Buying Guides

Learn about interview types, formats and styles to build an effective hiring process for your small business and boost quality of hire with confidence.

Audiences want an authentic connection with the companies they patronize. Create a better brand on social media by considering these seven factors.

Mobile payments provide a fast and easy way for restaurants to receive payments, but there are pros and cons to this method. Here is what you need to know.

Keep your emails out of Gmail’s Promotions folder. Here is how to write high-quality, personalized content that will stay out of spam.

Differentiating your brand from the competition gives you a competitive advantage. Learn ways to differentiate your product from the competition.

Do you want more millennials to join and remain loyal to your company? Here's how to recruit and keep this age group.

Society tells us to go to college, but that isn't the only route to financial freedom. Learn how starting a business and upskilling can lead to wealth.

Defaulting on an SBA loan is serious; you can face bank levies, wage garnishment and foreclosure. But some cases allow forgiveness. Learn if you qualify.

Angel investors are accredited investors who use their money to help businesses they view as worthwhile. Learn how to find and work with them.

The sharing economy, also known as the peer-to-peer sharing economy, is a system where assets or services are shared between consumers.

Agile metrics quantify human capital investments while keeping your team's learning journey clear of obstacles.

Cultural intelligence, communication training and empathy help global teams overcome conflict and foster stronger cross-cultural collaboration.

Toast, Lightspeed, and TouchBistro provide restaurant POS systems with order management, inventory tracking and customer loyalty programs.

Top accounting software for ecommerce like Xero and QuickBooks Online provide tools for inventory tracking, sales tax management and financial reporting.

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market to your ideal customers.

Effective recruiting strategies can improve your workforce and save you money. Learn what the recruitment process is and how to conduct it.

It can be scary transitioning from traditional employment to entrepreneurship. Here's how to make it easier and increase your chance of startup success.

Our guide breaks down everything you need to know about starting an in-person or online clothing store, with expert advice from retailers.

This guide will show you how to take your e-commerce business worldwide using solid planning, research and strategy.

Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy and find brand ambassadors.

Email is a crucial marketing channel for small businesses. Learn the basics of effective email marketing tactics and how to stay compliant with email laws.

Closing a sale is an art. With these steps, you can seal any deal and build an ongoing relationship with a prospect or client.

A sales process helps you convert leads into customers and earn consistent sales in your business.

When you sell online, it's essential to make customer service personable. Learn how to sell excellent service, not just a product.

POS systems can provide a lot of value to your restaurant. Learn more about how this technology can boost your profits.

This guide explains how to block and filter websites to restrict employee access to certain content on the company network.

Web scraping tools gather a website's pertinent information for you to peruse or download. Learn how to create your own web scraping tool in PowerShell.

PowerShell helps IT experts manage IIS web server farms with dozens or hundreds of app pools. Learn how to manage IIS application tools with PowerShell.

Creating a business profile on LinkedIn is a great way to connect with partners and talent. Learn more about LinkedIn business profiles.

The pandemic’s Paycheck Protection Program offered relief to businesses. Here is what you should know about the loan forgiveness process.