Marketing Tools: Expert Advice, Software & Resources

Marketing

Marketing Tools

Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, design content and analyze campaign results. Tools like website builders help you create a branded, user-friendly place where customers can learn more about your business and get in touch. In this hub, you’ll learn everything you need to know about the tools of the marketing trade.

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Latest: Advice, Tips and Resources

Article

How to Write an Executive Summary for a Marketing Plan

By Max Freedman | September 15, 2026

An executive summary in your marketing plan gives an overview of how you intend to reach your target audience and drive conversions. Here’s what you should include.

Article

How Much Does It Cost to Build a Website?

By Amanda Hoffman | September 14, 2026

Discover what it really costs to build a website in 2025 with a full breakdown of every key expense.

Article

Could IVR Systems Improve Your Customer Service?

By Sean Peek | September 14, 2026

Learn how an IVR system can enhance your business by streamlining call management and boosting customer satisfaction.

Article

Entrepreneurs Love These 18 Tools for Conducting Market Research

By Nicole Fallon | September 10, 2026

Apps, platforms, sites and other tools can help you truly understand and cater to your customers.

Article

13 Ways to Repurpose Your Blog Content for More Traffic

By Mark Fairlie | September 09, 2026

Turn existing blog posts into new content that drives more traffic.

Article

Automated Email Sequence Examples

By Marisa Sanfilippo | September 04, 2026

Automated email sequences are a powerful tool for maintaining customer engagement by delivering the right message at the right time without constant manual intervention.

Article

How to Use Video Content Marketing More Effectively

By Jennifer Dublino | September 04, 2026

Video is the No. 1 content type for lead generation and user engagement.

Review

SlickText Review

By Tom Anziano | September 04, 2026

Our SlickText review covers the platform's useful engagement tools and exceptional usability, as well as its competitive pricing.

Best Pick

Best CRM for Law Firms

By Mark Fairlie | September 02, 2026

We reviewed the best CRM software for law firms, including HubSpot, Zoho, Pipedrive, Freshsales and Salesforce, comparing pricing, automation, client management, legal integrations and more to help...

Article

CRM Switch: 5 Tips for CRM Change Management

By Alex Haimann | August 18, 2026

Looking for a new CRM? Learn how to streamline the process for your business.

Article

Make Money with Google AdSense: Everything to Know to Grow an Empire

By Sean Peek | August 05, 2026

Expand online earnings with Google AdSense, a straightforward program for monetizing your website through user-clicked ads.

Article

Why You Should Verify Your Brand on Social Media

By Natalie Hamingson | July 23, 2026

Article

How to Use Email and SMS Marketing Together for Maximum Impact

By Adam Uzialko | July 23, 2026

Email and SMS aren’t competing channels; when used together strategically, they create a powerful multi-channel marketing approach that drives better engagement and sales.

Review

Squarespace Review and Pricing

By Jeremy Bender | July 16, 2026

Squarespace is a powerful, AI-powered website builder great for e-commerce. See our full review of features, pricing and limitations.

Review

Pipedrive Review and Pricing

By Mark Fairlie | July 16, 2026

Business.com’s review of Pipedrive shows why it is our choice as the best CRM for sales automation. Read the review and learn more about its pros and cons.

Article

Squarespace vs. Wix: Which Website Builder Is Better?

By Jeremy Bender | July 15, 2026

Review

Twilio Messaging Review

By Tom Anziano | June 22, 2026

Twilio is a highly flexible text message marketing platform, making it ideal for small businesses that need a tool tailor-made for their needs.

Review

ProTexting Review

By Max Freedman | June 22, 2026

Our ProTexting review covers the platform's exceptional usability, flexibility, and impressive slate of features.

Article

Marketing to College Students

By Max Freedman | May 18, 2026

Gen Z likes authenticity, personalization and convenience. Here is how to reach this valuable demographic.

Article

Strategies for Building Brand Trust Through Video

By Joe Forte | May 14, 2026

Video marketing can help set the tone for your entire brand.

Article

Why Print Marketing Is Still Important in a Digital World

By Adam Uzialko | April 27, 2026

Print marketing can give your business a powerful edge, especially in tandem with a targeted digital marketing strategy.

Article

Ineffective Imagery: The Case for Dumping Stock Photography

By Jennifer Dublino | March 30, 2026

The stock images companies use can weaken their content and branding. Help your content perform better by using alternatives and understanding what makes good photos.

Article

The Best Lead Scoring Tools for 2026

By Adam Uzialko | March 25, 2026

These lead scoring tools can help you identify the prospects that are most likely to become paying customers so you can spend your time where it matters most.

Article

User-Generated Content: More Than Customer Reviews

By Mark Fairlie | March 24, 2026

User-generated content (UGC) can help your brand engage customers and boost sales. Learn how to encourage user-generated content to increase trust, engagement and sales.

Article

How to Use Meta Business Suite: A Small Business Guide

By Nicole Fallon | March 03, 2026

Meta Business Suite is a unified tool to help you streamline your business's social media presence and engagement. Here's what you need to know.

Article

Email Design Guide (With Examples)

By Jennifer Dublino | March 02, 2026

Strategic email design helps engage recipients and improve website traffic.

Article

Postcards vs. Letters: Which Is the Better Direct Mail Marketing Strategy?

By Kent Moon | January 30, 2026

Postcards and letters are popular direct mail marketing methods with unique benefits that can help grow your business.

Article

Stand Out: 5 Ways to Combine Traditional and Digital Marketing

By Kelly Bosetti | January 29, 2026

Digital is indispensable, but don't forget classic marketing for optimal exposure.

Article

7 Strategies to Make Your Google Ads Campaign a Success

By Chad Brooks | January 27, 2026

Google Ads can bring more qualified traffic to your website — if you use this tool correctly.

Article

What Are Email Open Rates?

By Jennifer Post | January 23, 2026

Email open rates are crucial metrics to track, as they tell you a lot about the success of your marketing campaigns.

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