Digital Marketing
Digital spaces have become increasingly important for reaching potential customers, and digital marketing helps you take advantage of today's online environment. Whether capturing organic traffic with your social media profiles and website, driving paid clicks through advertising and affiliate marketing, or generating brand awareness through earned media online, there are plenty of ways digital marketing can help you grow your business.
Facebook Live is an effective way to reach customers. Learn how to utilize Facebook Live Q&As to connect with customers, answer questions and drive sales.
Twitter adds a new dimension to customer support, offering proactive real-time support in a public environment. Learn to use Twitter for customer support.
Generating good leads can seem difficult for small businesses. Learn what mistakes to avoid, and some budget-friendly tactics.
Email is a crucial marketing channel for small businesses. Learn the basics of effective email marketing tactics and how to stay compliant with email laws.
Pay-per-click (PPC) advertising is an effective marketing strategy. Learn tips for improving your PPC plan and generating new customers for your business.
Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.
Social media has changed marketing. Learn how to create a social media marketing strategy, what to avoid, and how to ensure successful social media campaigns.
Social media marketing is an effective and affordable way to connect with your target market. Follow these tips to strengthen your social media presence.
Contests can create excitement and engagement for your brand, and help find new customers. Learn how you can run a successful promotion.
Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.
Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.
Text message marketing can be a big benefit to a business. Learn 12 ways to use business texting to streamline operations and the benefits of SMS marketing.
Learn six reasons why you need to start a blog for your small business, and how to do it right.
Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.
A Q&A with Lonely Planet’s social media director Deepa Lakshmin
Getting people to subscribe to your blog moves them down the sales funnel toward becoming a customer. Learn how to increase your blog subscriber list.
Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.
Video content can help small businesses expand their reach and increase engagement. Here's how much it costs to make a brand video.
If you want to improve your business’s Instagram engagement and grow its following, try using these 15 tips and best practices.
Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.
Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy and find brand ambassadors.
: Facebook has seen an organic reach drop recently. Learn about Facebook's algorithm changes, what it means for marketers and how to improve your reach.
Email marketing campaigns can do more harm than good. Learn 10 best practices for email marketing to ensure effectiveness and better customer responses.
Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely to buy. Learn how it works.
Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.
Your customers seek entertainment and telling them a good story can create deeper connections, boost sales and drive company growth.
Here’s how emojis add emotion to conversations, creating richer and more meaningful conversations by clarifying the tone of the written conversation.
How are marketers and creators planning?
The company's global social media manager reveals how Duolingo was able to capture an entire platform with an iPhone, a mascot, and the right vision.
More followers don’t always translate into sales, so is social media marketing still important for businesses? Here is why you should make the effort.