Marketing Strategy

When you're deciding on the components of your social media marketing strategy, one platform you might want to consider is Pinterest.

Tracking your customers is important so you can market your products or services more effectively to them.

To determine how effective your content is, you need to measure and analyze its performance.

These marketing strategies for small businesses can improve your engagement with potential customers in your local market.

Building a good business website will come with some costs. Find out what they are and what you need.

Promoted tweets are a great way to increase sales and boost engagement on Twitter. Learn what they are and how they work; then get nine tips to help you run a successful promoted tweet strategy.

Success on Twitter requires more than just keeping your message within the character limit.

Segmenting your email list can improve your ability to engage your target audience with email marketing campaigns personalized for them.

Find out why you need to respond to all your online reviews – not just the negative ones.

A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates.

Click-through rate is a critical metric by which a small business can measure its email marketing success.

A well-written company history can entice prospective customers, investors and employees.

It's not enough just to have a website; small business owners need to think about how to get more visits to their websites. Here are some ways to do it in just an hour a day.

Curating your competitor's content can be done to your advantage, if you know how to do it right.

Follow these tips and predictions to step up your email marketing in 2021.

Check out these tips to drive your Instagram marketing strategy toward better engagement and higher ROI.

For time- and staff-strapped small businesses, getting elusive Google reviews may seem difficult. Here are seven ways you can cultivate more reviews for your business (with fairly minimal effort).

Learn how unified data gives you a single view of your customers for your marketing and fraud control teams.