3 Ways Online Collaboration Tools Can Boost Company Productivity

Business.com / Technology Solutions / Last Modified: September 13, 2017
Photo credit: Andrey_Popov/Shutterstock

Online collaboration tools have the potential to streamline all aspects of your business. See how three successful companies have used them to great effect.

In 2017, a PGi survey found that 88 percent of professionals use online collaboration tools at least once a week. These tools offer benefits such as prioritization, no time or travel costs, increased budget for other projects and improved work-life balance, thereby boosting overall business productivity.

This channel is not only for high-value meetings with clients – employees can also use it on a daily basis. Here are three examples of businesses that use online collaboration tools to improve productivity in different parts of their operations.

1. Mercedes-Benz USA – virtual training and webinar

In recent years, global car manufacturer Mercedes-Benz has incorporated digital processes throughout the organization to keep information flowing at the high speed the industry requires. This has helped the company evolve its marketing and sales strategy, particularly as customers visit numerous websites before they visit a dealership.

This information flow includes keeping employees up to date on details such as company products, services and campaigns. The company has invested in technology that allows it to hold virtual training and web events that can serve a variety of audiences and functions, such as training employees across the country in a single webinar.

To achieve this, Mercedes-Benz uses an online collaboration tool with audio conferencing integration to conduct more user-friendly, professional conferencing with both mobility and enhanced control. This method saves the company on travel costs. Also, meetings have seen higher attendance and enhanced engagement, improving the company's productivity.

2. The Vantedge Group – focus groups

The Vantedge Group – a full-service insight, analytics and optimization strategy firm – uses video and web conferencing to conduct primary research for a virtual focus group, as traditional focus groups are difficult to bring together and communicate with. By using virtual focus groups with the right provider, the company was able to diminish technological problems. Now, with fewer barriers to joining a focus group, Vantedge is able to attract a much larger group to participate.

As a result, the Vantedge Group has experienced lower meeting costs, increased productivity from attendees, increased efficiency due to reduced travel time, and a reduction in expenses of 50 percent for focus group members.

3. Shipman & Goodwin LLP – engagement with clients

Shipman & Goodwin LLP, a full-service law firm, uses live webinars and webcasts to help its extensive staff engage with current clients, educate prospective leads, and discuss legal topics with audiences of up to 300 participants. This online collaboration tool has increased engagement and scalability with the audience and clientele, which has improved the company's productivity by allowing it to relay information to a wider audience.

These examples show businesses can incorporate online collaboration tools into all their business activities, changing the way they interact with clients as well as employees. When these tools are applied correctly, online collaboration across multiple platforms is an excellent way to streamline complex business situations.

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