Buying Guides

YouTube can put your business in front of a global audience and build your brand. Learn why YouTube is necessary and how to succeed on the video platform.

Learn what a PEO does and the advantages and disadvantages of partnering with one vs. managing HR in-house.

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

There is a lot of psychology involved in trying to make a sale. Here are the key principles to understand when you're marketing to your customers.

Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely to buy. Learn how it works.

A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.

Outsourcing your marketing may improve results. Learn when a business should partner with a digital marketing agency and how it can grow your company.

While entrepreneurs can do it all, they should leave digital marketing to the experts. Learn how a digital marketing expert can improve your bottom line.

Push marketing sends your message to consumers while pull marketing is when customers come to you. Learn how and when to use push and pull marketing.

Creating a brand image is a crucial marketing task to establish a brand identity. Learn what's involved in a new brand image and branding do's and don'ts.

Here’s why your small business needs an attendance policy as well as how to write an effective one — and a sample attendance policy template.

The biometric market keeps growing and is replacing traditional authentication methods. Find out why this technology is good for business.

Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.

Your email list's quality is a critical element in your email marketing campaign's success. Learn 25 ways to grow an email list and what mistakes to avoid.

Digital privacy laws can impact how a business does email marketing campaigns. Here is what you should know before you push send.

A dependent care flexible spending account (FSA) helps employees with child care and reduces tax liability. Learn if you should offer a dependent care FSA.

No matter what type of taxes you need help preparing, it's crucial to choose the right business tax consultant – and one whose prices fit into your budget.

IRS audits are stressful and costly. Learn best practices and tips that will reduce your chances of getting audited by the IRS and help you stay compliant.

Whether you do it yourself or rely on accounting software, finance tracking is essential for small business owners.

With the tax savings it offers, a Section 125 plan can be a nice addition to a benefits package. Here are the pros and cons of these plans.

Should you use the desktop application or web browser version of QuickBooks? Here are some important updates about this software program.

The heat and the sun aren't the only reasons Texas is a hot state. Check out why Texas is a fantastic state to start a business.

The pandemic’s Paycheck Protection Program offered relief to businesses. Here is what you should know about the loan forgiveness process.

To start your business, you’ll need money and sometimes borrowing funds is fine. Without proper management and care, though, debt can become problematic.

When considering accepting a business loan, it's important to develop a repayment plan. Learn about the calculation formula, amortization and more.

From tracking inventory to running promotions, restaurant POS systems bring numerous benefits. Learn about the top features of restaurant POS systems.

Price is a key factor for many businesses when evaluating POS systems. Here’s what you might pay for a POS system and some good options to consider.

Want to increase your retail sales fast? Check out the psychological tricks proven to get customers spending more.

Want to improve cash flow or look good in the eyes of the bank or investors? Here's how to strengthen your balance sheet.

The triple bottom line uses a sustainability-based accounting method that prioritizes people, profit and planet. Here's how businesses utilize it.