Marketing
In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.
Latest in Marketing News: Advice, Tips and Resources
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Reengagement Email Strategy (With Examples)
By Tom Anziano | January 15, 2026
Learn what a reengagement email marketing strategy is, and see examples of how companies have recaptured the attention of their audiences.
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Southwest Airlines: A Case Study in Great Customer Service
By Sean Peek | January 15, 2026
Southwest Airlines excels at customer service by empowering employees, eliminating fees and maintaining a fun, people-first culture across all operations.
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The Ads Affair: How the Ad Industry Has Changed and Is Changing
By Tom Anziano | January 15, 2026
Marketing is still an important component to promoting a brand, but consumers are more savvy about the process. Here is what you need to know.
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How to Quickly and Easily Make Your Website GDPR Compliant (and Why You Should Immediately)
By Julie Thompson | January 15, 2026
GDPR is a sweeping data privacy law that impacts any business collecting data on EU citizens. Make sure your business is ready with these easy steps.
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Business Domain Names: Everything You Need to Know
By Mark Fairlie | January 15, 2026
Choosing the right domain name for your business significantly impacts your branding efforts. Here's how to choose the one for your business.
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The Biggest Business Lies Ever Told
By Jamie Johnson | January 15, 2026
From Facebook to Wells Fargo, some of the world's top companies have been caught in pretty big scandals. Here are the details – and key takeaways.
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What Are TikTok Alternatives for My Business?
By Jennifer Dublino | January 15, 2026
TikTok was banned in the U.S. in late 2024, leaving Instagram Reels, YouTube Shorts, and Triller as top alternatives for short-form video content.
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8 Ways to Track Trends on Social Media
By Tom Anziano | January 15, 2026
When you understand social media trends, you can adjust your business’ marketing strategy and boost your success. Here is what you should know.
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15 Retail Marketing Strategies to Better Market Your Store
By Sean Peek | January 15, 2026
Learn the 4 Ps of marketing and see top strategies and platforms for retailers.
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How to DIY Your SMB Website
By Nicole Fallon | January 14, 2026
Here’s how to build your own small business website using a DIY website builder like Squarespace and what to consider during the process.
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Why Every Business Should Be Using Multiple Social Media Accounts
By Julie Thompson | January 14, 2026
Successful companies use multiple social media platforms to stay competitive. Here's why you shouldn’t rely only on Facebook and X (Twitter).
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10 Reasons Every Entrepreneur Needs a Branded Email Address
By Sean Peek | January 14, 2026
Don't use personal or generic email addresses for your startup. Learn why you need a branded email address for your business communications.
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Repeat Business: 8 Ways to Keep Your Customers Coming Back
By Sean Peek | January 14, 2026
Repeat business can improve cash flow and ROI, promote your brand and help you better target customers. Learn seven strategies for earning repeat business.
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Marketing to College Students
By Max Freedman | January 13, 2026
College students value companies with authenticity. Learn how to reach this demographic through social media and using online and traditional tactics.
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How to Print Postcards at Home With Word-Processing Software
By Max Freedman | January 13, 2026
Creating your own postcards at home is not too difficult. Here is what you need and how to do it.
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How to Make Money in Retirement: A Guide to Turning a Hobby Into a Side Business
By Jennifer Dublino | January 13, 2026
Many retirees have turned side interests into income. Learn how to make money in retirement, including getting started, getting funding and paying taxes.
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Building Brand Intimacy: 10 Ways to Connect Emotionally With Customers
By Julie Thompson | January 13, 2026
Emotions help power buying decisions and increase the likelihood that customers will recommend your company to others.
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Is a Subscription Website Right for Your Business?
By Mark Fairlie | January 13, 2026
Subscription websites foster recurring revenue and deliver content to your customers. Learn the primary components and benefits of subscription websites.
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10 Reasons Why Small Businesses Should Use Affiliate Marketing
By Adam Enfroy | January 13, 2026
Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can benefit from it.
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Email Etiquette: 10 Ways to Respect Your Customers’ Time
By Skye Schooley | January 13, 2026
Email is an effective tool for connecting with customers. However, it's crucial to be considerate and respectful. Learn 10 important email etiquette tips.
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10 Tips for Choosing the Right Web Hosting Company
By Genia Stevens | January 13, 2026
Follow these tips to choose the right web host for your company website so that it's accessible and secure.
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How to Increase Sales With Business Text Messages
By Mark Fairlie | January 13, 2026
Connecting to your audience via text messaging can help a business grow. Learn tips for texts that engage leads, reduce no-shows, qualify leads and more.
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How Page Load Speed Affects Customer Behavior
By Mark Fairlie | January 12, 2026
Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and what will boost its speed.
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Paid vs. Organic Social Media: How to Strike the Right Balance
By Skye Schooley | January 12, 2026
Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.
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How to Engage Your Email Subscribers More Efficiently
By Amanda Hoffman | January 12, 2026
Email marketing has a high ROI when done right. Learn how to engage your email subscribers to boost sales and increase marketing campaign effectiveness.
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How to Build Trust With E-Commerce Customers
By Sammi Caramela | January 12, 2026
Online shoppers sometimes worry about making purchases over the internet. Learn how to protect your customers and address their concerns.
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8 Tips to Become a Better Brand Storyteller
By Jennifer Post | January 12, 2026
Your customers seek entertainment and telling them a good story can create deeper connections, boost sales and drive company growth.
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Marketing Fail: 5 Customers Who Want to Destroy Your Business
By Andrew McDermott | January 12, 2026
Predatory customers are hurting your business. Learn the five types of toxic customers you may face and how to stop marketing to them.
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Is Social Media Marketing Still Worth It?
By Jennifer Dublino | January 09, 2026
More followers don’t always translate into sales, so is social media marketing still important for businesses? Here is why you should make the effort.
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Leading With Transparency Promotes Customer Loyalty
By Austin Mac Nab | January 09, 2026
Transparency builds customer trust, boosts loyalty and profits, and sets brands apart by fostering honest pricing, open communication and accountability.