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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

How to Draft an Email Newsletter (With templates)
By Rachelle Gordon | February 14, 2024

Your business's email newsletter can nurture leads and add value to your brand. Learn how to draft an email newsletter as part of your marketing plan.

Email Analytics You Should Be Tracking
By Sean Peek | February 14, 2024

Your business should track certain email analytics. Learn how to create better marketing campaigns, improve customer engagement and drive more conversions.

online shopping
5 Tips to Reduce Friction on Your E-Commerce Website
By Chris Christoff | February 14, 2024

Anything that slows e-commerce website browsing or makes it difficult to navigate causes friction. Learn to reduce friction and increase online sales.

10 Reasons Why Small Businesses Should Use Affiliate Marketing
By Adam Enfroy | February 14, 2024

Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can benefit from it.

15 Successful Text Message Marketing Examples
By Shannon Flynn | February 14, 2024

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your campaign.

How to Reduce Abandoned E-Commerce Carts With Email Marketing
By Skye Schooley | February 14, 2024

Shopping cart abandonment represents lost web sales. Learn how to use email marketing campaigns to reduce and recover abandoned e-commerce shopping carts.

A Step-By-Step Guide to Taking Your E-Commerce Business Global
By Jennifer Dublino | February 02, 2024

This guide will show you how to take your e-commerce business worldwide using solid planning, research and strategy.

7 Highly Effective Ways to Build an Online Community for Your Business
By Max Freedman | February 02, 2024

Online communities keep your target audience engaged with one another and your brand. Here's how to effectively build an online community.

How to Engage Your Email Subscribers More Efficiently
By Liviu Tanase | February 02, 2024

Email marketing has a high ROI when done right. Learn how to engage your email subscribers to boost sales and increase marketing campaign effectiveness.

6 Tips to Keep Your Emails Out of Gmail’s Promotions Folder
By Julie Thompson | February 02, 2024

Keep your emails out of Gmail’s Promotions folder. Here is how to write high-quality, personalized content that will stay out of spam.

What Is SMS for Business?
By David Gargaro | February 02, 2024

Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.

10 Innovative Approaches to Improve Your PPC Strategy
By Jennifer Dublino | February 02, 2024

Pay-per-click (PPC) advertising is an effective marketing strategy. Learn tips for improving your PPC plan and generating new customers for your business.

How to Avoid Creating an Annoying Email Campaign
By Andrew Martins | February 02, 2024

Email marketing campaigns can do more harm than good. Learn 10 best practices for email marketing to ensure effectiveness and better customer responses.

What Is Opt-in Email Marketing?
By Jennifer Post | February 02, 2024

Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely to buy. Learn how it works.

Your Guide to Creating a Small Business Marketing Plan
By Skye Schooley | February 02, 2024

A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.

Why You Need a Mix of Push and Pull Marketing
By Sammi Caramela | February 02, 2024

Push marketing sends your message to consumers while pull marketing is when customers come to you. Learn how and when to use push and pull marketing.

Guide to Email Marketing
By Kiely Kuligowski | February 02, 2024

Email is a crucial marketing channel for small businesses. Learn the basics of effective email marketing tactics and how to stay compliant with email laws.

How to Grow Your Email List
By Kiely Kuligowski | February 02, 2024

Your email list's quality is a critical element in your email marketing campaign's success. Learn 25 ways to grow an email list and what mistakes to avoid.

GDPR: Email Marketing in the Age of Digital Privacy
By Adam Uzialko | February 02, 2024

Digital privacy laws can impact how a business does email marketing campaigns. Here is what you should know before you push send.

Top 12 Advertising Blogs You Must Follow Now
By Julie Thompson | February 01, 2024

Get business inspiration and tips from the best of the best in the ad world.

5 Ways to Promote Your Business With Charitable Marketing
By Julie Thompson | January 31, 2024

Helping the world can give your company a PR boost or tarnish its reputation. Here are five tips on how to give back successfully.

Trends That Will Shape Market Segmentation in 2024
By Sean Peek | January 03, 2024

Keep your business competitive by paying attention to these five market segmentation trends that will help you stay ahead of the game.

Think Different ad Steve Jobs
Think Different: We (and AI) Updated Apple’s Iconic Ad Campaign for 2024
By Carolyn Neuhausen | January 03, 2024

What would this legendary campaign look like if it relaunched today? We picked a list of icons and asked AI to illustrate them.

Why You Should Ditch No-Reply Emails
By Rachelle Gordon | December 07, 2023

Learn how to provide a better digital marketing experience for your customers that will encourage user engagement and retention.

Two coworkers having a discussion
How to Create a Market Research Plan
By Max Freedman | December 06, 2023

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.

marketing team
5 Examples Where the Personal Touch Still Matters in Marketing
By Jennifer Dublino | November 16, 2023

Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.

marketing meeting
What Is Retargeting and How Can It Boost Conversions?
By Adam Uzialko | November 06, 2023

Learn how your business can use retargeting to increase conversion rates by appealing to previously engaged customers.

How Page Load Speed Affects Customer Behavior
By Mark Fairlie | November 06, 2023

Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and what will boost its speed.

Business Domain Names: Everything You Need to Know
By Max Freedman | November 06, 2023

Choosing the right domain name for your business significantly impacts your branding efforts. Here's how to choose the one for your business.

Seasonal Marketing Strategies: Utilizing What Every Season Has to Offer
By Lyndi Catania | November 06, 2023

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.