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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Hidden Costs of Restaurant Marketing
By Chad Brooks | September 01, 2022

When promoting your restaurant, hidden costs can quickly add up. Learn to identify these costs in our article.

Business owner working on a laptop
Re-Engagement Email Strategy (With Examples)
By Max Freedman | September 01, 2022

Learn what a re-engagement email marketing strategy is, and see examples of how companies have recaptured the attention of their audiences.

Trends That Will Shape Market Segmentation
By Anthony Lamot | September 01, 2022

Before you finalize your marketing strategy for next year, check out the top five market segmentation trends.

10 Ways to Adapt Your Marketing Plan During the Pandemic
By Skye Schooley | September 01, 2022

Learn the top 10 ways you can modify your marketing plan to match the needs of your consumers during the COVID-19 pandemic.

Make More Sales With More Ecommerce Payment Options
By Alexandra Tachalova | September 01, 2022

Completing a payment should be the easiest part of your customer's journey. Try to make it as fast and straightforward as possible for them.

How to Grow Your Email List
By Kiely Kuligowski | September 01, 2022

Growing your email list is a never-ending task, but luckily, there are many ways to do so. Learn about them in this email list growth guide.

Build Your List: How to Get People to Subscribe to Your Blog
By Jennifer Dublino | September 01, 2022

Getting people to subscribe to your blog moves them down the sales funnel toward becoming a customer. Learn how to increase your blog subscriber list.

How Much Can a Bad Review Hurt Your Business?
By Chad Brooks | September 01, 2022

Positive customer review can build your business and negative customer stories can break your business. How much can a bad review hurt you?

creative marketing team
Why Your E-Commerce Marketing Campaign Failed
By Ronald Dod | September 01, 2022

Learn the most common reasons why most e-commerce marketing campaigns fail.

What Is Channel Management?
By Marisa Sanfilippo | September 01, 2022

Channel management helps businesses understand where their customers are and how to reach them more effectively. It is a key element of any marketing strat

12 Best Ways to Use Business Texting
By David Gargaro | September 01, 2022

This guide offers 12 tips on how to use business texting to communicate with customers and partners.

Back to Basics: 10 Offline Marketing Tactics That Still Work in Today’s Digital World
By Sean Peek | September 01, 2022

Old-school advertising is still effective today. Here are 10 offline marketing strategies that work in the digital world.

48 Free Websites to List Your Business
By Max Freedman | September 01, 2022

These 48 websites allow you to list your business for free and start getting noticed by a wider audience.

Man using a calculator for finances
How to Measure ROI for Digital Marketing Campaigns (and When You Shouldn’t)
By Adam Uzialko | August 29, 2022

Measuring ROI for digital marketing campaigns can be tricky. Here's how to do it and when you should consider other metrics.

How to Conduct a Marketing Analysis
By Adam Uzialko | August 25, 2022

A marketing analysis can help you create a more targeted marketing strategy to effectively engage your audience, increase lead generation and drive sales.

How to Tell if Your Business Is Growing Too Quickly (and What to Do About It)
By Adam Uzialko | August 25, 2022

While small businesses strive for growth, it's crucial to monitor signs of overburdening your company. Learn the signs of a business growing too quickly.

6 Tips to Keep Your Emails Out of Gmail’s Promotions Folder
By Jake Eisenberg | August 23, 2022

Follow these six steps to increase the likelihood of your emails landing in Gmail's Primary folder.

10 Innovative Approaches to Improve Your PPC Strategy in 2020
By Wesley Cherisien | August 09, 2022

Here are 10 different approaches to improve your PPC in 2020.

How Can Beacons Integrate With Traditional Marketing?
By Jennifer Dublino | August 09, 2022

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

How to Create a Market Research Plan
By Max Freedman | August 02, 2022

You can't promote your business without a solid market research plan. Here's what it should include.

7 Highly Effective Ways to Build an Online Community for Your Business
By Max Freedman | July 27, 2022

Online communities keep your target audience engaged with one another and your brand. Here's how to effectively build an online community.

How to Avoid Creating an Annoying Email Campaign
By Andrew Martins | July 21, 2022

Annoying potential customers with a bad email marketing campaign is a surefire way to lose potential sales. These tips will help you avoid that fate.

Complete Guide to Understanding the Sales Funnel
By David Gargaro | July 14, 2022

This guide includes everything you need to know about the sales funnel, as well as tips for nurturing leads and converting them to customers.

Projection Mapping and the Law: What Advertisers Should Know
By Sean Peek | July 01, 2022

Projection mapping is a great way to impress customers and brand your business, but you should look into the legal implications first.

10 Reasons Why Small Businesses Should Use Affiliate Marketing
By Adam Enfroy | June 29, 2022

Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can benefit from it.

How to Reduce Abandoned E-Commerce Carts With Email Marketing
By Skye Schooley | June 29, 2022

Discover how you can use email marketing to reduce your abandoned cart rate and improve conversions.

How to Create a Successful Social Media Campaign
By David Gargaro | June 29, 2022

Here's how to run a successful social media campaign.

How to Write an Executive Summary for a Marketing Plan
By David Gargaro | June 29, 2022

Learn how to write a marketing plan executive summary.

Using Coupons to Drive Engagement and Retention
By Sean Peek | June 29, 2022

Your customers want custom offers. Here's how you can use technology to offer coupons that engage customers and boost your bottom line.

5 Tips to Market Research like a Pro
By Syed Balkhi | June 29, 2022

A thriving business requires constant market research to improve your products. Here's how you can start doing market research like a pro.