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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
How to Create a Marketing Plan for Startups
By Skye Schooley | April 22, 2021

Establish a solid framework for your startup by following these 13 marketing tips.

Article
Guide to Marketing Certifications
By Max Freedman | April 08, 2021

These are some of the best marketing certifications available in 2020.

Article
How to Ask Customers for Reviews
By Jennifer Post | March 31, 2021

Online reviews can be a big boost to your business. Here's how to ask your customers to leave a positive review.

Article
How to Draft an Email Newsletter (With templates)
By Rachelle Gordon | March 29, 2021

Email newsletters nurture contacts, boost website conversions and engage your audience, all in one fell swoop.

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Article
Complete Guide to Building a Sales Process
By David Gargaro | March 25, 2021

Without an effective sales process, your company's sales team is unlikely to reach its true potential.

Article
7 Ways to Use Text Messaging for Customer Service
By David Gargaro | March 25, 2021

This guide explains how to use SMS messaging for customer service. Text message marketing services sometimes offer this feature as well.

Article
How to Create a Sales Cadence
By David Gargaro | March 25, 2021

A sales cadence helps establish a script and sequence sales reps can follow to land new clients.

Article
How to Send an Email Blast (With Examples)
By Rachelle Gordon | March 23, 2021

Email blasts convey powerful messages and drive conversion quickly, as long as they're executed efficiently.

Article
9 Ways to Reduce Your Email Bounce Rate
By Rachelle Gordon | March 17, 2021

Your email bounce rate is a key performance indicator that demonstrates how many subscribers aren't receiving your communications.

Article
Pinterest for Business Marketing
By Marisa Sanfilippo | March 11, 2021

When you're deciding on the components of your social media marketing strategy, one platform you might want to consider is Pinterest.

Article
Best Customer Tracking Methods for Your Small Business
By Jennifer Post | March 10, 2021

Tracking your customers is important so you can market your products or services more effectively to them.

Article
What Does a Business Website Cost?
By Andrew Martins | March 04, 2021

Building a good business website will come with some costs. Find out what they are and what you need.

Article
What Are Promoted Tweets, and How Do They Work?
By Kiely Kuligowski | March 04, 2021

Promoted tweets are a great way to increase sales and boost engagement on Twitter. Learn what they are and how they work; then get nine tips to help you run a successful promoted tweet strategy.

Article
Small Business Guide to Email Segmentation
By Jennifer Post | February 18, 2021

Segmenting your email list can improve your ability to engage your target audience with email marketing campaigns personalized for them.