Buying Guides

Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.

Check out these branding tips for business owners to connect with Generation Z and millennial consumers.

Email marketing is effective, but it has its share of obstacles. Find the solutions to email marketing's biggest issues.

A user experience, or UX, designer makes products accessible and usable. Learn how a UX designer can optimize your offerings and help your small business.

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.

Learn the benefits and laws associated with monitoring company-owned employee cell phones.

When creating software and apps, businesses should strive for a user experience that doesn't exploit others. Here's how to keep ethics a priority.

Whether you do it yourself or rely on accounting software, finance tracking is essential for small business owners.

Understand the pros and cons of flexible benefits so you can determine if they are right for your business.

Use these five tips to create a better podcast and stand out in this crowded market.

Check out these ways interactive voice response systems can improve your business’s customer service and positively impact your brand.

Businesses need a business phone system that's fast, reliable and up to date. Learn how and when to upgrade and the best business phone systems to consider.

Debt isn't the only way! Here are alternatives to getting a loan in order to start your business.

Enterprise Resource Planning (ERP) helps businesses drive quality by recording and storing real-time business performance data. Learn ERP trends to watch.

Your most valuable asset is your brand reputation. Learn how to protect it by keeping employees and customers happy and using reputation-management tools.

Resource burn creates unnecessary costs and leads to mistakes and burnout. To help your team be more productive, cut out these inefficiencies.

When you're selling intangible goods and services, you'll need to create a unique marketing plan and sales process involving trust. Learn what's involved.

While self-funding a business is difficult, it isn’t impossible. Here are important tips for entrepreneurs considering the idea.

Setting the proper prices for your services is one of the most crucial elements of business. Learn how to set fair and accurate prices for your services.

You can help your employees become more efficient at their jobs with this guide that offers tips on maximizing the workday.

Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.

Learn how five top restaurant employee-theft scams work. We'll show you how to stop losing money to employee theft and retake control of your restaurant.

See how telematic systems help you keep track of your fleet and machinery, allowing you to plan a safer, more efficient worksite.

Small businesses can hire quality employees on tight budgets by using free job boards, promoting internally, hiring versatile workers, and leveraging referrals.

VoIP technology uses a broadband internet connection to transmit phone calls. Learn VoIP's features and everything you need to know to implement VoIP.

Workforce trends and cultural standards have evolved over the years. Learn how to revise your business’s dress code policy to keep up.

Don’t leave your pricing strategy to guesswork. Charm pricing has been proven to lift sales, but will it work for you? Read on to learn more.

Learn how to identify and share the right story about your brand to usher in loyal consumers.

Though same-sex marriage is legal, domestic partner benefit laws vary. Learn the pros and cons of extending benefits to your employees' domestic partners.