Buying Guides

Mailchimp, Constant Contact and Campaign Monitor excel in email marketing, offering automation, segmentation and responsive templates.

Lead scoring can help you prioritize prospects that are likely to buy, but the quality of your lead scoring system is crucial. Here’s how to build one that works.

ADP TotalSource is a comprehensive PEO with bundled HR features. Both provide an intuitive benefits administration process.

Ooma Office offers cloud-based VoIP phone service starting at $19.95/user/month with transparent pricing, no contracts and setup ideal for small businesses.

Biz2Credit, Fundbox, SBG Funding connect small businesses with lenders offering term loans, lines of credit and invoice financing.

Venmo for Business lets small businesses accept payments easily with low fees, quick setup, no approval needed and access to a large, young customer base.

RingCentral, Ooma and 8x8 offer scalable business phone systems with VoIP technology, mobile apps and team collaboration tools.

A business credit card has distinct advantages, like simplified accounting. Learn how to choose, apply for and qualify for a business credit card.

Follow these tips to end your fiscal year the right way and kick off your next one primed for success.

Meetings are important, but can be time-consuming and tedious. Here’s how to make them more productive.

Becoming more of an extrovert can help you in the business world, better engaging your team and customers. Follow these tips to do it most naturally.

Accepting credit cards requires a payment processor like Square or Stripe, a merchant account, and hardware like POS terminals. Fees range from 1.5% to 4%.

Credit card processing allows businesses to accept debit and credit card transactions, boosting sales and customer satisfaction in the process. Here’s how it works.

Specific habits and practices can turn managers into respected, influential leaders. Learn to elevate your management role and avoid leadership mistakes.

PowerShell modules allow you to combine multiple scripts to simplify code management. Learn step-by-step instructions for creating and using these modules.

Partnerships use schedule K-1 tax forms to avoid tax penalties by distinguishing business income and personal income.

Here is a list of things to consider before deciding whether to purchase or lease your new office space, including the pros and cons of both options.

Businesses base decisions on their current and future data. To steer a company in the right direction, leaders should maintain data integrity.

Learn how your business can benefit from digital asset management, which will boost productivity, improve collaboration, and save time and money.

While working remotely may sound enticing, these positions require employees to have these skill sets in order to be productive.

Fremont, California, Frisco, Texas, and Cary, North Carolina have the biggest gender pay gaps among full-time workers among the largest U.S. cities.

Submitting a trademark is a way to protect your intellectual property. Learn how to submit a trademark properly, how it differs from a copyright and more.

Gusto is the ideal HR software for employers that want advanced payroll capabilities. Get a rundown of features and pricing.

Examining customer lifetime value yields metrics that help you gain high-level customers. Learn how to make CLV part of customer relationship management.

This guide will show you how to take your e-commerce business worldwide using solid planning, research and strategy.

Your business's email newsletter can nurture leads and add value to your brand. Learn how to draft an email newsletter as part of your marketing plan

Whether you are targeting a small or large audience, the success in influencer marketing largely depends on the relationship.

Battle rhythm is an operational knowledge management process. It is equal parts strategic routine and information processing.

Closing a sale is an art. With these steps, you can seal any deal and build an ongoing relationship with a prospect or client.