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Latest: Advice, Tips and Resources

Article
Small Business Guide to Email Segmentation
By Jennifer Post | February 18, 2021

Segmenting your email list can improve your ability to engage your target audience with email marketing campaigns personalized for them.

Article
Why Responding to All Your Online Reviews Is Critical
By Eric 'ERock' Christopher | February 17, 2021

Find out why you need to respond to all your online reviews – not just the negative ones.

Article
How to Create a Remote Help Desk for Your Business
By Skye Schooley | February 01, 2021

Follow this six-step process to create an effective remote help desk for your business.

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Article
Unify Customer Data for Better Marketing, CX and Fraud Prevention
By David Fletcher | January 27, 2021

Learn how unified data gives you a single view of your customers for your marketing and fraud control teams.

Article
18 Tools Businesses Should Leverage for Customer Engagement in 2021
By Scott Gerber | January 22, 2021

Entrepreneurs share their favorite tools, apps, and software for managing and interacting with customers.

Article
How to Create Social Proof Through Case Studies
By Jared Atchison | January 14, 2021

Build trust and win more customers over by using case studies. Here's how to create them and use them with your customers.

Article
Why In-Location Experiences Matter More Than Ever
By Bobby Marhamat | January 12, 2021

To survive and thrive in the future, businesses will need to make in-location experiences a priority.

Article
10 Ways Salespeople Can Surpass Buyers' Expectations
By Greg McBeth | January 12, 2021

Here are 10 things salespeople must do to deliver an exceptional buying experience.

Article
How to Use Customer Feedback to Your Advantage
By Thomas Griffin | January 12, 2021

Here are four ways you can use customer feedback to improve your business.

Article
How to Solve CRM Adoption Deadlock
By Denis Zhinko | January 11, 2021

Here's how to ensure your business can successfully adopt a CRM solution.

Article
Top 10 Customer Support Tips to Make Your Startup Prosper
By Emily Watson | January 11, 2021

Customer support is often the most important aspect of a business.

Article
Your Guide to Marketing in 2021
By Mark Lamplugh | January 11, 2021

With everything 2020 threw at us, small businesses can apply those lessons to their marketing strategy in 2021.

Article
5 Ways to Increase Sales With Business Text Messages
By Elijah Masek-Kelly | January 07, 2021

Instead of calling customers and leads, try sending them texts.

Article
The Pandemic Recession Calls for a Whole New Collections Playbook
By Sachin Goyal | January 07, 2021

The pandemic has led to an escalating debt crisis, with businesses facing mountains of late or unpaid invoices. You need to be tactful in how you collect late customer payments, however.

Article
Does Your Store's Customer Experience Live Up to Your Marketing Promises?
By David Fletcher | December 29, 2020

As consumers, we want to be recognized and catered to, and we can always use more convenience and positive experiences – especially during a time when there's more uncertainty than usual. 

Article
The Ultimate Guide to Visual Merchandising for SMB Retailers
By Ryan Gould | December 29, 2020

Visual merchandising can be extremely effective in driving in-store purchases. If you are a SMB retailer, learn how to create an effective visual merchandising strategy.

Article
5 Money-Saving Customer Support Solutions for Small Businesses
By Daria Leshchenko | December 28, 2020

Learn how to cut expenses on customer support without compromising on its quality.

Article
Audience Analysis: How to Use Social Media as Your Largest Focus Group
By Aleh Barysevich | December 22, 2020

Social media is the world's largest database of consumer insights that are extremely beneficial for a company.

Article
Which Call Centers Are Based in the U.S.?
By Jennifer Post | December 21, 2020

A U.S.-based call center offers certain advantages over nearshore and offshore call centers. Here's what you should know about hiring a domestic call center.

Article
Holiday Shopping Predictions and What They Mean for Businesses
By Zaheer Dodhia | December 18, 2020

Businesses are feeling uncertain about the outcome of the most anticipated time of the year – the holiday shopping season. Here are some predictions to inform your strategy.

Article
Tips to Ensure Your Business Is Ready for the 'New Normal' of Holiday Shopping
By Austin Mac Nab | December 16, 2020

This holiday season, shopping will look different. Now is the time for business owners to ensure they are prepared to accommodate the new normal.

Article
Digital Strategies to Engage Local Customers and Streamline the Buying Process in a Remote Society
By George Kocher | December 14, 2020

Local business is continuously getting more competitive, which means getting noticed can be more difficult, especially in a society where most consumers aren't interacting with businesses in person.

Article
Great Expectations: 4 Ways Brands Can Use Data and Video to Drive CX
By Rachel Eisenhauer | December 11, 2020

Despite making massive investments, businesses are having a disengagement problem as they struggle to deliver digital experiences that meet consumer expectations.

Article
Building vs. Buying Your Email List
By Andrew Martins | November 19, 2020

Do you want a quick infusion of email addresses or a homegrown network of devoted consumers? You'll need to either buy or build an email list. Here are the pros and cons of each.

Article
How to Choose a Direct Mail Service
By Sean Peek | November 13, 2020

Direct mail campaigns can help you better advertise to your community.

Article
Do You Need a 24/7 Call Center?
By Jennifer Post | November 09, 2020

It's not always easy for your customers to call you during your normal business hours. That's where a 24/7 call center comes in handy.

Article
How to Improve Your In-House Customer Service Team
By Thomas Griffin | November 09, 2020

Give your customer service team a reboot with these tips.

Article
The Complicated Relationship Between SMBs and CRMs
By Chris Smith | November 09, 2020

Customer relationship management tools sometimes complicate the sales conversion process. Here's how to juggle your many CRM tools to work for your small business.

Article
7 Ways to Build a Quality Email List
By Kiely Kuligowski | November 06, 2020

An email list is the foundation of an email marketing campaign. Here's how you can build a quality list of subscribers for your email campaigns.