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Marketing Solutions

From marketing software recommendations to best practices in digital marketing, here you will find a solution to your every marketing need.

Latest: Advice, Tips and Resources

Article
Text Message Marketing: Annoying, Brilliant or Both?
By Mark Fairlie | November 06, 2023

Forget WhatsApp or Facebook Messenger. The way to reach more Americans on their cell phones is by the humble SMS text message.

Article
Is a Subscription Website Right for Your Business?
By Jared Atchison | November 06, 2023

Subscription websites foster recurring revenue and deliver content to your customers. Learn the primary components and benefits of subscription websites.

Article
Are Stock Photos Still Worth Using in 2024?
By Chad Brooks | November 06, 2023

The stock images companies use are often not very good. Take advantage of alternatives to help your content perform better.

Article
Postcards vs. Letters: Which Is the Better Direct Mail Marketing Strategy?
By Kent Moon | November 06, 2023

Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.

Article
Generation Z and the Future of Print Marketing
By Jamie Johnson | November 06, 2023

Gen Z is the newest generation of consumers, with an estimated $300B in buying power. Learn why print marketing may be an effective way to reach Gen Z.

Article
How to Keep Customers on Your Site and Boost Sales
By Chris Christoff | November 03, 2023

Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your website.

Article
5 Things to Consider for an International Digital Marketing Strategy
By Sean Hopwood | November 03, 2023

Here are the five essential points you need to know to formulate and implement your international digital marketing strategy.

Article
How to Make Your Website GDPR-Compliant Quickly and Easily (and Why You Should Immediately)
By Julie Thompson | November 03, 2023

GDPR is a sweeping data privacy law that impacts any business collecting data on EU citizens. Make sure your business is ready with these easy steps.

Article
What Are Email Open Rates?
By Jennifer Post | November 02, 2023

You should pay close attention to your email open rates. Here is how to calculate your open rate and improve it.

Article
7 Ways to Build a Spectacular Online Presence
By Sergey Grybniak | November 01, 2023

A successful business must present its brand in a well-planned strategy across social media, email and the company website. Here are seven tips to help.

Article
How Email Personalization and Follow-Ups Can Boost Your Bottom Line
By Julie Thompson | November 01, 2023

Consumers want personalized shopping experiences. Here is how you can use email to increase customer loyalty and revenue.

Business owner working on a laptop
Article
6 Email Marketing Challenges and How to Overcome Them
By Jennifer Dublino | October 31, 2023

Email marketing is effective, but it has its share of obstacles. Find the solutions to email marketing's biggest issues.

Article
5-Step Web Design Process to Create Winning Websites
By Rahul Varshneya | October 31, 2023

A stellar design isn't merely focused on how pretty the interface looks.

Article
Snail Mail Will Rescue Your Digital Campaigns From Tech Uncertainty
By Mark Fairlie | October 30, 2023

Postal mail is a great way to improve responsiveness from your digital marketing campaigns. Find out why it performs so well, even among elusive Gen Zers.

Article
Your Reputation Is Your Reality: How to Strengthen Your Company’s Public Image
By Jamie Johnson | October 30, 2023

Your brand reputation is important to your customers. Learn tips guaranteed to keep your reputation untarnished.

Article
How to Create an Accessible E-Commerce Website
By Nathan Resnick | October 30, 2023

These ADA compliance tips can help you make your e-commerce website accessible for people with disabilities.

Article
Things You Should Know Before Hiring a Call Center
By Mark Fairlie | October 30, 2023

If your business struggles with its volume of inbound calls, a call center service can help. Here's what you should consider before partnering with one.

Article
How to Send an Email Blast (With Examples)
By Rachelle Gordon | October 05, 2023

Email blasts are a small but impactful way to reach a wide audience. Find out how to craft a successful e-blast in this guide.

Review
Constant Contact Email Marketing Review and Pricing
By Sean Peek | September 13, 2023

Constant Contact is an affordable and easy-to-use email marketing service. It has all the tools businesses need to create great email campaigns.

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Review
Oracle NetSuite CRM Review and Pricing
By Mark Fairlie | September 13, 2023

Oracle NetSuite is a comprehensive CRM solution with impressive ERP capabilities. Learn about Oracle NetSuite's features, ERP functionality and pricing.

Article
Calculating the Costs of Call Center Systems
By Mark Fairlie | April 17, 2023

Call center costs vary and many systems are available. Finding the right one for your business can be challenging. Here’s what you should consider.

Article
Yes, Your Small Business Needs an ‘About’ Page
By Jennifer Dublino | March 28, 2023

Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.

Article
5 Ways Video Can Make Your Content Marketing Strategy More Effective
By Kimberlee Leonard | March 27, 2023

Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.

Article
The Truth Behind Stock Photos: What Works and What Doesn’t
By Sean Peek | March 16, 2023

Stock photos can add graphics to your online content without producing the images yourself. Learn to find quality photos to create better brand messaging.

business tools
Article
What Is Google Ads, and Why Should You Use It?
By Max Freedman | March 14, 2023

Here are some of the benefits of using Google Ads in your digital marketing strategy.

Article
Graphic Design Trends and Predictions for the Industry’s Future
By Lexie Lu | March 06, 2023

Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.

Article
How to Repurpose Old Content to Boost Marketing Results
By Jennifer Dublino | March 06, 2023

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences, and boost SEO.

Article
No Need for Reinvention: 10 Ways to Repurpose Your Blog Content for More Traffic
By Mark Fairlie | March 03, 2023

Refreshing and repurposing blog posts can improve your site ranking, create more value, and attract new audiences. Learn how to repurpose your blog content.

woman looking at computer data
Article
7 Strategies to Make Your Google Ads Campaign a Success
By Chad Brooks | March 03, 2023

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.

Article
How Projection Mapping Is Changing the Ad World
By Sean Peek | March 02, 2023

Projection mapping can transform buildings into works of art and garner lots of attention. Here is how to use this marketing technique.