Business.com is supported by commissions from providers listed on our site. Read our Editorial Guidelines.
BDC Hamburger Icon

MENU

Close
BDC Logo
Search Icon

Marketing Solutions

From marketing software recommendations to best practices in digital marketing, here you will find a solution to your every marketing need.

Latest: Advice, Tips and Resources

Article
Why You Should Advertise on Podcasts
By Jennifer Dublino | February 14, 2024

Podcast advertising can be a cost-effective marketing solution that earns listener trust. Learn why advertising on podcasts works and how to get started.

Article
Email Pop-Up Benefits and Examples
By Rachelle Gordon | February 14, 2024

Email pop-up boxes can help grow your business. Learn more in this complete guide.

Article
Email Design Guide (With Examples)
By Rachelle Gordon | February 13, 2024

Email is a critical marketing tool. Discover how to design your own in this complete guide that includes best practices and campaign examples.

hands checking email on a laptop
Article
10 Reasons Email Marketing Is a Must for Small Businesses
By Skye Schooley | February 02, 2024

Find out why you should use email marketing services, see dos and dont's and get recommendations for top software tools.

Article
Automated Email Sequence Examples
By Marisa Sanfilippo | February 02, 2024

You can keep your customers more engaged by using automated email sequences, which looks at their actions and behaviors and helps you craft better campaigns.

office meeting
Article
4 Signs It’s Time Your Business Should Partner With a Digital Marketing Agency
By Kimberlee Leonard | February 02, 2024

Outsourcing your marketing may improve results. Learn when a business should partner with a digital marketing agency and how it can grow your company.

Review
HubSpot CRM Review and Pricing
By Mark Fairlie | January 08, 2024

HubSpot is a great CRM system for businesses seeking sales and marketing integration to drive revenue and manage funnels. Learn more about HubSpot CRM.

Article
Marketing to College Students
By Max Freedman | December 20, 2023

College students value companies with authenticity. Learn how to reach this demographic through social media and using online and traditional tactics.

Article
Email Retargeting Campaigns and Best Practices
By Rachelle Gordon | December 20, 2023

Learn how your e-commerce business can use techniques like personalization to increase customer engagement and purchases.

Review
Campaigner Email Marketing Review and Pricing
By Sean Peek | November 08, 2023

Campaigner is email marketing software with all the features businesses need to create professional and effective email campaigns.

Review
Benchmark Email Marketing Review
By Sean Peek | November 08, 2023

Benchmark offers email marketing software with easy-to-use but thorough newsletter tools, making it a good choice for small businesses with no coders or experienced designers.

Article
Is a Subscription Website Right for Your Business?
By Jared Atchison | November 06, 2023

Subscription websites foster recurring revenue and deliver content to your customers. Learn the primary components and benefits of subscription websites.

Article
Postcards vs. Letters: Which Is the Better Direct Mail Marketing Strategy?
By Kent Moon | November 06, 2023

Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.

Article
Generation Z and the Future of Print Marketing
By Jamie Johnson | November 06, 2023

Gen Z is the newest generation of consumers, with an estimated $300B in buying power. Learn why print marketing may be an effective way to reach Gen Z.

Article
How to Keep Customers on Your Site and Boost Sales
By Chris Christoff | November 03, 2023

Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your website.

Article
5 Things to Consider for an International Digital Marketing Strategy
By Sean Hopwood | November 03, 2023

Here are the five essential points you need to know to formulate and implement your international digital marketing strategy.

Article
How to Make Your Website GDPR-Compliant Quickly and Easily (and Why You Should Immediately)
By Julie Thompson | November 03, 2023

GDPR is a sweeping data privacy law that impacts any business collecting data on EU citizens. Make sure your business is ready with these easy steps.

Article
What Are Email Open Rates?
By Jennifer Post | November 02, 2023

You should pay close attention to your email open rates. Here is how to calculate your open rate and improve it.

Article
7 Ways to Build a Spectacular Online Presence
By Sergey Grybniak | November 01, 2023

A successful business must present its brand in a well-planned strategy across social media, email and the company website. Here are seven tips to help.

Article
How Email Personalization and Follow-Ups Can Boost Your Bottom Line
By Julie Thompson | November 01, 2023

Consumers want personalized shopping experiences. Here is how you can use email to increase customer loyalty and revenue.

Article
5-Step Web Design Process to Create Winning Websites
By Rahul Varshneya | October 31, 2023

A stellar design isn't merely focused on how pretty the interface looks.

Article
Snail Mail Will Rescue Your Digital Campaigns From Tech Uncertainty
By Mark Fairlie | October 30, 2023

Postal mail is a great way to improve responsiveness from your digital marketing campaigns. Find out why it performs so well, even among elusive Gen Zers.

Article
Your Reputation Is Your Reality: How to Strengthen Your Company’s Public Image
By Jamie Johnson | October 30, 2023

Your brand reputation is important to your customers. Learn tips guaranteed to keep your reputation untarnished.

Article
How to Create an Accessible E-Commerce Website
By Nathan Resnick | October 30, 2023

These ADA compliance tips can help you make your e-commerce website accessible for people with disabilities.

Article
Things You Should Know Before Hiring a Call Center
By Mark Fairlie | October 30, 2023

If your business struggles with its volume of inbound calls, a call center service can help. Here's what you should consider before partnering with one.

Article
How to Send an Email Blast (With Examples)
By Rachelle Gordon | October 05, 2023

Email blasts are a small but impactful way to reach a wide audience. Find out how to craft a successful e-blast in this guide.

Constant Contact logo
Review
Constant Contact Email Marketing Review and Pricing
By Sean Peek | September 13, 2023

Constant Contact is an affordable and easy-to-use email marketing service. It has all the tools businesses need to create great email campaigns.

NetSuite logo
Review
Oracle NetSuite CRM Review and Pricing
By Mark Fairlie | September 13, 2023

Oracle NetSuite is a comprehensive CRM solution with impressive ERP capabilities. Learn about Oracle NetSuite's features, ERP functionality and pricing.

Article
Calculating the Costs of Call Center Systems
By Mark Fairlie | April 17, 2023

Call center costs vary and many systems are available. Finding the right one for your business can be challenging. Here’s what you should consider.

Article
The Truth Behind Stock Photos: What Works and What Doesn’t
By Sean Peek | March 16, 2023

Stock photos can add graphics to your online content without producing the images yourself. Learn to find quality photos to create better brand messaging.