Buying Guides

Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Here are the benefits of creating an e-book for your business, and how you can create one, step by step.

Learn which types of HR management software are on the market, how each one can benefit your business, and what the best HR management solutions are.

A successful business must present its brand in a well-planned strategy across social media, email and the company website. Here are seven tips to help.

Sole proprietors can use a business credit card to build credit, earn rewards and even out cash flow. Learn how to improve your chances of qualifying.

Website design is a crucial marketing element, representing your business to customers and prospects. Learn how to plan and design an effective website.

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what rebranding mistakes to avoid.

Social media is a resource businesses can use to connect with customers and retain brand loyalty. Learn how to use social media for customer retention.

Shopping cart abandonment represents lost web sales. Learn how to use email marketing campaigns to reduce and recover abandoned e-commerce shopping carts.

Power abuse still persists in the modern workplace. Experts explain why, share the effects of power abuse, and advise on how to stop it.

Learn what a PEO does and the advantages and disadvantages of partnering with one vs. managing HR in-house.

With a POS system installed on your phone or tablet, you can accept payments on the job, send digital receipts, and accurately record payment details.

If you’re too busy to handle customer service, you may consider outsourcing. Before outsourcing customer service to a call center, learn the pros and cons.

Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely to buy. Learn how it works.

Discover how to build a customized Microsoft document management system for your business with the workflows, security and integrations you want.

When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency. Learn how to score leads.

Investing in digital real estate, like web domains and Metaverse land, is equal parts lucrative and risky. Learn how to invest wisely in this guide.

Learn strategies and techniques for hiring employees as you build up a staff for your small business.

Find out how product packaging can win over customers, and get tips for successful packaging strategies.

Companies with positive work cultures see many benefits, including increased productivity and morale. Learn how to create a happy and strong work culture.

Here are several online and offline marketing techniques that you can use to reach more potential customers for your restaurant business.

Security is critical to a small business, but so is budgeting. This guide explains how much you should spend on security systems for your small business.

Learn what every business owner needs to know about financial accounting, accounting software and financial statements.

The latest digital receipt technology enables retailers to include marketing messaging. Learn the benefits and get software recommendations.

Without a unique selling proposition, you have nothing that distinguishes your company. Learn how to create an effective USP for your business.

Cash flow is critical for construction contractors. Learn best practices for ensuring your clients pay you and tips for dealing with nonpaying customers.

Business owners need budgets to help them manage money and meet financial goals. Learn how and why to start budget planning for your business.

Sole proprietors must abide by laws and regulations about business licenses and other matters. Learn about municipal rules for sole proprietorships.

Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your campaign.