Buying Guides

Profit and net income are found on your company's income statement. Learn the difference between these financial terms and what they mean for your company.

A nuanced understanding is crucial when offering compensation beyond employees' agreed-upon salary or wages.

Employee bonuses are any compensation paid in excess of an employee's base salary or hourly wage. Learn how to structure and implement employee bonuses.

A business's paid time off (PTO) policy outlines employee time off regulations. Learn the three types of PTO policies and PTO policy best practices.

Social media helps small businesses boost visibility, engage customers, drive traffic and build brand loyalty on platforms like Facebook, Instagram and X.

Learn the key regulations governing SMS marketing, the penalties for noncompliance and how to keep your campaigns both effective and legal.

Epos Now is a top point-of-sale (POS) system known for excellent integrations. Learn about Epos Now's features, limitations, pricing, support and more.

Your business credit score is related to but separate from your personal credit score. Learn what a business credit score is and why it matters.

Rocket Lawyer, LegalZoom and Tailor Brands streamline compliance via legal documents, business registration and registered agent services.

Top document management software includes M-Files, DocuWare and Revver — offering secure storage, workflow automation and easy document retrieval.

DrChrono offers affordable cloud-based EHR and medical billing with 98% clean claims rate, 48-hour denial turnaround, and iOS tools starting at $349/month.

E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.

Keeping your existing customers keeps costs down while helping your company grow. Learn how to make customers happy enough to keep doing business with you.

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and customer loyalty with video.

Facebook Live is an effective way to reach customers. Learn how to utilize Facebook Live Q&As to connect with customers, answer questions and drive sales.

Meta Pay lets businesses accept secure, fee-free payments across Meta’s platforms, making social selling easier with simple setup and purchase protection.

Outsourcing certain tasks can help you save money you'd otherwise spend on non-revenue-producing employees. Here's how and what to outsource.

Airbnb has revolutionized rentals, giving entrepreneurs a way to earn. Learn how to start and grow a successful Airbnb business with this guide.

Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.

Understanding the distinction between accountants and bookkeepers can save your business a lot of money.

Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.

E-commerce offers convenience and scale, while in-store shopping provides sensory experiences and personal service; many businesses thrive using both.

You don't need to invest in expensive text-to-speech software to create voice files. Here are our four top text-to-speech software apps and their features.

Dialpad provides cloud-based business phone systems with AI-powered features, video conferencing and real-time transcription to keep modern teams connected.

Business.com interns applied to 300+ jobs but got no offers; many applications were ignored. In-office roles got more interest than remote ones.

Learn millennial buying habits and financial realities, and see marketing strategies to connect with this influential demographic and earn their business.

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

Credit card processing laws ensure secure payments by requiring PCI compliance, fraud prevention, and adherence to federal and state regulations.

Google Analytics is an essential tool for your business website and marketing strategy. Learn what Google Analytics is, how to set it up and how to use it.

A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.