Social Media

When you understand social media trends, you can adjust your business’ marketing strategy and boost your success. Here is what you should know.

See these embarrassing social media screw-ups from major companies and social media marketing best practices so you don't make the same mistakes.

Twitter adds a new dimension to customer support, offering proactive real-time support in a public environment. Learn to use Twitter for customer support.

Audiences want an authentic connection with the companies they patronize. Create a better brand on social media by considering these seven factors.

More followers don’t always translate into sales, so is social media marketing still important for businesses? Here is why you should make the effort.

Social media has changed marketing. Learn how to create a social media marketing strategy, what to avoid, and how to ensure successful social media campaigns.

Social media is a resource businesses can use to connect with customers and retain brand loyalty. Learn how to use social media for customer retention.

YouTube can be a powerful way for your business to build a digital community. Here are tips on how to build your audience.

Influencer marketing can benefit your business, but before hiring someone, make sure you do your homework and research their true influence.

A social media presence is necessary for all brands today, but especially important for small businesses. Here is why.

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.