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Latest: Advice, Tips and Resources

Returning Customers Spend 67 Percent More Than New Customers – Keep Your Customers Coming Back With a Recurring Revenue Sales Model
By Jennifer Dublino | January 03, 2024

Keeping your current customers is less expensive than attracting new ones. Learn the benefits of recurring revenue and how to implement it in your business.

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RingCentral Omnichannel CX Review and Pricing
By Mark Fairlie | November 08, 2023
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Five9 Review and Pricing
By Mark Fairlie | November 08, 2023
Customer Delight: The New Standard in Customer Service
By Sean Peek | November 07, 2023

To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.

5 Reasons You Should Consider Using a Virtual Receptionist
By Jennifer Dublino | November 06, 2023

A virtual receptionist sounds like a luxury, but when you weigh the benefits against the costs, you might find it's an effective tool for your business.

Understanding Customer Emotions and Addressing Them in Your Sales Strategy
By Sean Peek | November 06, 2023

Emotion is the driving force in today's buying process. Learn how to tap the feelings that drive customers' buying decisions.

The Pros and Cons of Outsourced Customer Service
By Marisa Sanfilippo | November 06, 2023

If you're too busy to handle customer service, you may consider outsourcing. Before outsourcing customer service to a call center, learn the pros and cons.

What Does a Great Customer Experience Look Like Now?
By Jennifer Dublino | November 02, 2023

Customer expectations have changed due to the COVID-19 pandemic. To stay competitive, be sure to provide the level of service that customers expect now.

How to Build Trust With E-Commerce Customers
By Julie Thompson | November 01, 2023

Online shoppers sometimes worry about making purchases over the internet. Learn how to protect your customers and address their concerns.

Aim and Fire! How to Identify Your Target Audience
By Usman Raza | October 30, 2023

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market to your ideal customers.

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Salesforce Service Cloud Review and Pricing
By Mark Fairlie | September 21, 2023
GoTo Contact Center Review and Pricing
By Mark Fairlie | September 13, 2023
business tools
The Ins and Outs of Customer Lifetime Value for B2B Industries
By Denis Zhinko | August 29, 2023

Examining customer lifetime value yields metrics that help you gain high-level customers. Learn how to make CLV part of customer relationship management.

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By Dropping “Predator,” Prey Shows How to Trust Your Audience
By Dan Ketchum | July 10, 2023

Sometimes a brand is so successful that it’s bigger than a name-drop.

A Guide to Creating a Customer Journey Map for Your Brand
By Adam Uzialko | July 10, 2023

Learn how to build a customer journey map for your small business.

8 Components of Customer Personas
By Tabitha Naylor | April 10, 2023

Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.

Why Responding to All Your Online Reviews Is Critical
By Jennifer Dublino | February 22, 2023

Online reviews are an important part of your small business's reputation. It's also important to respond to every review you receive, positive or negative.

How to Provide an Honest and Ethical User Experience
By Sean Peek | February 21, 2023

When creating software and apps, businesses should strive for a user experience that doesn't exploit others. Here's how to keep ethics a priority.