Buying Guides
Latest: Advice, Tips and Resources
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Times Are Changing: The Future of Performance Management Trends
By Skye Schooley | January 29, 2026
Learn about the direction performance management is heading and how the most effective trends can help manage your team.
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Better Together: Making Magic Between Big Companies and Startups
By Mark Fairlie | January 29, 2026
Startups and enterprises can complement each other by collaborating. Learn how large and small players can overcome issues and work together.
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What Is SIP Trunking?
By Shannon Flynn | January 29, 2026
A SIP trunk is the digital version of an analog phone line. Learn how you can upgrade to a unified digital phone system for your business.
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Sell Yourself: 7 Secrets to Appearing Confident During a Sales Pitch
By Julie Thompson | January 29, 2026
Build sales pitch confidence through consistent practice, product belief, determined attitude, authentic expressions and allowing yourself to make mistakes.
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Can You Run a Business via a Smartphone?
By Sean Peek | January 29, 2026
Mobile app technology has grown so advanced that an entrepreneur or small company owner can run 100% of their business on smartphone apps.
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How Businesses Are Marketing Green Innovation
By Julie Thompson | January 29, 2026
Learn how your company can improve the environment while using eco-friendly consciousness as a marketing tactic.
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Why Offering Paid Leave Is Good for Your Business
By Skye Schooley | January 29, 2026
Learn several reasons why your business is better off offering employees paid time off.
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Generation Z and the Future of Print Marketing
By Jamie Johnson | January 29, 2026
Gen Z is the newest generation of consumers, with an estimated $360B in buying power. Learn why print marketing may be an effective way to reach Gen Z.
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How to Manage Risks and Maximize Rewards of Co-Employment
By Tania Fiero | January 29, 2026
Find out what co-employment is, how to choose a co-employer and how to manage the co-employment relationship to maximize the benefits.
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Has Influencer Marketing Peaked?
By Julie Thompson | January 29, 2026
While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to know.
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Industries That Take Full Advantage of the Subscription Business Model
By Kimberlee Leonard | January 29, 2026
See how specific industries have taken advantage of the subscription model. Learn subscription model benefits and tips for using it in your business.
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Important Things to Do After Your Trademark Is Registered
By Julie Thompson | January 29, 2026
Registering your trademark is the first step in protecting your brand. Learn what to do next to ensure you're handling the trademark process properly.
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How to Dissolve a Partnership Agreement
By Sean Peek | January 29, 2026
The end of a partnership is usually difficult for a number of reasons. Here's how to end a partnership on good terms.
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How to Apply for a Copyright Online
By Julianna Lopez | January 29, 2026
Obtaining a copyright is a straightforward process online. Learn how to apply for a copyright online and the benefits of protecting intellectual property.
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How Is a Cash Flow Statement Prepared?
By Simone Johnson | January 29, 2026
Find out what to include in a cash flow statement, as well as its limitations and how cash flow is calculated.
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Hiring for Attitude Over Experience: What the Numbers Show
By Skye Schooley | January 29, 2026
Studies show that skilled and experienced employees with poor attitudes are more likely to fail. Here’s why hiring for attitude matters.
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How to Develop a Solid E-Commerce Marketing Strategy
By Jamie Johnson | January 29, 2026
E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online selling.
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Do It for Me: The Next Evolution of the On-Demand Economy
By Jamie Johnson | January 29, 2026
Consumers want convenience, which often means they want someone to do something for them on demand. Learn how to take advantage of the DIFM movement.
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10 Key Considerations to Make When Selling a Business
By Sean Peek | January 29, 2026
Selling a business is a big endeavor. Here is what you need to consider before putting your company on the market.
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How to Handle Internal Communications During a Merger
By Julie Thompson | January 29, 2026
During a merger or acquisition, it is important to communicate properly with your employees. Here are tips to help ease the transition.
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9 Benefits of Switching to Cloud-Based POS Software
By Sean Peek | January 29, 2026
Cloud-based point-of-sale (POS) software has many advantages over traditional sales technology. Consider these benefits and top systems.
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9 Elements of a Successful Financial Plan for a Small Business
By Jamie Johnson | January 29, 2026
Improve your chances of growth and success by covering these bases in your financial plan.
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The Best Time of the Year to Take Vacation
By Jennifer Post | January 29, 2026
Don't waste your time off. Plan to make the most of your vacation without leaving a disaster at work.
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What is a Reasonable PTO Policy?
By Kiely Kuligowski | January 29, 2026
A business's paid time off (PTO) policy outlines employee time off regulations. Learn the three types of PTO policies and PTO policy best practices.
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What Is Bereavement Leave?
By Skye Schooley | January 29, 2026
Bereavement leave typically grants three to five paid days off for immediate family deaths, with policies varying by employer and no federal law requiring it.
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15 Ways to Build a Spectacular Online Presence
By Mark Fairlie | January 29, 2026
A successful business must present its brand in a well-planned strategy across social media, email and the company website. Here are seven tips to help.
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8 Components of Customer Personas
By Tabitha Naylor | January 29, 2026
Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.
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Build a Brand That Attracts Gen Z and Millennial Customers
By Sean Peek | January 29, 2026
Check out these branding tips for business owners to connect with Generation Z and millennial consumers.
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6 Email Marketing Challenges and How to Overcome Them
By Jennifer Dublino | January 29, 2026
Email marketing is effective, but it has its share of obstacles. Find the solutions to email marketing's biggest issues.
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5 Ways a UX Designer Can Benefit Your Company
By Jamie Johnson | January 29, 2026
A user experience, or UX, designer makes products accessible and usable. Learn how a UX designer can optimize your offerings and help your small business.