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Social Media

Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

How to Use YouTube to Build Community
By Sean Peek | May 01, 2023

YouTube can be a powerful way for your business to build a digital community. Here are tips on how to build your audience.

How Influencer Marketing Fraud Scams Businesses
By Julie Thompson | April 17, 2023

Influencer marketing can benefit your business, but before hiring someone, make sure you do your homework and research their true influence.

How to Create a Business Profile on LinkedIn
By Mark Fairlie | April 11, 2023

Creating a business profile on LinkedIn is a great way to connect with partners and talent. Learn more about LinkedIn business profiles.

Why Small Businesses Need a Social Media Presence 
By Sean Peek | April 10, 2023

A social media presence is necessary for all brands today, but especially important for small businesses. Here is why.

Get Camera Ready: Livestreaming Is the Future of Social Media
By Jennifer Dublino | April 10, 2023

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

woman on camera making a video
Has Influencer Marketing Peaked?
By Julie Thompson | April 10, 2023

While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to know.

How to Host a Successful Q&A on Facebook Live
By Jennifer Dublino | April 03, 2023

Facebook Live is an effective way to reach customers. Learn how to utilize Facebook Live Q&As to connect with customers, answer questions and drive sales.

Paid vs. Organic Social Media: How to Strike the Right Balance
By Skye Schooley | March 23, 2023

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

People using smartphones
How to Build Your Brand’s Authority on Instagram
By Jamie Johnson | March 23, 2023

Instagram can be one of the most powerful marketing tools in your arsenal. Follow these steps to establish your brand on the platform.

How to Determine Who to Follow Back on Social Media
By Matt D’Angelo | March 22, 2023

Building a social media following is vital for businesses, but be selective about who you follow back. Learn about social media follow-backs.

4 Benefits of Using Social Media to Grow Your Small Business
By Jennifer Dublino | March 08, 2023

Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.

11 Social Media Networks to Use for Personal Branding
By Jennifer Dublino | March 03, 2023

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.