Buying Guides
Latest: Advice, Tips and Resources
Article
How to Do a Cybersecurity Risk Assessment
By Mark Fairlie | January 27, 2026
Businesses must convince customers their personal data is safe. Run a cybersecurity risk assessment to protect company and customer data.
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Best Customer Tracking Methods for Your Small Business
By Jennifer Post | January 27, 2026
Customer tracking helps companies understand who's buying their products and why. Learn what you should track and which customer tracking methods are best.
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Big Data, Big Problem: Coping With a Shortage of Talent in Data Analysis
By Sean Peek | January 27, 2026
Companies are struggling to find and retain data analytics talent. Find out why there's a shortage of data analysts and what your business can do.
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Buyer Journey vs. Customer Journey: What’s the Difference?
By Skye Schooley | January 27, 2026
Learn how the buyer journey and customer journey connect to turn interest into loyalty and create a seamless growth experience.
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What Is a Certified Financial Statement? (And How to Get One)
By Skye Schooley | January 27, 2026
Learn what certified financial statements are, when you need them, and how to obtain them. Includes costs, timelines and a complete prep checklist.
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Small Business Tax Credits: Your Complete Guide to Reducing Your Tax Bill Dollar-for-Dollar
By Adam Uzialko | January 27, 2026
These tax credits can reduce your small business’s tax burden, saving you money and helping your business grow.
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What is the Pomodoro Technique? A Time Management Method for Business Productivity
By Skye Schooley | January 27, 2026
Learn how to implement the Pomodoro Technique in your small business. These 25-minute focus blocks prevent burnout and boost productivity.
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Best Productivity Methods to Transform Your Small Business Operations
By Skye Schooley | January 27, 2026
Top productivity methods include the Pomodoro Technique’s “sprints”, Getting Things Done by David Allen, the Eisenhower Matrix and Personal Kanban boards.
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360 Feedback: A Complete Guide to Multi-Source Performance Development
By Skye Schooley | January 27, 2026
Learn what 360 degree feedback is and how to implement it effectively in small businesses. Complete guide with examples, templates, and best practices.
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360 Feedback Tools
By Skye Schooley | January 27, 2026
Compare the best 360 feedback tools for SMBs. Get pricing, features, and a 30-day rollout plan to launch your first multi-rater feedback cycle.
Article
Sales Methodologies
By Skye Schooley | January 27, 2026
Learn which sales methodologies work best for small businesses. Compare SPIN, Challenger, MEDDIC & more, plus get a 30-day rollout plan to drive results.
Article
How Much Does a Billboard Cost
By Adam Uzialko | January 27, 2026
Billboard can increase visibility for your business, but the cost varies considerably depending on where you’re located.
Article
Open a Business Bank Account Without an EIN
By Skye Schooley | January 27, 2026
Can you open a business account without an EIN? Yes! Learn which business types qualify, required documents, and when getting an EIN may be smart.
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How Email and SMS Work Together to Strengthen Brand Marketing
By Adam Uzialko | January 27, 2026
Email and SMS marketing complement each other well. Here’s how to use both for your small business.
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The Small Business Owner’s Guide to Tax Season Readiness
By Adam Uzialko | January 27, 2026
This guide covers how to prepare your small business for tax season, including organizing records, working with tax pros, and introducing automation.
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30 Essential Data Analytics Terms Every Marketer Should Know
By Mark Fairlie | January 27, 2026
Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign reports.
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10 Successful Businesses You Didn’t Know Were Run By Women
By Jennifer Dublino | January 27, 2026
Female entrepreneurs own 39 percent of American firms. Check out this list of women-led companies and some great resources for small business owners.
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7 Strategies to Make Your Google Ads Campaign a Success
By Chad Brooks | January 27, 2026
Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.
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4 Marketing Hacks to Help You Attract the Right Investors
By Jennifer Dublino | January 27, 2026
Marketing strategy is a crucial aspect of landing investors. Use your marketing skills to identify, message and pitch potential business investors.
Article
5 Best Construction Estimating Tools
By Eduardo Vasconcellos | January 27, 2026
Accurate estimates are key to your construction business's success. Learn about the top five construction estimating software tools.
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5 Ways an Ergonomically Designed Workstation Can Improve Your Productivity
By Julie Thompson | January 27, 2026
Learn how workplace ergonomics can increase productivity and employee happiness.
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What Is a Computerized Filing System?
By Sean Peek | January 27, 2026
A computerized filing system makes organizing your files easy. Here's how to implement one in your business.
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Traditional vs. Roth IRAs: What SMB Owners Must Know
By Max Freedman | January 27, 2026
SMB owners are responsible for their own nest eggs. Which retirement account should they choose? Compare the pros and cons of traditional and Roth IRAs.
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Complete Guide to Winning Customers Over The Phone
By Max Freedman | January 27, 2026
Master outbound sales with confident tone, active listening, objection handling, smile while talking, proper breathing techniques, and CRM integrations.
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Document Tracking Services 101
By Kiely Kuligowski | January 27, 2026
A document tracking system automates the process of accessing, searching and editing documents and enables you to control who views or edits a document.
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Back to Basics: Offline Marketing Tactics That Still Work in Today’s Digital World
By Max Freedman | January 26, 2026
Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.