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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
7 Tips to Get More Google Reviews (With Minimal Effort)
By Randy Soderman | January 27, 2021

For time- and staff-strapped small businesses, getting elusive Google reviews may seem difficult. Here are seven ways you can cultivate more reviews for your business (with fairly minimal effort).

Article
Unify Customer Data for Better Marketing, CX and Fraud Prevention
By David Fletcher | January 27, 2021

Learn how unified data gives you a single view of your customers for your marketing and fraud control teams.

Advice
How can I attract more clients for my Photo Editing business?
By James M. | 28 Answers | Last Activity on January 27, 2021

I have a business about Photo Editing. I want to get more clients for my business. Our main services are: Clipping Path/Remove Background Photo Retouching, Color Correction, Neck Joint/Ghost...

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KeyBank Middle Market Business Sentiment Report
KeyBank Middle Market Business Sentiment Report
When it comes to the middle market, Key has a dedication like no other bank. Our commitment and focus allow us to deliver relevant, actionable, and tailored solutions for middle market companies. As part of this commitment, KeyBank conducts quarterly surveys with middle market executives. We ask them various questions about business and the world around them to uncover industry views, including how they feel about the state of the economy, security, future growth plans and more..
Article
12 Best Ways to Use Business Texting
By David Gargaro | January 27, 2021

Text message marketing can be a big benefit to a business. Here are the 12 best ways to use business texting.

Article
What Can Your Brand Do With Social Video Marketing Now?
By David Fletcher | January 26, 2021

Both B2C and B2B brands can drive engagement and conversions from social video marketing. Here's how.

Article
4 Tricks to Increase Your Social Media Views and Go Viral
By Eric Martel | January 25, 2021

If you're smart and strategic about it, you can use social media to sell products, raise investments and get more eyes on your brand.

Article
MMS vs. SMS: Which Is Best for Text Message Marketing?
By David Gargaro | January 22, 2021

Is MMS or SMS the better option for your small business's text message marketing campaign?

Article
What Is MMS for Business?
By David Gargaro | January 22, 2021

Multimedia messaging could improve your customer engagement over SMS text message marketing. Here's how it works.

Article
What is SMS for Business?
By David Gargaro | January 22, 2021

SMS messaging can be used as part of a text message marketing campaign to reach customers directly on their mobile device.

Article
Find the Why Behind Your Move to Agile Marketing
By Andrea Fryrear | January 21, 2021

"To be Agile" is not sufficient reason by itself to undertake the difficult work of an Agile transformation. It's crucial to know your why before you ask people to change their core ways of working.

Article
How to Build Business Momentum With Limited Resources
By Chris Porteous | January 19, 2021

Here, we look at how a business can establish decent momentum with only a handful of resources.

Article
Understanding the Market: How Neuromarketing Can Improve Your Marketing Strategy
By Athens Ramseyer | January 15, 2021

Neurophysical measures can provide profound insights into human behavior, particularly regarding decision-making processes.

Category
The Best Direct Mailing Services of 2021
By Sean Peek | January 14, 2021

Looking for the best direct mailing service? We compare and review the top companies to help you succeed with your next direct mail marketing campaign.

Article
Magic Words and Colors to Elevate Your Marketing in 2021
By Steve Pulcinella | January 13, 2021

Implement these words and colors into your marketing plan to get the most out of your direct response campaigns.

Article
5 Ways Small Tech Companies Can Thrive During COVID-19
By Mehdi Khalvati | January 12, 2021

With a few sales and marketing strategies, such as reframing your product and focusing on SEO, your small tech company can thrive during COVID-19.

Article
4 Best Social Media Strategy Tips for E-Commerce Businesses
By Jared Atchison | January 11, 2021

Here are the top social media marketing tips e-commerce businesses can work with in 2021.

Article
Your Guide to Marketing in 2021
By Mark Lamplugh | January 11, 2021

With everything 2020 threw at us, small businesses can apply those lessons to their marketing strategy in 2021.

Advice
How can I check the quality of content? Which tool gives accurate data?
By Anonymous User | 4 Answers | Last Activity on January 11, 2021

I am a blogger and I am looking for a tool to check my writing & content to ensure that it is unique and does not come back as plagiarized.

Category
B2B Lead Generation Services for Small Businesses
By Max Freedman | January 08, 2021

This guide explains how lead generation services work and what to look for in a lead generation service when choosing one for your small business.

Advice
How can I improve the online promotion of our astrology website?
By Narayan Bhatt | 6 Answers | Last Activity on January 07, 2021

I am a professional astrologer on the web portal Astrolika.com. It is our endeavor to provide accurate and professional astrological services to our website visitors. We are constantly working to...

Article
8 Awesome Pinterest Board Ideas for Your Business
By Max Freedman | January 06, 2021

A great Pinterest board can help your business stand out. Here are some ideas to make your boards memorable.

Advice
Where do I blog?
By Angela R Goodwin | 16 Answers | Last Activity on December 30, 2020

I want to blog (anonymous) therapeutic sessions with positive outcomes to help support the breakdown of the stigma often associated with psychotherapy and psychotherapeutic process.

Advice
How can I grow my business with more services?
By Reyna Washington | 8 Answers | Last Activity on December 30, 2020

Well I already wear many hats in my business. I have a platform to sell my clothing line and I offer consulting through my blog and I also post how to videos on YouTube. The one thing moving slowly...

Advice
What makes email marketing effective?
By Robert McGee | 18 Answers | Last Activity on December 27, 2020

What are the best tips for email marketing success? What is the best sales automation tool for email campaigns?

Article
How to Futureproof Your Niche Business During the COVID-19 Crisis
By Howard Goldstein | December 23, 2020

Forward-looking businesses, especially those within niche markets, should combine plans for weathering the current storm with plans to maintain future growth, resilience and profitability.

Article
Audience Analysis: How to Use Social Media as Your Largest Focus Group
By Aleh Barysevich | December 22, 2020

Social media is the world's largest database of consumer insights that are extremely beneficial for a company.

Article
How to Reach Your Audience After They Leave Your Website
By Chris Christoff | December 22, 2020

Nearly 70% of consumers abandon shopping carts after adding products, and many more people leave websites without getting that far. But their buyer journey doesn't have to end there.

Advice
How do I find an email contractor that knows how to build out an email campaign in a unique niche??
By Markus Horner | 5 Answers | Last Activity on December 22, 2020

I am in a rather unique niche. I specialize in helping parents so that they know what "To Do" and what "Not To Do" when it comes to helping their children to avoid becoming a target for bullies. We...

Advice
Can you recommend alternatives to NextMark for finding quality email and postal lists in the US and Canada?
By Jeff Zweig | 5 Answers | Last Activity on December 22, 2020

We really like NextMark for finding providers of email and postal lists in the US and Canada but I'm wondering if there are similar, reliable services similar to NextMark that also offer a large,...

Article
7 Ways Inbound Marketing Can Build Relationships and Grow Your Business
By Anthony Gaenzle | December 21, 2020

For small businesses,traditional marketing can be expensive and difficult to maintain. Inbound marketing can level the playing field and give even the smallest business a chance to stand out and grow.