is supported by commissions from providers listed on our site. Read our Editorial Guidelines.
BDC Hamburger Icon


BDC Logo
Search Icon

Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

online customer
One-Click Purchasing: How Click to Buy Is Revolutionizing E-Commerce
By Danielle Fallon-O’Leary | November 06, 2023

One-click purchasing allows customers to enter and save contact, shipping and payment information, making buying much easier and cart abandonment less likely.

Make More Sales With More E-commerce Payment Options
By Danielle Fallon-O’Leary | November 03, 2023

Completing a payment should be the easiest part of your customer's journey. Try to make it as fast and straightforward as possible for them.

Everything You Need to Know About Email Marketing Campaigns
By Sean Peek | November 03, 2023

Learn how to create email marketing campaigns that get subscribers’ attention through several strategies like provocative subject lines and images.

The Ads Affair: How the Industry Has Changed and Is Changing
By Julie Thompson | November 02, 2023

Marketing is still an important component to promoting a brand, but consumers are more savvy about the process. Here is what you need to know.

Business owner working on a laptop
What Is CTR in Email?
By Jamie Johnson | November 02, 2023

Understanding metrics like the click-through rate (CTR) can improve your ability to create email marketing campaigns that reach your target audience.

5 Tips to Market Research Like a Pro
By Mark Fairlie | November 02, 2023

A thriving business requires constant market research to appeal to customers. Here are tips and strategies to start doing market research like a pro.

Best Customer Tracking Methods for Your Small Business
By Jennifer Post | November 01, 2023

Customer tracking helps companies understand who's buying their products and why. Learn what you should track and which customer tracking methods are best.

Like PB&J: Customer Service as a Marketing Strategy
By Julie Thompson | November 01, 2023

Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.

How Will Blockchain Affect Digital Marketing?
By Mark Fairlie | November 01, 2023

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.

The State of the B2B Sharing Economy
By Danielle Fallon-O’Leary | November 01, 2023

The sharing economy, also known as the peer-to-peer sharing economy, is a system where assets or services are shared between consumers.

10 Ways to Generate More Sales Leads for Your Business
By David Gargaro | October 30, 2023

Sales leads are important to your business. Here is how you can generate more leads and manage them better by choosing the best CRM system for your needs.

How Much Can a Bad Review Hurt Your Business?
By Jennifer Dublino | October 30, 2023

While businesses want positive reviews, a few bad ones may not always hurt you. Here is what you need to know about negative reviews.

9 Lead Conversion Tips For Enhanced Success
By Andrew Martins | October 30, 2023

No matter how you generate business leads, you need to turn brand awareness into actual sales. Here are nine lead conversion tips from industry insiders.

marketing analysts SEO
6 Technical SEO Tips to Increase Website Traffic and Conversions
By Mark Fairlie | October 30, 2023

Organic search is the world's best free source of sales and leads. Mastering technical SEO can help you rank higher on the search terms you want to win.

30 Essential Data Analytics Terms Every Marketer Should Know
By Mark Fairlie | October 27, 2023

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign reports.

Back to Basics: 9 Offline Marketing Tactics That Still Work in Today’s Digital World
By Sean Peek | October 11, 2023

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

Businesspeople in an office
The 3 C’s of Effective Marketing
By Julie Thompson | October 04, 2023

By considering the 3 C's of marketing, you'll better reach your intended audience and create more engaging marketing content.

Breaking Bad commercial
How to Create a Super Bowl-Worthy Ad
By Dawn Allcot | October 03, 2023

…without a Super Bowl budget.

50 Free Websites to List Your Business
By Max Freedman | September 21, 2023

These 50 websites will allow you to list your business for free. Here's why you should use online directories and how you can do so effectively.

Brick-and-Mortar vs. E-Commerce Stores: How to Leverage the Best of Both
By Jennifer Dublino | August 10, 2023

Brick-and-mortar and e-commerce stores have compelling benefits. Learn to leverage the best aspects of both to create an excellent customer experience.

Man using a calculator for finances
How to Measure ROI for Digital Marketing Campaigns (and When You Shouldn’t)
By Adam Uzialko | July 12, 2023

Measuring ROI for digital marketing campaigns can be tricky. Here's how to do it and when you should consider other metrics.

people playing video games
4 Marketing Lessons From the Video Game Industry You Should Know
By Jared Atchison | May 16, 2023

Adapting techniques from the gaming world can help you do better business. Learn how the video game industry's practices can boost your marketing.

How to Build a Successful SEO Strategy When You’re a Small Business
By Jennifer Dublino | May 04, 2023

Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips for creating an SEO strategy.

Stay in the Know: How to Keep Up With Digital Marketing Trends
By Jennifer Dublino | April 13, 2023

Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.

How to Develop a Solid E-Commerce Marketing Strategy
By Jamie Johnson | April 03, 2023

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling properly.

Complete Guide to Understanding the Sales Funnel
By David Gargaro | March 23, 2023

A sales funnel is the step-by-step process that a prospect follows to become your customer.

4 Genius Marketing Tactics Proven to Drive Leads for Businesses on a Budget
By Joy Gendusa | March 20, 2023

Generating good leads can seem difficult for small businesses. Learn what mistakes to avoid, and some budget-friendly tactics.

Amazon Business Features Your Small Business Can Use
By Max Freedman | March 06, 2023

Amazon Business offers useful features your business can use to boost sales and revenue. Here's how to take full advantage of Amazon Business tools.