Marketing Strategy

When promoting your restaurant, hidden costs can quickly add up. Learn to identify these costs in our article.

Learn what a re-engagement email marketing strategy is, and see examples of how companies have recaptured the attention of their audiences.

Before you finalize your marketing strategy for next year, check out the top five market segmentation trends.

Learn the top 10 ways you can modify your marketing plan to match the needs of your consumers during the COVID-19 pandemic.

Completing a payment should be the easiest part of your customer's journey. Try to make it as fast and straightforward as possible for them.

Growing your email list is a never-ending task, but luckily, there are many ways to do so. Learn about them in this email list growth guide.

Getting people to subscribe to your blog moves them down the sales funnel toward becoming a customer. Learn how to increase your blog subscriber list.

Positive customer review can build your business and negative customer stories can break your business. How much can a bad review hurt you?

Learn the most common reasons why most e-commerce marketing campaigns fail.

Channel management helps businesses understand where their customers are and how to reach them more effectively. It is a key element of any marketing strat

This guide offers 12 tips on how to use business texting to communicate with customers and partners.

Old-school advertising is still effective today. Here are 10 offline marketing strategies that work in the digital world.

These 48 websites allow you to list your business for free and start getting noticed by a wider audience.

Measuring ROI for digital marketing campaigns can be tricky. Here's how to do it and when you should consider other metrics.

A marketing analysis can help you create a more targeted marketing strategy to effectively engage your audience, increase lead generation and drive sales.

While small businesses strive for growth, it's crucial to monitor signs of overburdening your company. Learn the signs of a business growing too quickly.

Follow these six steps to increase the likelihood of your emails landing in Gmail's Primary folder.

Here are 10 different approaches to improve your PPC in 2020.

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

You can't promote your business without a solid market research plan. Here's what it should include.

Online communities keep your target audience engaged with one another and your brand. Here's how to effectively build an online community.

Annoying potential customers with a bad email marketing campaign is a surefire way to lose potential sales. These tips will help you avoid that fate.

This guide includes everything you need to know about the sales funnel, as well as tips for nurturing leads and converting them to customers.

Projection mapping is a great way to impress customers and brand your business, but you should look into the legal implications first.

Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can benefit from it.

Discover how you can use email marketing to reduce your abandoned cart rate and improve conversions.

Here's how to run a successful social media campaign.

Learn how to write a marketing plan executive summary.

Your customers want custom offers. Here's how you can use technology to offer coupons that engage customers and boost your bottom line.

A thriving business requires constant market research to improve your products. Here's how you can start doing market research like a pro.