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Marketing Solutions

From marketing software recommendations to best practices in digital marketing, here you will find a solution to your every marketing need.

Latest: Advice, Tips and Resources

Article
6 Best Email Marketing Templates
By Jennifer Post | March 18, 2021

These six email marketing services offer some of the best templates for engaging your target audience.

Article
8 Ways to Improve Email Deliverability
By Rachelle Gordon | March 16, 2021

Email marketing is useless if your messages do not reach your intended audience.

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KeyBank Middle Market Business Sentiment Report
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Article
CRM Metrics You Should Know
By Matt D'Angelo | March 08, 2021

Learn about the different CRM metrics that are available and how to pinpoint the right metrics to track to propel your business to success.

Article
18 Local Marketing Strategies to Promote Your Local Business
By David Gargaro | March 05, 2021

These marketing strategies for small businesses can improve your engagement with potential customers in your local market.

Article
Best Reports to Run in Your CRM System
By Matt D'Angelo | March 03, 2021

The reports your customer relationship management (CRM) tool can run offer important insights that can help your small business grow.

Article
What Is A/B Testing in Email?
By Jamie Johnson | February 12, 2021

A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates.

Article
Is It a Bad Idea to Link to Your Competitors on Social Media?
By Matt Bentley | February 03, 2021

Curating your competitor's content can be done to your advantage, if you know how to do it right.

Article
What Is Email Automation?
By Patrick Proctor | February 02, 2021

Email automation can improve your business's email marketing campaigns by sending timely, relevant emails when your audience is most likely to engage.

Article
6 Email Marketing Trends in 2021
By Rohit Prasanna | February 01, 2021

Follow these tips and predictions to step up your email marketing in 2021.

Article
18 Tools Businesses Should Leverage for Customer Engagement in 2021
By Scott Gerber | January 22, 2021

Entrepreneurs share their favorite tools, apps, and software for managing and interacting with customers.

Article
How AI Will Transform the Retail Customer Experience
By Tom Treanor | January 19, 2021

Among other things, retailers will have to meld an ever-growing variety of data and data sources into a single comprehensive, accurate real-time view of every customer.

Article
Text Message Laws Every Business Needs to Follow
By Jordan Beier | January 19, 2021

There are a number of text message marketing laws that your business should be following when trying to reach its target audience.

Article
Email Marketing Best Practices and Predictions for 2021
By Marisa Sanfilippo | January 18, 2021

Follow these email marketing best practices and prepare for these predictions to optimize your email marketing campaigns in 2021.

Category
The Best List Broker Services of 2021
By Business.com Editorial Staff | January 15, 2021

This guide includes advice on how to choose a list broker service, as well as reviews of our choices for the best list brokers of 2021.

Category
The Best Direct Mailing Services of 2021
By Sean Peek | January 14, 2021

Looking for the best direct mailing service? We compare and review the top companies to help you succeed with your next direct mail marketing campaign.

Article
Magic Words and Colors to Elevate Your Marketing in 2021
By Steve Pulcinella | January 13, 2021

Implement these words and colors into your marketing plan to get the most out of your direct response campaigns.