business.com receives compensation from some of the companies listed on this page. Advertising Disclosure
Home

Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
5 Ways to Promote Your Business With Charitable Marketing
By Julie Thompson | January 31, 2024

Helping the world can give your company a PR boost or tarnish its reputation. Here are five tips on how to give back successfully.

Article
13 Retail Marketing Strategies to Better Market Your Store
By Sean Peek | January 11, 2024

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Article
How to Tell if Your Business Is Growing Too Quickly (and What to Do About It)
By Adam Uzialko | January 05, 2024

While small businesses strive for growth, it's crucial to monitor signs of overburdening your company. Learn the signs of a business growing too quickly.

Article
Trends That Will Shape Market Segmentation in 2024
By Sean Peek | January 03, 2024

Keep your business competitive by paying attention to these five market segmentation trends that will help you stay ahead of the game.

Corporate gift giving
Article
Does Corporate Gift-Giving Produce The Desired Outcome?
By Ryan McGonagill | January 03, 2024
Think Different ad Steve Jobs
Article
Think Different: We (and AI) Updated Apple’s Iconic Ad Campaign for 2024
By Carolyn Neuhausen | January 03, 2024

What would this legendary campaign look like if it relaunched today? We picked a list of icons and asked AI to illustrate them.

Article
Why You Should Ditch No-Reply Emails
By Rachelle Gordon | December 07, 2023

Learn how to provide a better digital marketing experience for your customers that will encourage user engagement and retention.

Two coworkers having a discussion
Article
How to Create a Market Research Plan
By Max Freedman | December 06, 2023

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.

Article
14 Ways to Improve Your Local Marketing Strategy
By Stella Morrison | November 28, 2023

Learn how to target customers in your neighborhood and turn them into loyal clients.

creative marketing team
Article
How to Build a Power Brand Through Chunk-Up Marketing
By Jennifer Dublino | November 16, 2023

Chunk-up marketing uses a series of small steps to bring long-term results for a brand. Learn how to apply chunking to your marketing strategy.

marketing team
Article
5 Examples Where the Personal Touch Still Matters in Marketing
By Jennifer Dublino | November 16, 2023

Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.

Article
How to Conduct a Marketing Analysis
By Adam Uzialko | November 16, 2023

Learn how to conduct a marketing analysis that will help you create better strategies to promote your business and understand your customers.

Article
How to Create a Marketing Plan for Startups
By Skye Schooley | November 16, 2023

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan and how it can help you grow.

creative marketing team
Article
Why Your E-Commerce Marketing Campaign Failed
By Ronald Dod | November 16, 2023

Learn the most common reasons why most e-commerce marketing campaigns fail.

Article
How to Write an Executive Summary for a Marketing Plan
By David Gargaro | November 16, 2023

An executive summary of your marketing plan provides an overview of how you’ll reach your target audience and drive conversions. Here is how to create one.

marketing meeting
Article
What Is Retargeting and How Can It Boost Conversions?
By Adam Uzialko | November 06, 2023

Learn how your business can use retargeting to increase conversion rates by appealing to previously engaged customers.

Article
How Page Load Speed Affects Customer Behavior
By Mark Fairlie | November 06, 2023

Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and what will boost its speed.

Article
Business Domain Names: Everything You Need to Know
By Max Freedman | November 06, 2023

Choosing the right domain name for your business significantly impacts your branding efforts. Here's how to choose the one for your business.

Article
7 Ways to Use Text Messaging for Customer Service
By David Gargaro | November 06, 2023

Businesses use texting to support customer service strategies and boost customer satisfaction. Learn seven ways to use text messages for customer service.

Article
Seasonal Marketing Strategies: Utilizing What Every Season Has to Offer
By Lyndi Catania | November 06, 2023

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

Article
Hidden Costs of Restaurant Marketing
By Jennifer Dublino | November 06, 2023

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs and tips on marketing budgets.

online customer
Article
One-Click Purchasing: How Click to Buy Is Revolutionizing E-Commerce
By Danielle Fallon-O’Leary | November 06, 2023

One-click purchasing allows customers to enter and save contact, shipping and payment information, making buying much easier and cart abandonment less likely.

Article
Make More Sales With More E-commerce Payment Options
By Danielle Fallon-O’Leary | November 03, 2023

Completing a payment should be the easiest part of your customer's journey. Try to make it as fast and straightforward as possible for them.

Article
Everything You Need to Know About Email Marketing Campaigns
By Sean Peek | November 03, 2023

Learn how to create email marketing campaigns that get subscribers’ attention through several strategies like provocative subject lines and images.

Article
The Ads Affair: How the Industry Has Changed and Is Changing
By Julie Thompson | November 02, 2023

Marketing is still an important component to promoting a brand, but consumers are more savvy about the process. Here is what you need to know.

Business owner working on a laptop
Article
What Is CTR in Email?
By Jamie Johnson | November 02, 2023

Understanding metrics like the click-through rate (CTR) can improve your ability to create email marketing campaigns that reach your target audience.

Article
5 Tips to Market Research Like a Pro
By Mark Fairlie | November 02, 2023

A thriving business requires constant market research to appeal to customers. Here are tips and strategies to start doing market research like a pro.

Article
Best Customer Tracking Methods for Your Small Business
By Jennifer Post | November 01, 2023

Customer tracking helps companies understand who's buying their products and why. Learn what you should track and which customer tracking methods are best.

Article
Like PB&J: Customer Service as a Marketing Strategy
By Julie Thompson | November 01, 2023

Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.

Article
How Will Blockchain Affect Digital Marketing?
By Mark Fairlie | November 01, 2023

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.