business.com receives compensation from some of the companies listed on this page. Advertising Disclosure

Home

Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
The Ads Affair: How the Industry Has Changed and Is Changing
By Boris Pfeiffer | September 08, 2022

The ad industry has to continually change to address the needs and concerns of consumers.

Article
Brick-and-Mortar vs. Ecommerce Stores: How to Leverage the Best of Both
By Dawn Kuczwara | September 07, 2022

Where should you put your time and effort when it comes to creating a new retail outlet?

Article
How to Build a Successful SEO Strategy When You’re a Small Business
By Chad Brooks | September 07, 2022

The SEO tactics a small business uses differ greatly than tactics large businesses use, but how do you know what will drive results? Here are 7 tactics.

Article
How Page Load Speed Affects Customer Behavior
By Chad Brooks | September 07, 2022

Online consumers are driven by speed. Here's why it's so important for your website to be fast, and what to do if it's not.

Article
The 3 C’s of Effective Marketing
By Sammi Caramela | September 07, 2022

By considering the 3 C's of marketing, you'll better reach your intended audience and create more engaging marketing content.

Article
Business Domain Names: Everything You Need to Know
By Max Freedman | September 07, 2022

Choosing the right domain name for your business has significant impacts on your branding efforts. Here's how to choose the one for your business.

Article
Why You Should Ditch No-Reply Emails
By Rachelle Gordon | September 07, 2022

No-reply emails can lead to massive marketing headaches. Discover best practices in this guide.

Article
Everything You Need to Know About Email Marketing
By Sean Peek | September 07, 2022

Email is an effective marketing channel. Discover how to set goals and achieve them through targeted email marketing.

Article
How to Draft an Email Newsletter (With templates)
By Rachelle Gordon | September 07, 2022

Email newsletters educate and engage subscribers in an efficient manner. Learn how to create one, even if you don't have any graphic design experience.

Article
Turn It Up: Aggressive Marketing Strategies for Startups in Any Industry
By Rachelle Gordon | September 07, 2022

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

Article
How to Engage Your Email Subscribers More Efficiently
By Liviu Tanase | September 07, 2022

Tips on ensuring that your subscribers open and read your company emails.

Article
Amazon Business Features Your Small Business Can Use
By Max Freedman | September 06, 2022

Amazon Business offers many features that can benefit your company. Learn more Amazon Business and how you can use it to your business's benefit.

Article
The State of the B2B Sharing Economy
By Chad Brooks | September 06, 2022

More and more businesses are sharing resources to cut down on costs. We looked into how this B2B sharing economy impacts businesses.

Article
How to Reach Your Email Marketing Goals
By Syed Balkhi | September 06, 2022

Here are four tips that will help you build your lead list, engage with your audience, and generate more sales for your business.

Article
Your Guide to Creating a Small Business Marketing Plan
By Skye Schooley | September 06, 2022

A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.

Article
Get a Whiff of This: Research Proves Marketing With Scent Increases Sales
By Chad Brooks | September 01, 2022

Consumers are plagued with oversaturation of visual content. By adapting your marketing strategy to include scent, you can improve your ROI.

Article
Guide to Email Marketing
By Kiely Kuligowski | September 01, 2022

Email marketing is vital for small businesses. Here's a step-by-step guide that explains what email marketing is and how to do it.

Article
One-Click Purchasing: How Click to Buy Is Revolutionizing E-Commerce
By Chad Brooks | September 01, 2022

Relay, a new service from Stripe, processes mobile app purchases from a simple ”Buy” link, which could make shopping much easier.

Article
Email Analytics You Should Be Tracking
By Marisa Sanfilippo | September 01, 2022

Discover the best way to track your email marketing success through analytics and other metrics.

Article
What Is Retargeting, and How Can It Boost Conversions?
By Adam Uzialko | September 01, 2022

Retargeting offers brands a way to deliver ads more efficiently to users who are likely make a purchase. Here's how to use it for your business.

Article
Seasonal Marketing Strategies: Utilizing What Every Season Has to Offer
By Lyndi Catania | September 01, 2022

Every season has something different to offer to a marketing professional's strategy. Take advantage of these opportunities.

Article
Hidden Costs of Restaurant Marketing
By Chad Brooks | September 01, 2022

When promoting your restaurant, hidden costs can quickly add up. Learn to identify these costs in our article.

Article
Re-Engagement Email Strategy (With Examples)
By Max Freedman | September 01, 2022

Learn what a re-engagement email marketing strategy is, and see examples of how companies have recaptured the attention of their audiences.

Article
Trends That Will Shape Market Segmentation
By Anthony Lamot | September 01, 2022

Before you finalize your marketing strategy for next year, check out the top five market segmentation trends.

Article
10 Ways to Adapt Your Marketing Plan During the Pandemic
By Skye Schooley | September 01, 2022

Learn the top 10 ways you can modify your marketing plan to match the needs of your consumers during the COVID-19 pandemic.

Article
Make More Sales With More Ecommerce Payment Options
By Alexandra Tachalova | September 01, 2022

Completing a payment should be the easiest part of your customer's journey. Try to make it as fast and straightforward as possible for them.

Article
How to Keep Content Fresh During COVID-19
By Boris Pfeiffer | September 01, 2022

The coronavirus pandemic led to a large amount of COVID-19 related content. Here's how to incorporate it into your marketing strategy and keep it fresh.

Article
How to Grow Your Email List
By Kiely Kuligowski | September 01, 2022

Growing your email list is a never-ending task, but luckily, there are many ways to do so. Learn about them in this email list growth guide.

Article
Build Your List: How to Get People to Subscribe to Your Blog
By Jennifer Dublino | September 01, 2022

Getting people to subscribe to your blog moves them down the sales funnel toward becoming a customer. Learn how to increase your blog subscriber list.

Article
How Much Can a Bad Review Hurt Your Business?
By Chad Brooks | September 01, 2022

Positive customer review can build your business and negative customer stories can break your business. How much can a bad review hurt you?