Social media marketing is perhaps one of the most lucrative ways to grow your business in 2019. According to Sprout Social, 97 percent of social advertisers turn to Facebook when they are looking to promote their product, brand, or service.
Before we can understand the signs that you need to hire a social media manager, we need to talk about their role in the marketing space. Essentially, a media manager is someone that keeps a company’s social media account up to date and keeps tabs on emerging social trends. They are able to do this by posting new, relevant content to your audience, by managing your social media campaigns, and being your social presence online if there is a customer who wants to praise your business, has questions, or had a bad experience.
But when should you hire a social media manager? We are going to look at some of the top signs you need to rethink your marketing strategy and get a manager for all of your social accounts.
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You're not social media savvy
In order to be successful at something, you must understand it. Social media is no exception to this rule. If you want to be a proficient marketer you must understand the platforms your audience use, why they use that platform, and how you can connect with them on their network of choice.
For example, if you're not aware that there is a 242 percent difference, according to OptinMonster, between the open rate of sending a marketing message on Facebook versus traditional email, perhaps it's time to put someone in charge of your social media platforms that get paid to understand issues such as this. Once they are on board, they can implement a seamless chatbot to help customers communicate their concerns and market your product to your audience!
You're already stretched thin
Being a business owner requires a ton of time and work. As your business grows, there's a good chance you won't have the time to manage all of your social media plugins and accounts. In many cases, this is something suited for someone on a more full-time basis. If you're already putting in 40+ hours a week, you can't spend an additional 30 hours per week on your social media pages.
Hiring someone to take care of your social accounts full-time can help you in a number of ways. Facebook Messenger has a "very responsive to messages" badge for businesses that handle at least 90 percent of their messages in 15 minutes or less. Every second counts. If you're still not ready for automation chat bots, you're going to need someone that will be there to address customer concerns and deal with their issue in real time.
You're not hitting targets
Part of your marketing plan is to figure out how many people you want to convert, how many new followers you want to gain, and how you're going to advance your campaigns. Through all of this, you may discover that you’re not reaching all the targets you had hoped to hit.
It might be time to pull in a social media manager to help you with at least one aspect of your goals. They can work on the new followers and growing the social media marketing arm of your campaign. This will free you up to pour more resources into other marketing outlets in order to achieve your desired results through analytic research.
You're doing social media work last
Everyone has a strict schedule they follow every single day. If you find that day after day you're more worried about getting better plugins for your site, how your email marketing campaign is doing, and how your next product brainstorming session is going to turn out, maybe you're not just interested in that aspect of the business.
Luckily, a social media manager can change that for you They can take the burden of managing your social accounts off your shoulders, freeing you up to think about the things you seem to prioritize.
You've finally decided that you can benefit from a social media manager. You're probably wondering what traits you should look for when it comes time to hire.
Pick someone who is organized, is experienced (with evidence/references), loves researching, and understands the importance of analytics. Once you’ve found someone who meets these criteria and hire them, you can step back and manage your business as an owner instead of a social media marketer, and sometimes, that makes all the difference. Now you’ll be able to build a website with social proof and have a knowledgeable media expert at your side.