Buying Guides
Latest: Advice, Tips and Resources
Article
How to Create a New Brand Image From Scratch
By Jennifer Dublino | December 18, 2025
Creating a brand image is a crucial marketing task to establish a brand identity. Learn what's involved in a new brand image and branding do's and don'ts.
Article
How to Improve Your Small Business’s Cash Flow
By Sean Peek | December 18, 2025
Cash flow is critical for businesses, so managing it is key. Here's how to improve your business's cash flow situation.
Article
How to Be an Inspirational Leader
By Sean Peek | December 18, 2025
Want to become a more inspirational leader? Here is what you need to do.
Article
How to Apply (and Get Approved) for a Business Loan
By Adam Uzialko | December 18, 2025
Applying for a business loan can seem like a daunting task, but following these steps can help you apply and get approved.
Article
How to Use Customer Feedback to Your Advantage
By Jennifer Dublino | December 18, 2025
Customers provide valuable insights into your business operations. Learn how to gather and take advantage of customer feedback to improve your business.
Article
A Small Business’s Guide to the Different Types of Cloud Services
By Kristy Blackmon | December 17, 2025
Small and midsize businesses can benefit from migrating to the cloud. Learn cloud service types and the pros and cons of moving operations to the cloud.
Article
Why You Should Promote From Within Your Company
By Laura Spawn | December 17, 2025
Learn more about why it's beneficial for employers to promote from within the company
Article
What Are Legal Support Services?
By Nicole Fallon | December 17, 2025
Legal support services aid small businesses with keeping their assets protected. Here is how to find qualified law support services for your company.
Article
How Important Are Job References?
By Skye Schooley | December 17, 2025
Employers often ask for job references before making a hiring decision. Here are tips on choosing the right people so you get that position.
Article
How to Take a Vacation as a Small Business Owner
By Laura Spawn | December 17, 2025
Small business owners need vacations to help them achieve a healthy work-life balance. Here's how to keep your business running smoothly while you're away.
Article
Would You Hire Someone Who Didn’t Go to College?
By Jennifer Post | December 17, 2025
Is having a higher education essential to being a good employee? Not necessarily. Here is what hiring managers should consider.
Article
What Does a Great Customer Experience Look Like Now?
By Jennifer Dublino | December 17, 2025
Customers have high expectations for responsiveness, personalization, and support across multiple communications channels like phone, email, chat and text.
Article
Gap Insurance for Healthcare? Look for More of It in 2026
By Kimberlee Leonard | December 17, 2025
Gap insurance is supplemental health coverage paired with a high-deductible major medical plan. The goal is to help employees cover out-of-pocket expenses.
Article
Do Awards Really Do Anything for Your Company?
By Julie Thompson | December 17, 2025
Winning awards has numerous business benefits, including increased income and employee morale. Learn how to win awards for your business.
Article
Like PB&J: Customer Service as a Marketing Strategy
By Julie Thompson | December 17, 2025
Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.
Article
Better Than Coffee: 14 Podcasts That Will Inspire Your Mornings
By Jamie Johnson | December 17, 2025
Here are the best podcasts that business owners should listen to for daily inspiration and entrepreneurial advice.
Article
Get Inspired: The Top 10 Blogs on Sales Management for 2026
By Skye Schooley | December 17, 2025
With sales teams more important than ever, it's essential to stay up to date on sales management topics. Here are 10 blogs to inspire your sales efforts.
Article
Seasonal Marketing Strategies: Utilizing What Every Season Has to Offer
By Jennifer Dublino | December 17, 2025
Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.
Article
13 Marketing Strategies That Will Boost Your Holiday Sales
By Jennifer Dublino | December 17, 2025
Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.
Article
20 Tips to Avoid a Tax Audit of Your Small Business Return
By Andrew Martins | December 17, 2025
IRS audits are stressful and costly. Learn best practices and tips that will reduce your chances of getting audited by the IRS and help you stay compliant.
Article
How Small Business Owners Can Use a HELOC to Fund Growth
By Adam Uzialko | December 17, 2025
A home-equity line of credit offers easy access to capital to start your business, but it puts your most important personal asset – your home – at risk.
Article
Small Business Hiring: How to Compete with Bigger Companies for Top Talent
By Adam Uzialko | December 17, 2025
Small businesses have to compete with big businesses when recruiting employees. They can come out on top by being responsive, flexible and personalized.
Article
Hiring on a Timeline: How Long Should Each Step Actually Take?
By Adam Uzialko | December 17, 2025
The hiring process takes an average of 44 days. But the longer it drags on, the more likely it becomes that candidates look elsewhere — efficiency is critical.
Article
5 Tips for Reengaging Past Clients
By Jamie Johnson | December 17, 2025
Reengaging past clients can create new business and save money. Learn strategies for reengaging former clients and the benefits of client reengagement.
Article
Email Analytics: Metrics You Should Be Tracking
By Nicole Fallon | December 17, 2025
Your business should track certain email analytics. Learn how to create better marketing campaigns, improve customer engagement and drive more conversions.
Article
Understanding Functions in PowerShell
By Mark Fairlie | December 17, 2025
Don’t copy and paste the same code over and over again. Instead, create a PowerShell function and save yourself time.
Article
How to Implement Continuous Performance Management
By Jennifer Dublino | December 17, 2025
Continuous performance management can boost morale and improve communication. Learn how to implement continuous performance management in your company.
Article
How to Measure and Improve Your Marketing ROI
By Jennifer Dublino | December 17, 2025
Measuring your marketing ROI will give you an idea of what’s working best so you can refocus marketing dollars and stop ineffective programs.
Article
5-Step Web Design Process to Create Winning Websites
By Rahul Varshneya | December 17, 2025
A stellar design isn't merely focused on how pretty the interface looks.
Article
Digital Payment Guide: Best Payment Methods & Why to Accept Them
By Sammi Caramela | December 16, 2025
Learn about digital payment methods your business should consider accepting.