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Article
The 5 Most Common Mistakes SMBs Make When Designing Their New Website
By Jennifer Dublino | March 06, 2023

Your company website is your organization's primary digital face. Put your best face forward by avoiding these common website design mistakes.

Article
What Is VoIP?
By Shannon Flynn | March 06, 2023

VoIP technology uses a broadband internet connection to transmit phone calls. Learn VoIP's features and everything you need to know to implement VoIP.

woman recording a promotional video
Article
Why Brand Ambassadors Could Be Your Best Marketing Strategy
By Jennifer Dublino | March 06, 2023

Having employees act as brand ambassadors is a low-cost way to increase your company's marketing reach and engagement significantly. Here's how to do it.

Salespeople discussing numbers
Article
You’ve Got Leads, but Why Aren’t They Buying?
By Jennifer Dublino | March 06, 2023

Understand why leads aren't turning into sales and how to turn potential customers into buyers.

Article
Graphic Design Trends and Predictions for the Industry’s Future
By Lexie Lu | March 06, 2023

Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.

Article
How to Hire for Your Business
By Chad Brooks | March 06, 2023

Learn strategies and techniques for hiring employees as you build up a staff for your small business.

woman looking at computer data
Article
Know Your Customers: How Different Generations Prefer To Pay
By Julie Thompson | March 06, 2023

Businesses should understand what payment tools their customers like to use. Learn the methods different demographics favor.

Article
What’s in a Name? How to Choose Great Job Titles for Your Workers
By Skye Schooley | March 06, 2023

Learn how to pick great job titles for your employees, the common job titles and levels, and why job titles matter.

Article
Seasonal Marketing Strategies: Utilizing What Every Season Has to Offer
By Lyndi Catania | March 06, 2023

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

online shopping
Article
5 Tips to Reduce Friction on Your E-Commerce Website
By Chris Christoff | March 06, 2023

Anything that slows e-commerce website browsing or makes it difficult to navigate causes friction. Learn to reduce friction and increase online sales.

Article
Quit Your Day Job for Your Startup: 5 Steps to Success
By Sammi Caramela | March 06, 2023

It can be scary transitioning from traditional employment to entrepreneurship. Here's how to make it easier and increase your chance of startup success.

Article
How to Repurpose Old Content to Boost Marketing Results
By Jennifer Dublino | March 06, 2023

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences, and boost SEO.

Businesswoman on the phone
Article
Would You Make It on ‘Shark Tank’? The Importance of Scalable Business Models
By Jamie Johnson | March 06, 2023

Scalability is a crucial factor in business growth and success. Learn the components of a scalable company and how to scale your business.

Article
Don’t Go It Alone: The Case for Hiring a Marketing Expert
By Jennifer Dublino | March 06, 2023

While entrepreneurs can do it all, they should leave digital marketing to the experts. Learn how a digital marketing expert can improve your bottom line.

Article
How to Build Trust With E-Commerce Customers
By Ming-Yi Wu | March 06, 2023

To thrive in the fast-growing e-commerce environment, SMBs need to build trust with their customers. Here are five suggestions to build online trust.

Employees working in an office
Article
8 Practical Tips to Improve Your Email Marketing Campaign
By Jennifer Dublino | March 06, 2023

Email is a highly effective marketing tool. Use these eight tips to get the most from email marketing campaigns and improve your conversions and sales.

Article
Understanding Omnichannel Payments
By Jennifer Dublino | March 06, 2023

Your payment processing should be convenient and professional across all channels. Learn why you should offer omnichannel payments.

Article
6 Reasons Your Business Should Accept Cryptocurrency
By Megan Totka | March 06, 2023

Should your business add cryptocurrency to its payment options? Here are some reasons it's a good idea – and the steps you'll take to make it happen.

person dialing a phone
Article
Which Business Phone System Is Best for Your Business?
By Jeff Hale | March 06, 2023

You can narrow down your business phone options with this quick list.

Article
Should You Hire Full-Time or Part-Time Employees?
By Mona Bushnell | March 06, 2023

If you're preparing to hire new employees, consider which roles require a full-time employee and which jobs might be best filled as part-time positions.

Article
Managing Resources: ERP Industry Trends That Impact Bottom Line
By Mark Fairlie | March 06, 2023

Enterprise Resource Planning (ERP) helps businesses drive quality by recording and storing real-time business performance data. Learn ERP trends to watch.

Article
What’s the Difference Between Net Income and Profit? 
By Dachondra Cason | March 06, 2023

Profit and net income are found on your company's income statement. Learn the difference between these financial terms and what they mean for your company.

Article
Why Personal Branding Is Crucial for Any Industry
By Chad Brooks | March 06, 2023

Entrepreneurs who communicate their expertise and vision are creating a personal brand. Learn how personal branding can help your sales and operations.

Article
The 5 Most Popular Types of 501(c)
By Deborah Sweeney | March 06, 2023

If you plan to form a nonprofit, it's important to know about the five most common types of 501(c) groups.

Article
11 Social Media Networks to Use for Personal Branding
By Jennifer Dublino | March 03, 2023

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.

Article
Why Efficient Customer Service Is Better Than Friendly Customer Service
By Jamie Johnson | March 03, 2023

Greeting your customers with a smile is important, but efficiency matters even more. Learn how to provide efficient customer service.

Article
What Is Claims-Made vs. Occurrence?
By Kimberlee Leonard | March 03, 2023

When insuring a business, you'll find two coverage types: claims-made and occurrence. Learn the differences to choose the right business coverage.

Article
No Need for Reinvention: 10 Ways to Repurpose Your Blog Content for More Traffic
By Mark Fairlie | March 03, 2023

Refreshing and repurposing blog posts can improve your site ranking, create more value, and attract new audiences. Learn how to repurpose your blog content.

Article
Open for Business: 5 Options for Setting Up an Online Store
By Jennifer Dublino | March 03, 2023

There are various ways to open an e-commerce store and start selling online. Learn your online store options and their pros and cons.

Article
What to Do if You’re Behind on Your Taxes
By Chad Brooks | March 03, 2023

Getting behind on your taxes can result in penalties, including liens and levies on your business. Here's what to do if you're past due.