One of a marketing department's most difficult tasks is gathering, tracking and executing every campaign idea that its members present. Monday.com's workflow management capabilities can help your team track email marketing campaigns through their entire lifecycle, from brainstorming to execution.
Editor's score: 7.5/10
Monday.com users can leverage the platform's many template options, workflow automations and views to process incoming requests and monitor progress. You can track and filter email marketing campaigns by account, priority, goal, audience, send date, reviewer, and request status. The automation functions, such as notification and update triggers, can reduce the manual work of handling requests and updating campaign progress.
Monday.com users can also take advantage of WorkForms, a new product that lets you create personalized business forms and visualize campaign progress in columns. This tool can be particularly useful for collecting, tracking, and analyzing data from your email subscribers. WorkForms offers the ability to create automated columns that connect existing documents to its boards, which means teams can access all their email campaign materials in one place.
Businesses should be aware that Monday.com is project management software, not dedicated email marketing software, so you won't be able to send out or track the performance of your email campaigns from within the platform. However, it's a great tool for planning campaigns and analyzing internal workflow data around email marketing.
Monday.com recently announced a new partnership with Tata Consultancy Services that will help companies streamline their intricate business processes. TCS offers IT services, in-depth consultancy, and tailor-made digital and business solutions. By integrating TCS’s decades of experience and professional team into Monday.com’s modern, no-code work operating system (Work OS), users can increase productivity and connect operations silos. The combination of Monday.com’s Work OS and TCS’s industry expertise offers solutions for businesses so they can “offload, migrate and simplify work” by bridging dashboards to build cross-organizational alignment.