Buying Guides
Latest: Advice, Tips and Resources
Article
How to Negotiate When Hiring Freelancers
By Bennett Conlin | January 30, 2026
If you need additional help but can’t afford to hire a full-time employee, working with a freelancer is a good option. Here’s how to negotiate fairly.
Article
How Virtual Reality Is Impacting the Ad Industry
By Sean Peek | January 30, 2026
Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.
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Why You Should Advertise on Podcasts
By Jennifer Dublino | January 30, 2026
Podcast advertising can be a cost-effective marketing solution that earns listener trust. Learn why advertising on podcasts works and how to get started.
Article
Why You Need a Mix of Push and Pull Marketing
By Sammi Caramela | January 30, 2026
Push marketing sends your message to consumers, while pull marketing is when customers come to you. Learn how and when to use push and pull marketing.
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How Women-Owned Businesses Can Use Social Media Marketing
By Ryan Ayers | January 30, 2026
How women-owned companies can highlight their business's unique features using social media marketing.
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11 Essential Components of Excellent Customer Service
By Megan Totka | January 30, 2026
Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.
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Is a College Degree Necessary for Success?
By Miranda Fraraccio | January 30, 2026
Not all education is completed in a school; on-the-job training can also lead to a successful career.
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International Calling Costs: Everything You Need to Know
By Marc Prosser | January 30, 2026
Any business that deals with international clients or partners will need to make calls overseas. This guide will help you save on such expenses.
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How to Create and Write Your Business’s First E-Book
By Chris Christoff | January 30, 2026
Here are the benefits of creating an e-book for your business, and how you can create one, step by step.
Article
Starting an Advertising Agency
By Sean Peek | January 30, 2026
If you have a background in marketing and communications, an advertising agency could be a smart startup option. Here's what you need to know.
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How to Apply for a Business Credit Card as a Sole Proprietor
By Andrew Martins | January 30, 2026
Sole proprietors can use a business credit card to build credit, earn rewards and even out cash flow. Learn how to improve your chances of qualifying.
Article
5 Ideas to Boost Your Loyalty Program’s Success
By Mark Fairlie | January 30, 2026
Want to boost customer loyalty and retention for your business? Learn rewards program tactics to help you build a loyal customer base and drive more sales.
Article
6 Signs It’s Time Your Business Should Partner With a Digital Marketing Agency
By Julie Thompson | January 30, 2026
Outsourcing your marketing may improve results. Learn when a business should partner with a digital marketing agency and how it can grow your company.
Article
How to Send an Email Blast (With Examples)
By Rachelle Gordon | January 30, 2026
Email blasts are a small but impactful way to reach a wide audience. Find out how to craft a successful e-blast in this guide.
Article
How to Calculate Gross and Net Pay
By Julie Ritzer Ross | January 30, 2026
In order to pay your employees correctly each pay period, you need to know how to calculate gross and net pay. Learn how to ensure your payroll is precise.
Article
Business Decision-Making: Gut Instinct or Hard Data?
By Sean Peek | January 30, 2026
When it comes to business, your decisions matter. But it's important to recognize whether your choices are based on intuition or emotions.
Article
How to Create Community Around Your Brand
By Jennifer Dublino | January 30, 2026
Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.
Article
How to Apply for a Business Credit Card if You Have Bad Credit
By Donna Fuscaldo | January 30, 2026
Qualifying for a business credit card with bad credit is hard but not impossible. Learn about card options if you have bad credit, such as secured cards.
Article
8 Tips for Building a Successful Remote Company
By Jennifer Dublino | January 30, 2026
Remote companies provide significant benefits to employers and employees. Learn tips for building a successful remote company that runs like clockwork.
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How to Use YouTube to Build Community
By Sean Peek | January 30, 2026
YouTube can be a powerful way for your business to build a digital community. Here are tips on how to build your audience.
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How Email Personalization and Follow-Ups Can Boost Your Bottom Line
By Julie Thompson | January 30, 2026
Consumers want personalized shopping experiences. Here is how you can use email to increase customer loyalty and revenue.
Article
The Best Business Uses of Microsoft Word
By Jennifer Post | January 30, 2026
Microsoft Word lets you share documents, create templates and collaborate with your team. Learn about the other business uses for Microsoft Word.
Article
5 Best Digital Marketing Certifications
By Mark Fairlie | January 30, 2026
Digital marketing specialists are in demand and getting average salaries of over $75,000. Find out the qualifications you need to get ahead in this job market.
Article
From Mall Madness to Sadness: Why Shopping Centers May Soon Be Obsolete
By Jamie Johnson | January 30, 2026
Find out how to keep your mall-based business alive and how to embrace e-commerce as shopping centers decline.
Article
You’ve Got Leads But Why Aren’t They Buying?
By Jennifer Dublino | January 30, 2026
Understand why leads aren’t turning into sales and how to turn potential customers into buyers.
Article
Time-Zone Mania: How to Deal With Geodiversity
By Skye Schooley | January 30, 2026
Employing a global workforce can give your company advantages, but your business will also have to deal with the downsides of working across time zones.
Article
Resume Screening 101: How to Find the Right Candidate in a Stack of Applications
By Adam Uzialko | January 30, 2026
To make sure you’re only bringing in the best candidates for job interviews, screen resumes to filter out red flags and identify the most promising applicants.
Article
Don’t Scare Employees With This Employment TRAP
By Skye Schooley | January 30, 2026
Find out what training repayment agreement provisions (TRAPs) are, whether they're legal and their advantages for employers.
Article
Up in Smoke: Should Businesses Still Drug Test for Marijuana?
By Skye Schooley | January 30, 2026
Amid increased legalization, the debate on whether to still drug test employees for weed use is complicated. See the pros and cons here.
Article
Why In-House and Freelance Web Developers Are Both Ideal for Small Businesses
By Mark Fairlie | January 30, 2026
See the pros and cons of hiring freelance web developers versus having them on staff and find out how to decide which is best for your business.