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Latest: Advice, Tips and Resources

Article
Features of Call Center Systems
By Sean Peek | October 30, 2023

Call center systems can improve customer service and sales calls. Learn their features and capabilities and how your business can incorporate call centers.

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Entrepreneurs, Take Note: 5 Trends in Online Purchasing Habits
By Jennifer Dublino | October 30, 2023

E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.

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Marketing Fail: 5 Customers Who Want to Destroy Your Business
By Andrew McDermott | October 27, 2023

Predatory customers are hurting your business. Learn the five types of toxic customers you may face and how to stop marketing to them.

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Review
Salesforce Service Cloud Review and Pricing
By Mark Fairlie | September 21, 2023
Review
GoTo Contact Center Review and Pricing
By Mark Fairlie | September 13, 2023
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Article
The Ins and Outs of Customer Lifetime Value for B2B Industries
By Denis Zhinko | August 29, 2023

Examining customer lifetime value yields metrics that help you gain high-level customers. Learn how to make CLV part of customer relationship management.

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20 Features to Look for in a CRM
By Mark Fairlie | August 17, 2023

Many CRM platforms are available that promise to help businesses maintain customer relationships. Learn 20 crucial features your CRM software should offer.

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Article
By Dropping “Predator,” Prey Shows How to Trust Your Audience
By Dan Ketchum | July 10, 2023

Sometimes a brand is so successful that it’s bigger than a name-drop.

Article
A Guide to Creating a Customer Journey Map for Your Brand
By Adam Uzialko | July 10, 2023

Learn how to build a customer journey map for your small business.

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8 Components of Customer Personas
By Tabitha Naylor | April 10, 2023

Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.

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7 Essential Components of Excellent Customer Service
By Megan Totka | March 13, 2023

Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.

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Article
Leveraging the Power and Benefits of Social CRM
By Kimberlee Leonard | March 10, 2023

Social CRM integrates social media channels with CRM solutions to help businesses focus on social customer care. Learn the benefits of social CRM.

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How to Prevent Data Decay From Ruining Your CRM System
By Jonathan Herrick | March 09, 2023

A business's CRM system is only as good as the information it contains. Learn how to prevent data decay to ensure relevant information and promising leads.

Article
How to Create Community Around Your Brand
By Jennifer Dublino | March 02, 2023

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.

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Why Responding to All Your Online Reviews Is Critical
By Jennifer Dublino | February 22, 2023

Online reviews are an important part of your small business's reputation. It's also important to respond to every review you receive, positive or negative.

Article
Tips to Improve Customer Service on Your E-commerce Site
By Max Freedman | February 21, 2023

When you sell online, it's essential to make customer service personable. Learn how to sell excellent service, not just a product.

Article
Customer Service Crimes: This Is Why Your Business Is Failing
By Julie Thompson | February 21, 2023

Customer service problems cause many business failures. Learn to put customers at the forefront of your business to boost sales, loyalty and trust.

Article
Make ‘Em Smile: What Drives Successful Customer Satisfaction?
By Sean Peek | February 21, 2023

What do consumers want in their experience with companies? This is how your business can ensure great customer service.

Article
How to Choose the Best Call Center Software
By Mark Fairlie | February 21, 2023

Think you know what call center software does? Think again. In the last five years, it's evolved, integrating with SMS, messaging apps, video calls and more.

Article
10 Ways to Get Good Customer Reviews
By Skye Schooley | February 21, 2023

Online review platforms are the new Yellow Pages. Here's how to bring in more positive online reviews for your business.

Article
How to Provide an Honest and Ethical User Experience
By Sean Peek | February 21, 2023

When creating software and apps, businesses should strive for a user experience that doesn't exploit others. Here's how to keep ethics a priority.