Marketing Strategy

Keep your business competitive by paying attention to these five market segmentation trends that will help you stay ahead of the game.

What would this legendary campaign look like if it relaunched today? We picked a list of icons and asked AI to illustrate them.

Learn how to provide a better digital marketing experience for your customers that will encourage user engagement and retention.

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.

Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.

Learn how your business can use retargeting to increase conversion rates by appealing to previously engaged customers.

Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and what will boost its speed.

Choosing the right domain name for your business significantly impacts your branding efforts. Here's how to choose the one for your business.

One-click purchasing allows customers to enter and save contact, shipping and payment information, making buying much easier and cart abandonment less likely.

Completing a payment should be the easiest part of your customer's journey. Try to make it as fast and straightforward as possible for them.

Learn how to create email marketing campaigns that get subscribers’ attention through several strategies like provocative subject lines and images.

Marketing is still an important component to promoting a brand, but consumers are more savvy about the process. Here is what you need to know.

Understanding metrics like the click-through rate (CTR) can improve your ability to create email marketing campaigns that reach your target audience.

A thriving business requires constant market research to appeal to customers. Here are tips and strategies to start doing market research like a pro.

Customer tracking helps companies understand who's buying their products and why. Learn what you should track and which customer tracking methods are best.

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.

While businesses want positive reviews, a few bad ones may not always hurt you. Here is what you need to know about negative reviews.

Organic search is the world's best free source of sales and leads. Mastering technical SEO can help you rank higher on the search terms you want to win.

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign reports.

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

By considering the 3 C's of marketing, you'll better reach your intended audience and create more engaging marketing content.

…without a Super Bowl budget.

Brick-and-mortar and e-commerce stores have compelling benefits. Learn to leverage the best aspects of both to create an excellent customer experience.

Measuring ROI for digital marketing campaigns can be tricky. Here's how to do it and when you should consider other metrics.

Adapting techniques from the gaming world can help you do better business. Learn how the video game industry's practices can boost your marketing.

Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips for creating an SEO strategy.

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling properly.

Amazon Business offers useful features your business can use to boost sales and revenue. Here's how to take full advantage of Amazon Business tools.