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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
6 Tips for Creating a High-Converting Thank-You Page
By Chad Brooks | February 15, 2022

A thank-you page is a way to express gratitude to customers for a sale, but it's also a way to ask for referrals and increase engagement.

Article
Re-Engagement Email Strategy (With Examples)
By Max Freedman | February 15, 2022

Learn what a re-engagement email marketing strategy is, and see examples of how companies have recaptured the attention of their audiences.

Article
What Is Opt-in Email Marketing?
By Jennifer Post | February 15, 2022

Opt-in email marketing uses voluntary email collection methods to market products and services to potential customers. Learn how it works.

Article
Why You Should Ditch No-Reply Emails
By Rachelle Gordon | February 15, 2022

No-reply emails can lead to massive marketing headaches. Discover best practices in this guide.

Article
15 Successful Text Message Marketing Examples
By Shannon Flynn | February 15, 2022

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your campaign.

Article
7 Ways to Use Text Messaging for Customer Service
By David Gargaro | February 15, 2022

Text messages connect you directly to your customers through their smartphones. Here's how to use them for customer service.

Article
Everything You Need to Know About Email Marketing
By Sean Peek | February 15, 2022

Email is an effective marketing channel. Discover how to set goals and achieve them through targeted email marketing.

Article
10 Ways to Adapt Your Marketing Plan During the Pandemic
By Skye Schooley | February 15, 2022

Learn the top 10 ways you can modify your marketing plan to match the needs of your consumers during the COVID-19 pandemic.

Article
Websites for Small Business: How to Get Noticed in One Hour a Day
By Rick Orford | February 15, 2022

Learn how you can utilize an hour a day to get more website views.

Article
How to Draft an Email Newsletter (With templates)
By Rachelle Gordon | February 14, 2022

Email newsletters educate and engage subscribers in an efficient manner. Learn how to create one, even if you don't have any graphic design experience.

Article
What Is CTR in Email?
By Jamie Johnson | February 14, 2022

Understanding metrics like click-through rate (CTR) can improve your ability to create email marketing campaigns that reach your target audience.

Article
Best Customer Tracking Methods for Your Small Business
By Jennifer Post | February 14, 2022

Tracking customers can improve how your small business markets itself to your target audience. Learn what to track and how to set up a tracking process.

Article
How to Discover New Consumer Pain Points
By Thomas Griffin | February 14, 2022

Here are several ways you can discover new consumer pain points after your website launches.

Article
How to Avoid Creating an Annoying Email Campaign
By Andrew Martins | February 14, 2022

Annoying potential customers with a bad email marketing campaign is a surefire way to lose potential sales. These tips will help you avoid that fate.

Article
What Is A/B Testing in Email?
By Jamie Johnson | February 14, 2022

A/B testing lets you find out which iteration of content your audience engages with more. See how it can boost your click-through and conversion rates.

Article
7 Highly Effective Ways to Build an Online Community for Your Business
By Max Freedman | February 14, 2022

Online communities keep your target audience engaged with one another and your brand. Here's how to effectively build an online community.

Article
13 Simple Solutions for Tracking Your Industry’s Trends
By Jamie Johnson | February 14, 2022

Turn to several sources to learn about what's happening within your industry. Learn more to find the right solution for you.

Article
The More the Merrier: Using Crowdsourcing for Your Content Marketing Efforts
By Skye Schooley | February 10, 2022

There has never been as inexpensive and powerful a tool for developing content for your users as crowdsourcing. Learn how it can help you.

Article
14 Ways to Improve Your Local Marketing Strategy
By Stella Morrison | February 03, 2022

If you're looking to grow your business, start with your community. Here are 14 tips to help you create an effective local marketing strategy.

Article
How to Create a Marketing Plan for Startups
By Skye Schooley | February 03, 2022

Every entrepreneur should understand the importance of marketing their business. Follow these tips to establish a solid startup marketing plan.

Article
How to Reduce Abandoned E-Commerce Carts With Email Marketing
By Skye Schooley | February 03, 2022

Discover how you can use email marketing to reduce your abandoned cart rate and improve conversions.

Article
How to Reach Your Email Marketing Goals
By Syed Balkhi | February 03, 2022

Here are four tips that will help you build your lead list, engage with your audience, and generate more sales for your business.

Article
What Are Promoted Tweets, and How Do They Work?
By Kiely Kuligowski | February 02, 2022

Promoted tweets make it easy to advertise your business on Twitter and engage with followers. Here's how they work and tips for how to create them.

Article
How to Promote Your E-commerce Business Offline
By Syed Balkhi | February 02, 2022

In-person marketing strategies can be effective for promoting your online store to potential customers.

Article
5 Ways to Promote Your Business With Charitable Marketing
By Julie Thompson | February 02, 2022

Take care of the community and the community will take care of your business. Here is how to promote your business with charitable marketing.

Article
What Is MMS for Business?
By David Gargaro | February 02, 2022

MMS stands for multimedia messaging service and enables the sending and receiving of photos and videos, unlike its counterpart SMS messaging. Here's how MM

Article
4 Lead Generation Strategies You Should be Using
By Syed Balkhi | February 02, 2022

Here are four lead generation strategies you need to try in 2020 if you want to increase sales, traffic, and brand awareness.

Article
How to Increase Your Small Business Market Share
By Joshua Stowers | February 02, 2022

Increasing market share is a business plan strategy any small business can benefit from. Learn how to increase your business's share of the industry.

Article
5 Ways to Improve Your Mobile Marketing Strategy
By Syed Balkhi | February 02, 2022

Here are five strategies you can use to give your mobile marketing efforts a boost.

Article
How to Measure ROI for Digital Marketing Campaigns (and When You Shouldn’t)
By Adam Uzialko | February 02, 2022

Measuring ROI for digital marketing campaigns can be tricky. Here's how to do it and when you should consider other metrics.