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Marketing Solutions

From marketing software recommendations to best practices in digital marketing, here you will find a solution to your every marketing need.

Latest: Advice, Tips and Resources

Article
How Blog Content Can Grow Your Lead List
By Syed Balkhi | August 03, 2020

Your blog can be a good place to start growing your leads.

Advice
How will Artificial Intelligence (AI) change personal selling in the future?
By Willie Haasbroek | 5 Answers | Last Activity on August 01, 2020

As a sales and marketing person I am trying to understand how Artificial Intelligence will impact or change my selling approach in the future.

Advice
What is better for content marketing: Short-form or long-form? Timely or evergreen?
By Kelly Gordon | 14 Answers | Last Activity on July 28, 2020

We have a small team that is not producing content as often as I would like. Until we can afford to build our team, I want to get the most out of the content we are producing. Right now, we share a...

Article
17 Helpful Tools to Improve Your Email Marketing Efforts
By Scott Gerber | July 27, 2020

These tools and strategies can make email marketing more efficient and less time-consuming.

Article
4 Powerful Business Metrics You Should Track for Success
By Chris Christoff | July 24, 2020

Do you want to use your metrics to make smarter business decisions? Let's look at four important metrics and how to use them to grow your business.

Article
Free Answering Services: Who Offers Free Trials, and What to Look for During Your Trial
By Marisa Sanfilippo | July 24, 2020

While free answering services don't exist, many answering services offer a free trial so you can test how they handle your incoming calls.

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In my search to find the right SEO company to work with, I contacted half a dozen companies for information on pricing and to learn more about their
Article
Why and How to Create Video Content to Help Your Business
By Joshua Stowers | July 23, 2020

Find out why viewers respond to video content marketing and how it can help your business.

Article
How to Take Control Over Your Customer Churn Rate
By Thomas Griffin | July 22, 2020

Do you have a hard time keeping customers interested after their initial purchase? If so, you may need help getting a handle on your churn rate.

Article
Postcards vs. Letters: Which Is the Better Direct Mail Marketing Strategy?
By Kent Moon | July 21, 2020

Postcards and letters are two of the most popular direct mail marketing methods, and they both have unique benefits that could help you grow your business.

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Article
How Technology Is Changing Online Advertising
By business.com editorial staff | July 14, 2020

Advertisers must adapt to new technology or be ignored online.

Article
How to Dramatically Improve Your SEO Ranking
By Syed Balkhi | July 13, 2020

Your search engine results page ranking is one of the most important aspects of your online business. Check out these helpful tips to improve your SEO strategy.

Article
4 Clever Strategies to Get More Value From Your Content
By Thomas Griffin | July 13, 2020

Do you feel like you're not getting enough value from the content on your website? Let's look at four ways you can get more bang for your buck by diversifying the blog posts on your site.

Advice
How do I find an email contractor that knows how to build out an email campaign in a unique niche??
By Markus Horner | 4 Answers | Last Activity on July 12, 2020

I am in a rather unique niche. I specialize in helping parents so that they know what "To Do" and what "Not To Do" when it comes to helping their children to avoid becoming a target for bullies. We...

Article
How to Avoid Creating an Annoying Email Campaign
By Andrew Martins | July 10, 2020

People are leery of promotional emails, so it's important not to annoy potential customers with your campaign. Here are four tips to help you avoid that problem.

Article
3 Influencer Marketing Myths and Why They're Wrong
By Shane Barker | July 09, 2020

he right tools, strategy and mindset can help you ace this marketing strategy.

Article
Ways to Monetize Your Website With Affiliate Marketing
By business.com editorial staff | July 09, 2020

Here's how to use, and profit from, affiliate marketing on your website.

Article
3 Ways to Improve Your Livestreaming Strategy
By Chris Christoff | July 07, 2020

If you want to use social media to generate leads, build brand awareness or drive traffic to your site, have you considered live video streaming?

Advice
What is the difference between a marketing automation and CRM platform?
By Kate Strickler | 23 Answers | Last Activity on July 07, 2020

I started looking into CRM platforms and didn't realize there is a difference between CRM and marketing automation. I am a little confused on which tool is best for me, as I need to improve both my...

Article
3 Reasons Why You Should Provide Curated Content to Your Audience
By Jared Atchison | July 06, 2020

Creating content from scratch is challenging. Instead, you could curate content and still provide significant value to customers. Here's how.

Advice
What is the best marketing automation software for small businesses?
By Jessica Giglio | 9 Answers | Last Activity on July 03, 2020

I'm looking for an affordable option for our business that has some sort of integration with Salesforce. I'm familiar with all the big names in marketing automation (Marketo, Eloqua, Pardot, etc.),...

Advice
What are your recommendations for a software system that will help us manage sales, inventory control, internal emails, CRM, on-boarding employees?
By John Skeffington | 3 Answers | Last Activity on July 03, 2020

I'm looking for a good all around systems to help organize every aspect of our new and growing business. We are in need of a software system that will help us manage sales, inventory control,...

Article
UX and Conversion Rate Optimization: What You Need to Know
By Syed Balkhi | July 02, 2020

UX and conversion rate optimization are two critical aspects of your business. Learn how to improve these elements on your website and how they tie together to form an unmatched customer experience.

Article
12 Golden Rules of Small Business Website Design
By business.com editorial staff | July 02, 2020

To ensure your website does what it's intended to do, there is a set of "golden rules" that should be followed.

Article
How to Grow Your Small Business With Content Upgrades
By Thomas Griffin | July 01, 2020

Content upgrades are a great way to grow your small business. Learn the difference between content upgrades and lead magnets, and how to start implementing a strategy.

Article
Aim and Fire! How to Identify Your Target Audience
By Usman Raza | June 26, 2020

You can't effectively market your products until you know who is likely to need them. Take these steps to pinpoint your ideal clients.

Article
How to Announce a Rebranding
By business.com editorial staff | June 26, 2020

Follow these five tips to make sure your rebranding is a wild success.

Article
How to Maximize the Performance of Your Company Blog
By Syed Balkhi | June 25, 2020

There are several ways to get an edge on generating blog traffic.

Article
Social Media Marketing Mistakes You're Making (And How to Fix Them)
By Thomas Griffin | June 24, 2020

Want to make the most of your social media marketing campaign? Here are some mistakes you might be making and how to fix them.

Article
Advertising on the Radio? Know These FCC Rules
By business.com editorial staff | June 22, 2020

Stay in compliance and reach customers with these tips.

Article
4 Marketing Lessons From the Video Game Industry You Should Know
By Jared Atchison | June 19, 2020

Learn how the video game industry's practices can boost your marketing.