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Marketing Tools

Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, design content and analyze campaign results. Tools like website builders help you create a branded, user-friendly place where customers can learn more about your business and get in touch. In this hub, you’ll learn everything you need to know about the tools of the marketing trade.

Latest: Advice, Tips and Resources

Article
Why Simple Marketing Automation is Better Than Complex Systems
By Natalie Hamingson | August 11, 2025

Looking for the right marketing automation platform for your business? Check out our detailed guide.

Review
SimpleTexting Review and Pricing
By Mark Fairlie | August 08, 2025

SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.

Hubspot logo
Review
HubSpot CRM Review and Pricing
By Nadia Reckmann | August 01, 2025

HubSpot is a great CRM system for businesses seeking sales and marketing integration to drive revenue and manage funnels. Learn more about HubSpot CRM.

Review
Textedly Review and Pricing
By Mark Fairlie | July 28, 2025

Textedly SMS marketing starts at $19/month with low per-message rates, text-to-pay features, review management, and omnichannel inboxes for businesses.

Article
The Truth Behind Stock Photos: What Works and What Doesn’t
By Jennifer Dublino | July 24, 2025

The stock images companies use are often not very good. Take advantage of alternatives to help your content perform better.

Article
How to Use Video Content Marketing More Effectively
By Jennifer Dublino | July 24, 2025

Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.

Article
13 Ways to Repurpose Your Blog Content for More Traffic
By Mark Fairlie | July 24, 2025

Turn blog posts into email newsletters, LinkedIn articles, social media graphics, videos, podcasts, and infographics to reach new audiences and boost SEO.

Review
Zendesk Review and Pricing
By Mark Fairlie | July 23, 2025

Zendesk is a full-featured CRM with tools to optimize sales, marketing and customer service team performance. Learn about Zendesk's features and pricing.

Article
8 Marketing Challenges Only Nonprofits Understand
By Jennifer Dublino | July 17, 2025

Marketing for a nonprofit is very different from corporate marketing. Here are some common nonprofit marketing challenges and how to overcome them.

Article
User-Generated Content: More Than Customer Reviews
By Mark Fairlie | July 16, 2025

User-generated content boosts trust, engagement and conversions — turning customers into brand advocates and delivering cost-effective marketing results.

Article
Internet Advertising: How New Technology Is Impacting Online Advertising
By Stella Morrison | July 14, 2025

Learn how technology is changing and how adapting to it can help your marketing.

Article
CRM Switch: 5 Tips for CRM Change Management
By Alex Haimann | July 14, 2025

Switching CRM requires identifying current problems, researching alternatives, data migration, team training and customization. Costs include time and effort.

Article
About Us Page: Why Your Business Needs an ‘About’ Page
By Jennifer Dublino | June 30, 2025

Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.

Real estate agent looking at a house exterior
Best Pick
Best CRM for Real Estate Businesses
By Nadia Reckmann | June 23, 2025

Salesforce, Pipedrive and Zoho offer CRM solutions tailored for real estate professionals with lead management and automation tools.

monday.com logo
Review
monday.com Email Marketing Review and Pricing
By Sean Peek | May 20, 2025

Monday.com is a visual project management platform starting at $13 per user per month with customizable dashboards, 250+ integrations and automation.

Textline logo
Review
Textline Review and Pricing
By Mark Fairlie | May 05, 2025

Textline offers robust communication and security features. Learn why it's our choice for the best text message marketing service for large businesses.

person typing on a laptop
Article
How to DIY Your SMB Website
By Nicole Fallon | April 01, 2025

Here’s how to build your own small business website using a DIY website builder like Squarespace and what to consider during the process.

Pipedrive logo
Review
Pipedrive Review and Pricing
By Mark Fairlie | March 27, 2025

Pipedrive is a powerful CRM with exceptional sales automation features. Learn how Pipedrive can help you customize and streamline complex workflows.

Review
Podium Text Message Marketing Review and Pricing
By Mark Fairlie | March 27, 2025

Podium is an online reputation management service that allows you to acquire and manage customer reviews from one robust platform.

Constant Contact logo
Review
Constant Contact Email Marketing Review and Pricing
By Sean Peek | March 24, 2025

Constant Contact is an affordable and easy-to-use email marketing service. It has all the tools businesses need to create great email campaigns.

Article
How to Quickly and Easily Make Your Website GDPR Compliant (and Why You Should Immediately)
By Julie Thompson | March 14, 2025

GDPR is a sweeping data privacy law that impacts any business collecting data on EU citizens. Make sure your business is ready with these easy steps.

Review
Salesforce CRM Review and Pricing
By Nadia Reckmann | March 07, 2025

Salesforce CRM helps businesses manage and support customer relationships. Learn about Salesforce CRM's features, customization options, pricing and more.

Article
5 Things to Consider for an International Digital Marketing Strategy
By Sean Hopwood | February 25, 2025

Here are the five essential points you need to know to formulate and implement your international digital marketing strategy.

Article
Just Say No: 10 Website Design Mistakes That Can Hurt Conversion
By Amanda Hoffman | February 19, 2025

When someone lands on your website, you have less than a second to make a conversion. Here are design elements that can hurt your business.

hands checking email on a laptop
Article
Salesforce vs. monday Comparison
By Sean Peek | February 19, 2025

Salesforce and monday are both great companies with excellent reputations and similar feature sets. However, there are a few distinct differences.

Article
Email Design Guide (With Examples)
By Jennifer Dublino | February 13, 2025

Email is a critical marketing tool. Discover how to design your own in this complete guide that includes best practices and campaign examples.

Review
Campaigner Email Marketing Review and Pricing
By Nicole Fallon | February 10, 2025

Campaigner is email marketing software with all the features businesses need to create professional and effective email campaigns.

person typing on a laptop
Article
Salesforce vs. Zendesk Sell Comparison
By Mark Fairlie | February 05, 2025

The right CRM system can generate more leads, drive sales and improve customer service. Here's how two top CRM solutions, Salesforce and Zendesk, compare.

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Article
Salesforce vs. Pipedrive Comparison
By Mark Fairlie | February 05, 2025

Salesforce and Pipedrive are two of the leading CRM platforms for small businesses. See our comparison of pricing, features and more.

person typing on a laptop
Article
HubSpot vs Zoho Comparison
By Mark Fairlie | February 04, 2025

See a comparison of the HubSpot and Zoho CRMs when it comes to pricing, features, integrations and more.