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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
6 Principles Of Persuasion You Can Apply To Content Marketing
By Jared Atchison | June 27, 2022

Content marketing is ultimately about education and persuasion. These six tips can improve how persuasive your content marketing strategy is.

Article
48 Free Websites to List Your Business
By Max Freedman | June 27, 2022

These 48 websites allow you to list your business for free and start getting noticed by a wider audience.

Article
8 Practical Tips to Improve Your Email Marketing Campaign
By Jennifer Dublino | June 27, 2022

Email is a highly effective marketing tool. Use these eight tips to get the most from email marketing campaigns and improve your conversions and sales.

Article
5 Examples Where the Personal Touch Still Matters in Marketing
By Ahmad Raza | June 27, 2022

Five reasons and examples as to why personal touch still matters in marketing.

Article
Turn It Up: Aggressive Marketing Strategies for Startups in Any Industry
By Rachelle Gordon | June 27, 2022

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

Article
4 Reasons CMOs Should Rely on Brand Lift Campaigns
By Tom Alexander | June 27, 2022

Brand lift is a reliable and important measuring tool for CMOs, as it relies on human feedback and avoids fraud.

Article
13 Simple Solutions for Tracking Your Industry’s Trends
By Jamie Johnson | June 27, 2022

Turn to several sources to learn about what's happening within your industry. Learn more to find the right solution for you.

Article
3 Lessons Modern Marketers Can Learn From History’s Greatest Advertisers
By Matt Shealy | June 27, 2022

Today's marketers should heed these tried-and-true methods from history's great ad men.

Article
2019 SEO Trends for Your Small Business to Follow
By Qamar Zaman | June 27, 2022

Planning for voice search is just one way your business can follow best SEO practices in 2019.

Article
KPI 101: A Primer on Selecting Key Performance Indicators
By Andrew Rogers | June 27, 2022

Identifying your KPIs, the core metrics that indicate business performance, is essential in sorting data. Use these KPIs to make easy business decisions.

Article
So You Had a Bad Day: How to Handle Negative Online Reviews
By Anca Bradley | June 16, 2022

80 percent of consumers changed their minds before purchasing a product due to a bad review, costing businesses their reputation and potential customers.

Article
Learn by Example: 5 Super Successful Small Business Marketing Campaigns
By Genia Stevens | June 16, 2022

Anyone familiar with the story of David and Goliath knows David didn't need to be big to win the battle; neither does your budget.

Article
5 Mistakes Causing Your Content Marketing Problems
By Syed Balkhi | June 15, 2022

If your blog isn't seeing the returns you hoped, you might be making one of these common mistakes.

Article
Top 12 Advertising Blogs You Must Follow Now
By Julie Thompson | June 01, 2022

Get business inspiration and tips from the best of the best in the ad world.

Article
Can Brick-and-Mortar Stores Survive Amazon Prime?
By Sean Peek | May 19, 2022

Amazon Prime offers myriad customer conveniences and options. How can brick-and-mortar stores possibly compete? Learn where physical stores have an edge.

Article
Your Guide to Creating a Small Business Marketing Plan
By Skye Schooley | April 14, 2022

A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.

Article
Projection Mapping and the Law: What Advertisers Should Know
By Sean Peek | April 01, 2022

Projection mapping is a great way to impress customers and brand your business, but you should look into the legal implications first.

Article
Using Coupons to Drive Engagement and Retention
By Sean Peek | April 01, 2022

Your customers want custom offers. Here's how you can use technology to offer coupons that engage customers and boost your bottom line.

Article
6 Technical SEO Tips to Increase Traffic and Conversions on Your Website
By Chad Brooks | March 30, 2022

A site with a strong technical SEO foundation makes it easier for search engines to crawl and index its content.

Article
Defining Data’s Role in Your B2B Marketing Responsibilities
By Valerie Levin | March 30, 2022

A survey of marketers in 2015 revealed that the most popular goal for data is to grow revenue, with 75% of saying this is a top priority.

Article
B2B Marketing: Focus on the Big Picture
By Tony Uphoff | March 29, 2022

Don’t get caught up in in data and analysis. Focus instead on the big picture, and then match your B2B marketing tactics to your strategy.

Article
Shopper’s Delight: The Fundamental Guidelines for E-Commerce Design
By Chad Brooks | March 29, 2022

How can you ensure an e-commerce site design that optimizes user experience with easy usability? Here are 9 essential tips.

Article
Is Advertising on Instagram Worth It?
By Sammi Caramela | March 29, 2022

Instagram advertising can be an expensive investment, but the results are often worth it.

Article
10 Reasons Why Small Businesses Should Use Affiliate Marketing
By Adam Enfroy | February 16, 2022

Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can benefit from it.

Article
6 Tips for Creating a High-Converting Thank-You Page
By Chad Brooks | February 15, 2022

A thank-you page is a way to express gratitude to customers for a sale, but it's also a way to ask for referrals and increase engagement.

Article
Re-Engagement Email Strategy (With Examples)
By Max Freedman | February 15, 2022

Learn what a re-engagement email marketing strategy is, and see examples of how companies have recaptured the attention of their audiences.

Article
What Is Opt-in Email Marketing?
By Jennifer Post | February 15, 2022

Opt-in email marketing uses voluntary email collection methods to market products and services to potential customers. Learn how it works.

Article
Why You Should Ditch No-Reply Emails
By Rachelle Gordon | February 15, 2022

No-reply emails can lead to massive marketing headaches. Discover best practices in this guide.

Article
15 Successful Text Message Marketing Examples
By Shannon Flynn | February 15, 2022

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your campaign.

Article
7 Ways to Use Text Messaging for Customer Service
By David Gargaro | February 15, 2022

Text messages connect you directly to your customers through their smartphones. Here's how to use them for customer service.