Customers

To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.

A virtual receptionist sounds like a luxury, but when you weigh the benefits against the costs, you might find it's an effective tool for your business.

Emotion is the driving force in today's buying process. Learn how to tap the feelings that drive customers' buying decisions.

If you're too busy to handle customer service, you may consider outsourcing. Before outsourcing customer service to a call center, learn the pros and cons.

Customer expectations have changed due to the COVID-19 pandemic. To stay competitive, be sure to provide the level of service that customers expect now.

Online shoppers sometimes worry about making purchases over the internet. Learn how to protect your customers and address their concerns.

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market to your ideal customers.

Examining customer lifetime value yields metrics that help you gain high-level customers. Learn how to make CLV part of customer relationship management.

Sometimes a brand is so successful that it’s bigger than a name-drop.

Learn how to build a customer journey map for your small business.

Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.

Online reviews are an important part of your small business's reputation. It's also important to respond to every review you receive, positive or negative.

What do consumers want in their experience with companies? This is how your business can ensure great customer service.

When creating software and apps, businesses should strive for a user experience that doesn't exploit others. Here's how to keep ethics a priority.