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Updated Apr 09, 2024

How to Choose the Right Accounting Software for Your Business

The right accounting software makes it easier to track your expenses, send invoices and collaborate with your accountant. Learn how to pick the right small business accounting software.

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Jamie Johnson, Senior Analyst & Expert on Business Operations
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The accounting software you use matters more than you may think. The right software will help you track critical financial data in your business, stay on top of your taxes and pay your employees on time.

Choosing the wrong software can set you back and limit your long-term growth. Whether you handle the bookkeeping yourself or employ someone to do it for you, you need a flexible solution to grow alongside your business. 

Editor’s note: Looking for the right accounting software for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.

What is accounting software?

Accounting software is a program that helps business owners, bookkeepers and accountants manage a company’s financial transactions. The right software makes it easier to track, organize and analyze financial data.

The features and level of customization depend on your business and the type of software you choose. Freelancers and small businesses may be able to use generic, one-size-fits-all solutions, whereas enterprise organizations will likely need a more complex system.

FYIDid you know
Accounting software provides key insights about your company’s financial data and helps you avoid common business accounting mistakes. The level of complexity you need will depend on the size of your business.

How to choose the right accounting software for your business

With so many options available on the market, it’s hard to know what software is the best choice for your business. Here are some tips to help you find the right solution:

  • Determine your needs. Before you start looking into different options, take some time to figure out the specific features you’re looking for. For example, are you primarily interested in sending invoices and tracking your expenses? Or do you need more specialized software customized to your industry?
  • Consider your budget. It’s also important to think about how much you want to spend on accounting software. Generally, the more specialized features and tools you need, the more you can expect to pay.  
  • Research the market. Once you know what you need and how much you can spend, you can start researching the different options available. Make a list of at least three different solutions you can test out. 
  • Sign up for demos and free trials. Once you’ve narrowed down your options, it’s a good idea to sign up for trials or demos. Many solutions will give you a free 30-day trial. If a free trial isn’t available, the company should be willing to set up a demo so you can see how the software works.
  • Check out online reviews. Finally, you should read online reviews to see what kinds of experiences others have had with the software. This may give you insight into problems you didn’t anticipate. 

Top accounting software to consider

As you explore different accounting software types, you’ll quickly realize there is no “best” solution. But certain types of accounting software will be better suited to your business than others. 

TipBottom line
If you’re not sure where to start, check out our in-depth reviews of the best accounting and invoicing software so you can find one that best suits your needs.

Review

Pricing

Free trial

Third-party integrations

QuickBooks Online review

Starts at $30 per month

30 days

Yes

FreshBooks review

Starts at $17 per month

30 days

Yes

Zoho Books review

Starts at $20 per month

30 days

Yes

Oracle Netsuite review

Custom pricing only

N/A

Yes

Xero review

Starts at $15 per month

30 days

Yes

Accounting software features

Any software you use should include basic accounting features like a general ledger, account reconciliation, accounts payable and accounts receivable. Let’s look at some of the other features you can expect from accounting software.  

Invoicing 

Invoicing is a staple for most businesses, so it’s a feature most accounting software offers. A basic invoice should outline customer information, the amount owed and the due date.

In addition, some software will offer the following advanced invoicing features:

  • The ability to create branded invoices using your company logo, colors and fonts
  • Multiple payment options, like credit cards, debit cards, PayPal and e-checks
  • Automated payment reminders if a client is late on a payment
  • The ability to charge customers in their home currency
  • The ability to set up a recurring payment for customers who are on retainer agreements
TipBottom line
Developing a system for collecting unpaid invoices keeps your cash flow strong and helps you effectively manage your expenses.

Payment processing

Your accounting software should provide an easy way for customers to pay online. Most invoices allow customers to pay by either scanning a QR code or clicking a button.

There should be an option for you to set up recurring payments on a weekly or monthly basis for ongoing customers. After the customer has paid, your software should automatically track and reconcile this payment. 

Plus, the software should make it easy for you to view detailed reports about customer payments. These reports will help you understand how your customers prefer to pay and other payment trends. 

Payroll management

When it comes to running payroll, companies’ needs depend on how many employees they have and the types of benefits they provide. In general, the software you use should calculate what you owe your employees, whether you have hourly workers, salaried employees or a combination of the two. 

The software should manage varying pay schedules, compensation and benefits. Most employees prefer to have their checks automatically deposited into their bank account, so any software you choose should handle direct deposits for your employees. 

The software should also calculate taxes and print relevant forms. For instance, freelancers who earn more than $600 annually will need to receive a 1099 form at the end of the year. And you’ll need a W-4 on file for full-time employees, since this will tell you how much to deduct from their paychecks. 

Accounts payable 

As a business owner, you need to keep track of your expenses and how much your business owes vendors and suppliers. The right accounting software will help you do that with billing features, purchase orders and the ability to pay vendor invoices.  

Did You Know?Did you know
When you automate your accounts payable process with accounting software, you free your finance department from tedious invoice processing and coding. This allows them to focus on financial reporting.

ERP

Enterprise resource planning (ERP) is a feature that helps companies collect and organize information so they can operate more efficiently. This software provides support for accounting, manufacturing, marketing and HR operations. 

ERP provides a unified solution to managing different departments and processes in your business. This feature helps larger companies break down silos between departments and increase transparency. 

Inventory management

If your business sells goods and products, you need to keep track of your inventory. An inventory tracking feature can monitor inventory levels and tell you when to reorder certain items.

Accounting software can also track relevant information about each of your products. This includes SKUs, product images, prices and quantity. 

You can also use accounting software to create custom pricing lists. For instance, you may want to offer a discount to customers who order your products in bulk.  

How much does accounting software cost?

