Marketing and Sales

Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.

Pipedrive is a powerful CRM with exceptional sales automation features. Learn how Pipedrive can help you customize and streamline complex workflows.

Successful entrepreneurs have adjusted marketing and sales mindsets to incorporate digital tools and analytics. Learn today's marketing and sales trends.

Email bounce rates are a crucial KPI for any email marketing campaign. Here's how to improve them.

Email is an effective tool for connecting with customers. However, it's crucial to be considerate and respectful. Learn 10 important email etiquette tips.

When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency. Learn how to score leads.

Email marketing is inexpensive and effective. Follow these tips to make the most of your email marketing campaigns and strategy for your business.

Zoho CRM is an intuitive platform with features that help businesses struggling with the challenges of expansion. Learn about Zoho's features and pricing.

CRM systems fail when they're not utilized correctly or when businesses choose the wrong CRM solution. Learn how to implement CRM software successfully.

Many CRM platforms are available that promise to help businesses maintain customer relationships. Learn 20 crucial features your CRM software should offer.

Need a new CRM? Here are four ways to get the best one.

Salesforce CRM helps businesses manage and support customer relationships. Learn about Salesforce CRM's features, customization options, pricing and more.

Your email list can make or break your email marketing campaign. Learn how to get quality subscribers and find great email marketing software.

Learn how to choose and implement flexible CRM software for your small business and which systems might work best for your company.

Customer and prospect engagement is crucial in email marketing campaigns. Learn how to influence and impact subscribers with timely, relevant content.

Pipedrive and Hubspot are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.

HubSpot and monday Sales CRM can help your business handle leads, marketing, reporting and more. Learn how these top CRM software packages compare.

Pipedrive and monday sales CRM are full-featured customer relationship management platforms that can improve sales and marketing. Here's how they compare.

Salesforce and monday are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.

Learn the importance of mobile-friendly websites and how to make sure your site functions well on mobile devices.

Website design is a crucial marketing element, representing your business to customers and prospects. Learn how to plan and design an effective website.

Learn how connecting with prospects on social media can improve your lead-generation efforts.

The customer isn't always right. Some customers are toxic or consume too many of your resources. Here's how to identify when to part ways.

Learn how technology is changing and how adapting to it can help your marketing.

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Video content can help small businesses expand their reach and increase engagement. Here's how much it costs to make a brand video.

Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan and how it can help you grow.

Zendesk is a full-featured CRM with tools to optimize sales, marketing and customer service team performance. Learn about Zendesk's features and pricing.