Social Media

With the growing influence of big data, every small business owner and marketer has the power to revolutionize the market at their fingertips.

Instagram is one of the hottest social media channels and the best place to monetize your influence. Find out the best ways to make money on the platform.

Learn ways to track social media trends so you can improve your small business's social media marketing strategy.

Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells.

Social media marketing is a big deal, but businesses can get scammed if the influencer they pay to promote their product has fake followers.

You should be building a relationship, trust and loyalty with your social media followers.

Here are several of the best practices you should keep in mind for a successful campaign.

Get the most out of each Instagram post with these best practices.

With Facebook's recent algorithm updates, you can no longer easily reach thousands on the platform for free. Here's how to make sure your content is seen.

If your customers have a question or problem, how do they reach you? Phone? Email? Here's why you should consider using Twitter.

Social media is a great way to connect with industry experts and build your brand. Learn how to network on LinkedIn with these four tips.

LinkedIn is an important platform for all businesses. Get a step-by-step guide on how to set up a LinkedIn business page the right way.

Proper social media marketing is more difficult and requires more resources than ever before. So is all this time, effort and money worth it?

Learn how social media marketing is changing and how to keep up with the changes.

You may need to market your business differently now. Here are some lessons and new best practices to embrace the pandemic's social media trends.

Who you follow on social media can impact your brand and your ability to reach your audience. Here's how to determine who to follow back on social.