Many companies’ success and profitability are heavily dependent on the effectiveness of its sales team. It doesn’t matter how many leads an inbound marketing strategy brings; your business won’t thrive without successful lead conversion.
Although some sales representatives are naturally gifted in the art of persuasion, the best sales professionals are always looking for ways to improve their negotiation skills. Whether they’re just starting or are seasoned reps, sales professionals can continue their education through training courses, books, webinars, podcasts and sales management blogs.
What are sales management blogs?
Sales management blogs are online articles that provide valuable information about the sales process. This guidance typically includes advice on customer-focused topics, such as gaining new prospects, cold calling, navigating clients through the sales funnel and handling difficult situations.
Did you know? Sales-focused blogs often concentrate on leadership skills and collaboration topics to help sales professionals improve their interpersonal skills.
The top sales management blogs
Below are some of our favorite sales-focused blogs. We hope you’ll find a new gem in there to help you make 2022 your best year yet!
1. LinkedIn Sales Solutions
Social media has become an integral tool for marketing and selling to customers, so sales representatives will likely need to stay up to date with trends if they want to be successful. If you’re looking to improve your game when it comes to modern sales, B2B selling and social sales strategies, follow LinkedIn’s sales blog, LinkedIn Sales Solutions.
2. Sales for Life
Another excellent sales blog that highlights essential strategies for social selling is Sales for Life. This blog will keep you informed on current processes, including social selling, video strategies and technology trends. If you’re looking for ways to take your sales team to the next level, this blog also provides valuable insights on how to effectively upskill your sales professionals.
3. Predictable Revenue
Aaron Ross is an award-winning author, so it’s no surprise that his blog is one to read. Predictable Revenue delves deep into important topics like workflow, return on investment (ROI), cold calling and email marketing to help readers invigorate their sales processes and increase customer satisfaction. If lead generation is important to you (and I know it is!), you won’t want to miss the next installment on this blog.
Tip: When choosing a lead-generation service, consider the marketing channels you want to focus on and whether you have enough staff to handle new leads.
4. Fresh Sales Strategies
Searching for new insights on sales management? Check out Jill Konrath’s blog for advice on one of the most essential elements of your sales force: strategy. With a focus on working smart and adopting the right mindset, her consistent blog reads like a blueprint for success. If you are ready to make big changes in the coming year, be sure to add this blog to your reading list.
5. Sales Source
Geoffrey James, author of How to Say It: Business to Business Selling and contributing editor for Inc.com, offers a witty and sharp-edged look at the business of sales. He includes thought-provoking posts that will help you increase productivity. If you’re looking for a sales management blog that cuts through the noise, Sales Source won’t disappoint.
6. Sales Pro Insider
Sales Pro Insider is an award-winning blog centered on helping companies improve customer service, sales and productivity through better leadership. Nancy Bleeke is a thought leader in sales management who inspires readers with her innovative ideas on how attitudes and habits shape our success. Whether you’re interested in learning quick tips or new ways of thinking, Sales Pro Insider is well worth reading.
7. Smart Calling
Art Sobczak has been helping people with cold-calling tips and sales techniques for more than 30 years. If your company uses the phone for inside sales or prospecting, his Smart Calling Blog is an invaluable resource that will help you get through, persuade and close.
Tip: When trying to win customers over the phone, stay confident, speak naturally, listen to your customers and never make assumptions.
8. The Sales Hunter
Motivational speaker, author and sales trainer Mark Hunter shares his methods and strategies for sales success through leadership and organizational change. The Sales Hunter provides brilliant observations you’ll want to share with the entire sales team. It’s the perfect antidote for anyone in a sales slump.
9. RAIN Group Sales
What happens when several of the world’s most respected experts join forces to coauthor a blog about sales? Nothing short of amazing. Get ready to unleash your full sales potential and become a true rainmaker. The RAIN Group Sales Blog has informative posts like “Your 6-Step Guide to Setting and Achieving Sales Goals.” It offers perceptive insights on the buying process, insight selling and value proposition that will quickly have you and your team overcoming obstacles preventing your success.
10. Sales Gravy
Anyone looking for a little assistance when it comes to improving their customer service and acquisition skills should check out the sales articles on Sales Gravy. Just the right length for a quick read, this blog is loaded with helpful tips, such as prospecting new clients, closing deals, team building and effectively pumping customers through your sales funnel. It even includes the occasional podcast episode for those who would rather listen to their sales insights.
Tip: If you’re looking for in-depth reading on leadership topics, check out our list of the best leadership books for small business owners.
The benefits of reading sales management blogs
The overall benefit of reading sales management blogs is to help you boost sales by becoming a better sales representative or leader. However, there are many ways a sales management blog can help your sales strategy – depending on the specific topics you encounter.
Here are a few ways to benefit from reading sales management blogs:
- Learn how to effectively communicate with customers and team members.
- Grow your leadership skills.
- Discover new sales strategies.
- Boost your sales performance and closing rates.
- Stay current with new sales technology.
- Hone specific skills, including cold calling, social selling, closing and handling gatekeepers.
Brenda Stoltz contributed to the writing and research in this article.