Buying Guides

Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.

The biometric market keeps growing and is replacing traditional authentication methods. Find out why this technology is good for business.

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.

Find the right IT partner and your SMB can take advantage of all current and future business technology, improving service, profit and productivity.

Find out the advantages and disadvantages of anonymous feedback and how to get it from your employees.

Paperless office solutions reduce clutter, improve organization and streamline reporting. Here's how to create a paperless office.

Crisis communication strategies include being transparent, acting quickly, training spokespeople and using social media to maintain trust and control.

If you're preparing to hire new employees, consider which roles require a full-time employee and which jobs might be best filled as part-time positions.

The government and nonprofits provide funds for felons who want to start a business. Here is a list of options, from grants to crowdfunding to loans.

Giving an employee a probationary period has advantages. It allows them to achieve more and offers the company a chance to see if training is necessary.

Reduce risks of data breaches and make better decisions using more accurate information by introducing data minimization procedures into your business.

A sustainable business model is a top priority for SMBs. Learn how to build a sustainable business that benefits customers without jeopardizing the planet.

The lean startup technique is a three-step approach designed to help companies improve their decision-making in order to reach a broader market.

Use our glossary to find out the definitions of words commonly used in the world of HR and see the buzzwords entering the human resources lexicon.

The internet has reduced the need for wholesalers that act as middlemen in the sales process. Learn the pros and cons of direct-to-consumer transactions.

Failure is inevitable as an entrepreneur, so it’s important to develop a healthy attitude about it. Here are four lessons you can learn from failing.

If customers can't trust you with their data, it will hurt your bottom line. Find out what you need to do to secure your business’s data.

The charity you select should not only align with your company values but also be a good fit for your customers, employees and the community you serve.

Real-time monitoring is essential for every business. Learn how monitoring your network can improve your overall security, performance and productivity.

Learn about the methods of calculating and tracking inventory that are used in retail accounting.

A negative workplace culture leads to turnover and low productivity. Learn tips for overcoming workplace obstacles and changing your workplace culture.

A sales funnel is the step-by-step process that a prospect follows to become your customer.

Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B leads and how to develop them.

Stock photos can add graphics to your online content without producing the images yourself. Learn to find quality photos to create better brand messaging.

Learn which types of employee compensation packages are best for your team.

The manufacturing industry is changing as next-generation VR and AR become readily available.

Severance pay is sometimes paid out to an employee when they are terminated. Check out these free severance agreement templates and letters.

Data management is the process by which businesses gather, store, access and secure data from business software solutions. Here’s what you need to know.

More businesses are outsourcing project-based jobs to freelancers instead of hiring full-time staff. Learn the pros and cons of hiring freelancers.

Learn why it makes fiscal sense for your company to have a dedicated business savings account.