Buying Guides

Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.

Small businesses often have slim profit margins. Learn how to cut expenses to boost cash flow, invest in growth and lower prices without impacting revenue.

To make sure you’re only bringing in the best candidates for job interviews, screen resumes to filter out red flags and identify the most promising applicants.

Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.

Selling a business is a big endeavor. Here is what you need to consider before putting your company on the market.

Consumers want convenience, which often means they want someone to do something for them on demand. Learn how to take advantage of the DIFM movement.

Check out these branding tips for business owners to connect with Generation Z and millennial consumers.

Email marketing is effective, but it has its share of obstacles. Find the solutions to email marketing's biggest issues.

Obtaining a copyright is a straightforward process online. Learn how to apply for a copyright online and the benefits of protecting intellectual property.

Wix, Squarespace and Shopify are leading website builders, providing drag-and-drop interfaces, customizable templates and e-commerce capabilities.

The end of a partnership is usually difficult for a number of reasons. Here's how to end a partnership on good terms.

POS systems can provide a lot of value to your restaurant. Learn more about how this technology can boost your profits.

Small businesses that must cut costs may consider a free POS system. Learn the benefits and limitations of free POS systems and some options to consider.

Every size business can benefit from a POS system, and there are various prices and technology suited for every need. Here’s what you need to know.

Starting a business requires an organized approach to administrative, legal and practical tasks. Follow this checklist to start a business from home.

Emotion is the driving force in today’s buying process. Learn how to tap the feelings that drive customers’ buying decisions.

VoIP and landline are options for your business phone system needs. Learn the pros and cons of each and how to choose the right communication solution.

Your business credit score is related to but separate from your personal credit score. Learn what a business credit score is and why it matters.

See the pros and cons of hiring freelance web developers versus having them on staff and find out how to decide which is best for your business.

Amid increased legalization, the debate on whether to still drug test employees for weed use is complicated. See the pros and cons here.

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.

Digital marketing helps businesses reach a vast online audience, but traditional marketing can help consumers find your brand. Learn to combine the two.

What is big data, and how can you use it to increase your business's success?

Mobile app technology has grown so advanced that an entrepreneur or small company owner can run 100% of their business on smartphone apps.

A SIP trunk is the digital version of an analog phone line. Learn how you can upgrade to a unified digital phone system for your business.

Employers keep paycheck records to comply with federal and state laws, complete tax returns, and use in audits. Here's what you need to know.

Find out what training repayment agreement provisions (TRAPs) are, whether they're legal and their advantages for employers.

Businesses are replacing their old telephone systems with more modern digital networks. Learn the pros and cons of using cloud phone systems.

Hiring your first employee is a critical step. Do it right by setting a budget, complying with labor regulations, and conducting a thorough interview process.

Top retirement plans for small businesses include Human Interest, Guideline and Paychex, offering low fees and easy setup.