Buying Guides
Latest: Advice, Tips and Resources
Article
Management Theory of Michael Porter
By Danielle Fallon-O’Leary | January 20, 2026
Michael Porter’s theory can help you build a more competitive management strategy for your business. Here is what you need to know.
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Leadership Tips for Managing a (New) Remote Team
By Kiely Kuligowski | January 20, 2026
If you're suddenly managing your team remotely, these tips can help you communicate effectively and keep the company running smoothly.
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How to Keep Customers on Your Site and Boost Sales
By Chris Christoff | January 20, 2026
Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your website.
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Tips to Create an Ethical Business Culture
By Justin O. Walker | January 20, 2026
Today's companies can live and die by their workplace culture. Ensure your organization practices strong values and ethics with these tips.
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How to Measure ROI for Digital Marketing Campaigns (and When You Shouldn’t)
By Adam Uzialko | January 20, 2026
Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s marketing ROI.
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How to Build a Successful SEO Strategy When You’re a Small Business
By Jennifer Dublino | January 20, 2026
Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips for creating an SEO strategy.
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20 Ways to Build a Quality Email List
By Kiely Kuligowski | January 20, 2026
Your email list can make or break your email marketing campaign. Learn how to get quality subscribers and find great email marketing software.
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What Is General Ledger Accounting?
By Jamie Johnson | January 20, 2026
Maintaining a general ledger helps you gauge a business's financial health and avoid accounting mistakes. Learn what a general ledger is and how it works.
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What Is the Triple Bottom Line?
By Paula Fernandes | January 20, 2026
Triple bottom line measures success via people, profit, and planet. John Elkington coined the term in the mid-1990s. Examples include Patagonia and DHL.
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What Is Retargeting and How Can It Boost Conversions?
By Adam Uzialko | January 20, 2026
Find out how retargeting works, how it differs from remarketing and how it can increase conversions for your business.
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What Is Claims-Made vs. Occurrence?
By Sean Peek | January 20, 2026
When insuring a business, you'll find two coverage types: claims-made and occurrence. Learn the differences to choose the right business coverage.
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What Is Fiber-Optic Internet for Business?
By Mark Fairlie | January 20, 2026
This guide explains fiber-optic internet, how businesses can use it and the average cost. Find out if your business needs fiber-optic internet.
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How to Set Up Business Wi-Fi
By Mark Fairlie | January 20, 2026
Business Wi-Fi boosts security and productivity. Learn everything you need to set up a secure business Wi-Fi connection for your employees and customers.
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Drip, Drip, Drip: Lessons From the Starbucks Union Movement
By Kaytlyn Smith | January 20, 2026
Here's what business owners can learn from the growth of the unionization effort among Starbucks workers.
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Pros and Cons of Fitness Trackers for Employees
By Julie Thompson | January 20, 2026
Fitness trackers are a popular way to encourage good health. Find out the pros, cons and legalities of employee fitness trackers in the workplace.
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Understanding the Benefits and Risks of Equity Compensation
By Nicole Fallon | January 20, 2026
Equity compensation is a strategy used to improve a business’s cash flow. Instead of a full salary, the employee is given a partial stake in the company.
Article
Employer Jury Duty Requirements: How Jury Duty Works
By Max Freedman | January 20, 2026
Jury duty is a common cause of missed workdays. Learn how jury duty works, the employment laws that apply, and how to handle jury duty as an employer.
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Employee Expense Reimbursement Guide
By Jennifer Dublino | January 20, 2026
Learn how to implement an employee expense reimbursement plan that clearly communicates protocols, navigates tax rules and keeps costs in check.
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Why E-Commerce Marketing Campaigns Fail and How to Fix Them
By Danielle Fallon-O’Leary | January 20, 2026
Learn the most common reasons why most e-commerce marketing campaigns fail.
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E-Commerce Security: 10 Best Practices to Protect Your Online Store
By Jack Danielson | January 20, 2026
A secure platform is the foundation to protect your online store. Here are some security tips to keep your e-commerce site safe from fraud and hackers.
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Wireless Security in the Enterprise: Deploying WPA3-Enterprise
By Mark Fairlie | January 20, 2026
Today’s businesses are adopting Wi-Fi with WPA3 to keep their organizations secure. Learn about the development of WPA and how to protect your data.
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Why Speaking in Jargon Doesn’t Make You Look Smarter
By Mark Fairlie | January 20, 2026
Technical jargon has its time and place, but studies show employees are turned off by office jargon. Learn the dos and don'ts of using business buzzwords.
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11 Most Effective Apps for Internal Communication
By Sean Peek | January 20, 2026
The best internal communication tools help remote and in-office teams improve their relationships and workflows. See our top picks.
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7 Powerful Tips for Highly Productive Online Meetings
By Julie Thompson | January 20, 2026
Online business meetings are a necessity in business today. Learn tips for more effective and productive online meetings without glitches and distractions.
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Can You Keep a Secret? The Importance of Nondisclosure Agreements
By Kimberlee Leonard | January 20, 2026
Nondisclosure agreements (NDAs) help businesses to protect critical confidential information. Learn how NDAs work, what to consider and what to include.
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9 Best Countries to Get a Business Education
By Mark Fairlie | January 20, 2026
See a list of the best countries and schools for business education and find out why getting a business degree can help your career.
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Finding Talented Freelancers: 11 Websites Worth Searching
By Jennifer Dublino | January 20, 2026
Freelance workers help your company expand your team while keeping overhead to a minimum. Learn about 12 websites where you can find talented freelancers.
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Credit Card Receivables Financing Guide
By Jennifer Dublino | January 20, 2026
Credit card receivables financing advances funding based on future sales with high approval rates. Factor rates tend to be 1.1-1.5 with 10-20% holdback rates.
Article
What Is CTR in Email?
By Amanda Hoffman | January 20, 2026
Understanding metrics like the click-through rate (CTR) can improve your ability to create email marketing campaigns that reach your target audience.
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What Are Merchant Cash Advances and Working Capital Loans?
By Max Freedman | January 20, 2026
Merchant cash advances and working capital loans are financing tools for business owners who need fast cash. Learn how they differ and their pros and cons.