FreshBooks Accounting Software Review and Pricing

Why We Chose FreshBooks as the Best for Invoicing

When we tested FreshBooks, we found that it offers all of the essential accounting features that small businesses need. We were particularly impressed by the software’s invoicing capabilities, which we found far superior to those of many competitors we reviewed. We tested the software extensively and found creating and sending professional invoices straightforward and effortless. FreshBooks lets you set up recurring invoices, schedule automatic payment reminders, and accept credit and debit card payments online — features that can help a small business head off cash flow problems. 

We like that FreshBooks monitors an invoice’s status after you send it, showing you when customers receive and view invoices. It tracks billable time and expenses and allows you to add them to invoices — a feature lacking in many competitors we reviewed. This capability makes FreshBooks an excellent option for freelancers, self-employed professionals, and agencies and firms that provide professional services. All of these benefits and more make FreshBooks our top choice for businesses that need robust invoicing capabilities in their accounting solution.

FreshBooks helps businesses customize invoices, create recurring invoices and accept payments online. Source: FreshBooks

Ease of Use

Business owners aren’t usually accountants or bookkeepers, so they need a straightforward accounting solution. One of our favorite things about FreshBooks is its ease of use. After testing FreshBooks, we feel business owners will have no trouble navigating and learning the software. The user interface is attractive and clearly labeled (see the screenshot below from our demo). A central dashboard displays vital business information and statistics, including unpaid invoices, profit, revenue and expenses. Unlike on some competing software we reviewed, the main dashboard widgets are fixed, although the information displayed within them can be customized. 

On the left side of the screen, you’ll find a menu of the software’s primary categories. Each feature’s individual screen is well designed for simplicity and ease of use, with color-coded buttons and text that help direct the user’s attention. 

The FreshBooks dashboard is clean and easy to navigate. Source: FreshBooks 

Features

FreshBooks has several must-have accounting software features to make your accounting tasks easier and faster. Here’s a rundown of the features we found the most compelling. 

Custom Invoicing

A professional-looking invoice is essential for getting paid. We were impressed that FreshBooks allows you to quickly customize the look of your invoices to match your branding. You can easily upload your logo and then choose a template, font and accent color. We like that you can also customize your payment terms, add a note to your customer, request a deposit and create a payment schedule. 

We were impressed that FreshBooks lets you convert estimates and proposals into invoices in two clicks. Additionally, we found it easy to duplicate and modify past invoices instead of creating new ones from scratch. In our opinion, FreshBooks’ invoicing features surpass those of competitors such as Xero and QuickBooks, which aren’t as intuitive.

FreshBooks’ invoicing tools make it easy to bill clients and get paid. Source: FreshBooks

Time Tracking

One of the coolest FreshBooks features we found is the time-tracking tool in the mobile app. For example, contractors can add billable time to an invoice on the spot, enabling you to bill a customer on-site. Additionally, you can easily add billable expenses to invoices instead of using clunky manual methods, such as tracking time on a separate sheet of paper or a spreadsheet. To us, this tool solidifies the software’s superior invoicing capabilities. 

Payments

We like that FreshBooks Payments can sync to a PayPal or Stripe account (read our review of Stripe to learn more), allowing users to track payments through FreshBooks. You can email invoices and receive updates when your clients view and pay them. Your customers can click a button on the invoice to pay it, thus eliminating the time it would take for paper invoices to arrive in the mail and helping you get paid faster. This is a crucial feature for getting paid quickly, and many competitors don’t offer it.

Recurring Invoices

During our demo, we noted FreshBooks’ ability to schedule recurring invoices to go out weekly, monthly, annually or as frequently as you choose. You can send automatic payment reminders before or after the due date to encourage customers to pay their bills promptly. We like that you can set up the software to automatically charge interest and late fees on past-due invoices as either a percentage or a flat fee. 

Mobile App

We were impressed with the FreshBooks mobile app, which is available for iOS and Android. The app assists with time tracking and on-the-spot invoicing; you can create invoices immediately after meeting with a client. You can also use the app to capture receipts, chat with customers and check the status of an invoice. The FreshBooks Accounting app is rated 4.7 out of 5 on the Apple App Store, indicating a high degree of customer satisfaction.

Bookkeeping

Like other popular accounting software, FreshBooks connects to your business checking account and credit card accounts and automatically imports your expenses daily. We like that FreshBooks includes bank reconciliation tools, so you won’t have to manually reconcile your business bank account. The Premium and Select plans use double-entry accounting, allowing you to create a chart of accounts and run new reports, such as a general ledger report, a balance sheet and a trial balance (see the screenshot below of Freshbooks’ dashboard below). Unlike Xero, however, FreshBooks hasn’t implemented AI in its bank reconciliation.

You can handle all of your accounting needs right from the FreshBooks dashboard. Source: FreshBooks

Project Management

We were impressed by FreshBooks’ project management tools, which allow you to manage projects and base your billing on an hourly or flat rate. A time budget shows how much time remains on a project, how much of your tracked time is unbilled and how many days are left until the project’s due date. You can also monitor how many hours your team members spend on each project, as well as share files and discuss the project. Unlike competitors such as QuickBooks and Xero, FreshBooks’ project management tools are available for all plans.

Reports

During our demo, we tested FreshBooks’ ability to generate various reports, including profit and loss statements, sales tax summaries, accounts receivable aging, expense reports, invoice details, payments collected and time-entry details. We like that you can email, print or export them to Excel. These tools provide small business owners with valuable data analytics and insights into their businesses. 

User Permissions

User permissions are critical for preventing employee accounting fraud, and we were happy to see that FreshBooks includes this feature. You can invite business partners, employees, contractors and accountants to your account, but they can view only what you allow them to access. Employees can access their projects, tracked time and expenses. Contractors can view only projects that you allow them to see, and they can track time toward those projects. Accountants can see your dashboard, reports, expenses and invoices, but they can’t create invoices.

