Marketing

Learn millennial buying habits and financial realities, and see marketing strategies to connect with this influential demographic and earn their business.

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

Pay-per-click (PPC) advertising is an effective marketing strategy. Learn tips for improving your PPC plan and generating new customers for your business.

Boost revenue with a recurring model — retain customers, ensure steady cash flow and scale your business.

Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing channels pays off.

Millennials frequently use Instagram for social media experiences with brands. Learn how to use Instagram to engage this demo and what mistakes to avoid.

If you want to improve your business’s Instagram engagement and grow its following, try using these 15 tips and best practices.

Do you need an Instagram business account? See how they differ from regular accounts and learn the pros and cons of managing an Instagram business account.

Keap CRM offers powerful automation with AI-powered workflows and drag-and-drop builders. Pricing starts at $249/month for 2 users and 1,500 contacts.

Looking for the right marketing automation platform for your business? Check out our detailed guide.

SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.

HubSpot is a great CRM system for businesses seeking sales and marketing integration to drive revenue and manage funnels. Learn more about HubSpot CRM.

Textedly SMS marketing starts at $19/month with low per-message rates, text-to-pay features, review management, and omnichannel inboxes for businesses.

The stock images companies use are often not very good. Take advantage of alternatives to help your content perform better.

Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.

Turn blog posts into email newsletters, LinkedIn articles, social media graphics, videos, podcasts, and infographics to reach new audiences and boost SEO.

Each generation has unique payment preferences, from Gen Z’s mobile payments to boomers’ credit cards. Top POS systems support these preferences.

Zendesk is a full-featured CRM with tools to optimize sales, marketing and customer service team performance. Learn about Zendesk's features and pricing.

Learn how you can use the KISS principle in your business to improve relationships and make your team more creative at little cost.

Marketing for a nonprofit is very different from corporate marketing. Here are some common nonprofit marketing challenges and how to overcome them.

User-generated content boosts trust, engagement and conversions — turning customers into brand advocates and delivering cost-effective marketing results.

Learn how technology is changing and how adapting to it can help your marketing.

Video content can help small businesses expand their reach and increase engagement. Here's how much it costs to make a brand video.

Switching CRM requires identifying current problems, researching alternatives, data migration, team training and customization. Costs include time and effort.

Here’s how emojis add emotion to conversations, creating richer and more meaningful conversations by clarifying the tone of the written conversation.

Online review platforms are the new Yellow Pages. Here's how to bring in more positive online reviews for your business.

Many CRM platforms are available that promise to help businesses maintain customer relationships. Learn 20 crucial features your CRM software should offer.

Customer service can make or break a company's success. Learn the costs and types of customer service training and how training can benefit your business.

Product quality builds customer trust, drives repeat business, and boosts profitability. High-quality products reduce complaints and increase loyalty.