Skye Schooley is a dedicated business professional who is especially passionate about human resources and digital marketing. For more than a decade, she has helped clients navigate the employee recruitment and customer acquisition processes, ensuring small business owners have the knowledge they need to succeed and grow their companies.
At business.com, Schooley covers the ins and outs of hiring and onboarding, employee monitoring, PEOs and HROs, employee benefits and more.
In recent years, Schooley has enjoyed evaluating and comparing HR software and other human resources solutions to help businesses find the tools and services that best suit their needs. With a degree in business communications, she excels at simplifying complicated subjects and interviewing business vendors and entrepreneurs to gain new insights. Her guidance spans various formats, including newsletters, long-form videos and YouTube Shorts, reflecting her commitment to providing valuable expertise in accessible ways.
At business.com, we pride ourselves on being a comprehensive resource for entrepreneurs and SMBs who want to start, run or grow their business. Backed by a community of experts, the business.com platform is designed to connect industry experts, small business owners and vendors through several services, tools and insights.
As a staff writer for business.com and Business News Daily, I create articles and conduct reviews for the benefit of entrepreneurs and small business owners. I write about a variety of small business topics, including finance, human resources, marketing, technology and the workplace.
I promote brand awareness through on-premises and off-premises marketing activations. I increase customer engagement and product sales by communicating with potential customers. I share knowledge about the products being sampled, and I answer any questions consumers may have. I am often in charge of engaging customers with on-site activities and premiums.
