The age of digital marketing has become a tad bit difficult and building a personal or brand reputation has become more important than ever.
While several small companies and startups kickoff once in a while, they are brought down in no time, all because they could not thrive in the competitive online industry.
The presence of social media is what has made the whole process easy to find businesses, build a reputation and communicate with the consumers.
About 65 percent of online users surf search engines to find information about people and companies according to the 2014 Edelman Trust Barometer.
About 90 percent of online businesses and people believe that social media has helped them to increase their exposure, while 68 percent of them reported that they were able to develop a loyal fan base through it. Social media is power.
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If you have not started branding yourself or your company through social media, the time is now. Here are a few tips to get you started on the right track.
1. Make Careful Selections
From Facebook, Twitter, Pinterest, Instagram and many others, you have several options to pick from to create a buzz about your business.
However, not all social media platforms can fit into your branding. You need to be careful to pick the right one as opting for several ones at a time might consume a lot of your time and can cause a negative impact.
Facebook and Twitter are great platforms that can be used to promote any brand online because of the varied user base. On the other hand, Google+ is mostly used by people in the technology industry and is a great fit for brands working in the same field.
Similarly, LinkedIn is a perfect place if you operate a B2B company as you can connect directly with corporate influencers, analyze your competitors and promote your business-related content. Instagram and Pinterest rely heavily on images and are effective if you’ve been running in clothing, or the fashion industry.
You are required to analyze your needs and marketing requirements to explore the possibilities that social media has to offer. Try one at a time and see if you gain good conversion. If it does, do away with your previous strategy and implement newer ones to capitalize more. If it does not, use a new platform and start testing again.
2. Maintain Consistency
If you are to build a brand online, you seriously need to consider imagery. From your brand name to logo and the profile pictures, updates and everything, you need to keep them in such a way that they are instantly recognizable. The best thing to do is create a unique identity through a design that reflects your branding.
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For example, most brands online use the same color palette and style of their logo to design their social media pages. This is what makes reflects the identity of your brand online and people can know that it’s you just by landing at your page and not even reading a word. In fact, consistency on social media is what makes your brand a word-of-mouth brand.
3. Create Valuable and Shareable Content
Content and blog posts are what add a lot of benefit to branding. From increasing the number of pages on your website to increasing chances for more search engine visibility, good content can support your brand image.
Use tools like Semrush, Ahrefs and Moz to analyze and compare your strategies with your competitors and gain a brief outline of how your performance has been compared to their.
You can also figure out what content is going to give you the most visibility on your social network with these tools. Tweets with images are found to receive about twice as many views as text posts, so never be afraid of visual content as they resonate perfectly well on social media.
Make sure you don’t share blindly or plagiarize anything. If your site details from some sources, make sure to include them as reference.
Another thing good content brings in is offers from different popular brands to write for them. Though this is rare, you might get lucky. Imagine being featured on sites like Forbes, Huffington Post, Business Insider, Mashable or TechCrunch, it’ll help you build a rock solid foundation in no time. Make sure that you produce an in-depth content that is unique so that they’d not deny.
Once you start publishing, you also need to track your customers and traffic. Use Google Analytics to track the traffic details, bounce rate and page views your site is making. Ensure that you have a perfect design and see how your landing page is converting.
4. Engage in Discussions
Branding is not just about building your audience, producing great content and staying updated in the online market. You need to socialize and talk to your consumers in order to build trust and authority to perform well above your competitors and complete your equation.
When you are relatively a small brand, publish killer content and branding through it will take time. You need to take a faster approach to influence your audience quickly so that your voice is not lost in the noise.
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Start leveraging the influencers that your audiences adore, include them in your blog posts, tag them on social media profiles and email them to let them know.
Building relationship with influencers in your industry takes time but once you start taking efforts, you’ll be heard and you can bridge the gap between your brand and your potential customers to stay on track.