great way to sell more stuff. But what strategy do you take?

woman recording a promotional video
Why Influencer Marketing Should Focus on Relationships
By Shane Barker | February 21, 2023

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

11 Steps to Engaging Your Audience on Social Media
By Rachelle Gordon | February 21, 2023

Check out these tips and best practices for creating social media campaigns that will save you time and net impressive results.

How to Engage Millennials Using Instagram
By Zach Benson | February 21, 2023

Millennials represent a vast, virtually untapped market. Here's how to market your business to millennials through Instagram.

How to Network on LinkedIn Like a Pro
By Syed Balkhi | February 21, 2023

Social media is a great way to connect with industry experts and build your brand. Learn how to network on LinkedIn with these four tips.

How to Boost Your Email Lead List Through Social Media
By Sean Peek | February 21, 2023

You can build a lean, more effective email lead list by marketing your product through social media. Here's how.

What Marketers Need to Know About People’s Social Media Patterns During the Pandemic
By Victor Snyder | February 21, 2023

You may need to market your business differently now. Here are some lessons and new best practices to embrace the pandemic's social media trends.

Pros and Cons of an Instagram Business Account
By Kiely Kuligowski | February 21, 2023

Is switching from your personal Instagram account to a business account really worth it? Discover the pros and cons of business Instagram accounts.

woman on camera making a video
Tick-Tock: How to Get Your Business on TikTok Before It’s Too Late
By Julie Thompson | February 21, 2023

Learn how to get your business on TikTok and how to ensure you get the most out of it.