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Marketing Solutions

From marketing software recommendations to best practices in digital marketing, here you will find a solution to your every marketing need.

Latest: Advice, Tips and Resources

Article
SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them
By Chad Brooks | March 06, 2023

SMS marketing and mobile marketing are related but distinct. Here's what to know about each method of marketing for your small business.

Article
The 5 Most Common Mistakes SMBs Make When Designing Their New Website
By Jennifer Dublino | March 06, 2023

Your company website is your organization's primary digital face. Put your best face forward by avoiding these common website design mistakes.

Article
Graphic Design Trends and Predictions for the Industry’s Future
By Lexie Lu | March 06, 2023

Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.

Article
How to Repurpose Old Content to Boost Marketing Results
By Jennifer Dublino | March 06, 2023

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences, and boost SEO.

Article
10 Reasons Email Marketing Is a Must for Small Businesses
By Skye Schooley | March 06, 2023

Here's why you can't afford to ignore email as a promotional tool.

Best Pick
The Best Online Reputation Management Providers of 2023
By Skye Schooley | March 03, 2023

Which is the best online reputation management service for your business?

Article
No Need for Reinvention: 10 Ways to Repurpose Your Blog Content for More Traffic
By Mark Fairlie | March 03, 2023

Refreshing and repurposing blog posts can improve your site ranking, create more value, and attract new audiences. Learn how to repurpose your blog content.

woman looking at computer data
Article
7 Strategies to Make Your Google Ads Campaign a Success
By Chad Brooks | March 03, 2023

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.

Article
How Projection Mapping Is Changing the Ad World
By Sean Peek | March 02, 2023

Projection mapping can transform buildings into works of art and garner lots of attention. Here is how to use this marketing technique.

Article
5 Strategies for Building Brand Trust Through Video
By Joe Forte | March 02, 2023

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and customer loyalty with video.

Article
How to Choose the Right Digital Marketing Strategy for Your Business
By Jennifer Dublino | March 02, 2023

Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing strategy for your business.

Article
Email Marketing Best Practices and Predictions for 2023
By Jennifer Dublino | March 01, 2023

Your email marketing strategy may need an update. Follow these best practices for successful email campaigns, and see what's ahead for the rest of 2023.

Article
5 Ways to Influence Your Subscribers With Relevant Content
By Jennifer Dublino | February 28, 2023

Customer and prospect engagement is crucial in email marketing campaigns. Learn how to influence and impact subscribers with timely, relevant content.

Article
Studio and Set Design Basics for Video Marketing
By Sean Peek | February 21, 2023

As more companies use video content in their branding, they're investing in studio space and capabilities. Learn the basics for setting up a studio.

Article
The Face of Your Brand: Product Label Design Tips to Help You Attract Customers
By Julie Thompson | February 21, 2023

Product packaging, including the materials used and the color palette, can give you a competitive edge. Follow these strategies to attract customers.

Article
10 Tips for Choosing the Right Web Hosting Company
By Genia Stevens | February 21, 2023

Follow these tips to choose the right web host for your company website so that it's accessible and secure.

Article
Generation Z and the Future of Print Marketing
By Jamie Johnson | February 21, 2023

Gen Z is the newest generation of consumers, with an estimated $300B in buying power. Learn why print marketing may be an effective way to reach Gen Z.

Article
Could IVR Systems Improve Your Marketing Company?
By Sean Peek | February 21, 2023

Check out these ways interactive voice response systems can improve your business’s customer service and positively impact your brand.

Review
Benchmark Email Marketing Review
By Sean Peek | February 21, 2023

Benchmark offers email marketing software with easy-to-use but thorough newsletter tools, making it a good choice for small businesses with no coders or experienced designers.

Article
How to Make Your Website Mobile Friendly
By Julie Thompson | February 21, 2023

Learn the importance of mobile-friendly websites and how to make sure your site functions well on mobile devices.

Article
Snail Mail Will Rescue Your Digital Campaigns From Tech Uncertainty
By Mark Fairlie | February 21, 2023

Postal mail is a great way to improve responsiveness from your digital marketing campaigns. Find out why it performs so well, even among elusive Gen Zers.

Article
How to Create an Accessible E-Commerce Website
By Nathan Resnick | February 21, 2023

These ADA compliance tips can help you make your e-commerce website accessible for people with disabilities.

Article
Is a Subscription Website Right for Your Business?
By Jared Atchison | February 21, 2023

Here are two big reasons why you may need a subscription website and how it can help you and your customers.

Article
How to Quickly and Easily Make Your Website GDPR Compliant (And Why You Should Immediately)
By Jared Atchison | February 21, 2023

GDPR is a sweeping data privacy law that impacts any business collecting data on EU citizens. Make sure your business is ready with these easy steps.

Article
Postcards vs. Letters: Which Is the Better Direct Mail Marketing Strategy?
By Kent Moon | February 21, 2023

Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.

Business owner working on a laptop
Article
8 Ways to Improve Email Deliverability
By Rachelle Gordon | February 21, 2023

Email deliverability rates have a lasting impact on future marketing efforts. Here is how to boost your chances of making sure your emails land in inbox.

Article
What Are Email Open Rates?
By Jennifer Post | February 21, 2023

You should pay close attention to your email open rates. Here is how to calculate your open rate and how to improve it.

Article
6 Best Email Marketing Templates
By Jennifer Post | February 21, 2023

This guide includes some of the best email marketing templates offered by six different services for reaching your target audience.

Article
How to Send an Email Blast (With Examples)
By Rachelle Gordon | February 21, 2023

Email blasts are a small but impactful way to reach a wide audience. Find out how to craft a successful e-blast in this guide.

Article
Email Design Guide (With Examples)
By Rachelle Gordon | February 21, 2023

Email is a critical marketing tool. Discover how to design your own in this complete guide that includes best practices and campaign examples.