Marketing Solutions

SMS marketing and mobile marketing are related but distinct. Here's what to know about each method of marketing for your small business.

Your company website is your organization's primary digital face. Put your best face forward by avoiding these common website design mistakes.

Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences, and boost SEO.

Here's why you can't afford to ignore email as a promotional tool.

Which is the best online reputation management service for your business?

Refreshing and repurposing blog posts can improve your site ranking, create more value, and attract new audiences. Learn how to repurpose your blog content.

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.

Projection mapping can transform buildings into works of art and garner lots of attention. Here is how to use this marketing technique.

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and customer loyalty with video.

Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing strategy for your business.

Your email marketing strategy may need an update. Follow these best practices for successful email campaigns, and see what's ahead for the rest of 2023.

Customer and prospect engagement is crucial in email marketing campaigns. Learn how to influence and impact subscribers with timely, relevant content.

As more companies use video content in their branding, they're investing in studio space and capabilities. Learn the basics for setting up a studio.

Product packaging, including the materials used and the color palette, can give you a competitive edge. Follow these strategies to attract customers.

Follow these tips to choose the right web host for your company website so that it's accessible and secure.

Gen Z is the newest generation of consumers, with an estimated $300B in buying power. Learn why print marketing may be an effective way to reach Gen Z.

Check out these ways interactive voice response systems can improve your business’s customer service and positively impact your brand.

Benchmark offers email marketing software with easy-to-use but thorough newsletter tools, making it a good choice for small businesses with no coders or experienced designers.

Learn the importance of mobile-friendly websites and how to make sure your site functions well on mobile devices.

Postal mail is a great way to improve responsiveness from your digital marketing campaigns. Find out why it performs so well, even among elusive Gen Zers.

These ADA compliance tips can help you make your e-commerce website accessible for people with disabilities.

Here are two big reasons why you may need a subscription website and how it can help you and your customers.

GDPR is a sweeping data privacy law that impacts any business collecting data on EU citizens. Make sure your business is ready with these easy steps.

Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.

Email deliverability rates have a lasting impact on future marketing efforts. Here is how to boost your chances of making sure your emails land in inbox.

You should pay close attention to your email open rates. Here is how to calculate your open rate and how to improve it.

This guide includes some of the best email marketing templates offered by six different services for reaching your target audience.

Email blasts are a small but impactful way to reach a wide audience. Find out how to craft a successful e-blast in this guide.

Email is a critical marketing tool. Discover how to design your own in this complete guide that includes best practices and campaign examples.