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There has been significant growth in digital advertising industry with many rich media, interactive ad options. However, there must be challenges advertisers face today. Wondering if some experienced...
We have been using Facebook, blogs, Twitter, etc, etc. But getting likes and new followers does not convert into new business.
Your brand reputation is how you are perceived by your audience. Make sure your reputation remains sterling with these tips.
Stock photos provide a way to add graphics to your online content without producing the images yourself. Here's what works and what doesn't when it comes to stock photos.
For your business to fully succeed, you need to build a vibrant community that you can tap into for engagement.
Google Ads can make a company more successful if the campaign is implemented correctly.
I?m a professional web designer, digital marketer, and writer. I'm looking for information on how to grow my business gradually each day. I want to hear and learn from different people on their...
I host 5K themed runs and are trying to maximize the signups for each race to get results for my 10 charities that I am supporting. I think the better prizes i have for people to win and sponsors i...
Looking for a way to learn about your target audience? You can gain valuable insights on how people engage with your website with Google Analytics.
My web site, PreemploymentDirectory.com, is a resource for HR professionals to find a background screening firm so it is important that I know who is visiting our site.
Looking for digital marketing tools for your small business? Here's how to choose the ones that are best for you.
Email marketing is critical for small businesses. Here's your step-by-step guide on how to do it.
I have a client that is looking to hire fitness pros, personal trainers, gym managers or group instructors on a part time basis to write articles for a national health fitness site. What is the best...
The tactics employed in B2B and B2C marketing aren't as different as you might think. Here are four ways to bring elements of consumer-focused marketing into your B2B strategies.
There's a planning process you can use to increase the effectiveness of your explainer videos to make them more profitable.
We wrote a post on the Advantages of SMS Marketing (http://bit.ly/14947ZM) recently. We have had a large response to it on LinkedIn and other sites we have shared it on. As entrepreneurs and business...
Free advertising has leveled up, as there are now more alternatives to paid ads than ever.
I'm working on a story for Business News Daily and I was wondering what the future of email marketing looks like. Are there new regulations to worry about either recently made into law or on the...
Let?s say you are new start up and you don?t yet have a large following. However, you want to send an email newsletter to people with whom you have some connection and probably have an interest in...
I'm the founder of a film production that produces short films and music videos. I'm bored with the every day social media posts to gain attraction. I like the idea of guerrilla marketing because...
Running an effective marketing campaign doesn't have to be complicated. Just remember the three C's of marketing.
Here are the MarTech trends that will impact your business in 2020 and beyond.
As a business owner, you have to think about how you’re going to reach smartphone users and build an excellent experience that keeps them coming back for more.
Push and pull marketing complement one another. Your business needs a mix of push and pull marketing for a truly comprehensive marketing strategy.
Generic terms have never been more advantageous to a brand.
Both SMS marketing and mobile marketing are critical to your overall marketing strategy. Learn how and when to use each form.
Social media marketing is a key part of modern business. Here's a step-by-step guide on how to start a successful strategy.
Learn the telltale signs that your marketing strategy needs some tweaks, and enjoy these tips to steer you in the right direction.
Survey data can help you better understand who uses your products and services, and why. Using this data to inform your marketing can make your budget go much further. Here's how to do it.
Do your marketing videos need to be made professionally?