Social Media

Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

Article
How B2B Small Businesses Can Customize Their Social Media Marketing Strategies
BY Ming-Yi Wu

Because business goals, target audiences, and the nature of customer relations are different, B2B and B2C social media marketing strategies cannot be identical.

Advice
How can your employees represent your business through social media?
QUESTION | BY Kiely Kuligowski | 3 ANSWERS | LAST ACTIVITY ON 09/09/20

I am updating an article for our sister site, Business News Daily, on how employees can represent your business through their social media and would love to get the BDC community's input. Questions...

Article
7 Highly Effective Ways to Build an Online Community for Your Business
BY Max Freedman

For your business to fully succeed, you need to build a vibrant community that you can tap into for engagement.

Article
How Marketers Can Leverage LinkedIn
BY Jared Atchison

Learn how to grow with LinkedIn in 2020.

Advice
What are some ideas for marketing your business on social media without buying an ad?
QUESTION | BY Antoinne M. McKinney | 32 ANSWERS | LAST ACTIVITY ON 09/02/20

I have been using social media to market and promote my businesses and portfolio. Without paying for ads, I want to know what options would be useful for promoting my business on social networks like...

Advice
Which is more important for business: Twitter or Facebook?
QUESTION | BY Sara Connors | 46 ANSWERS | LAST ACTIVITY ON 08/31/20

I am going to set up a business social media account, but I don't have time to focus on both right now. Is Facebook or Twitter more important when starting out? Is one more time-consuming than the...

Advice
How do I get my business recognized quickly on social media?
QUESTION | BY Sharon Stout | 16 ANSWERS | LAST ACTIVITY ON 08/29/20

I'm opening my own business that will cater to different areas of home improvement and/or maintenance. To start, I've been advertising on social media. How do I get my business recognized quickly?

Advice
How do I hire a good web designer?
QUESTION | BY Rob McLaughlin | 33 ANSWERS | LAST ACTIVITY ON 08/28/20

What factors should I consider when hiring a web designer?

Article
Instagram Marketing: Best Practices for Small Businesses
BY Aleh Barysevich

Instagram is the perfect platform for advertising. Here's how to make your ads stand out.

Article
The Importance of Social Media Monitoring for Customer Experience
BY Max Freedman

Monitoring your social media accounts gives you insight into what your customers are discussing, thus helping you to meet their needs and boosting satisfaction.

Advice
How to rapidly increase your twitter followers?
QUESTION | BY John Daniel | 30 ANSWERS | LAST ACTIVITY ON 08/19/20

I want to rapidly increase my followers on twitter . want to use white hat methods only . Kindly advice . heard the twitter directories do get you followers , but is it legal , is it like SEO...

Article
Instagram Best Posting Practices 2020
BY Kiely Kuligowski

Follow these Instagram best practices to improve engagement and grow your following.

Article
7 Questions to Ask Before Connecting With Your Audience on Social Media.
BY Rotem Gal

Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells.

Article
What Marketers Need to Know About People's Social Media Patterns During the Pandemic
BY Victor Snyder

Social media usage is both increasing and changing in the COVID-19 era. Here are some lessons and new best practices to embrace the trends.

Article
Step-by-Step Guide to Social Media Marketing for Small Businesses
BY Kiely Kuligowski

Social media marketing is a key part of modern business. Here's a step-by-step guide on how to start a successful strategy.

Article
11 Surprising and Helpful Statistics About Social Media Marketing
BY Katherine Hunter-Blyden

Social media changes how people interact with brands. Here are some key statistics on trends in social media and how you can take advantage of them.

Advice
How can I use social to advertise and do more business?
QUESTION | BY Chee Hong Cheah | 20 ANSWERS | LAST ACTIVITY ON 08/04/20

I am doing homemade chili sauce. I'm just getting started with the business and I would like to use social networks to open the market.

Advice
What is your go-to app for social media graphics?
QUESTION | BY Evan Brown | 8 ANSWERS | LAST ACTIVITY ON 08/03/20

I prefer Canva. I have been using it for a while now and I love the ease of use and flexibility it has to offer. But the mobile version is a bit of disappointment. I was wondering if there is an app...

Article
10 Ways to Take Better Social Media Campaign Photos
BY Skye Schooley

Follow this expert advice to make your photos stand out on social media.

Article
Why and How to Create Video Content to Help Your Business
BY Joshua Stowers

Find out why viewers respond to video content marketing and how it can help your business.

Article
4 Strategies for a Fast and Easy Digital Transformation
BY Tom Popomaronis

These four steps are critical to consider when your company makes the shift to digital.

Article
Finding Your Business's Social Media Voice
BY Andrew Martins

Learn how to find and develop your online "voice," and how to use it to build a brand that's recognizable and relatable.

Article
5 Ways Your Small Business Can Improve Customer Engagement
BY Thomas Griffin

Success on social media, email and your website influences how users interact with your brand.

Article
The Top 10 Strategies to Effectively Market Your Small Business on Social Media
BY Jock Breitwieser

Discover the top 10 strategies you can harness to unleash the power of social media marketing and propel your small business into the stratosphere.

Article
How Technology Is Changing Online Advertising
BY business.com editorial staff

Advertisers must adapt to new technology or be ignored online.

Article
4 Clever Strategies to Get More Value From Your Content
BY Thomas Griffin

Do you feel like you're not getting enough value from the content on your website? Let's look at four ways you can get more bang for your buck by diversifying the blog posts on your site.

Article
How You Should (and Shouldn't) Take Your Own Headshot
BY business.com editorial staff

Read this before attempting to photograph your own professional headshot.

Article
3 Influencer Marketing Myths and Why They're Wrong
BY Shane Barker

he right tools, strategy and mindset can help you ace this marketing strategy.

Article
5 Facebook Metrics Expert Marketers Track (And Why You Should Too)
BY Katherine Hunter-Blyden

Expert marketers know there are a few additional metrics that will give you a deeper understanding of how your Facebook ads are performing.

Article
3 Ways to Improve Your Livestreaming Strategy
BY Chris Christoff

If you want to use social media to generate leads, build brand awareness or drive traffic to your site, have you considered live video streaming?