Pricing

FreshBooks is on the higher end of the price spectrum compared with other accounting software we reviewed. FreshBooks currently offers four plans based on a business’s number of clients. 

FreshBooks regularly offers discounts, so be sure to ask about introductory offers before you purchase. Here is a breakdown of the plans and their monthly rates without discounts:

• Lite: The Lite plan costs $17 monthly for up to five billable clients. You can connect the software to your bank account, track time and accept invoice payments online. There’s no limit to the number of estimates and invoices you can send (but you’re limited to five clients), and you receive free access to the FreshBooks mobile app.
• Plus: This plan costs $30 monthly for up to 50 clients. With this tier — which FreshBooks says is its most popular plan — you can charge late fees and send recurring invoices, automatic payment reminders and proposals. You can run financial reports, including double-entry accounting reports for your general ledger, trial balance and chart of accounts. With this plan, there’s no additional user fee to invite your accountant to collaborate.
• Premium: The Premium plan costs $55 monthly and supports unlimited clients. This tier includes everything in the Plus plan, along with more reporting and client-tracking capabilities.
• Select: The Select plan is best suited to large businesses. This tier includes more personalized attention from FreshBooks staff, including a dedicated account manager, a dedicated customer support number and custom onboarding. Pricing is customized, so you’ll need to speak with a sales agent who can give you a quote for your specific needs. 

We love that FreshBooks offers a generous 30-day free trial, which allows you to sample all of the features before subscribing. Not all accounting software providers present a free trial, so we were impressed by this offer.

Here are some additional fees and payment notes to be aware of:

• If you pay for FreshBooks annually instead of monthly, you can save 10 percent. 
• Each additional user costs $11 monthly. This applies to business partners, contractors and employees you add to your account. 
• FreshBooks Payments, which allows you to accept credit cards online, costs 2.9 percent plus 30 cents per transaction. Alternatively, you can connect your Stripe account to the system. 
• Advanced Payments, an add-on service that gives you a virtual terminal that lets you accept payments by phone and in person, costs $20 per month plus 3.5 percent and 30 cents per transaction. Your clients can authorize recurring payments when you have this add-on.

Implementation and Onboarding

We tested FreshBooks’ onboarding process, we found it extremely easy to set up FreshBooks. There’s a generous 30-day free trial period; impressively, no credit card is required to open a trial account. You simply enter your email address, create a password and click a link in a confirmation email. After the free trial ends, you must select a paid plan to continue using the software. Your data from the free trial will be stored until you decide to upgrade.

Like other accounting software we reviewed, FreshBooks is 100 percent cloud-based, so there isn’t any desktop software to install. You can also access FreshBooks from a mobile app. However, this also means an internet connection is necessary to use the software. 

Customer Support

Because many cloud-based software companies skimp on customer service, we were impressed that FreshBooks offers multiple support resources. We like that you can contact the company for help by phone, email or live chat, or search the online knowledgebase. You can also access webinars, blog posts and free e-books that go into more depth about using the software. FreshBooks earns a 4.3 out of 5 on Trustpilot, with 64% of users rating the customer service five stars.

The FreshBooks website features an automated chatbot that can assist with basic questions. During our test run of the FreshBooks website, we found that the bot competently answered inquiries about pricing but struggled with more nuanced questions. Prospective customers with further questions can contact a sales representative by email or phone. 

FreshBooks offers numerous online help resources on invoicing, new software features, reports, time tracking and more. Source: FreshBooks

Limitations

While FreshBooks excels at time tracking, general invoicing and project management, we found it lacking in these areas during our test run: 

• Inventory tracking and vendor management: The software lacks the robust inventory tracking and vendor management features offered by similarly priced alternatives, such as what we found in our review of QuickBooks Online. Business owners with more complex inventory needs also might want to read our review of Xero, which recently beefed up its inventory automation features. 
• Batch invoicing: Another missing feature is batch-invoicing shortcuts, which are useful if you must bill multiple customers for the same service at the same rate. 
• Mobile reports: The FreshBooks mobile app is excellent for invoicing. However, it doesn’t run reports. We found generating reports on the go via a mobile browser to be rather clunky. 
• Payments: To pay and receive payments via FreshBooks, you must use third-party integrations with services such as Stripe and PayPal, which means you must sign up for additional apps. 
• Accounts payable: FreshBooks lacks the comprehensive vendor network that would make the software an effective player in the accounts payable space. Processing accounts payable is a vital part of running a business, so small business owners may want to investigate one of the best credit card processing solutions to supplement FreshBooks. 

Methodology

We researched and analyzed dozens of the best accounting and invoicing software solutions to help small businesses choose the right accounting software for their needs. We reviewed software features such as payment and invoicing capabilities, integrations, mobile apps, report generation, supported user count and customer service options. We also assessed pricing and the availability of free trials. We relied on vendors’ websites and software demos when conducting our analysis. Additionally, we studied user reviews to get independent opinions on the software’s pros and cons. When looking for the best accounting software for invoicing specifically, we focused on factors such as ease of use, customization and the ability to send an invoice on the spot and as a recurring item. 

Bottom Line

We recommend FreshBooks for …

• Business owners who want a simple alternative to old-fashioned, manual methods of tracking billable hours. 
• Businesses that frequently send branded, customized or recurring invoices. 
• Businesses that focus on services instead of physical goods. 

We don’t recommend FreshBooks for …

• Businesses that carry a lot of inventory or have complex inventory needs.
• Business owners who want their accounts payable and bookkeeping all in one software package.
• Business owners who want to run reports on their mobile devices.