Marketing
In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.
Latest in Marketing News: Advice, Tips and Resources
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7 Marketing Lessons From the Video Game Industry You Should Know
By Jared Atchison | January 22, 2026
Adapting techniques from the gaming world can help you do business better. Learn how the video game industry's practices can boost your marketing.
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A Guide to Creating a Customer Journey Map for Your Brand
By Adam Uzialko | January 22, 2026
Building a customer journey requires you to understand how your customers engage with your brand and what steps they take both before and after a purchase.
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5 Steps to Engaging Your Audience on Social Media
By Rachelle Gordon | January 22, 2026
Engage social media audiences through consistent posting, authentic storytelling, responding to comments, using visual content and analyzing engagement metrics.
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How to Create a Marketing Plan for Startups
By Skye Schooley | January 21, 2026
Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan and how it can help you grow.
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Entrepreneurs Love These 18 Tools for Conducting Market Research
By Nicole Fallon | January 21, 2026
Top market research tools include Tableau, Google Trends, BuzzSumo, Semrush, and Quora. Learn which 18 platforms help entrepreneurs make data-driven decisions.
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How to Transform Your Static Site into a Responsive Website
By Danielle Fallon-O’Leary | January 21, 2026
As consumers prefer smartphones over desktop computers, your site must be mobile responsive. Here's how to make your static site look good on all devices.
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Why You Should Ditch No-Reply Emails
By Rachelle Gordon | January 20, 2026
Learn how to provide a better digital marketing experience for your customers that will encourage user engagement and retention.
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How to Keep Customers on Your Site and Boost Sales
By Chris Christoff | January 20, 2026
Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your website.
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How to Measure ROI for Digital Marketing Campaigns (and When You Shouldn’t)
By Adam Uzialko | January 20, 2026
Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s marketing ROI.
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How to Build a Successful SEO Strategy When You’re a Small Business
By Jennifer Dublino | January 20, 2026
Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips for creating an SEO strategy.
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20 Ways to Build a Quality Email List
By Kiely Kuligowski | January 20, 2026
Your email list can make or break your email marketing campaign. Learn how to get quality subscribers and find great email marketing software.
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What Is CTR in Email?
By Amanda Hoffman | January 20, 2026
Understanding metrics like the click-through rate (CTR) can improve your ability to create email marketing campaigns that reach your target audience.
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5 Reasons You Should Consider Using a Virtual Receptionist
By Jennifer Dublino | January 20, 2026
Virtual receptionists answer calls, take messages, and schedule appointments remotely for around $250 per month versus $30,000 or more for in-house staff.
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6 Ways Email Automation Can Elevate Your Customer Support
By Sean Peek | January 16, 2026
Use these strategies to automate your email communications without coming across as cold to your customers.
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What Is Channel Management?
By Jennifer Dublino | January 16, 2026
Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how channel management works.
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Are Chatbots AI? How to Differentiate Chatbots From Conversational AI
By Mark Fairlie | January 16, 2026
Chatbot technology is changing. Here is how businesses can use the tool to create a better customer experience on their websites and more.
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Best Facebook Marketing Strategies: The Latest Tips
By Jennifer Dublino | January 16, 2026
Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing with these strategies.
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Just Say No: 10 Website Design Mistakes That Can Hurt Conversion
By Amanda Hoffman | January 16, 2026
When someone lands on your website, you have less than a second to make a conversion. Here are design elements that can hurt your business.
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Turn It Up: Aggressive Marketing Strategies for Startups in Any Industry
By Jennifer Dublino | January 16, 2026
If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.
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Everything You Need to Know About Email Marketing Campaigns
By Sean Peek | January 16, 2026
Learn how to create email marketing campaigns that get subscribers’ attention through several strategies like provocative subject lines and images.
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How Projection Mapping Is Changing the Ad World
By Sean Peek | January 16, 2026
Projection mapping can transform buildings into works of art and garner lots of attention. Here is how to use this marketing technique.
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5 Things to Consider for an International Digital Marketing Strategy
By Sean Hopwood | January 16, 2026
Here are the five essential points you need to know to formulate and implement your international digital marketing strategy.
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The Do’s and Don’ts of Advertising on Pinterest
By Jennifer Dublino | January 15, 2026
There are compelling reasons to advertise on Pinterest. Learn about promoted pins, idea pins, try-on-product pins, collection ads and more.
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5 Ways to Promote Your Business With Charitable Marketing
By Julie Thompson | January 15, 2026
Helping the world can give your company a PR boost or tarnish its reputation. Here are five tips on how to give back successfully.
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Reengagement Email Strategy (With Examples)
By Tom Anziano | January 15, 2026
Learn what a reengagement email marketing strategy is, and see examples of how companies have recaptured the attention of their audiences.
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Southwest Airlines: A Case Study in Great Customer Service
By Sean Peek | January 15, 2026
Southwest Airlines excels at customer service by empowering employees, eliminating fees and maintaining a fun, people-first culture across all operations.
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The Ads Affair: How the Ad Industry Has Changed and Is Changing
By Tom Anziano | January 15, 2026
Marketing is still an important component to promoting a brand, but consumers are more savvy about the process. Here is what you need to know.
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How to Quickly and Easily Make Your Website GDPR Compliant (and Why You Should Immediately)
By Julie Thompson | January 15, 2026
GDPR is a sweeping data privacy law that impacts any business collecting data on EU citizens. Make sure your business is ready with these easy steps.
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Business Domain Names: Everything You Need to Know
By Mark Fairlie | January 15, 2026
Choosing the right domain name for your business significantly impacts your branding efforts. Here's how to choose the one for your business.
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The Biggest Business Lies Ever Told
By Jamie Johnson | January 15, 2026
From Facebook to Wells Fargo, some of the world's top companies have been caught in pretty big scandals. Here are the details – and key takeaways.