FreshBooks vs. Xero Comparison

FreshBooks vs. Xero Highlights 

FreshBooks and Xero offer easy-to-use software to send invoices, maintain your business’s books, and perform other accounting functions. Both feature mobile apps and sync with a variety of third-party business applications. There are also some crucial differences, but the best choice depends on your business’s individual needs. 

Who is FreshBooks for? 

FreshBooks is an accounting software program geared toward small businesses and independent contractors. In addition to standard double-entry accounting and report functions, FreshBooks specializes in generating invoices. The ability to get paid on the go by converting an estimate and/or billable hours into an invoice makes FreshBooks a particularly appealing option for service-based businesses. 

Who is Xero for? 

Xero is the second-most popular accounting software program in the U.S. after QuickBooks, and is the market leader in several countries, such as Australia. Like its competitors, Xero offers double-entry accounting and report features, but with a particular focus on making accounting concepts easy to understand for people unfamiliar with financial jargon. The different features included in Xero’s tiered pricing make it ideal for growing businesses. 

Xero makes finance easy to understand by eliminating accounting jargon and using color-coded graphs. Source: Xero

FreshBooks vs. Xero Comparison

In this section, we will go in-depth on the differences between FreshBooks and Xero, including how they compare pricing, invoicing capability, customer service, mobile app features and third-party integrations. 

Pricing and plans

FreshBooks pricing 

FreshBooks currently offers four paid plans based on a business’s number of clients.

• The base Lite plan costs $17 per month, which is higher than many competitors (including Xero at $13 per month). 
• A 30-day free trial is available for new customers. FreshBooks regularly offers introductory discounts, so be sure to inquire before you make a purchase. 

Each additional user costs $11 per month if you wish to grant access to more employees. Transactions made using FreshBooks Payments, which allows you to accept credit cards online, cost 2.9 percent plus 30 cents per transaction. FreshBooks also offers a product called Advanced Payments, which is used to accept credit card payments by phone and in person. This service costs $20 per month plus 3.5 percent and 30 cents per transaction. 

Here is a breakdown of each service plan:

Xero pricing

Xero offers three paid plans based on the various stages of a business’s growth. 

• The base Early plan costs $13 per month, which makes it the less expensive option compared with FreshBooks and many competing accounting software. 
• Like FreshBooks, Xero also offers a 30-day free trial. 

Unlike FreshBooks, however, Xero does not charge for additional users to access the software. In fact, all of Xero’s plans support unlimited users. Through Xero, you can also integrate with HR software provider Gusto for $40 per month plus $6 per employee.

Invoicing 

FreshBooks invoicing capabilities 

FreshBooks’s focus on invoicing helps it stands out from competitors. 

• A professional-looking invoice helps you get paid faster. FreshBooks allows you to customize the design of your invoices to match your business’s branding. 
• We found FreshBooks’ invoice design tools to be user-friendly and intuitive. 

FreshBooks’ invoices are fully customizable. Source: FreshBooks 

• FreshBooks removes a lot of friction by integrating time-tracking with invoicing. You can add billable time to an invoice within the FreshBooks app. This allows you to bill a customer and get paid right from your job site. For some businesses, this can eliminate the need for a stand-alone timeclock app. 
• You can also convert estimates and proposals into invoices with just two clicks, which contractors may find useful for quickly closing sales. 

We especially like that FreshBooks includes in-house payment software that removes the friction of getting paid from invoices. Customers can click a button on an email invoice that brings them directly to a webpage where they can enter their credit card information. Additional invoicing tools include recurring invoices, payment reminders, and the ability to charge interest and late fees on past-due invoices. 

Xero invoicing capabilities 

Like several competitors, Xero provides tools to customize the look and feel of your invoices. 

• We found Xero’s invoicing design suite less user-friendly and intuitive than FreshBooks. 
• Like FreshBooks, you can convert quotes to invoices on-the-spot. 
• You can sync Xero with a PayPal, Stripe or Square account to accept payments online from your emailed invoices. 
• The Xero mobile app can also be used to generate invoices on the go. 

Xero’s invoices are saved in the cloud, which allows you to make changes without resending. Source: Xero 

Customer support 

FreshBooks customer service 

• FreshBooks provides standard customer service options, including email, live chat and phone. 
• An automated chatbot can assist with basic queries, although more in-depth questions require a human response. 
• You can also access webinars, blog posts and e-books on FreshBooks’ website. 
• FreshBooks scores a 4.3 out of 5 on TrustPilot, with 64 percent of users rating its customer support five stars. 

Xero customer service 

• Xero’s customer support options are not as comprehensive as some offerings from competitors. Although Xero offers phone service, users needing support must first contact the company through email or live chat. 
• Xero’s website also includes videos, blog posts, and other learning material to help users navigate the software. 
• Xero garners a 4.3 out of 5 for customer support on Trustpilot. 

Mobile app

FreshBooks mobile app features 

• The FreshBooks mobile app is available for iOS and Android. 
• Standout features include time tracking, on-the-spot invoicing, receipt capture, invoice status and the ability to chat with customers. 
• The app is rated 4.7 out of 5 on the Apple App Store. 

FreshBooks’ mobile app is ideal for creating invoices from a job site. Source: FreshBooks 

Xero mobile app features 

• The Xero Accounting and Invoices mobile app allows you to view cash flow, review customer and vendor contracts, reconcile bank transactions and create invoices on-the-go. 
• Xero also offers a basic app for the Apple Watch, which lets you view account balances and new transactions. 
• Xero’s mobile app is rated 4.6 out of 5 on the Apple App Store. 

Xero also offers two stand-alone apps — Xero Expenses and Xero Projects — for users on its Established plan. These apps allow you to capture photos for receipts, submit expense reports, track time, and attach billable expenses and time to individual projects. 

Third-party integrations

FreshBooks integrations

FreshBooks integrates with over 100 third-party business applications, including the following well-known apps: 

• Indeed
• BigCommerce
• Zoom
• WooCommerce
• Zendesk
• Expensify
• Google GSuite
• WordPress
• Constant Contact
• Slack
• Dropbox
• Microsoft Outlook
• Gusto
• Zapier

Xero integrations

Xero integrates with over 1,000 third-party business applications, including the following well-known apps: 

• Square
• Stripe
• PayPal
• Gusto
• Cin7 Core (formerly DEAR Inventory)
• Expensify
• Microsoft Office
• Rippling
• Google GSuite
• Zapier
• HubSpot
• Constant Contact
• WooCommerce

FreshBooks vs. Xero summary

• FreshBooks is best for service-based businesses and independent contractors that conduct a lot of onsite work and frequently send out invoices. 
• FreshBooks’ invoicing capabilities are among the best of any accounting software application. It allows you to convert billable hours estimates into invoices, customize your branding, and get paid with in-house payment software. 
• Xero is best for growing businesses and brick-and-mortar establishments, thanks to its pricing plans that don’t charge on a per-user basis. 
• Xero includes more third-party integrations and more accounting-specific features with its mobile apps.