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How Old Technology Can Hurt Your Business

ByFabrizio Moreira,
business.com writer
|
Jan 06, 2017
Home
> Technology
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Not every innovation is just a fad. Sometimes you need to embrace it.

Given the obstacles entrepreneurs must face day in and day out, is it any wonder that some business owners are reluctant to embrace new technology? However, this approach to innovation allows your business to rely too heavily on old technology, which can limit your productivity. After all, it's often just as costly to repair outdated technology as it to replace it. Plus, older computers, machines, software and equipment is often slower and less powerful than current technology.

Not being on par with the latest technology can affect the prospects of your business in many ways.

  • Threat of losing your reputation in the eyes of your customers.
  • Missing out on the best opportunities for your business.
  • Lack of productivity due to inefficient systems.
  • Not reaching your full potential.
  • Negative publicity in the online media.

Damage to your reputation

It does not take much time to damage your reputation. Say, for example, you have a product that is about to be launched. If you do not have enough information about that on your website, your customers will feel that the product is of inferior quality.

Remember, people will not have the patience to buy your product and test it themselves. Research shows that most people search for the reviews and details on the internet before they buy any product. Many businesses do not update their websites frequently, which leads to lots of miscommunication with their customers.

In a similar manner, if you are in the services industry, people expect you to have a brief description of all services offered by your company on your website. When you fail to keep this information updated, potential customers will get the wrong impression regarding the quality of your service.

Also remember that regulations keep changing in every sector, and when you do not update your website to comply with those it shows your lack of interest in business. In this manner, even though you may be offering high-quality service for your clients in your physical office, not updating your website with the latest information can affect your reputation.

Opportunities lost due to old technology

The internet has changed the way people buy things. Social media and other communication platforms mean information gets spread rapidly. Use these new platforms to reach a wider audience. Depend on traditional newspaper ads and other publicity measures, you will not tap all of your potential customers. This can lead to many lost opportunities that will hamper the growth of your business.

Old technology decreases productivity

You will be surprised to know that outdated technology will drastically affect your productivity. Your staff will spend more time working through old methods than is necessary. Old operating systems, for instance, can be vulnerable to hacking attacks and suffer from speed problems. 

If your business is using old computers, then you’re also probably running an older operating system. For example, Microsoft no longer supports their older operating systems, including Windows XP and Server 2003. If you continue to use older operating systems, your IT department may spend a lot of their time on maintenance and security patching to keep them running smoothly.

Not reaching a wide enough audience

When your website is not optimized for search engines, according to the latest guidelines, you will lose the opportunity to reach a wider audience. It is also essential that you use the most recent communication platforms to communicate with your staff and customers so that you can exchange information quickly.

Negative publicity in the online medium

When you do not have access to the latest technology, you invite critics to post negative comments about your business on the social platforms. Say, for example; you are still providing your customers with printed receipts instead of online receipts for your services. Some users could mention this on social networking sites. Customers may shy away from doing business with outdated companies.

If your reluctance to embrace newer technology is due to the cost of upgrading your technology, you'll be happy to know that it's possible to save money by implementing a gradual phase-out of old equipment. You've just seen how continuing to use outdated technological products can hamper your company's potential. Don't let this be you. Invest in newer technology and watch your business thrive.

Fabrizio Moreira
Fabrizio Moreira
See Fabrizio Moreira's Profile
Content does not align. Content analizes or quotes third parties Fabrizio is a Business Mentor, Talent Manager, Public Relations Specialist, politician, resident in Brooklyn (United States) who provides Innovation consulting services, world class public relations and promotional services for entertainers, celebrities, public elected officials, entrepreneurs and growth-seeking businesses.
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