Buying Guides

Latest: Advice, Tips and Resources

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By Mark Fairlie | January 27, 2026

Learn what cybercrime is and how to prevent it. Protect your business from phishing, ransomware and other attacks with proven cybercrime protection strategies.

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Pets in the Workplace: Is It a Good or Bad Idea?

By Skye Schooley | January 27, 2026

Some companies allow dogs, cats, birds and even reptiles in the office, but not all businesses can. Weigh the pros and cons of a pet-friendly office.

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How to Reduce Sick Days by Encouraging a Healthy Workplace

By Jennifer Dublino | January 27, 2026

When employees are out sick, everyone loses. Learn how to help your staff stay healthy and productive.

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How to Create a Contest That Makes Your Brand Go Viral

By Sean Peek | January 27, 2026

Contests can create excitement and engagement for your brand, and help find new customers. Learn how you can run a successful promotion.

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Get It Together: 7 Quick Ways to Make Your Business More Organized

By Leah Zitter | January 27, 2026

Use these simple tricks to make your business more efficient with the minimum resources.

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How to Foster a Culture of Empowered Employees

By Sean Peek | January 27, 2026

Create a work culture that allows employees to understand how their contributions are meaningful. Here are tips to help empower your workers.

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Time Crunch: An Entrepreneur’s Guide to Prioritizing Your Tasks

By Jennifer Post | January 27, 2026

Entrepreneurs often find themselves overburdened with tasks. Learn how to allocate your time and prioritize your tasks.

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How to Do a Cybersecurity Risk Assessment

By Mark Fairlie | January 27, 2026

Businesses must convince customers their personal data is safe. Run a cybersecurity risk assessment to protect company and customer data.

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Best Customer Tracking Methods for Your Small Business

By Jennifer Post | January 27, 2026

Customer tracking helps companies understand who's buying their products and why. Learn what you should track and which customer tracking methods are best.

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Buyer Journey vs. Customer Journey: What’s the Difference?

By Skye Schooley | January 27, 2026

Learn how the buyer journey and customer journey connect to turn interest into loyalty and create a seamless growth experience.

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What Is a Certified Financial Statement? (And How to Get One)

By Skye Schooley | January 27, 2026

Learn what certified financial statements are, when you need them, and how to obtain them. Includes costs, timelines and a complete prep checklist.

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Small Business Tax Credits: Your Complete Guide to Reducing Your Tax Bill Dollar-for-Dollar

By Adam Uzialko | January 27, 2026

These tax credits can reduce your small business’s tax burden, saving you money and helping your business grow.

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What is the Pomodoro Technique? A Time Management Method for Business Productivity

By Skye Schooley | January 27, 2026

Learn how to implement the Pomodoro Technique in your small business. These 25-minute focus blocks prevent burnout and boost productivity.

salespeople with headsets in an office using laptops

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Best Productivity Methods to Transform Your Small Business Operations

By Skye Schooley | January 27, 2026

Top productivity methods include the Pomodoro Technique’s “sprints”, Getting Things Done by David Allen, the Eisenhower Matrix and Personal Kanban boards.

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360 Feedback: A Complete Guide to Multi-Source Performance Development

By Skye Schooley | January 27, 2026

Learn what 360 degree feedback is and how to implement it effectively in small businesses. Complete guide with examples, templates, and best practices.

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360 Feedback Tools

By Skye Schooley | January 27, 2026

Compare the best 360 feedback tools for SMBs. Get pricing, features, and a 30-day rollout plan to launch your first multi-rater feedback cycle.

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Sales Methodologies

By Skye Schooley | January 27, 2026

Learn which sales methodologies work best for small businesses. Compare SPIN, Challenger, MEDDIC & more, plus get a 30-day rollout plan to drive results.

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How Much Does a Billboard Cost

By Adam Uzialko | January 27, 2026

Billboard can increase visibility for your business, but the cost varies considerably depending on where you’re located.

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Open a Business Bank Account Without an EIN

By Skye Schooley | January 27, 2026

Can you open a business account without an EIN? Yes! Learn which business types qualify, required documents, and when getting an EIN may be smart.

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How Email and SMS Work Together to Strengthen Brand Marketing

By Adam Uzialko | January 27, 2026

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

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The Small Business Owner’s Guide to Tax Season Readiness

By Adam Uzialko | January 27, 2026

This guide covers how to prepare your small business for tax season, including organizing records, working with tax pros, and introducing automation.

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30 Essential Data Analytics Terms Every Marketer Should Know

By Mark Fairlie | January 27, 2026

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign reports.

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10 Successful Businesses You Didn’t Know Were Run By Women

By Jennifer Dublino | January 27, 2026

Female entrepreneurs own 39 percent of American firms. Check out this list of women-led companies and some great resources for small business owners.

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4 Marketing Hacks to Help You Attract the Right Investors

By Jennifer Dublino | January 27, 2026

Marketing strategy is a crucial aspect of landing investors. Use your marketing skills to identify, message and pitch potential business investors.

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5 Best Construction Estimating Tools

By Eduardo Vasconcellos | January 27, 2026

Accurate estimates are key to your construction business's success. Learn about the top five construction estimating software tools.

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5 Ways an Ergonomically Designed Workstation Can Improve Your Productivity

By Julie Thompson | January 27, 2026

Learn how workplace ergonomics can increase productivity and employee happiness.

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7 Strategies to Make Your Google Ads Campaign a Success

By Chad Brooks | January 27, 2026

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.

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What Is a Computerized Filing System?

By Sean Peek | January 27, 2026

A computerized filing system makes organizing your files easy. Here's how to implement one in your business.

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