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Marketing Solutions

From marketing software recommendations to best practices in digital marketing, here you will find a solution to your every marketing need.

Latest: Advice, Tips and Resources

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Article
Salesforce vs. Zendesk Comparison
By Mark Fairlie | January 11, 2024

The right CRM system can generate more leads, drive sales and improve customer service. Here's how two top CRM solutions, Salesforce and Zendesk, compare.

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Article
HubSpot vs. monday Comparison
By Mark Fairlie | January 11, 2024

HubSpot and monday Sales CRM can help your business handle leads, marketing, reporting and more. Learn how these top CRM software packages compare.

Review
HubSpot CRM Review and Pricing
By Mark Fairlie | January 08, 2024

HubSpot is a great CRM system for businesses seeking sales and marketing integration to drive revenue and manage funnels. Learn more about HubSpot CRM.

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Review
Pipedrive Review and Pricing
By Mark Fairlie | January 08, 2024

Pipedrive is a powerful CRM with exceptional sales automation features. Learn how Pipedrive can help you customize and streamline complex workflows.

Review
Salesforce CRM Review and Pricing
By Nadia Reckmann | January 08, 2024

Salesforce CRM helps businesses manage and support customer relationships. Learn about Salesforce CRM's features, customization options, pricing and more.

Review
Zendesk Review and Pricing
By Mark Fairlie | January 08, 2024

Zendesk is a full-featured CRM with tools to optimize sales, marketing and customer service team performance. Learn about Zendesk's features and pricing.

Article
Just Say No: 7 Website Design Mistakes That Can Hurt Conversion
By Jennifer Dublino | January 03, 2024

When someone lands on your website, you have less than a second to make a conversion. Here are design elements that can hurt your business.

Article
Marketing to College Students
By Max Freedman | December 20, 2023

College students value companies with authenticity. Learn how to reach this demographic through social media and using online and traditional tactics.

Article
Email Retargeting Campaigns and Best Practices
By Rachelle Gordon | December 20, 2023

Learn how your e-commerce business can use techniques like personalization to increase customer engagement and purchases.

Review
EZ Texting Review and Pricing
By Mark Fairlie | December 13, 2023

EZ Texting is an excellent service to help you control your text message marketing campaigns. Its many tools and resources are easy to find and use in the software's dashboard.

Review
Zoho CRM Review and Pricing
By Mark Fairlie | November 08, 2023

Zoho CRM is an intuitive platform with features that help businesses struggling with the challenges of expansion. Learn about Zoho's features and pricing.

Review
Textedly Review and Pricing
By Mark Fairlie | November 08, 2023

Textedly offers text messages services with features like scheduled messages, mass group texting, built-in link sharing and automatic text replies. Pricing varies depending on the package you select....

Review
SimpleTexting Review and Pricing
By Mark Fairlie | November 08, 2023

SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.

Review
Podium Text Message Marketing Review and Pricing
By Mark Fairlie | November 08, 2023

Podium is an online reputation management service that allows you to acquire and manage customer reviews from one robust platform.

Review
Keap CRM Review and Pricing
By Nadia Reckmann | November 08, 2023

Keap is a strong contact management software with robust marketing, sales and e-commerce tools built-in. The functionality and interface are top of the line, but it's not a lightweight solution, and...

Review
Freshworks CRM Review and Pricing
By Nadia Reckmann | November 08, 2023

Freshworks CRM is a comprehensive solution with extensive analytics tools and sales features. Learn why Freshworks is the best CRM for sales managers.

Review
Campaigner Email Marketing Review and Pricing
By Sean Peek | November 08, 2023

Campaigner is email marketing software with all the features businesses need to create professional and effective email campaigns.

Review
Benchmark Email Marketing Review
By Sean Peek | November 08, 2023

Benchmark offers email marketing software with easy-to-use but thorough newsletter tools, making it a good choice for small businesses with no coders or experienced designers.

Article
Text Message Marketing: The Ultimate Mobile Engagement Tool
By Skye Schooley | November 06, 2023

Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

Article
Text Message Marketing: Annoying, Brilliant or Both?
By Mark Fairlie | November 06, 2023

Forget WhatsApp or Facebook Messenger. The way to reach more Americans on their cell phones is by the humble SMS text message.

Article
Is a Subscription Website Right for Your Business?
By Jared Atchison | November 06, 2023

Subscription websites foster recurring revenue and deliver content to your customers. Learn the primary components and benefits of subscription websites.

Article
Are Stock Photos Still Worth Using in 2023?
By Chad Brooks | November 06, 2023

The stock images companies use are often not very good. Take advantage of alternatives to help your content perform better.

Article
Postcards vs. Letters: Which Is the Better Direct Mail Marketing Strategy?
By Kent Moon | November 06, 2023

Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.

Article
Generation Z and the Future of Print Marketing
By Jamie Johnson | November 06, 2023

Gen Z is the newest generation of consumers, with an estimated $300B in buying power. Learn why print marketing may be an effective way to reach Gen Z.

Article
How to Keep Customers on Your Site and Boost Sales
By Chris Christoff | November 03, 2023

Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your website.

Article
5 Things to Consider for an International Digital Marketing Strategy
By Sean Hopwood | November 03, 2023

Here are the five essential points you need to know to formulate and implement your international digital marketing strategy.

Article
How to Make Your Website GDPR-Compliant Quickly and Easily (and Why You Should Immediately)
By Julie Thompson | November 03, 2023

GDPR is a sweeping data privacy law that impacts any business collecting data on EU citizens. Make sure your business is ready with these easy steps.

Article
What Are Email Open Rates?
By Jennifer Post | November 02, 2023

You should pay close attention to your email open rates. Here is how to calculate your open rate and improve it.

Article
7 Ways to Build a Spectacular Online Presence
By Sergey Grybniak | November 01, 2023

A successful business must present its brand in a well-planned strategy across social media, email and the company website. Here are seven tips to help.

Article
How Email Personalization and Follow-Ups Can Boost Your Bottom Line
By Julie Thompson | November 01, 2023

Consumers want personalized shopping experiences. Here is how you can use email to increase customer loyalty and revenue.