The monthly or annual pricing for your accounting software will depend on your business’s size, the number of users who need access and the customization level required. For instance, if you’re a solopreneur or small business owner, accounting software can cost less than $10 per month. You might also benefit from software that offers a free version with limited functionality. 

On the other hand, larger companies with more complex accounting needs can expect to pay more for implementation and licensing fees.   

You’ll also have to pay for any additional users you put on your account. And since accounting software is helpful only if your employees know how to use it, you may need to pay an additional fee to train your employees.  

What to consider when choosing accounting software

Your accounting software will track your business’s financial performance, so choose carefully. Here are a few things to keep in mind.

Bank integration

Before you invest in accounting software, make sure it integrates with your bank. If the software is compatible with your bank account, it will automatically download new transactions, saving you time. 

Your business needs

When you’re evaluating accounting software, consider your business needs first. A freelancer with no employees will have different requirements than a multimillion-dollar business, so take your business’s size into consideration.

Look for software that’s geared toward your specific industry as well. For instance, our review of FreshBooks found that it is an excellent option for freelancers because of its advanced invoicing features. Some software is also tailored to companies in the manufacturing, retail and restaurant industries. 

Your budget

Consider how much you can afford to pay for accounting software. Fortunately, many solutions, particularly cloud-based ones (see below), are affordable and can accommodate nearly every budget. Many packages come with a free trial so you can get a sense of whether or not it’s the right fit for your business.  

Cloud-based software

It’s a good idea to go with cloud-based accounting software. Cloud-based software can be accessed from any location and has built-in protections to prevent data loss. Plus, cloud-based software tends to be less expensive, since you don’t have to pay for licensing or additional servers to house your data.

Ease of use

If you hire a bookkeeper or accountant to manage your business finances, ease of use may not be as important to you. But if you’re handling the bookkeeping on your own, you’ll want accounting software that is intuitive and easy to use. 

Of course, there may be a learning curve in the beginning, so look for companies that offer additional training and support. For instance, our QuickBooks review found that it offers dozens of articles and video tutorials on how to use its software. 

Scalability

Free or low-cost accounting software may work well for your company if you have limited business needs at the moment. But it’s important to take a long-term view of your business when selecting accounting software.

Instead of choosing the cheapest software, look for a scalable option. For instance, QuickBooks provides pricing plans for businesses of all sizes. That way, you can start small and add additional features as your business continues to grow.

Bottom LineBottom line
When choosing the best accounting software for your business, consider your company size, industry, specific business needs, ease of use and scalability.

How can accounting software help your business?

The right accounting software can simplify business processes and prepare you for tax season. If you’re not sure whether your business needs accounting software, here’s what it can do:

  • Automate business finances: Accounting software can help you automate your business finances and remove the human error that comes with manual data entry. 
  • Access your data from anywhere: With cloud-based software, you can access your financial data from anywhere as long as you have a Wi-Fi connection.
  • Prevent data loss: Cloud-based accounting software regularly backs up your data, so you never have to worry about data loss.
  • Integrate with third parties: Most accounting software integrates with popular third-party apps, like ones for expense tracking and CRM solutions.
  • File your taxes: The right accounting software makes filing your quarterly and annual taxes easier. Use the software to collaborate with your accountant and track how much your business owes.  

Pros and cons of accounting software

Here are some essential factors to consider when evaluating accounting software. 

Pros

  • Accuracy: Any time you rely on manual data entry, there’s the possibility of human error. Accounting software will connect to your bank and will usually categorize your transactions automatically. This helps ensure accuracy in your financial records. 
  • Automation: One of the most significant advantages of accounting software is that it lets you automate your finances. By leveraging artificial intelligence, the software can record and reconcile transactions and generate financial reports. It eliminates repetitive tasks so you’re free to focus on other aspects of your business. 
  • Relatively low cost: Hiring a bookkeeper or accountant can be expensive, but most accounting software is affordable. In some cases, a free solution like Wave may meet your needs. If you need a low-cost way to track your business finances, finding the right accounting software is an excellent place to start. 
  • Streamlined invoicing: If you rely heavily on invoicing clients, the right accounting software can save a lot of time. For instance, software like FreshBooks lets you create invoices in minutes and even set up automatic payment reminders.
  • Collaboration: Most accounting programs let you grant outside access to your accountant. This can save time come tax season, and it makes it easier for you to pay your quarterly taxes throughout the year.

Cons

  • Technical problems: For most people, the biggest downside to dealing with computer programs is the occasional technical issue. That’s why it’s a good idea to use cloud-based software you can access from anywhere. Then, even if there’s a problem with your desktop computer, you can still access your financial information. 
  • Potential for fraud: Cloud-based software has many advantages, but it also provides more opportunities for hackers. If you’re not careful, hackers may get a chance to access your business’s financial data. Employees with access could also steal sensitive information or money before you realize it. 

There are upsides and downsides to weigh when choosing accounting software, just like with anything else. However, accounting software can improve your business’s financial accuracy and visibility, and it can free up your time for more creative and profitable pursuits.

author image
Jamie Johnson, Senior Analyst & Expert on Business Operations
Jamie Johnson has spent more than five years providing invaluable financial guidance to business owners, leading them through the financial intricacies of entrepreneurship. From offering investment lessons to recommending funding options, business loans and insurance, Johnson distills complex financial matters into easily understandable and actionable advice, empowering entrepreneurs to make informed decisions for their companies. As a business owner herself, she continually tests and refines her business strategies and services. Johnson's expertise is evident in her contributions to various finance publications, including Rocket Mortgage, InvestorPlace, Insurify and Credit Karma. Moreover, she has showcased her command of other B2B topics, ranging from sales and payroll to marketing and social media, with insights featured in esteemed outlets such as the U.S. Chamber of Commerce, CNN, USA Today, U.S. News & World Report and Business Insider.
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