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A business's CRM system is only as good as the information it contains. Learn how to prevent data decay to ensure relevant information and promising leads.
Call center services offer businesses a way to outsource their customer service, but is that the best choice for your business?
Is your client dodging your emails and calls? It might be time to move forward. Here's how to handle the situation.
Check out the top qualities to consider when selecting CRM software for your business.
Making emotional connections can turn potential customers into repeat ones. Learn more about how to do it.
Call center software can give you a great way to communicate with your customers if you pick the right one for your business. Here's what to look for.
Customer personas are important when trying to create marketing and sales strategies, as they guide you in how you should be trying to reach your audience.
The why and how of measuring LTV in B2B industries using customer relationship management software.
Want to boost customer loyalty? These rewards program tactics can help you build a loyal customer base and drive more sales.
This guide describes how to choose and implement flexible CRM software for your small business.
What do consumers want in their experience with companies? This is how your business can ensure great customer service.
The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.
Every business has an ideal client. Here's how to determine who that is for your business.
Getting the customer in the door once is just half the battle; you'll want to make sure plenty of customers come back. Here are some ways to do that.
The customer isn't always right. Some customers are toxic or consume too many of your resources. Here's how to identify when to part ways.
Predatory customers are hurting your business. Learn the five types of toxic customers you may face and how to stop marketing to them.
Welcome emails are a crucial part of a marketing campaign. Learn more about welcome emails, how to create one, and best practices.
Here are four ways you can improve your business using the feedback you receive from your customers about their experiences with your business.
To thrive in the fast-growing e-commerce environment, SMBs need to build trust with their customers. Here are five suggestions to build online trust.
Online review platforms are the new Yellow Pages. Here's how to bring in more positive online reviews for your business.
Use these strategies to automate your email communications without coming across as cold to your customers.
Customer dynamics and expectations have changed during the COVID-19 pandemic. How can companies stay competitive?