Buying Guides
Latest: Advice, Tips and Resources
Article
Aim and Fire! How to Identify Your Target Audience
By Mark Fairlie | December 11, 2025
Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market to your ideal customers.
Article
Quit Your Day Job for Your Startup: 5 Steps to Success
By Sammi Caramela | December 10, 2025
It can be scary transitioning from traditional employment to entrepreneurship. Here's how to make it easier and increase your chance of startup success.
Article
How to Start a Clothing Store
By Shari Weiss | December 10, 2025
Our guide breaks down everything you need to know about starting an in-person or online clothing store, with expert advice from retailers.
Article
How to Build Brand Advocacy in 6 Simple Steps
By Jennifer Dublino | December 10, 2025
Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy and find brand ambassadors.
Article
Guide to Email Marketing
By Kiely Kuligowski | December 10, 2025
Email is a crucial marketing channel for small businesses. Learn the basics of effective email marketing tactics and how to stay compliant with email laws.
Article
The Benefits of Restaurant iPad POS Systems
By Skye Schooley | December 01, 2025
POS systems can provide a lot of value to your restaurant. Learn more about how this technology can boost your profits.
Article
How to Block Websites From Employee Use
By Stella Morrison | November 21, 2025
This guide explains how to block and filter websites to restrict employee access to certain content on the company network.
Article
Create a Business Profile on LinkedIn: Complete Guide for 2026
By Mark Fairlie | November 20, 2025
Creating a business profile on LinkedIn is a great way to connect with partners and talent. Learn more about LinkedIn business profiles.
Article
How to Get PPP Loan Forgiveness
By Donna Fuscaldo | November 20, 2025
The pandemic’s Paycheck Protection Program offered relief to businesses. Here is what you should know about the loan forgiveness process.
Article
How to Compress a Photo: Compress JPEG Guide
By Bennett Conlin | November 20, 2025
Compressing photos is easy. Learn how to compress JPEG images using a few simple tools.
Review
Benchmark Email Marketing Review
By Tom Anziano | November 19, 2025
Benchmark Email offers drag-and-drop email marketing with 120+ templates and 24/7 support. Free plan includes 250 emails/month; Pro starts at $13.99/month.
Article
What Is PBX?
By Mark Fairlie | November 17, 2025
PBX systems manage business calls through hardware or cloud-based VoIP. Traditional PBX requires on-site equipment, while cloud PBX offers lower monthly costs.
Article
POS Reports Your Retail Business Should Be Using
By Donna Fuscaldo | November 17, 2025
With this guide, learn how a point-of-sale (POS) system can transform your business by increasing sales, maximizing results and reducing waste.
Article
8 Keys to Upscaling Your Business
By Asim Rais Siddiqui | November 14, 2025
Upscaling your business is a risky decision, but you can minimize those risks with a sustainable business growth strategy. Find out the dos and don'ts here.
Article
How to Manage Your Small Business Through a Crisis
By Mark Fairlie | November 14, 2025
Here's how you can navigate a crisis successfully and stay in business.
Article
How to Improve Relations Between Your Managers and Employees
By Sammi Caramela | November 13, 2025
The relationship between your managers and your employees is key to maintaining a productive and happy workplace. Get relationship management tips.
Article
Need a Business Phone Number, but Not a Business Phone?
By Max Freedman | November 12, 2025
A phone isn’t always necessary to do business these days. There are a number of options if you don’t need a traditional system.
Article
Massages and Pets and Beer, Oh My! Creative Perks for Improved Morale
By Skye Schooley | November 10, 2025
Add these creative benefits to your employee benefits package to attract and retain staff, reduce stress and burnout, and improve company morale.
Review
Rapid Finance Review
By Mike Berner | November 08, 2025
Rapid Finance provides same-day funding for term loans, lines of credit, and merchant cash advances from $500 to $10 million with fast online applications.
Article
Gusto vs. ADP: Which Payroll Software Is Right for Your Business?
By Tom Anziano | November 07, 2025
This comparison guide breaks down the similarities and differences between ADP and Gusto payroll solutions for small businesses.
Article
Text Message Marketing: Annoying, Brilliant or Both?
By Mark Fairlie | November 06, 2025
Forget WhatsApp or Facebook Messenger. The way to reach more Americans on their cell phones is by the humble SMS text message.
Article
Small Business Guide to Alternative Lending
By Donna Fuscaldo | November 06, 2025
Alternative lenders offer more flexible terms and faster approval and funding than traditional banks. Discover more about alternative loans.
Article
5 Reasons Why Emotional Intelligence Matters in Sales
By Jennifer Dublino | November 05, 2025
Emotional intelligence helps salespeople handle rejection, read customer signals, and build trust. High-EQ sellers see "no" as improvement opportunities.
Article
9 Little-Known Ways to Network With Hospitality Industry Insiders
By Jennifer Dublino | November 04, 2025
Making contacts within the hospitality industry can create opportunities for your business. Learn how to start networking effectively.
Article
Stripe vs. PayPal
By Dock David Treece | November 04, 2025
Read our comparison of Stripe and PayPal to see which provider can best help your business accept payments.
Article
Stripe vs. Authorize.net: Credit Card Processing Comparison
By Jamie Johnson | November 04, 2025
This comparison of Stripe and Authorize.net examines the pros and cons of each, and how they stack up against one another in price and features.
Article
How to Expand Your Revenue Sources
By Mark Fairlie | November 04, 2025
The most successful businesses have several revenue sources. Learn how to increase yours.
Article
Data Delirium: Why and How You Should Embrace Big Data
By Mark Fairlie | November 04, 2025
Your SMB may have survived without big data. However, big data isn't just about big business anymore. Learn how to use big data to grow sales and profits.
Article
Write Your Way to a Win: Business Proposal 101
By Jennifer Dublino | November 04, 2025
In some industries, writing business proposals is a crucial way to win new clients. Learn how to write a successful business proposal.
Article
What to Know Before You Refinance Your Business Loans
By Max Freedman | November 04, 2025
Evaluate these five elements before you move forward with refinancing.