Strategy

No business can succeed without the right strategies in place for sales, marketing and more. Get expert tips and professional advice on the best methods to optimize your business practices so you can effectively target your ideal customer and grow your company at a steady pace.

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Latest: Advice, Tips and Resources

Article

International Market Expansion: The Benefits of Global Expansion

By Mark Fairlie | September 25, 2026

Is international expansion a good fit for your company? See the pros and cons, and what questions to ask yourself before expanding globally.

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Brand Reputation: How to Protect Your No. 1 Asset

By Mark Fairlie | September 23, 2026

Your brand reputation is intangible, but safeguarding it is crucial for growth and success.

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Choosing the Best Pricing Model for Your Business: License vs. Subscription

By Jamie Johnson | September 23, 2026

Are licenses or subscriptions the best pricing model for your business? Learn the advantages and disadvantages of each.

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Industries That Take Full Advantage of the Subscription Business Model

By Kimberlee Leonard | September 18, 2026

Not every business is suited to subscriptions, but in the right industries, the model can drive steady revenue and long-term customer relationships.

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How Your Product Packaging Can Win Buyers’ Hearts

By Julie Thompson | September 15, 2026

Many new products are launched every year but most fail. Creating memorable packaging can help you succeed.

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How to Identify Industries That Are Ready for Disruption

By Sean Peek | September 14, 2026

Some of today's most successful startups have grown quickly by shaking up their industries.

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9 Surefire Strategies to Help You Stand Out From the Competition

By Stella Morrison | September 14, 2026

Gain the upper hand on rivals by differentiating your business.

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How to Create a Sustainable Business Model

By Drew Hendricks | September 14, 2026

A sustainable business benefits your customers without jeopardizing the planet or future generations.

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Fast, Good or Cheap — The Iron Triangle

By Jamie Johnson | September 10, 2026

The iron triangle of product development has shortcomings. Learn why the lean startup process is the best way to achieve "fast, good and cheap," all in one project.

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Time Crunch: An Entrepreneur’s Guide to Prioritizing Your Tasks

By Jennifer Post | September 10, 2026

Task management is critical for busy business owners. Here's how to get and stay organized.

person drawing logos in a sketchbook next to a color palette

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How to Create a New Brand Image From Scratch

By Jennifer Dublino | September 10, 2026

Creating a new brand image is a challenging but crucial task. Here's how to go about it.

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Build a Brand That Attracts Gen Z and Millennial Customers

By Sean Peek | September 09, 2026

Follow these tips to create cohesive branding that appeals to Generation Z and millennial consumers.

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8 Keys to Upscaling Your Business

By Asim Rais Siddiqui | September 09, 2026

Running and growing your business involves risky decisions, but you can minimize these risks with a sustainable business growth strategy.

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10 Ways to Reduce Operational Costs for Your Small Business

By Jennifer Dublino | September 09, 2026

Cutting business expenses can boost profitability and productivity. Learn how.

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Does Your Business Have a Battle Rhythm? Why You Need One

By Danielle Fallon-O’Leary | September 08, 2026

Businesses can benefit by implementing the key aspects of a military “battle rhythm.”

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Should Your Business Customize Its Products?

By Jamie Johnson | September 08, 2026

As customer data becomes widely available, many companies offer customized products.

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How to Cash In on Your Excess Inventory

By Bennett Conlin | September 04, 2026

Turn surplus stock into money you can invest in your business.

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How to Tell if Your Business Is Growing Too Quickly (and What to Do About It)

By Mark Fairlie | September 04, 2026

If you notice these warning signs, it may be time to slow down.

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How to Build Business Momentum With Limited Resources

By Sean Peek | September 04, 2026

You don't need a massive bankroll to propel your business to new heights.

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8 Reasons Why the Cash-Only Model Doesn’t Work for Small Businesses

By Mark Fairlie | September 04, 2026

Your customers need the convenience of multiple payment options.

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11 Ways to Drastically Cut Business Costs

By Katharine Paljug | September 04, 2026

Cutting costs is top of mind for many small business owners looking to improve profitability and strengthen their financial footing.

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How to Develop a Unique Product That Stands Out

By Jared Haw | September 02, 2026

If you want to take a larger share of the market, win clients and have higher margins, you’ll need to develop your own product.

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How to Write a Winning Business Proposal

By Jennifer Dublino | September 01, 2026

To land new clients, you often need a solid business proposal.

accountants using computers and calculators

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Is Your Small Business Achieving Profitable Growth?

By Emil Abedian | August 05, 2026

Understanding your company’s financials is crucial to long-term success.

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Why Every Business Owner Needs an Exit Strategy

By Mark Fairlie | July 14, 2026

An exit strategy is a key component of entrepreneurship, as it can provide a sense of safety and peace of mind.

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8 Tips to Manage Your Time as a Small Business Owner

By Jennifer Dublino | July 06, 2026

A small business owner’s time is precious. Here’s how to make the most of it.

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How to Decide on Your Company’s Fiscal Year

By Catherine vanVonno | June 26, 2026

Choosing when to start your fiscal year is one of the first steps when setting up a new business.

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Outgrowing Your Office Space? Should You Lease or Buy?

By Karina Fabian | June 26, 2026

Deciding whether to lease or buy office space starts with a close look at your finances, growth plans and the current commercial real estate market.

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9 Elements of a Successful Financial Plan for a Small Business

By Jamie Johnson | June 25, 2026

Improve your chances of growth by covering these bases in your plan.

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Writing a Business Growth Plan

By Jennifer Dublino | June 25, 2026

A strategically developed business growth plan can set your business on a path toward long-term profitability.

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