Buying Guides
Latest: Advice, Tips and Resources
Article
How to Develop a Solid E-Commerce Marketing Strategy
By Jamie Johnson | January 29, 2026
E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online selling.
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Do It for Me: The Next Evolution of the On-Demand Economy
By Jamie Johnson | January 29, 2026
Consumers want convenience, which often means they want someone to do something for them on demand. Learn how to take advantage of the DIFM movement.
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10 Key Considerations to Make When Selling a Business
By Sean Peek | January 29, 2026
Selling a business is a big endeavor. Here is what you need to consider before putting your company on the market.
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How to Handle Internal Communications During a Merger
By Julie Thompson | January 29, 2026
During a merger or acquisition, it is important to communicate properly with your employees. Here are tips to help ease the transition.
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9 Benefits of Switching to Cloud-Based POS Software
By Sean Peek | January 29, 2026
Cloud-based point-of-sale (POS) software has many advantages over traditional sales technology. Consider these benefits and top systems.
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9 Elements of a Successful Financial Plan for a Small Business
By Jamie Johnson | January 29, 2026
Improve your chances of growth and success by covering these bases in your financial plan.
Article
The Best Time of the Year to Take Vacation
By Jennifer Post | January 29, 2026
Don't waste your time off. Plan to make the most of your vacation without leaving a disaster at work.
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What is a Reasonable PTO Policy?
By Kiely Kuligowski | January 29, 2026
A business's paid time off (PTO) policy outlines employee time off regulations. Learn the three types of PTO policies and PTO policy best practices.
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What Is Bereavement Leave?
By Skye Schooley | January 29, 2026
Bereavement leave typically grants three to five paid days off for immediate family deaths, with policies varying by employer and no federal law requiring it.
Article
15 Ways to Build a Spectacular Online Presence
By Mark Fairlie | January 29, 2026
A successful business must present its brand in a well-planned strategy across social media, email and the company website. Here are seven tips to help.
Article
8 Components of Customer Personas
By Tabitha Naylor | January 29, 2026
Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.
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Build a Brand That Attracts Gen Z and Millennial Customers
By Sean Peek | January 29, 2026
Check out these branding tips for business owners to connect with Generation Z and millennial consumers.
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6 Email Marketing Challenges and How to Overcome Them
By Jennifer Dublino | January 29, 2026
Email marketing is effective, but it has its share of obstacles. Find the solutions to email marketing's biggest issues.
Article
5 Ways a UX Designer Can Benefit Your Company
By Jamie Johnson | January 29, 2026
A user experience, or UX, designer makes products accessible and usable. Learn how a UX designer can optimize your offerings and help your small business.
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Learn by Example: 7 Successful Small Business Marketing Campaigns
By Sean Peek | January 29, 2026
Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.
Article
The Legalities and Benefits of Employee Cell Phone Monitoring
By Skye Schooley | January 29, 2026
Learn the benefits and laws associated with monitoring company-owned employee cell phones.
Article
How to Provide an Honest and Ethical User Experience
By Sean Peek | January 29, 2026
When creating software and apps, businesses should strive for a user experience that doesn't exploit others. Here's how to keep ethics a priority.
Article
Financial Tracking 101: Top Implementation Practices and Best Tools
By Donna Fuscaldo | January 29, 2026
Whether you do it yourself or rely on accounting software, finance tracking is essential for small business owners.
Article
5 Ways to Get Your Podcast Heard
By Sean Peek | January 29, 2026
Use these five tips to create a better podcast and stand out in this crowded market.
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Could IVR Systems Improve Your Customer Service?
By Sean Peek | January 29, 2026
Check out these ways interactive voice response systems can improve your business’s customer service and positively impact your brand.
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8 Ways In-Store Tablets Improve the Customer Experience
By Skye Schooley | January 29, 2026
Find out how in-store tablets make life better for employees and customers.
Article
Small Business Guide to a Restaurant Management System
By Kiely Kuligowski | January 29, 2026
Restaurant management systems are essential tools that help you manage sales, staff, inventory and more. Learn which type might benefit your business best.
Article
Complete List of POS Charges and Fees
By Jamie Johnson | January 29, 2026
Every size business can benefit from a POS system, and there are various prices and technology suited for every need. Here’s what you need to know.
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Stand Out: 5 Ways to Combine Traditional and Digital Marketing
By Kelly Bosetti | January 29, 2026
Digital marketing helps businesses reach a vast online audience, but traditional marketing can help consumers find your brand. Learn to combine the two.
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What Is Interactive Voice Response?
By Mark Fairlie | January 29, 2026
Your company may benefit from an interactive voice response system, which routes callers to the right contacts. Here is what you need to know.
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What Employee Info Can You Collect in Personnel Files?
By Skye Schooley | January 29, 2026
Learn which documents you should and shouldn't collect in employee personnel files.
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Why Small Businesses Need to Digitize Documents
By Julie Thompson | January 29, 2026
There are several benefits of digitizing documents for small businesses. Learn what this process is and how to do it properly.
Article
What Are Multiline Phone Systems?
By Mark Fairlie | January 29, 2026
Learn how to improve communications and optimize your entire business with a phone system capable of handling multiple calls simultaneously.
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What Is a Cloud PBX System? A Business Guide for 2026
By Mark Fairlie | January 29, 2026
Cloud PBX is an internet-based phone system that routes and manages business calls. Learn how cloud PBX compares to hosted VoIP and on-premises PBX in 2026.