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Marketing Solutions

From marketing software recommendations to best practices in digital marketing, here you will find a solution to your every marketing need.

Latest: Advice, Tips and Resources

Article
Switching CRMs? 4 Tips to Make It a Hassle-Free Transition
By Alex Haimann | March 31, 2023

Need a new CRM? Here are four ways to get the best one.

Article
Yes, Your Small Business Needs an ‘About’ Page
By Jennifer Dublino | March 28, 2023

Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.

Article
5 Ways Video Can Make Your Content Marketing Strategy More Effective
By Kimberlee Leonard | March 27, 2023

Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.

Review
Salesforce CRM Review and Pricing Review
By Nadia Reckmann | March 24, 2023

Salesforce offers users a beautifully designed CRM that's speedy, powerful and easy to use. The sheer number of features, third-party integrations and add-on options makes this product ideal for...

Review
Oracle NetSuite CRM Review and Pricing Review
By Nadia Reckmann | March 24, 2023

Oracle NetSuite CRM, a component of Oracle's business software suite, is a great choice for midsize and growing businesses that want a complete, integrated CRM solution with ERP capabilities.

Review
monday.com CRM Review and Pricing Review
By Nadia Reckmann | March 24, 2023

Monday.com's diverse feature set helps you manage the customer journey from lead capture to post-sale follow-up activities, while allowing you to modify the software to fit your particular needs,...

Review
Keap CRM Review and Pricing Review
By Nadia Reckmann | March 24, 2023

Keap is a strong contact management software with robust marketing, sales and e-commerce tools built-in. The functionality and interface are top of the line, but it's not a lightweight solution, and...

Review
Freshworks CRM Review and Pricing Review
By Nadia Reckmann | March 24, 2023

Freshworks CRM features built-in phone and email applications in a platform focused on following leads while eliminating potential clutter.

Article
5 Things to Consider for an International Digital Marketing Strategy
By Sean Hopwood | March 23, 2023

Here are the five essential points you need to know to formulate and implement your international digital marketing strategy.

Article
How to Increase In-Store Sales With Online Marketing
By Sean Peek | March 23, 2023

Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital marketing tactics.

Article
Things You Should Know Before Hiring a Call Center
By Mark Fairlie | March 23, 2023

If your business struggles with its volume of inbound calls, a call center service can help. Here's what you should consider before partnering with one.

Article
Stand Out: 5 Ways to Combine Traditional and Digital Marketing
By Kelly Bosetti | March 22, 2023

Digital marketing helps businesses reach a vast online audience, but traditional marketing can help consumers find your brand. Learn to combine the two.

Article
Text Message Marketing: The Ultimate Mobile Engagement Tool
By Skye Schooley | March 22, 2023

Text message marketing can greatly improve your business's marketing results. Here are some specific benefits it offers.

Article
Email Etiquette: 10 Ways to Respect Your Customers’ Time
By Skye Schooley | March 22, 2023

Properly responding to your customers’ emails can go a long way in strengthening your company’s reputation.

Article
Why You Should Advertise on Podcasts
By Jennifer Dublino | March 22, 2023

Podcast advertising can be a cost-effective marketing solution that earns listener trust. Learn why advertising on podcasts works and how to get started.

Article
5-Step Web Design Process to Create Winning Websites
By Rahul Varshneya | March 20, 2023

A stellar design isn't merely focused on how pretty the interface looks.

Article
7 Ways to Build a Spectacular Online Presence
By Sergey Grybniak | March 20, 2023

A successful business must present its brand in a well-planned strategy across social media, email and the company website. Here are seven tips to help.

Article
The Truth Behind Stock Photos: What Works and What Doesn’t
By Sean Peek | March 16, 2023

Stock photos can add graphics to your online content without producing the images yourself. Learn to find quality photos to create better brand messaging.

business tools
Article
What Is Google Ads, and Why Should You Use It?
By Max Freedman | March 14, 2023

Here are some of the benefits of using Google Ads in your digital marketing strategy.

Article
Text Message Laws Every Business Needs to Follow
By Chad Brooks | March 13, 2023

Learn the laws governing text message marketing to avoid significant fines and legal issues in your SMS marketing campaigns.

Article
4 Mobile Device Marketing Strategies for Your Small Business
By Ben Mizes | March 13, 2023

If you're not marketing your business on mobile devices, you may be losing money. Learn four mobile device marketing strategies to target smartphone users.

Article
10 Reasons Brands Should Use Text Message Marketing
By Skye Schooley | March 09, 2023

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

Review
ProTexting Review and Pricing Review
By Chad Brooks | March 08, 2023

ProTexting lets you run automated campaigns and send multimedia SMS messages to connect with customers.

Review
Campaigner Email Marketing Review and Pricing Review
By Sean Peek | March 08, 2023

Campaigner is email marketing software with all the features businesses need to create professional and effective email campaigns.

Review
Textedly Review and Pricing Review
By Mark Fairlie | March 08, 2023

Textedly offers text messages services with features like scheduled messages, mass group texting, built-in link sharing and automatic text replies. Pricing varies depending on the package you select....

Review
SimpleTexting Review and Pricing Review
By Mark Fairlie | March 08, 2023

SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.

Review
EZ Texting Review and Pricing Review
By Mark Fairlie | March 08, 2023

EZ Texting is an excellent service to help you control your text message marketing campaigns. Its many tools and resources are easy to find and use in the software's dashboard.

Review
HubSpot CRM Review and Pricing Review
By business.com editorial staff | March 07, 2023

HubSpot offers a completely free version of its CRM, making it a fantastic option for entrepreneurs on a budget, as well as small business owners who are unsure about investing in a high-cost CRM.

Podium logo
Review
Podium Text Message Marketing Review and Pricing Review
By Mark Fairlie | March 07, 2023

Podium is an online reputation management service that allows you to acquire and manage customer reviews from one robust platform.

Review
TextMarks Review and Pricing Review
By Rachelle Gordon | March 07, 2023

TextMarks, our pick for the best customer service, is an accessible and easily customizable platform for businesses to successfully implement mass SMS marketing and communication campaigns.