Marketing Tools
Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, design content and analyze campaign results. Tools like website builders help you create a branded, user-friendly place where customers can learn more about your business and get in touch. In this hub, you’ll learn everything you need to know about the tools of the marketing trade.
Latest: Advice, Tips and Resources
Article
How Much Does It Cost to Build a Website?
By Amanda Hoffman | January 09, 2026
Website costs in 2025 range from $100 for a personal blog to over $20,000 for custom e-commerce. Learn pricing by site type, hidden fees, and DIY vs. agency pros and cons.
Article
SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them
By Jennifer Dublino | January 09, 2026
SMS marketing is text message marketing and mobile marketing refers to a multichannel digital marketing strategy. Learn how to use both marketing methods.
Article
How to Write an Executive Summary for a Marketing Plan
By Max Freedman | January 06, 2026
Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.
Article
Graphic Design Trends and Predictions for the Industry’s Future
By Sean Peek | January 06, 2026
Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.
Article
Strategies for Building Brand Trust Through Video
By Joe Forte | January 05, 2026
Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and customer loyalty with video.
Article
Text Message Laws Every Business Needs to Follow
By Danielle Fallon-O’Leary | January 05, 2026
Learn the key regulations governing SMS marketing, the penalties for noncompliance and how to keep your campaigns both effective and legal.
Article
7 Benefits of Text Message Marketing
By Skye Schooley | January 02, 2026
Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.
Article
Write Like a Pro: How AI Can Turbocharge Your Small Business Marketing
By Anthony Bratti | January 02, 2026
Learn practical ways small businesses can leverage AI to generate content for marketing purposes.
Article
The Truth Behind Stock Photos: What Works and What Doesn’t
By Sean Peek | December 19, 2025
Stock photos can add graphics to your online content without producing the images yourself. Learn to find quality photos to create better brand messaging.
Article
What Is Google Ads and Why Should You Use It?
By Max Freedman | December 19, 2025
Here are some of the benefits of using Google Ads in your digital marketing strategy.
Article
How to Make Your Website Mobile-Friendly
By Julie Thompson | December 18, 2025
Learn the importance of mobile-friendly websites and how to make sure your site functions well on mobile devices.
Article
5-Step Web Design Process to Create Winning Websites
By Rahul Varshneya | December 17, 2025
A stellar design isn't merely focused on how pretty the interface looks.
Article
The Most Popular Giveaway Items for Customers
By Sean Peek | December 16, 2025
Is your business looking to give out promotional products? Consider these smart and trendy gift ideas.
Review
Benchmark Email Marketing Review
By Tom Anziano | November 19, 2025
Benchmark Email offers drag-and-drop email marketing with 120+ templates and 24/7 support. Free plan includes 250 emails/month; Pro starts at $13.99/month.
Article
Text Message Marketing: Annoying, Brilliant or Both?
By Mark Fairlie | November 06, 2025
Forget WhatsApp or Facebook Messenger. The way to reach more Americans on their cell phones is by the humble SMS text message.
Article
Pipedrive vs. Salesforce: Which CRM Is Right for Your Business?
By Tom Anziano | November 03, 2025
Pipedrive and Salesforce are top CRM platforms geared toward different business needs. We compared their features to help businesses see how the CRMs stack up.
Best Pick
Best CRM for Recruiting
By Mark Fairlie | October 30, 2025
Find the best CRM software for recruiters in 2025. Compare top systems to manage candidates, streamline hiring and fill positions faster.
Best Pick
Best CRM for Law Firms
By Mark Fairlie | October 30, 2025
Law firms need to be able to share information about clients quickly and securely — that’s where these CRM systems come in.
Review
Twilio Messaging Review
By Tom Anziano | October 30, 2025
Twilio is a highly flexible text message marketing platform, making it ideal for small businesses that need a tool tailor-made for their needs.
Review
Thryv Review
By Tom Anziano | October 30, 2025
Thryv is a text message marketing platform especially well-suited to service-based businesses who want to focus on customer engagement.
Review
SlickText Review
By Tom Anziano | October 29, 2025
Our SlickText review covers the platform's useful engagement tools and exceptional usability, as well as its competitive pricing.
Review
ProTexting Review
By Max Freedman | October 29, 2025
Our ProTexting review covers the platform's exceptional usability, flexibility, and impressive slate of features.
Article
How to Increase In-store Sales With Online Marketing
By Sean Peek | October 27, 2025
Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital marketing tactics.
Article
How to Repurpose Old Content to Boost Marketing Results
By Jennifer Dublino | October 23, 2025
Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences and boost SEO.
Article
How to Choose the Right Digital Marketing Strategy for Your Business
By Jennifer Dublino | October 23, 2025
Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing strategy for your business.
Review
EZ Texting Review and Pricing
By Mark Fairlie | October 21, 2025
EZ Texting is an excellent service for executing text message marketing campaigns. Learn about the platform's tools, pricing and integrations.
Article
Make Money with Google AdSense: Everything to Know to Grow an Empire
By Sean Peek | October 15, 2025
Google's AdSense program allows individuals and businesses to display relevant ads on their websites and make money.
Article
How Can a Bluetooth Beacon Integrate With Traditional Marketing?
By Jennifer Dublino | September 02, 2025
Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.
Review
Keap CRM Review and Pricing
By Nadia Reckmann | August 12, 2025
Keap CRM offers powerful automation with AI-powered workflows and drag-and-drop builders. Pricing starts at $249/month for 2 users and 1,500 contacts.
Article
Why Simple Marketing Automation is Better Than Complex Systems
By Natalie Hamingson | August 11, 2025
Looking for the right marketing automation platform for your business? Check out our detailed guide.