Social Media

Creating content from scratch is challenging. Instead, you could curate content and still provide significant value to customers. Here's how.

Meenal Balar helped grow Facebook to 1 billion users. Learn her user acquisition strategy and how to apply it to your business.

Knowing what your customers think about you has a real effect on your customer service, product development and marketing. Social listening is a great way to gain insight.

Engaging your target audience on social media doesn't have to be difficult. If you know who you're targeting and what they need from you, it's easier to get the results you want.

How can you manage your brand's online reputation? These seven steps will help you connect with your audience and make a good impression on anyone researching your brand online.

Businesses that rely on offline operations are in a difficult position due to COVID-19. How has the virus forced businesses to display their online adaptability, and how can you keep up?

Follow these five tips to make sure your rebranding is a wild success.

Want to make the most of your social media marketing campaign? Here are some mistakes you might be making and how to fix them.

Digital marketing is a fast-growing career path with a solid outlook for years to come.

You want your digital marketing to project a consistent, positive image and voice. Here are the steps to develop marketing guidelines for your team.

Social media giveaways are an excellent way to grow your business. Follow these best practices to host a successful event.

My startup provides local information to the South Asian community. I have created a facebook page and twitter handle. We push our tweets to our facebook page. The site has a generic like button...

You should be building a relationship, trust and loyalty with your social media followers.

I am not sure how often I am going to be making flyers, so I don't want to spend too much money. I am just looking for a simple, cost effective (or free) tool. Thanks.

The importance of small businesses to foster growth on their social channels cannot be understated.

Help consumers share your blog content on leading social media sites by creating custom share buttons. Business.com shows you how.

Learn the basics about predictive merchandising and what small businesses need to know.

YouTube is the second most popular website in the world. Due to its popularity, many marketers and business owners want a prominent account on this social platform. Learn how to capitalize on your...

Advertising agencies are increasing their spending on sponsored content from viral social media mavens, but how much do these stars make?

Now, more than ever, LinkedIn is a powerful tool, if you use it properly.