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Marketing Tools

Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, design content and analyze campaign results. Tools like website builders help you create a branded, user-friendly place where customers can learn more about your business and get in touch. In this hub, you’ll learn everything you need to know about the tools of the marketing trade.

Latest: Advice, Tips and Resources

Article
The Truth Behind Stock Photos: What Works and What Doesn’t
By Sean Peek | December 19, 2025

Stock photos can add graphics to your online content without producing the images yourself. Learn to find quality photos to create better brand messaging.

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Article
What Is Google Ads and Why Should You Use It?
By Max Freedman | December 19, 2025

Here are some of the benefits of using Google Ads in your digital marketing strategy.

Article
How to Make Your Website Mobile-Friendly
By Julie Thompson | December 18, 2025

Learn the importance of mobile-friendly websites and how to make sure your site functions well on mobile devices.

Article
Snail Mail Will Rescue Your Digital Campaigns From Tech Uncertainty
By Mark Fairlie | December 18, 2025

Postal mail is a great way to improve responsiveness from your digital marketing campaigns. Find out why it performs so well, even among elusive Gen Zers.

Article
5-Step Web Design Process to Create Winning Websites
By Rahul Varshneya | December 17, 2025

A stellar design isn't merely focused on how pretty the interface looks.

Article
The Most Popular Giveaway Items for Customers
By Sean Peek | December 16, 2025

Is your business looking to give out promotional products? Consider these smart and trendy gift ideas.

Article
How to Use Meta Business Suite: A Small Business Guide
By Nicole Fallon | November 20, 2025

Here’s how small businesses can set up and make the most of Meta Business Suite, including key features and best practices.

Review
Benchmark Email Marketing Review
By Tom Anziano | November 19, 2025

Benchmark Email offers drag-and-drop email marketing with 120+ templates and 24/7 support. Free plan includes 250 emails/month; Pro starts at $13.99/month.

Article
Text Message Marketing: Annoying, Brilliant or Both?
By Mark Fairlie | November 06, 2025

Forget WhatsApp or Facebook Messenger. The way to reach more Americans on their cell phones is by the humble SMS text message.

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Article
Pipedrive vs. Salesforce: Which CRM Is Right for Your Business?
By Tom Anziano | November 03, 2025

Pipedrive and Salesforce are top CRM platforms geared toward different business needs. We compared their features to help businesses see how the CRMs stack up.

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Best Pick
Best CRM for Recruiting
By Mark Fairlie | October 30, 2025

Find the best CRM software for recruiters in 2025. Compare top systems to manage candidates, streamline hiring and fill positions faster.

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Best Pick
Best CRM for Law Firms
By Mark Fairlie | October 30, 2025

Law firms need to be able to share information about clients quickly and securely — that’s where these CRM systems come in.

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Review
Twilio Messaging Review
By Tom Anziano | October 30, 2025

Twilio is a highly flexible text message marketing platform, making it ideal for small businesses that need a tool tailor-made for their needs.

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Review
Thryv Review
By Tom Anziano | October 30, 2025

Thryv is a text message marketing platform especially well-suited to service-based businesses who want to focus on customer engagement.

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Review
SlickText Review
By Tom Anziano | October 29, 2025

Our SlickText review covers the platform's useful engagement tools and exceptional usability, as well as its competitive pricing.

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Review
ProTexting Review
By Max Freedman | October 29, 2025

Our ProTexting review covers the platform's exceptional usability, flexibility, and impressive slate of features.

Review
Mailchimp Review
By Adam Uzialko | October 27, 2025

This Mailchimp review covers the user-friendly email marketing platform that offers valuable features for small businesses new to email marketing.

Article
How to Increase In-store Sales With Online Marketing
By Sean Peek | October 27, 2025

Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital marketing tactics.

Article
How to Repurpose Old Content to Boost Marketing Results
By Jennifer Dublino | October 23, 2025

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences and boost SEO.

Article
How to Choose the Right Digital Marketing Strategy for Your Business
By Jennifer Dublino | October 23, 2025

Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing strategy for your business.

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Review
EZ Texting Review and Pricing
By Mark Fairlie | October 21, 2025

EZ Texting is an excellent service for executing text message marketing campaigns. Learn about the platform's tools, pricing and integrations.

Article
Make Money with Google AdSense: Everything to Know to Grow an Empire
By Sean Peek | October 15, 2025

Google's AdSense program allows individuals and businesses to display relevant ads on their websites and make money.

Article
Email Retargeting Guide: How to Create Your Campaign
By Rachelle Gordon | October 14, 2025

Learn how your e-commerce business can use techniques like personalization to increase customer engagement and purchases.

Article
How Can a Bluetooth Beacon Integrate With Traditional Marketing?
By Jennifer Dublino | September 02, 2025

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

Review
Keap CRM Review and Pricing
By Nadia Reckmann | August 12, 2025

Keap CRM offers powerful automation with AI-powered workflows and drag-and-drop builders. Pricing starts at $249/month for 2 users and 1,500 contacts.

Article
Why Simple Marketing Automation is Better Than Complex Systems
By Natalie Hamingson | August 11, 2025

Looking for the right marketing automation platform for your business? Check out our detailed guide.

Review
SimpleTexting Review and Pricing
By Mark Fairlie | August 08, 2025

SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.

Review
Textedly Review and Pricing
By Mark Fairlie | July 28, 2025

Textedly SMS marketing starts at $19/month with low per-message rates, text-to-pay features, review management, and omnichannel inboxes for businesses.

Article
The Truth Behind Stock Photos: What Works and What Doesn’t
By Jennifer Dublino | July 24, 2025

The stock images companies use are often not very good. Take advantage of alternatives to help your content perform better.

Article
How to Use Video Content Marketing More Effectively
By Jennifer Dublino | July 24, 2025

Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.