business.com receives compensation from some of the companies listed on this page. Advertising Disclosure
Home

Buying Guides

Latest: Advice, Tips and Resources

Article
What to Do if You’re Behind on Your Taxes
By Chad Brooks | March 03, 2023

Getting behind on your taxes can result in penalties, including liens and levies on your business. Here's what to do if you're past due.

Article
Considering Going Cashless? Electronic Payment Expert Discusses the Benefits
By Sean Peek | March 03, 2023

Accepting payments from mobile wallets like Apple Pay and Google Pay gives consumers the safest and most secure way to pay.

Article
How Do You Sustain and Grow Your Customer Relationships?
By Chad Brooks | March 03, 2023

The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.

Article
4 Marketing Hacks to Help You Attract the Right Investors
By Jennifer Dublino | March 03, 2023

Marketing strategy is a crucial aspect of landing investors. Use your marketing skills to identify, message and pitch potential business investors.

woman looking at computer data
Article
7 Strategies to Make Your Google Ads Campaign a Success
By Chad Brooks | March 03, 2023

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.

accountants using computers and calculators
Article
Is Your Small Business Achieving Profitable Growth?
By Emil Abedian | March 03, 2023

Small businesses must understand if their growth is profitable. Learn about the profitability-growth relationship and achieving profitable growth.

Article
What It Means to Default on a Business Loan and What to Do Next
By Kiely Kuligowski | March 03, 2023

Learn what it means to default on a business loan and what options you have available if this happens to you.

Article
Twitter as a Customer Support Channel
By Jennifer Dublino | March 03, 2023

Twitter adds a new dimension to customer support, offering proactive real-time support in a public environment. Learn to use Twitter for customer support.

Article
What Is Employee Benefits Management and Administration?
By Sean Peek | March 03, 2023

Struggling to manage employee benefits? Here's how employee benefits software can help administrators manage benefits.

Article
Like PB&J: Customer Service as a Marketing Strategy
By Julie Thompson | March 03, 2023

Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.

Article
10 Innovative Approaches to Improve Your PPC Strategy
By Jennifer Dublino | March 03, 2023

Pay-per-click (PPC) advertising is an effective marketing strategy. Learn tips for improving your PPC plan and generating new customers for your business.

Article
Are You Paying a Living Wage?
By Adam Uzialko | March 03, 2023

For employers, paying a living wage can feel like a burden. However, paying a living wage can be a powerful investment that positively affects revenues.

Article
Complete Guide to Building a Sales Process
By David Gargaro | March 02, 2023

To land as many clients as possible, you need a defined sales process. Here is what it should include.

Article
How to Create Community Around Your Brand
By Jennifer Dublino | March 02, 2023

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.

Article
How to Create a New Brand Image From Scratch
By Jennifer Dublino | March 02, 2023

Creating a brand image is a crucial marketing task to establish a brand identity. Learn what's involved in a new brand image and branding do's and don'ts.

Article
Operating Without Insurance? 9 Types of Business Insurance You Need to Know About Right Now
By Kimberlee Leonard | March 02, 2023

Your business will always face risks. Find out which risks insurance can mitigate and the primary insurance types your business needs.

Article
How Projection Mapping Is Changing the Ad World
By Sean Peek | March 02, 2023

Projection mapping can transform buildings into works of art and garner lots of attention. Here is how to use this marketing technique.

Article
How to Calculate Night Shift Differential Pay
By Max Freedman | March 02, 2023

Night shift differential pay makes it easy to find and motivate daytime employees to work nighttime shifts. Here's how to calculate it.

Article
Quality Data Only: How to Apply Data Minimization to Your Business
By Mark Fairlie | March 02, 2023

Reduce risks of data breaches and make better decisions using more accurate information by introducing data minimization procedures into your business.

Article
How the FMLA Applies to Your Small Business
By Skye Schooley | March 02, 2023

See how the Family and Medical Leave Act applies to your business and what you need to do to comply with its regulations.

Article
90 Days to Prove Yourself: The Power of a Probationary Period
By Julie Thompson | March 02, 2023

Giving an employee a probationary period has advantages. It allows them to achieve more and offers the company a chance to see if training is necessary.

Article
What Does a Great Customer Experience Look Like Now?
By Jennifer Dublino | March 02, 2023

Customer expectations have changed due to the COVID-19 pandemic. To stay competitive, be sure to provide the level of service that customers expect now.

Article
How Often Should You Upgrade Your Phone System?
By Sean Peek | March 02, 2023

Businesses need a business phone system that's fast, reliable and up to date. Learn how and when to upgrade and the best business phone systems to consider.

Article
Small Business Guide to a Restaurant Management System
By Kiely Kuligowski | March 02, 2023

Restaurant management systems are essential tools that help you manage sales, staff, inventory and more. Learn which type might benefit your business best.

Article
Time for Change: When to Rebrand and How to Begin the Process
By Julie Thompson | March 02, 2023

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what rebranding mistakes to avoid.

Article
Entrepreneurs, Take Note: 5 Trends in Online Purchasing Habits
By Jennifer Dublino | March 02, 2023

E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.

Article
How to Choose the Right Digital Marketing Strategy for Your Business
By Jennifer Dublino | March 02, 2023

Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing strategy for your business.

woman using a laptop
Article
Common Mistakes That Can Lead to Product Failure
By Jennifer Dublino | March 01, 2023

What pitfalls cause most products to fail? Learn about these common traps so you can avoid mistakes and a failed product launch.

Article
C-Suite Job Titles: What Do They Really Mean?
By Steven McConnell | March 01, 2023

New C-suite job titles can be confusing. Here's a breakdown of traditional and modern C-suite roles and why job titles must adapt to a changing workforce.

Article
12 Proven Ways to Increase Sales
By David Gargaro | March 01, 2023

Growing sales is crucial for small business success. Learn proven ways to increase sales and help your small business grow.