Marketing Strategy

Segmenting your email list can improve your ability to engage your target audience with email marketing campaigns personalized for them.

Find out why you need to respond to all your online reviews – not just the negative ones.

A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates.

Click-through rate is a critical metric by which a small business can measure its email marketing success.

A well-written company history can entice prospective customers, investors and employees.

It's not enough just to have a website; small business owners need to think about how to get more visits to their websites. Here are some ways to do it in just an hour a day.

Curating your competitor's content can be done to your advantage, if you know how to do it right.

Follow these tips and predictions to step up your email marketing in 2021.

Check out these tips to drive your Instagram marketing strategy toward better engagement and higher ROI.

For time- and staff-strapped small businesses, getting elusive Google reviews may seem difficult. Here are seven ways you can cultivate more reviews for your business (with fairly minimal effort).

Learn how unified data gives you a single view of your customers for your marketing and fraud control teams.

Text message marketing can be a big benefit to a business. Here are the 12 best ways to use business texting.

Both B2C and B2B brands can drive engagement and conversions from social video marketing. Here's how.

If you're smart and strategic about it, you can use social media to sell products, raise investments and get more eyes on your brand.

Is MMS or SMS the better option for your small business's text message marketing campaign?

Multimedia messaging could improve your customer engagement over SMS text message marketing. Here's how it works.

SMS messaging can be used as part of a text message marketing campaign to reach customers directly on their mobile device.

"To be Agile" is not sufficient reason by itself to undertake the difficult work of an Agile transformation. It's crucial to know your why before you ask people to change their core ways of working.

Here, we look at how a business can establish decent momentum with only a handful of resources.

Neurophysical measures can provide profound insights into human behavior, particularly regarding decision-making processes.

Looking for the best direct mailing service? We compare and review the top companies to help you succeed with your next direct mail marketing campaign.