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Mark Fairlie

Mark Fairlie

Senior Analyst & Expert on Business Ownership
Introduction
About Me

Mark Fairlie brings decades of expertise in telecommunications and telemarketing to the forefront as the former business owner of a direct marketing company. Also well-versed in a variety of other B2B topics, such as taxation, investments and cybersecurity, he now advises fellow entrepreneurs on the best business practices.

At business.com, Fairlie covers a range of technology solutions, including CRM software, email and text message marketing services, fleet management services, call center software and more.

With a background in advertising and sales, Fairlie made his mark as the former co-owner of Meridian Delta, which saw a successful transition of ownership in 2015. Through this journey, Fairlie gained invaluable hands-on experience in everything from founding a business to expanding and selling it. Since then, Fairlie has embarked on new ventures, launching a second marketing company and establishing a thriving sole proprietorship.

Experience
Senior Copywriter at Westbourne Copy Studios Limited
December 2021 - Present
Managing Director at More Than Words Email & Telemarketing
September 2016 - December 2021
Education
The University of Sheffield
Graduate
English Language and Linguistics
Mark's Product and Service Reviews
Our team conducts an independent analysis of products and services that can help manage your business.
01.15.26
The Best CRM Software of 2026
HubSpot, Salesforce and Zoho CRM offer comprehensive customer...
10.30.25
Best CRM for Law Firms
Law firms need to be able to share information about clients...
01.28.26
The Best Fleet Management Services of 2026
Top GPS fleet tracking services include Verizon Connect, Samsara,...
01.28.26
The Best Call Center Software In 2026
Five9, Twilio and GoTo provide cloud-based call center solutions...
01.22.26
The Best Text Message Marketing Services of 2026
EZ Texting, SimpleTexting and Textedly offer robust SMS marketing...
10.30.25
Best CRM for Recruiting
Find the best CRM software for recruiters in 2025. Compare top...
01.21.26
The Best Website Builders and Design Services of...
Wix, Squarespace and Shopify are leading website builders,...
01.28.26
The Best Business Internet Service Providers of 2026
Need an internet service provider for your business? We've...
02.27.26
The Best Email Marketing Services and Survey...
Mailchimp, Constant Contact and Campaign Monitor excel in email...
Mark's Activity
Verizon Connect Review and Pricing - thumbnail
review
Verizon Connect Review and Pricing Review
Verizon Connect provides a wide selection of GPS fleet tracking services that are scalable to meet the needs of any fleet size.
Updated February 10, 2026
Textedly Review and Pricing - thumbnail
review
Textedly Review and Pricing Review
Textedly SMS marketing starts at $19/month with low per-message rates, text-to-pay features, review management, and omnichannel inboxes for businesses.
Updated July 28, 2025
Podium Text Message Marketing Review and Pricing - thumbnail
review
Podium Text Message Marketing Review and Pricing Review
Podium is an online reputation management service that allows you to acquire and manage customer reviews from one robust platform.
Updated March 27, 2025
article
Data Delirium: Why and How You Should Embrace Big Data
Your SMB may have survived without big data. However, big data isn't just about big business anymore. Learn how to use big data to grow sales and profits.
Updated November 04, 2025
Why Every Business Owner Needs an Exit Strategy - thumbnail
article
Why Every Business Owner Needs an Exit Strategy
You don’t go into business planning to get out — but you should. Find out why an exit strategy is important and why you need two strategies.
Updated January 14, 2026
Decision Support Systems Applications and Uses - thumbnail
article
Decision Support Systems Applications and Uses
Decision support systems use AI and data analysis to help businesses predict trends, optimize decisions and tailor strategies across key operations.
Updated February 03, 2026
Calculating the Costs of Call Center Systems - thumbnail
article
Calculating the Costs of Call Center Systems
Call center costs vary and many systems are available. Finding the right one for your business can be challenging. Here’s what you should consider.
Updated February 10, 2026
QuickBooks Desktop vs. Online: Which Should You Use? - thumbnail
article
QuickBooks Desktop vs. Online: Which Should You Use?
Should you use the desktop application or web browser version of QuickBooks? Here are some important updates about this software program.
Updated December 18, 2025
Remote PC Access — Is It Safe? - thumbnail
article
Remote PC Access — Is It Safe?
Connecting to any device over the internet, as you would through remote PC software, has risks. Follow these practices to access remote PCs securely.
Updated February 20, 2026
Why You Should Develop a Relationship With a Business Lawyer - thumbnail
article
Why You Should Develop a Relationship With a Business Lawyer
Business lawyers help with contracts, business structure, compliance, and legal risks. They save money by preventing costly mistakes before they happen.
Updated October 24, 2024
5 Ways Machine Learning Is Leading to Smarter Manufacturing - thumbnail
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5 Ways Machine Learning Is Leading to Smarter Manufacturing
Artificial intelligence and machine learning are affecting manufacturing dramatically. Learn five ways machine learning is transforming manufacturing.
Updated January 30, 2026
Small Business Guide to Using Google Analytics - thumbnail
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Small Business Guide to Using Google Analytics
Google Analytics is an essential tool for your business website and marketing strategy. Learn what Google Analytics is, how to set it up and how to use it.
Updated September 02, 2025
What Is Workflow Automation? - thumbnail
article
What Is Workflow Automation?
Automating manual processes improves efficiency and eliminates human error. Learn about workflow automation and how to create an automated workflow.
Updated February 10, 2026
Types of Cyber Risks Businesses Should Be Aware Of - thumbnail
article
Types of Cyber Risks Businesses Should Be Aware Of
Cyberattacks could lead to big financial losses and even civil or criminal penalties. Learn how your business can reduce the risks.
Updated January 16, 2026
How to Handle a Business Lawsuit - thumbnail
article
How to Handle a Business Lawsuit
Business owners are vulnerable to lawsuits. Learn common lawsuit types, as well as how to handle a lawsuit, deal with insurance, and protect your company.
Updated January 07, 2026
What Is a Surety Bond? - thumbnail
article
What Is a Surety Bond?
Surety bonds act as a legally enforceable guarantee that help small business owners secure third-party contracts. Learn how they work.
Updated January 09, 2026
What Is a Cyber Attack? - thumbnail
article
What Is a Cyber Attack?
Discover the type of damage a cyber attack can do to any business, and some of the top ways you can prevent them.
Updated January 12, 2026
Salesforce CRM vs. Zoho CRM - thumbnail
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Salesforce CRM vs. Zoho CRM
Salesforce CRM and Zoho CRM are excellent customer relationship management platforms for sales, marketing and communication. Here's how they compare.
Updated February 10, 2026
HubSpot vs. monday CRM Comparison - thumbnail
article
HubSpot vs. monday CRM Comparison
HubSpot and monday Sales CRM can help your business handle leads, marketing, reporting and more. Learn how these top CRM software packages compare.
Updated February 10, 2026
Pipedrive vs. HubSpot Comparison - thumbnail
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Pipedrive vs. HubSpot Comparison
Pipedrive and Hubspot are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.
Updated February 10, 2026