Buying Guides

Find out what you must do before starting a business, from writing a business plan to getting the proper insurance.

Effective recruiting strategies can improve your workforce and save you money. Learn what the recruitment process is and how to conduct it.

It can be scary transitioning from traditional employment to entrepreneurship. Here's how to make it easier and increase your chance of startup success.

How long should your hiring process take? Find out how long each step of your recruiting process should be and learn tips for speeding it up.

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.

Our guide breaks down everything you need to know about starting an in-person or online clothing store, with expert advice from retailers.

If you’re looking for flexibility and autonomy in your work, consider becoming a freelancer by following these steps.

This guide will show you how to take your e-commerce business worldwide using solid planning, research and strategy.

Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy and find brand ambassadors.

Email is a crucial marketing channel for small businesses. Learn the basics of effective email marketing tactics and how to stay compliant with email laws.

Continuous improvement is crucial for businesses. Learn the types of organizational improvements and 6 strategies for improving organizational performance.

Closing a sale is an art. With these steps, you can seal any deal and build an ongoing relationship with a prospect or client.

A sales process helps you convert leads into customers and earn consistent sales in your business.

When you sell online, it's essential to make customer service personable. Learn how to sell excellent service, not just a product.

If you're looking for investors or want to sell your business, you must determine its value. Follow these four steps to calculate it.

Tebra, AdvancedMD and Athenahealth offer medical billing services with claim management, coding support and revenue cycle analytics.

Freshdesk, GoTo Assist and Splashtop provide remote PC access with high-speed connections, cross-platform support, and security features.

Remote companies provide significant benefits to employers and employees. Learn tips for building a successful remote company that runs like clockwork.

Staying connected with your team is especially important in remote and hybrid settings. Here are 11 mobile apps that can help.

Wix, Squarespace and Shopify are leading website builders, providing drag-and-drop interfaces, customizable templates and e-commerce capabilities.

Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.

Small businesses often have slim profit margins. Learn how to cut expenses to boost cash flow, invest in growth and lower prices without impacting revenue.

Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.

Selling a business is a big endeavor. Here is what you need to consider before putting your company on the market.

Consumers want convenience, which often means they want someone to do something for them on demand. Learn how to take advantage of the DIFM movement.

Check out these branding tips for business owners to connect with Generation Z and millennial consumers.

Email marketing is effective, but it has its share of obstacles. Find the solutions to email marketing's biggest issues.

Obtaining a copyright is a straightforward process online. Learn how to apply for a copyright online and the benefits of protecting intellectual property.

The end of a partnership is usually difficult for a number of reasons. Here's how to end a partnership on good terms.

POS systems can provide a lot of value to your restaurant. Learn more about how this technology can boost your profits.