Marketing
In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.
Latest in Marketing News: Advice, Tips and Resources
Article
5 Email Marketing Tips to Grow Your Small Business
By Jennifer Dublino | August 16, 2024
Email marketing is inexpensive and effective. Follow these tips to make the most of your email marketing campaigns and strategy for your business.
Article
10 Reasons Email Marketing Is a Must for Small Businesses
By Skye Schooley | August 16, 2024
Find out why you should use email marketing services, see dos and dont's and get recommendations for top software tools.
Article
Email Marketing Best Practices and Predictions for 2026
By Jennifer Dublino | August 16, 2024
Your email marketing strategy may need an update. Follow these best practices for successful email campaigns, and see what's ahead for the rest of the year.
Article
A Step-by-Step Guide to Social Media Marketing for Small Businesses
By Kiely Kuligowski | August 12, 2024
Social media marketing connects businesses with billions of users through platforms like Facebook, Instagram, TikTok and LinkedIn to drive engagement and sales.
Article
12 Best Ways to Use Business Texting
By David Gargaro | July 22, 2024
Use business texting for appointment reminders, order updates, payment links, promotions, surveys, and customer service with 98% open rates and fast replies.
Article
The Face of Your Brand: Product Label Design Tips to Help You Attract Customers
By Julie Thompson | June 26, 2024
Product packaging, including the materials used and the color palette, can give you a competitive edge. Follow these strategies to attract customers.
Article
How Lonely Planet Navigated From Print Travel Guides to Award-Winning Social Media
By Tess Barker | May 21, 2024
A Q&A with Lonely Planet’s social media director Deepa Lakshmin
Article
Build Your List: How to Get People to Subscribe to Your Blog
By Jennifer Dublino | May 20, 2024
Getting people to subscribe to your blog moves them down the sales funnel toward becoming a customer. Learn how to increase your blog subscriber list.
Article
Projects Watches Dials Into What Makes Gen Z Tick (Full Q&A)
By Antonio Ferme | April 19, 2024
An interview with creative director Connor Hudson
Review
Zoho CRM Review and Pricing
By Mark Fairlie | April 18, 2024
Zoho CRM is an intuitive platform with features that help businesses struggling with the challenges of expansion. Learn about Zoho's features and pricing.
Review
Freshworks CRM Review and Pricing
By Nadia Reckmann | April 10, 2024
Freshworks CRM is a comprehensive solution with extensive analytics tools and sales features. Learn why Freshworks is the best CRM for sales managers.
Article
The TikTokalypse Is Nigh
By Elizabeth Barton | January 03, 2024
How are marketers and creators planning?
Article
Learn the Language: How Duolingo Conquered TikTok
By Ali Saleh | January 03, 2024
The company's global social media manager reveals how Duolingo was able to capture an entire platform with an iPhone, a mascot, and the right vision.
Article
Think Different: We (and AI) Updated Apple’s Iconic Ad Campaign for 2026
By Carolyn Neuhausen | January 03, 2024
What would this legendary campaign look like if it relaunched today? We picked a list of icons and asked AI to illustrate them.
Article
Oscar Mayer’s Hydrating Face Mask Is Not Baloney (or Bologna)
By Dan Ketchum | October 03, 2023
Would you try a bologna face mask?
Article
How to Create a Super Bowl-Worthy Ad
By Dawn Allcot | October 03, 2023
…without a Super Bowl budget.
Article
To the Max: How HBO Changed TV Forever
By Antonio Ferme | October 03, 2023
Learn more about how HBO changed the television landscape.
Review
Oracle NetSuite CRM Review and Pricing
By Mark Fairlie | September 13, 2023
Oracle NetSuite is a comprehensive CRM solution with impressive ERP capabilities. Learn about Oracle NetSuite's features, ERP functionality and pricing.
Article
By Dropping “Predator,” Prey Shows How to Trust Your Audience
By Dan Ketchum | July 10, 2023
Sometimes a brand is so successful that it’s bigger than a name-drop.
Article
Nike CMO: Your Campaign Needs One Page for Success
By Marty Beckerman | February 21, 2023
Nike’s branding tips revealed by Greg Hoffman.