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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
The State of the B2B Sharing Economy
By Danielle Fallon-O’Leary | November 01, 2023

The sharing economy, also known as the peer-to-peer sharing economy, is a system where assets or services are shared between consumers.

Article
10 Ways to Generate More Sales Leads for Your Business
By David Gargaro | October 30, 2023

Sales leads are important to your business. Here is how you can generate more leads and manage them better by choosing the best CRM system for your needs.

Article
How Much Can a Bad Review Hurt Your Business?
By Jennifer Dublino | October 30, 2023

While businesses want positive reviews, a few bad ones may not always hurt you. Here is what you need to know about negative reviews.

Article
9 Lead Conversion Tips For Enhanced Success
By Andrew Martins | October 30, 2023

No matter how you generate business leads, you need to turn brand awareness into actual sales. Here are nine lead conversion tips from industry insiders.

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Article
6 Technical SEO Tips to Increase Website Traffic and Conversions
By Mark Fairlie | October 30, 2023

Organic search is the world's best free source of sales and leads. Mastering technical SEO can help you rank higher on the search terms you want to win.

Article
30 Essential Data Analytics Terms Every Marketer Should Know
By Mark Fairlie | October 27, 2023

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign reports.

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Back to Basics: 9 Offline Marketing Tactics That Still Work in Today’s Digital World
By Sean Peek | October 11, 2023

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

Businesspeople in an office
Article
The 3 C’s of Effective Marketing
By Julie Thompson | October 04, 2023

By considering the 3 C's of marketing, you'll better reach your intended audience and create more engaging marketing content.

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9 Ways to Reduce Your Email Bounce Rate
By Rachelle Gordon | October 03, 2023

Email bounce rates are a crucial KPI for any email marketing campaign. Here's how to improve them.

Breaking Bad commercial
Article
How to Create a Super Bowl-Worthy Ad
By Dawn Allcot | October 03, 2023

…without a Super Bowl budget.

Article
50 Free Websites to List Your Business
By Max Freedman | September 21, 2023

These 50 websites will allow you to list your business for free. Here's why you should use online directories and how you can do so effectively.

Article
Experience Over Goods: The Millennial Shift in Spending
By Jennifer Dublino | September 08, 2023

Millennials have markedly different spending habits from their predecessors. Learn how to shift your strategy to appeal to them.

Article
What Is Channel Management?
By Jennifer Dublino | August 16, 2023

Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how channel management works.

Article
Brick-and-Mortar vs. E-Commerce Stores: How to Leverage the Best of Both
By Jennifer Dublino | August 10, 2023

Brick-and-mortar and e-commerce stores have compelling benefits. Learn to leverage the best aspects of both to create an excellent customer experience.

Man using a calculator for finances
Article
How to Measure ROI for Digital Marketing Campaigns (and When You Shouldn’t)
By Adam Uzialko | July 12, 2023

Measuring ROI for digital marketing campaigns can be tricky. Here's how to do it and when you should consider other metrics.

people playing video games
Article
4 Marketing Lessons From the Video Game Industry You Should Know
By Jared Atchison | May 16, 2023

Adapting techniques from the gaming world can help you do better business. Learn how the video game industry's practices can boost your marketing.

Article
How to Build a Successful SEO Strategy When You’re a Small Business
By Jennifer Dublino | May 04, 2023

Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips for creating an SEO strategy.

hands using a smartphone
Article
MMS vs. SMS: Which Is Best for Text Message Marketing?
By Mark Fairlie | April 18, 2023

SMS and MMS are two different ways to send text messages. Learn how to choose the right one for your small business’s marketing campaign.

Article
Stay in the Know: How to Keep Up With Digital Marketing Trends
By Jennifer Dublino | April 13, 2023

Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.

Article
How to Develop a Solid E-Commerce Marketing Strategy
By Jamie Johnson | April 03, 2023

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling properly.

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Article
How to Create a Contest That Makes Your Brand Go Viral
By Sean Peek | March 28, 2023

Contests can create excitement and engagement for your brand, and help find new customers. Learn how you can run a successful promotion.

Article
Complete Guide to Understanding the Sales Funnel
By David Gargaro | March 23, 2023

A sales funnel is the step-by-step process that a prospect follows to become your customer.

Article
Holiday Marketing: 5 Reasons Why Customer Loyalty Programs Are Essential 
By Sean Peek | March 22, 2023

Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.

Article
4 Genius Marketing Tactics Proven to Drive Leads for Businesses on a Budget
By Joy Gendusa | March 20, 2023

Generating good leads can seem difficult for small businesses. Learn what mistakes to avoid, and some budget-friendly tactics.

Article
How to Measure and Improve Your Marketing ROI
By Jennifer Dublino | March 09, 2023

Measuring your marketing ROI will give you an idea of what's working best so you can refocus marketing dollars and stop ineffective programs.

Article
Amazon Business Features Your Small Business Can Use
By Max Freedman | March 06, 2023

Amazon Business offers useful features your business can use to boost sales and revenue. Here's how to take full advantage of Amazon Business tools.

Article
Small Business Blogging: 6 Reasons It Works and Tips for Execution
By Jennifer Post | February 21, 2023

Learn six reasons why you need to start a blog for your small business, and how to do it right.

Article
Build Your List: How to Get People to Subscribe to Your Blog
By Jennifer Dublino | February 21, 2023

Getting people to subscribe to your blog moves them down the sales funnel toward becoming a customer. Learn how to increase your blog subscriber list.

Article
Keep It Simple: Why Businesses Need to ‘KISS’ More and How to Do It
By Sean Peek | February 21, 2023

Learn how you can use the KISS principle in your business to improve relationships and make your team more creative at little cost.