Marketing
In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.
Expert Marketing Advice, Sales Tips and Resources
The Best Products and Services for Finding New Customers
Find and engage people who have expressed interest in your business.
Email Marketing Services
Text Message Marketing
Organize your customer's data to provide better customer service for your business.
CRM Software
More Best Picks
Trending Marketing Topics
Why Responding to All Your Online Reviews Is Critical
Learn why you need to respond to all your online reviews — not just the negative ones.
What Is CTR in Email?
The click-through rate is a critical metric for measuring a small business's email marketing success.
Text Message Laws Every Business Needs to Follow
It's crucial to comply with all applicable regulations while sending marketing messages to customers and prospects.
12 Best Ways to Use Business Texting
Learn how businesses use text messaging for customer service, promotions, reminders, referrals and much more.
Instagram for Business: Key Benefits and Best Practices
Find new customers and drive repeat business by reaching a broader audience on Instagram.
Latest in Marketing News: Advice, Tips and Resources
Article
How Will Blockchain Impact Digital Marketing?
By Mark Fairlie | December 19, 2026
There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.
Article
Snail Mail Will Rescue Your Digital Campaigns From Tech Uncertainty
By Mark Fairlie | December 18, 2026
Postal mail is a great way to improve responsiveness from your digital marketing campaigns. Find out why it performs so well, even among elusive Gen Zers.
Article
Is a Subscription Website Right for Your Business?
By Mark Fairlie | July 17, 2026
Subscription websites foster recurring revenue and deliver content to your customers. Learn the primary components and benefits of subscription websites.
Article
How to Improve Your Social Media Presence
By Jennifer Dublino | July 17, 2026
Social media marketing is an effective and affordable way to connect with your target market. Follow these tips to strengthen your social media presence.
Article
Personal branding strategies: 8 social media networks to use for self-branding
By Jennifer Dublino | July 17, 2026
Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.
Review
GoDaddy Airo AI Builder Review
By Natalie Hamingson | July 17, 2026
GoDaddy’s Airo AI Builder is an intuitive website builder that utilizes simple AI prompts to create a fully functioning website.
Article
Email Analytics: Metrics You Should Be Tracking
By Nicole Fallon | July 17, 2026
Your business should track certain email analytics. Learn how to create better marketing campaigns, improve customer engagement and drive more conversions.
Article
Salesforce CRM vs. Zoho CRM
By Mark Fairlie | July 17, 2026
Salesforce CRM and Zoho CRM are excellent customer relationship management platforms for sales, marketing and communication. Here's how they compare.
Review
Salesforce Marketing Cloud Next Review and Pricing
By Sean Peek | July 16, 2026
Salesforce Marketing Cloud Next combines AI-powered email marketing, automation and CRM data to help enterprises create personalized customer journeys. Learn about features, pricing, pros, cons and...
Review
Squarespace Review and Pricing
By Jeremy Bender | July 16, 2026
Squarespace is a powerful, AI-powered website builder great for e-commerce. See our full review of features, pricing and limitations.
Article
How to Make Your CRM Your Company’s Most Flexible Tool
By Mark Fairlie | July 16, 2026
Learn how to choose and implement flexible CRM software for your small business and which systems might work best for your company.
Article
How to Increase In-store Sales With Online Marketing
By Sean Peek | July 16, 2026
Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital marketing tactics.
Article
How to Draft an Email Newsletter
By Rachelle Gordon | July 16, 2026
Your business's email newsletter can nurture leads and add value to your brand. Learn how to draft an email newsletter as part of your marketing plan
Article
Email Marketing Best Practices: How to Avoid Creating an Annoying Campaign
By Andrew Martins | July 16, 2026
Email marketing campaigns can do more harm than good. Learn 10 best practices for email marketing to ensure effectiveness and better customer responses.
Article
10 Reasons Every Entrepreneur Needs a Branded Email Address
By Sean Peek | July 16, 2026
Don't use personal or generic email addresses for your startup. Learn why you need a branded email address for your business communications.
Article
The Survival Guide to the Decline of Facebook’s Organic Reach
By Jolina Landicho | July 16, 2026
Changes to Facebook’s algorithm may have decreased organic reach, but there are techniques social media marketers can use to improve visibility and engagement.
Review
Pipedrive Review and Pricing
By Mark Fairlie | July 16, 2026
Business.com’s review of Pipedrive shows why it is our choice as the best CRM for sales automation. Read the review and learn more about its pros and cons.
Article
How to Create a Business Profile on LinkedIn
By Mark Fairlie | July 15, 2026
Learn how to create a LinkedIn company page, improve search visibility and use LinkedIn tools to attract customers, employees and business partners.
Article
How to Use SMS Messaging for Your Business
By David Gargaro | July 15, 2026
Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.
Article
Squarespace vs. Wix: Which Website Builder Is Better?
By Jeremy Bender | July 15, 2026
Wix and Squarespace both offer powerful, intuitive website builders. Business.com compares them to find which works best for your small or midsize business.
Review
Campaigner Email Marketing Review and Pricing
By Nicole Fallon | July 15, 2026
Our Campaigner review examines pricing, automation, personalization, reporting, SMS marketing and customer support to help you decide whether this feature-rich email marketing platform is right for...
Article
Why Personal Branding Is Crucial for Any Industry
By Jennifer Dublino | July 14, 2026
Entrepreneurs who communicate their expertise and vision are creating a personal brand. Learn how personal branding can help your sales and operations.
Article
How New-Age Social Media Marketing Is Changing and What You Need to Know in 2026
By Aaron Irmas | July 14, 2026
Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding agility and authenticity from brands.
Article
Get Camera Ready: Start Livestreaming on Social Media
By Jennifer Dublino | July 14, 2026
Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.
Article
15 Successful Text Message Marketing Examples
By Shannon Flynn | July 14, 2026
Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your campaign.
Article
7 Highly Effective Ways to Build an Online Community for Your Business
By Max Freedman | July 14, 2026
Online communities keep your target audience engaged with one another and your brand. Here’s how to effectively build an online community.
Article
8 Cringey Brand Fails on Social Media
By Julie Thompson | July 14, 2026
Learn from 8 cringey social media brand fails and discover practical tips to avoid costly mistakes, protect your reputation and improve your marketing strategy.
Article
Repeat Business: 8 Ways to Keep Your Customers Coming Back
By Sean Peek | July 14, 2026
Repeat business can improve cash flow and ROI, promote your brand and help you better target customers. Learn seven strategies for earning repeat business.
Article
5 Tips for Reengaging Past Clients
By Jamie Johnson | July 14, 2026
Reengaging past clients can create new business and save money. Learn strategies for reengaging former clients and the benefits of client reengagement.
Article
The 8 Most Effective Ways to Manage Your Online Reputation
By Jennifer Dublino | July 14, 2026
Learn how to manage your online reputation with practical strategies for monitoring reviews, responding to feedback, building trust and strengthening your brand online.