Buying Guides
Latest: Advice, Tips and Resources
Article
How to Draft an Email Newsletter
By Rachelle Gordon | February 23, 2026
Your business's email newsletter can nurture leads and add value to your brand. Learn how to draft an email newsletter as part of your marketing plan
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Why Influencer Marketing Should Focus on Relationships
By Shane Barker | February 23, 2026
Whether you are targeting a small or large audience, the success in influencer marketing largely depends on the relationship.
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Does Your Business Have a Battle Rhythm? Why You Need One
By Danielle Fallon-O’Leary | February 23, 2026
Battle rhythm is an operational knowledge management process. It is equal parts strategic routine and information processing.
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Sign on the Line: 5 Steps to Closing the Sale
By Jamie Johnson | February 23, 2026
Closing a sale is an art. With these steps, you can seal any deal and build an ongoing relationship with a prospect or client.
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Amazon Business Features Your Small Business Can Use
By Max Freedman | February 23, 2026
Amazon Business offers useful features your business can use to boost sales and revenue. Here’s how to take full advantage of Amazon Business tools.
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Elevating Expectations: 6 Ways Product Quality Affects Your Brand
By Sammi Caramela | February 23, 2026
Product quality builds customer trust, drives repeat business, and boosts profitability. High-quality products reduce complaints and increase loyalty.
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How to Sync Folders With PowerShell
By Adam Bertram | February 23, 2026
While software can sync files and folders for you, it's often limited in scope. Learn how a PowerShell script can help you build a custom solution.
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How to Achieve Success With Small Business Digital Asset Management
By David Trounce | February 23, 2026
Learn how your business can benefit from digital asset management, which will boost productivity, improve collaboration, and save time and money.
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Why You Should Pay Your Employees to Stop Working For You
By Skye Schooley | February 21, 2026
Final paychecks must include unused vacation pay, accrued wages and commissions. State laws determine payment deadlines ranging from immediately to 30 days.
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Are Employees More Productive Working From Home?
By Baruch Silvermann | February 21, 2026
Historically, traditional job roles were shackled to the office, but are we more productive at home? See data and learn how to improve remote productivity.
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Which Is Better: Cash- or Accrual-Based Business Accounting?
By Sean Peek | February 21, 2026
Cash- and accrual-based business accounting are two methods for tracking financial performance. Learn which is right for your business.
Article
Trends That Will Shape Market Segmentation in 2026
By Max Freedman | February 21, 2026
Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of the game.
Article
What Is the Cost of Software Development?
By Sean Peek | February 21, 2026
The cost for software development depends on a variety of different factors. Learn how to make the right choices for your business.
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4 Reasons Why Texas Is a Hot State for Starting a Business
By Sean Peek | February 21, 2026
The heat and the sun aren’t the only reasons Texas is a hot state. Check out why Texas is a fantastic state to start a business.
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7 Highly Effective Ways to Build an Online Community for Your Business
By Max Freedman | February 21, 2026
Online communities keep your target audience engaged with one another and your brand. Here’s how to effectively build an online community.
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How to Recognize and Support Employees With Impostor Syndrome
By Julie Thompson | February 21, 2026
When your employees feel inadequate, there are steps that you can take to help them overcome that self-doubt and improve their productivity.
Article
Managing Files Over SFTP With PowerShell
By Adam Bertram | February 21, 2026
Although native support for Secure File Transfer Protocol (SFTP) is not in PowerShell, by using a free module, you can retrieve, delete and add new files.
Article
How to Conduct a Marketing Analysis
By Adam Uzialko | February 21, 2026
Learn how to conduct a marketing analysis that will help you create better strategies to promote your business and understand your customers.
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How to Reconcile a Business Bank Account
By Dock David Treece | February 21, 2026
Learn how to reconcile your business’s bank account by comparing your recorded transactions to the bank statements. Then, you can follow up on any errors.
Article
Automated Email Sequence Examples
By Marisa Sanfilippo | February 21, 2026
Automated email sequences drive efficiency and sales. Explore five powerful examples, from onboarding to cart abandonment, to engage your audience.
Article
Why Your Construction Company Needs Smart Helmets
By Sean Peek | February 21, 2026
With built-in technology such as tracking tools, sensors and more, smart helmets can improve your construction team's safety, productivity and efficiency.
Article
Email Pop-Up Benefits and Examples
By Rachelle Gordon | February 20, 2026
Email pop-up boxes can help grow your business. Learn more in this complete guide.
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What Are Chargebacks, and How Can You Avoid Them?
By Skye Schooley | February 20, 2026
Reduce chargebacks through clear return policies, detailed receipts, prompt customer service and thorough documentation for all transactions.
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12 Tips for Conducting an Effective Video Conference Call
By Jennifer Dublino | February 20, 2026
Video calls are integral to business communication. Learn video conference call tips and discover the best business phone systems for video conferencing.
Article
Remote PC Access — Is It Safe?
By Mark Fairlie | February 20, 2026
Connecting to any device over the internet, as you would through remote PC software, has risks. Follow these practices to access remote PCs securely.
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Pros and Cons of Monitoring Your Employees
By Simone Johnson | February 20, 2026
Employee monitoring can help improve workplace productivity, but employees may feel violated or resentful. Learn the pros and cons of monitoring employees.
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Spend Wisely: How to Get the Most Out of Your Business Credit Cards
By Jennifer Dublino | February 20, 2026
Business credit cards help manage cash flow, build credit and offer rewards. Use them wisely by paying balances in full and monitoring employee spending.
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How to Properly Use a Credit Card to Finance Your Small Business
By Ruth Hoffmann | February 20, 2026
Credit cards offer an effective way to fund a small business, but only if you pay off your balance each month and take advantage of the available perks.
Article
What Is Recruitment?
By Skye Schooley | February 19, 2026
Effective recruiting strategies can improve your workforce and save you money. Learn what the recruitment process is and how to conduct it.
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The Psychology of Choice: How Your Business Can Leverage Customer Decision Making
By Mark Fairlie | February 18, 2026
The psychology of choice means the more options we have, the less likely we are to make a decision. Learn how to use this to your business's advantage.