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Latest: Advice, Tips and Resources

How to Prevent Data Decay From Ruining Your CRM System
By Jonathan Herrick | September 01, 2022

A business's CRM system is only as good as the information it contains. Learn how to prevent data decay to ensure relevant information and promising leads.

The Pros and Cons of Outsourced Customer Service
By Marisa Sanfilippo | September 01, 2022

Call center services offer businesses a way to outsource their customer service, but is that the best choice for your business?

What Should You Do When a Client Ignores You?
By Keren Lerner | September 01, 2022

Is your client dodging your emails and calls? It might be time to move forward. Here's how to handle the situation.

20 Features to Look for in a CRM
By Sean Peek | September 01, 2022

Check out the top qualities to consider when selecting CRM software for your business.

Building Brand Intimacy: How to Emotionally Connect With Customers
By Julie Thompson | September 01, 2022

Making emotional connections can turn potential customers into repeat ones. Learn more about how to do it.

How to Choose the Best Call Center Software
By Larry Alton | September 01, 2022

Call center software can give you a great way to communicate with your customers if you pick the right one for your business. Here's what to look for.

8 Ways to Build Customer Personas
By Tabitha Naylor | September 01, 2022

Customer personas are important when trying to create marketing and sales strategies, as they guide you in how you should be trying to reach your audience.

The Ins and Outs of Customer Lifetime Value for B2B Industries
By Denis Zhinko | August 29, 2022

The why and how of measuring LTV in B2B industries using customer relationship management software.

5 Ideas to Boost Your Loyalty Program’s Success
By Gaurav Sharma | August 23, 2022

Want to boost customer loyalty? These rewards program tactics can help you build a loyal customer base and drive more sales.

How to Make Your CRM Your Company’s Most Flexible Tool
By Stella Morrison | August 23, 2022

This guide describes how to choose and implement flexible CRM software for your small business.

Make ‘Em Smile: What Drives Successful Customer Satisfaction?
By Sean Peek | August 22, 2022

What do consumers want in their experience with companies? This is how your business can ensure great customer service.

How Do You Sustain and Grow Your Customer Relationships?
By Chad Brooks | August 19, 2022

The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.

Aim and Fire! How to Identify Your Target Audience
By Usman Raza | June 29, 2022

Every business has an ideal client. Here's how to determine who that is for your business.

Repeat Business: 7 Ways to Keep Your Customers Coming Back
By Sean Peek | June 29, 2022

Getting the customer in the door once is just half the battle; you'll want to make sure plenty of customers come back. Here are some ways to do that.

10 Signs a Customer Is Not Worth It
By Jennifer Dublino | June 29, 2022

The customer isn't always right. Some customers are toxic or consume too many of your resources. Here's how to identify when to part ways.

Marketing Fail: 5 Customers Who Want to Destroy Your Business
By Andrew McDermott | June 29, 2022

Predatory customers are hurting your business. Learn the five types of toxic customers you may face and how to stop marketing to them.

How to Write a Welcome Email
By Rachelle Gordon | June 29, 2022

Welcome emails are a crucial part of a marketing campaign. Learn more about welcome emails, how to create one, and best practices.

How to Use Customer Feedback to Your Advantage
By Thomas Griffin | June 29, 2022

Here are four ways you can improve your business using the feedback you receive from your customers about their experiences with your business.

How to Build Trust With E-Commerce Customers
By Ming-Yi Wu | June 29, 2022

To thrive in the fast-growing e-commerce environment, SMBs need to build trust with their customers. Here are five suggestions to build online trust.

10 Ways to Get Good Customer Reviews
By Skye Schooley | June 29, 2022

Online review platforms are the new Yellow Pages. Here's how to bring in more positive online reviews for your business.

6 Ways Email Automation Can Elevate Your Customer Support
By Sean Peek | June 29, 2022

Use these strategies to automate your email communications without coming across as cold to your customers.

What Does a Great Customer Experience Look Like Now?
By David Fletcher | June 29, 2022

Customer dynamics and expectations have changed during the COVID-19 pandemic. How can companies stay competitive?