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Buying Guides

Latest: Advice, Tips and Resources

Article
What Is Insight Selling? A Beginner’s Guide
By Paula Fernandes | March 22, 2023

Insight selling involves making a sale by using strategy to coach the customer through the buying process. Here is how it can help your customers.

Article
Holiday Marketing: 5 Reasons Why Customer Loyalty Programs Are Essential 
By Sean Peek | March 22, 2023

Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.

Article
Ahead of the Pack: 4 Ways to Keep Your Business Competitive
By Sean Peek | March 22, 2023

Follow these four strategies to beat your competitors in today's cutthroat business world.

Article
The Pros and Cons of Offering Money-Back Guarantees
By Chad Brooks | March 22, 2023

Offering money-back guarantees has both pros and cons. See whether a money-back guarantee is right for your business.

person texting on a smartphone
Article
Should Your Restaurant Accept Mobile Payments?
By Jamie Johnson | March 20, 2023

Mobile payments provide a fast and easy way for restaurants to receive payments, but there are pros and cons to this method. Here is what you need to know.

Article
How Businesses Are Marketing Green Innovation
By Julie Thompson | March 20, 2023

Learn how your company can improve the environment while using eco-friendly consciousness as a marketing tactic.

Article
Time to Get Deep: Why CEOs Need to Embrace Mindfulness
By Julie Thompson | March 20, 2023

The attitude of the CEO impacts the entire company. Learn how mindfulness can create a more positive culture and foster success.

Article
How to Write a Company History
By Skye Schooley | March 20, 2023

A well-written company history on your website can do wonders in attracting customers to your brand. Here is how to write one.

Article
Welcome to America: What Non-Residents Need to Consider When Forming a Company in the U.S.
By Sean Peek | March 20, 2023

Non-U.S. residents can form a business in the United States, but there are a few things they need to consider. Learn what with this guide.

Article
4 Genius Marketing Tactics Proven to Drive Leads for Businesses on a Budget
By Joy Gendusa | March 20, 2023

Generating good leads can seem difficult for small businesses. Learn what mistakes to avoid, and some budget-friendly tactics.

Article
Why Growing Employees Is Key to Growing Your Business
By Skye Schooley | March 20, 2023

There's a trend of employees leaving companies, seeking opportunity and upward mobility elsewhere. Here are three tips to prevent employee churn.

Article
The Truth Behind Stock Photos: What Works and What Doesn’t
By Sean Peek | March 16, 2023

Stock photos can add graphics to your online content without producing the images yourself. Learn to find quality photos to create better brand messaging.

Article
Elevating Expectations: 5 Ways Product Quality Affects Your Brand
By Sammi Caramela | March 16, 2023

Ensuring your products are high quality is crucial to your business's bottom line. Learn how to create products that meet user standards.

business tools
Article
What Is Google Ads, and Why Should You Use It?
By Max Freedman | March 14, 2023

Here are some of the benefits of using Google Ads in your digital marketing strategy.

Article
7 Essential Components of Excellent Customer Service
By Megan Totka | March 13, 2023

Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.

Article
The Management Theory of Frederick Taylor
By Sean Peek | March 13, 2023

Make your business more efficient by using Frederick Taylor's scientific principles for employee management.

Article
The Management Theory of Henry Mintzberg
By Sean Peek | March 13, 2023

Learn the management theory of academic and author Henry Mintzberg, including how it applies to small businesses.

Article
What Your Wheels Say: The Top 10 Cars for CEOs
By Sean Peek | March 13, 2023

Check out our list of the top 10 cars for CEOs and what these cars say about your personality.

Article
The Influence of Leadership Styles: How Givers and Takers Match Up
By Sean Peek | March 13, 2023

Workplaces are full of all types of people, including givers, takers and matchers. Learn the pros and cons of various leadership styles.

Article
How to Become a Freelancer
By Arjun Kohli | March 13, 2023

Do you want to be a freelancer? Here are seven steps you need to take to get started.

Article
Hiring for Attitude Over Experience: What the Numbers Show
By Skye Schooley | March 13, 2023

Studies show that skilled and experienced employees with rotten attitudes fail quickly. Here's why you need to hire for attitude.

Article
How to Cash In on Your Excess Inventory
By Bennett Conlin | March 13, 2023

Businesses often deal with excess inventory that ties up cash and prevents you from investing in other areas. Learn how to turn excess inventory into cash.

Article
Secrets to Selling Intangible Goods and Services
By Jonathan Furman | March 10, 2023

When you're selling intangible goods and services, you'll need to create a unique marketing plan and sales process involving trust. Learn what's involved.

bustling open plan office
Article
The Small Business Productivity Guide: 7 Tips to Boost Your Output
By Victor Snyder | March 10, 2023

You can help your employees become more efficient at their job with this guide that offers tips on maximizing the workday.

Article
5 Ways a UX Designer Can Benefit Your Company
By Jamie Johnson | March 09, 2023

A user experience, or UX, designer makes products accessible and usable. Learn how a UX designer can optimize your offerings and help your small business.

Article
3 Soft Skills to Consider for Improved Employee Return on Investment
By Julie Thompson | March 09, 2023

If you want to boost productivity and profits, make sure your employees have these soft skills. You'll see a better return on investment if they do.

Article
Do You Have a Toxic Employee Wreaking Havoc in Your Business?
By Skye Schooley | March 09, 2023

Learn how to spot toxic employees and develop strategies to ensure they don't ruin your business.

Article
What Is Facebook Pay?
By Donna Fuscaldo | March 09, 2023

Learn how Facebook Pay works, its pros and cons, and whether a small business should consider this alternative to PayPal as a checkout option.

Article
How FinTech Is Changing Business (and Bank Accounts)
By Ryne Landers | March 09, 2023

FinTech is the financial technology fueling innovation in payment processing, lending, wealth management, and more. Learn how FinTech is changing business.

Article
How to Measure and Improve Your Marketing ROI
By Jennifer Dublino | March 09, 2023

Measuring your marketing ROI will give you an idea of what's working best so you can refocus marketing dollars and stop ineffective programs.