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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
12 Best Ways to Use Business Texting
By David Gargaro | January 27, 2021

Text message marketing can be a big benefit to a business. Here are the 12 best ways to use business texting.

Article
What Can Your Brand Do With Social Video Marketing Now?
By David Fletcher | January 26, 2021

Both B2C and B2B brands can drive engagement and conversions from social video marketing. Here's how.

Article
4 Tricks to Increase Your Social Media Views and Go Viral
By Eric Martel | January 25, 2021

If you're smart and strategic about it, you can use social media to sell products, raise investments and get more eyes on your brand.

Article
MMS vs. SMS: Which Is Best for Text Message Marketing?
By David Gargaro | January 22, 2021

Is MMS or SMS the better option for your small business's text message marketing campaign?

Article
What Is MMS for Business?
By David Gargaro | January 22, 2021

Multimedia messaging could improve your customer engagement over SMS text message marketing. Here's how it works.

Article
What is SMS for Business?
By David Gargaro | January 22, 2021

SMS messaging can be used as part of a text message marketing campaign to reach customers directly on their mobile device.

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Article
Find the Why Behind Your Move to Agile Marketing
By Andrea Fryrear | January 21, 2021

"To be Agile" is not sufficient reason by itself to undertake the difficult work of an Agile transformation. It's crucial to know your why before you ask people to change their core ways of working.

Article
How to Build Business Momentum With Limited Resources
By Chris Porteous | January 19, 2021

Here, we look at how a business can establish decent momentum with only a handful of resources.

Article
Understanding the Market: How Neuromarketing Can Improve Your Marketing Strategy
By Athens Ramseyer | January 15, 2021

Neurophysical measures can provide profound insights into human behavior, particularly regarding decision-making processes.

Category
The Best Direct Mailing Services of 2021
By Sean Peek | January 14, 2021

Looking for the best direct mailing service? We compare and review the top companies to help you succeed with your next direct mail marketing campaign.

Article
Magic Words and Colors to Elevate Your Marketing in 2021
By Steve Pulcinella | January 13, 2021

Implement these words and colors into your marketing plan to get the most out of your direct response campaigns.

Article
5 Ways Small Tech Companies Can Thrive During COVID-19
By Mehdi Khalvati | January 12, 2021

With a few sales and marketing strategies, such as reframing your product and focusing on SEO, your small tech company can thrive during COVID-19.

Article
4 Best Social Media Strategy Tips for E-Commerce Businesses
By Jared Atchison | January 11, 2021

Here are the top social media marketing tips e-commerce businesses can work with in 2021.

Article
Your Guide to Marketing in 2021
By Mark Lamplugh | January 11, 2021

With everything 2020 threw at us, small businesses can apply those lessons to their marketing strategy in 2021.

Category
B2B Lead Generation Services for Small Businesses
By Max Freedman | January 08, 2021

This guide explains how lead generation services work and what to look for in a lead generation service when choosing one for your small business.

Article
8 Awesome Pinterest Board Ideas for Your Business
By Max Freedman | January 06, 2021

A great Pinterest board can help your business stand out. Here are some ideas to make your boards memorable.

Article
How to Futureproof Your Niche Business During the COVID-19 Crisis
By Howard Goldstein | December 23, 2020

Forward-looking businesses, especially those within niche markets, should combine plans for weathering the current storm with plans to maintain future growth, resilience and profitability.

Article
Audience Analysis: How to Use Social Media as Your Largest Focus Group
By Aleh Barysevich | December 22, 2020

Social media is the world's largest database of consumer insights that are extremely beneficial for a company.

Article
How to Reach Your Audience After They Leave Your Website
By Chris Christoff | December 22, 2020

Nearly 70% of consumers abandon shopping carts after adding products, and many more people leave websites without getting that far. But their buyer journey doesn't have to end there.

Article
7 Ways Inbound Marketing Can Build Relationships and Grow Your Business
By Anthony Gaenzle | December 21, 2020

For small businesses,traditional marketing can be expensive and difficult to maintain. Inbound marketing can level the playing field and give even the smallest business a chance to stand out and grow.

Article
How to Develop a Landing Page for Your Business
By Marisa Sanfilippo | December 18, 2020

A landing page encourages users to take certain actions, thus improving your conversion rate and moving users along your sales funnel.

Article
Why Every Brand Should Have a YouTube Channel
By Ron Stefanski | December 16, 2020

Here are some actionable steps you can take to make current company blog posts into YouTube videos.

Article
5 Tips for Reusing Blog Posts to Grow Your Business
By Thomas Griffin | December 14, 2020

When done right, old blog posts can provide some added value to your business.