The demand for digital marketing training is on the rise globally.
As a result, the number of training institutions are also growing, both in terms of quality and quantity. Although you don’t really need to opt for courses and training programs to become a digital marketing expert, going through a proper course is advantageous in many respects.
For example, it gives you structure and the technical know-how that others might take years to master. Besides, you can benefit from mentorship as well as have the opportunity to network with industry veterans and other like-minded people.
If you are looking for a boutique training institution, here are top three places to get digital marketing courses globally.
1. Google Online Marketing Challenge
Google is the king of online marketing. Therefore, there is hardly anything better than Google Online Marketing Challenge when it comes to digital marketing training.
As mentioned earlier, the digital marketing space has been growing fast over the past few decades. This not only provides opportunities for marketers, but also poses certain new challenges. Understanding the scope and potential of the industry, the search engine giant is now offering a Digital Marketing Course to educate students about the various aspects of this discipline.
In order to take the Google Online Marketing Challenge, students first need to complete the Digital Marketing Course.
This online training program comes with various video tutorials on several different subjects, including:
- Introduction to Digital Marketing
- Search Engine Marketing
- Search Advertising
- Display Advertising
- Mobile Strategy
- Social Media Marketing
- Video Networks and more
However, Google recommends to complete the pre-course preparation before taking up the Digital Marketing Course. There is also supplementary material available for introductory, intermediate and advanced level students.
Once you complete the Digital Marketing Course and take the Google Online Marketing Challenge, Google also recommends you to undertake the globally accredited Google AdWords Certification exam to fast-track your career.
KnowledgeHut was established in 2011 with the sole objective of “delivering high value in innovative, practical approaches to learning.” They offer more than 100 professional training courses in the fields of management and of technology.
KnowledgeHut also provides extended solutions partnership to organizations and businesses seeking training services in order to improve their workforce performance. Moreover, this institute works with Global Blended Model of Approach (GBMA) to make their training courses easier for students to understand.
The digital marketing courses offered by KnowledgeHut cover various aspects of this field. The following are courses you can opt for:
- Content Marketing
- Digital Marketing Training
- Conversion Optimization Training
- Display Advertising
- E-mail Marketing Training
- Mobile Marketing
- Pay Per Click Advertising
- Search Engine Optimization
- Social Media
- Web Analytics Training
While each course helps you to become an expert in your chosen field, the Digital Marketing Training course is especially beneficial for aspiring marketers. It teaches you to analyse business goals so that you can create effective marketing campaigns using a myriad of online marketing techniques and tools. In addition, this course helps you to understand the behaviour of your target audience so that you can develop a marketing strategy that best suits their needs.
Better yet, the Digital Marketing Training course also teaches you about the popular social media platforms like Facebook, Twitter, Instagram, Pinterest, Google+, and LinkedIn etc., allowing you to plan, launch, track and maintain effective social media marketing campaigns to manage and promote your brand. It also includes a segment about display advertising and Google AdWords etc.
The Digital Marketing Training course from KnowledgeHut not just work on your grey areas but also complement your strengths with the aim of helping you achieve and sustain a leadership position in your particular industry.
3. Digital Marketing Institute
The Digital Marketing Institute, based in Dublin, Ireland is a global provider of digital marketing education. The institute strives to provide professional courses that are designed and validated according to the industry specifications, keeping their students in mind. The Digital Marketing Institute offers flexible learning options.
Till date, this institute has taught more than 12,500 people from 70 countries, making DMI one of the most trusted places for digital marketing training. There are several global leaders and digital experts here to help students become qualified digital marketing professionals to kickstart their career.
Their industry-driven training programs have been “recognized as the international standard in Digital Marketing certification.” DMI offers three courses in digital marketing:
- Professional Diploma in Digital Marketing
- Postgraduate Diploma in Digital Marketing
- Masters in Digital Marketing
The diploma and the postgraduate courses will help you to plan, implement and manage your overall marketing strategy. These courses are ideal for marketing and sales professionals, small business owners, CEOs of large companies, students, and job seekers who want to up-skill in this niche industry of digital marketing.
The Masters in Digital Marketing, however, is better suited for experienced marketing professionals and business graduates who want to gather considerable specialist knowledge. It will help you to develop a deep understanding and advanced knowledge on factors like consumer behavior, data-driven marketing, and digital economy, etc. so that you can gain a competitive advantage in both domestic and international marketplaces.
Better yet, this course involves writing a supervised research thesis that helps you develop deep expertise in specified areas of digital marketing, which further enables you to position yourself among the industry experts.
In today’s digitally connected world, being online is no more an option but a necessity. The need for highly qualified digital skills will therefore continue to grow even in the coming days.
In fact, more and more businesses are opting for automation and outsourcing to eliminate most routine works, especially those related to marketing. This, in particular, created immense opportunities for digital marketers. However, to be successful in this field you need a high level of creativity and combine that with social intelligence to connect with people.