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Social Media

Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

Big Data, Big Impact: How Data Improves Your Social Media Marketing
By Chad Brooks | September 01, 2022

With the growing influence of big data, every small business owner and marketer has the power to revolutionize the market at their fingertips.

5 Tips to Rule Over Instagram and Make Money
By Gaurav Sharma | September 01, 2022

Instagram is one of the hottest social media channels and the best place to monetize your influence. Find out the best ways to make money on the platform.

13 Ways to Track Trends on Social Media
By Max Freedman | September 01, 2022

Learn ways to track social media trends so you can improve your small business's social media marketing strategy.

7 Questions to Ask Before Connecting With Your Audience on Social Media.
By Rotem Gal | August 29, 2022

Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells.

How Influencer Marketing Fraud Scams Businesses
By Sam Bocetta | August 29, 2022

Social media marketing is a big deal, but businesses can get scammed if the influencer they pay to promote their product has fake followers.

Improve Your Customer Retention with Social Media
By Chad Brooks | August 29, 2022

You should be building a relationship, trust and loyalty with your social media followers.

Social Media Giveaway Best Practices You Need to Know
By Thomas Griffin | August 25, 2022

Here are several of the best practices you should keep in mind for a successful campaign.

Instagram Best Posting Practices
By Kiely Kuligowski | August 10, 2022

Get the most out of each Instagram post with these best practices.

The Survival Guide to the Decline of Facebook’s Organic Reach
By Jolina Landicho | July 01, 2022

With Facebook's recent algorithm updates, you can no longer easily reach thousands on the platform for free. Here's how to make sure your content is seen.

Twitter as a Customer Support Channel
By Chad Brooks | June 29, 2022

If your customers have a question or problem, how do they reach you? Phone? Email? Here's why you should consider using Twitter.

How to Network on LinkedIn Like a Pro
By Syed Balkhi | June 29, 2022

Social media is a great way to connect with industry experts and build your brand. Learn how to network on LinkedIn with these four tips.

How to Create a Business Profile on LinkedIn
By Marisa Sanfilippo | June 29, 2022

LinkedIn is an important platform for all businesses. Get a step-by-step guide on how to set up a LinkedIn business page the right way.

Is Social Media Marketing Still Worth It?
By Jayson DeMers | June 29, 2022

Proper social media marketing is more difficult and requires more resources than ever before. So is all this time, effort and money worth it?

How New-Age Social Media Marketing Is Changing and What You Need to Know
By Aaron Irmas | June 29, 2022

Learn how social media marketing is changing and how to keep up with the changes.

What Marketers Need to Know About People’s Social Media Patterns During the Pandemic
By Victor Snyder | June 29, 2022

You may need to market your business differently now. Here are some lessons and new best practices to embrace the pandemic's social media trends.

How to Determine Who to Follow Back on Social Media
By Matt D’Angelo | June 29, 2022

Who you follow on social media can impact your brand and your ability to reach your audience. Here's how to determine who to follow back on social.