If you want to keep your customers engaged, you have to develop creative content.
If you're in content marketing, you always working to come up with fresh, new ideas for your team to drive traffic and boost sales. The best way to garner organic traffic is through your content, and if it isn't appealing and engaging, chances are slim it'll get you the engagement you're looking for.
Usually, the most difficult part of content marketing is coming up with the topics. It's easy to come up with content that can be found in a million different places. It's not so easy, however, to curate topics that are refreshing to read and give readers something different to think about.
Here are a few ways to develop creative ideas that will result in a winning content marketing strategy.
1. Use topic generators.
Consider using one of the many topic generators to come up with new ideas. Although they aren't foolproof and may not give you completely optimized titles, they can steer you in the right direction. All you have to do is enter a few keywords and the generator will come up with ideas for you.
You can take some of these key phrases and put them into CoSchedule's Headline Analyzer. This tool helps determine which titles will perform well in search engines and aren't overused or generic in nature. You never want your content to sound boring or have been done a bunch of times already.
2. Look up the latest industry trends.
You want your content to be up to date on all the events and news happening in your industry. If you give your audience content tailored to their interests, you're already on the right track. If you can give them content that also revolves around the most current trends, they'll see you as a valuable source of information that keeps them informed.
Try searching a topic in Google News to see what pops up. You can then do a deeper dive into all the latest news on that topic. The sooner you find out about current trends, the further ahead you'll be in the content marketing game.
3. Look up customer inquiries.
It's important to create customer-focused content, because you write for them, not you. The best way to give your audience valuable information is by finding out what they want to know. Figure out what pressing questions your target audience has, what their pain points are, and how your content can help them live better lives and reach their goals.
Scour social media to see what questions people in your niche are asking and if you can answer them. Brainstorm topics that could help them solve their problems or give them something enjoyable to think about. This can be one of the easiest ways to come up with ideas that will actually increase user engagement and boost traffic.
4. Check your competitors.
There's no shame in seeing what the other guys are doing to build a successful brand, and that includes peeking on your competitors. If they're popular with their audience, they must be doing something right. There's usually something valuable you can learn from your competitors; rather than seeing them only as competition, view them as something you can gain insight from.
What kind of content are your competitors creating? What has the most engagement or hits? What are people responding to and why? When you figure out what they're doing right, you can implement this into your own content marketing strategy.
5. Repurpose popular content.
You should already be monitoring your analytics to look for patterns in your content's performance. For blog posts that aren't getting a high number of shares and comments, avoid those topics moving forward. When it comes to high-converting content, you know when you've hit the jackpot.
Find ways to repurpose old content so that users think about it in a new, exciting way. This doesn't mean writing the same exact blog post with the same exact point. Instead, you want to take the same topic and put a new twist on it. The chances of it performing well are already high, so don't be afraid to expand on previously popular topics.
It can be stressful and aggravating trying to come up with topic ideas for your content calendar. You want your blog to thrive so you can increase organic traffic as well as user engagement. A successful business relies on its content and visitors to reach its milestones, and your content is the first step to get there.