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From marketing software recommendations to best practices in digital marketing, here you will find a solution to your every marketing need.

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Podium
The ultimate reputation management software, Podium makes it easy to get reviews from your customers to improve your reputation and get more customers
Article
What Is A/B Testing in Email?
By Jamie Johnson | February 12, 2021

A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates.

Article
Is It a Bad Idea to Link to Your Competitors on Social Media?
By Matt Bentley | February 03, 2021

Curating your competitor's content can be done to your advantage, if you know how to do it right.

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Podium
See how live chat software should be. Webchat where you want it. Handle texts, chats and messages from one inbox.
Article
What Is Email Automation?
By Patrick Proctor | February 02, 2021

Email automation can improve your business's email marketing campaigns by sending timely, relevant emails when your audience is most likely to engage.

Article
6 Email Marketing Trends in 2021
By Rohit Prasanna | February 01, 2021

Follow these tips and predictions to step up your email marketing in 2021.

Article
18 Tools Businesses Should Leverage for Customer Engagement in 2021
By Scott Gerber | January 22, 2021

Entrepreneurs share their favorite tools, apps, and software for managing and interacting with customers.

Article
How AI Will Transform the Retail Customer Experience
By Tom Treanor | January 19, 2021

Among other things, retailers will have to meld an ever-growing variety of data and data sources into a single comprehensive, accurate real-time view of every customer.

Article
Text Message Laws Every Business Needs to Follow
By Jordan Beier | January 19, 2021

There are a number of text message marketing laws that your business should be following when trying to reach its target audience.

Article
Email Marketing Best Practices and Predictions for 2021
By Marisa Sanfilippo | January 18, 2021

Follow these email marketing best practices and prepare for these predictions to optimize your email marketing campaigns in 2021.

Category
The Best List Broker Services of 2021
By Business.com Editorial Staff | January 15, 2021

This guide includes advice on how to choose a list broker service, as well as reviews of our choices for the best list brokers of 2021.

Category
The Best Direct Mailing Services of 2021
By Sean Peek | January 14, 2021

Looking for the best direct mailing service? We compare and review the top companies to help you succeed with your next direct mail marketing campaign.

Article
Magic Words and Colors to Elevate Your Marketing in 2021
By Steve Pulcinella | January 13, 2021

Implement these words and colors into your marketing plan to get the most out of your direct response campaigns.

Article
Automated Email Sequence Examples
By Marisa Sanfilippo | January 12, 2021

Automated email sequences can keep your customers engaged based on their actions and behaviors.

Article
SMS Polling for Business
By Jordan Beier | January 12, 2021

Polls are an effective form of SMS outreach that can serve as another tool in your marketing strategy.

Category
B2B Lead Generation Services for Small Businesses
By Max Freedman | January 08, 2021

This guide explains how lead generation services work and what to look for in a lead generation service when choosing one for your small business.

Article
5 Ways to Increase Sales With Business Text Messages
By Elijah Masek-Kelly | January 07, 2021

Instead of calling customers and leads, try sending them texts.

Article
5 Money-Saving Customer Support Solutions for Small Businesses
By Daria Leshchenko | December 28, 2020

Learn how to cut expenses on customer support without compromising on its quality.

Article
How to Reach Your Audience After They Leave Your Website
By Chris Christoff | December 22, 2020

Nearly 70% of consumers abandon shopping carts after adding products, and many more people leave websites without getting that far. But their buyer journey doesn't have to end there.

Article
Which Call Centers Are Based in the U.S.?
By Jennifer Post | December 21, 2020

A U.S.-based call center offers certain advantages over nearshore and offshore call centers. Here's what you should know about hiring a domestic call center.